ve Halloween Email Newsletter Examples in 2023 [+Best practices]
Want to know how to create the best email marketing campaigns for Halloween to boost your sales? We’ll take a look at the best examples of Halloween email newsletters and valuable tips on how to do it.
Halloween is a popular holiday in the US, and around the world. 69% Americans celebrate Halloween with the average spending per person reaching $100.45.
Email marketing should be your top strategy this year, given its power. Let’s get some inspiration by looking at these converting emails!
Want to save some time? Choose from Moosend’s Halloween email templates and send spooky campaigns to your list!
1. Body Shop Halloween Treat Email
Subject: Get 25% off scary effective cleaners for Halloween
The body shop is a household name in the cosmetics industry. They saw Halloween as a perfect opportunity to promote their top-selling product.
Why does it work? The Body Shop’s camomile cleansing cream is the ideal product for people who wear makeup at Halloween and want a pure and effective cleanser to remove their makeup. The magic begins with the subject line. Seasonal shoppers will receive a generous discount of 25%.
This copy emphasizes the benefits of this product for sensitive skin, and reminds subscribers that it is one of their top sellers. It also has two reviews from customers to encourage buyers using social proof. They also added white spider webs and the Halloween color orange to the design, making it more spooky.
2. DesignModo Special Offer
Discount for Halloween! Slides Frameworks 30% off
Looking for an effective and simple way to communicate your discount to subscribers in an email that is likely to convert? Look at DesignModo‘s Halloween email!
Why this works: To offer a compelling incentive to your buyers and prospects, like a discount code for Halloween, you do not need to create glitzy email designs. Send the Right Message Add a Simple Subject Line to Communicate the Benefit of Taking Action.
Marketers focused on creating clear and descriptive emails, which evoked a sense urgency by mentioning that the offer is only valid for “five days”. They also used a spooky font, Halloween-inspired color scheme, as well as a short, orange call to action button that stood out from the rest.
Are you looking for Halloween templates that are ready to use? Browse through our templates library to find the one you need!
3. ModCloth Pre-Halloween Sale
Subject line: A b
tiful style guide
ModCloth a clothing brand, took advantage of pre-holiday sales by launching a Halloween newsletter.
Why this works: ModCloth educated its audience on the latest styles during the pre-Halloween time period. The brand can showcase their products and provide styling tips for the audience to achieve the perfect Halloween look.
This Halloween campaign allows the brand to get early sales while giving its audience useful tips which promote engagement and brand loyalty.
4. Bath & Body Works Early Christmas Sale
Click to open your Fall Essentials Checklist
Bath and Body Works runs this campaign to encourage its subscribers to buy holiday products as early as they can.
Why does it work? This Halloween campaign has the perfect amount of color and is dark with just the right amount to draw attention to the product. The copy is short and reflects the holiday theme. This allows the subscriber to move quickly to the call to action to convert.
The button’s color could have been changed, but the message was clear and the potential customers can immediately see the benefits of this early Halloween offer. It is important to send promotional emails early in order to get ahead of the competition.
5. Club Kiddo Halloween Email Newsletter Example
Subject line: BOO YAH!
Club Kiddo, an apparel brand, created a newsletter for existing and potential buyers to show off Halloween products.
Why does it work? This brand uses a Halloween-themed design for its email. The clever design elements showcased the products in an easy but effective way.
The color scheme is dark orange and black – the Halloween colors. It’s great that subscribers are drawn to the product suggestions by the layout. The copy is fun, short and straight to the point. Just like the subject line, Boo Ya.
6. Rover’s Dog Toys Example Email
Subject line: 
Halloween Toys Your Dog Will Love
Who said Halloween was just for humans. This Halloween newsletter will motivate you to purchase some bootiful toys for your fluffy friend from Rover. This is a brand new treat that they will love!
Why this works: The subject line is the key. The ghost and pumpkin emojis set the mood and align the copy with the subject, helping you to increase your open rate.
The subscriber will see a beautiful newsletter with Halloween images (see the spiders and bats in the background) and great product photos. The holiday-themed color scheme of light orange and black embraces the spirit of the season. The lines “Squeak If You Dare” and “No Tricks, All Treats” make the design more playful.
7. Harry’s Content Blast
Subject line: Ding dong! Here are some tips, tricks and treats
Harry’s is a brand that sells grooming and shaving items. They shared an amazing newsletter with their subscribers near the top of the funnel.
Why does it work? This is a great Halloween email newsletter for B2B or B2C companies that want to nurture and grow their audience at Halloween , without directly pushing sales. How? By creating unique content for Halloween. Ever wondered how wizards and zombies groom or shave themselves? This is your chance to find out!
If you can attract your subscribers through similar content, then they will be happy to click the CTA.
8. Uber’s Halloween Email Sample
Subject: Get a big start to the night with UberXL
Want to send a newsletter with information to your customers before Halloween? Uber achieved this by adding to its brand story the holiday theme.
How it works With this email Uber informs its client about UberXL which is a super useful service for Halloween. This message can be understood by the subject line. The copy contains more information about the service, with some Halloween references.
You can see that they didn’t opt for major design changes but instead added a cute image to the holiday email. This is a direction you can also follow.
9. LendingTree’s Funny Twist
Subject line: We can help you pay off all your credit card debt…
LendingTree added a thrilling plot twist to its Halloween email campaign. Let’s see!
Why does it work? When you see the subject line you do not expect to receive another Halloween-themed email campaign. When you open the message, you’ll be greeted with a spooky, but wonderful surprise.
This email is likely to make readers laugh and encourage them to review the service in more detail. This is an excellent inbound technique for boosting your brand awareness. It also gives a short description of your services to create new leads. Make sure your subject lines are enticing to encourage your email list to open and convert.
10. Email Example of Lush Night Spell
Subject line: Do you need to calm down after a sugar rush?
Lush Cosmetics always goes all out for Halloween. They prepare unique hashtags and images. They used the Halloween theme as a way to promote their products.
Why does it work? This is a great example of how B2C eCommerce businesses can be Halloweeny, even if their products/services are not relevant. In this case, the shower goods were made to improve sleep. You can do it with a few design and copywriting ideas.
They used purple and grey tones in order to create an even darker feel. This serves as a way to not only promote Halloween but also night sleep. Have you thought of a similar way to improve your Halloween Email Marketing Strategy? Go for it!
11. Halloween Newsletter – iFit Branding Exception
Subject line: New Series: Haunted Bayou, New Orleans!
You can try iFit for a little while if you are serious about branding but don’t wish to change your design.
Why works iFit shows a travel experience without any Halloween twists. They chose a more natural tone with some spooky touches.
You don’t need to add a jack o’lantern figure if you’re not feeling it. Even small changes can have a big impact if they are in line with the campaign’s goal.
12. Post-Halloween Concrete Materials Newsletter
Subject: The Halloween celebration is over…
Concrete Mineralsdecided that they would tackle the post-Halloween blues of their customers with a clever email campaign.
Why It Works This brand took advantage of the Halloween Sales momentum to remind subscribers that their unique cosmetics were not only for this season. They enticed the target audience with beautiful copy and great images to browse their website.
The product categories also make it easier for the users to navigate and find the products they are interested in. Would you include a similar campaign in your Marketing Calendar? Consider it!
Halloween Email Marketing Tips: How to Create Eye-Catching Newsletters
You’ve likely spotted some best practices in the examples of Halloween email newsletters for your email campaign during this holiday season if you carefully read them. Here are all the examples:
1. Halloween subject lines
We also included Halloween subject line in the examples above to give you some ideas on how they should look. The subject line can be a key factor in getting readers to open an email. It should be concise and reflect the email content.
If you’re looking to get into the Halloween spirit you can include scary emojis or wicked words. You know your audience and brand better than anyone else, so you should add those elements with care.
2. Horrific newsletter design
Are you ready to create creepy emails in the Halloween style? Choose a palette of colors that includes orange, black, grey and gray. Add images like spider webs, pumpkins and witch hats to give your email a sinister look. can be used to entertain your email recipients by including a funny animated GIF .
You can opt for a toned-down version if you believe your audience will enjoy it. Make small changes that will impress them. Add a countdown to your website to make it more urgent for readers.
3. Spooky Halloween Copy
You can experiment with witty and fun copy to see what your buyer persons think. You have a wonderful opportunity! Try out some puns and funny phrases and see what happens.
Remember the purpose of your email when writing the copy to make sure that you are sending a clear message. Use only words that are frightening.
4. Scary CTA
Create a CTA which converts. Make sure it stands out so readers won’t miss it.
Also, if you’re using as a landing page to attract leads, such as a signup form, be sure that builds a consistent design and experience with your email. The readers will not be confused, and you will get the information that you need!
Check out our email marketing strategy to get more spooky results.
That’s All, Folks!
It’s now time to start working. You’ve probably been inspired by many of these emails based on the industry you work in and your target market. Dare to be creative and scare everyone! You will benefit from it and your digital strategy!
If you want to send out great Halloween emails as quickly as possible, sign up for a Moosend Account today. Use one of our templates to contact your customers right away! It’s now time to Trick or Treat.
Happy Halloween!
The post 12 Examples of Halloween Email Newsletters in 2023 [+Best practices] appeared on Email Marketing Platform for Thriving Business.
