Tips for Bold Marketing that Stands Out

How can you make yourself stand out on the market today? Do you stand out by offering a great product or service? It would be so easy if it was. There is a simple way to make your brand stand out and attract the right audience: Be bold with who you are and your beliefs. It is easier to stand out from the competition when you have a strong brand story and a clear point of view. You can also turn your audience into loyal fans.

What does it look like to be bold in reality? You asked a great question.

5 Tips for Bold Marketing

It’s not just about making eye-catching posts that stand out. Although that is always a good thing. There are many ways to tell your brand’s story in a way that makes people want to get involved.

Thought leadership in marketing is a gold mine today, very few people actually produce it. Most people in every industry repeat the same opinions. You’ll find five articles on any topic that are all the same and sound the same. This lack of thought leadership is a great opportunity for you to make a splash with some really interesting, insightful or edgy views.

It’s not hard to find experts. Why not use the experts who are already working in your organization to get new ideas and perspectives? Data storytelling is a great way to express your unique perspective. Finding surprising numbers or insights that support your perspective is an excellent way to gain attention and credibility.

Tip: Use these simple steps to help your colleagues become content creators. If you want to be seen as a leader in the field, avoid using phrases such as “I believe” or “in my opinion …” ” in your content. It’s not necessary to qualify your knowledge. Share your opinion, clearly and firmly.

Ex: Nothing is more exciting than a brand that dispels an old belief. Sana, an e-commerce platform, published data that revealed a major shift in how B2B buyers preferred to purchase (they now prefer to make purchases online rather than talking to traditional salespeople). This type of insight, backed up by data, shows that they are experts and have a pulse on the latest trends.

2) Spread your beliefs wherever you go.

Your brand’s heart is made up of your brand purpose, vision, values, and mission. They are the core of your brand and guide how you conduct yourself every day. You need to be honest and open about your beliefs if you want to attract employees and customers who share them.

To do this effectively, you must know what your brand stands for and who you are.

Use our Brand Heart Workbook to document your mission, vision and values. Consider each brand value to be a storytelling pillar. Then brainstorm creative ideas for each pillar.

Column Five has a brand value called Be Curious. We are interested in how others approach their work. To follow through with this value, we created the Best Stories Wins Podcast. Each episode allows us to learn from industry professionals how they work and think. This helps expand our view of marketing as well as that of our audience. These conversations have inspired many of our articles this year.

3) Make a statement in a meaningful manner.

Sharing your values is one thing, but taking a bold and unapologetic stand in support of them is another. Your willingness to use your platform as a tool for positive change, whether it’s advocating social justice, diversity and inclusion or promoting sustainability shows that you are able to walk the talk.

You can build an entire community around your values if you create content which not only communicates this stance, but also empowers others. Tools, templates or media kits can be a great way for others to become involved.

Patagonia, for example, is all about sustainability and environmentalism. In order to support this effort, Patagonia has a @wornwear Program, where you can trade in your gently used Patagonia Gear. This video is a helpful guide that explains everything you need about the program. They also share stories that were particularly meaningful for their audience about Patagonia items.

4) Share your vulnerabilities–even if it’s scary.

Bold brands have the courage to be vulnerable and honest. Even though you might want to create a perfect façade for the world, authenticity is more important than perfection. They want to know who you are behind the scenes. You can humanize your brand and stand out more from the competition by being vulnerable.

There are many ways you can be vulnerable with your marketing.

• Share the lessons you have learned.
• Share your epic failures or risks, even if they did not pay off.
• Share the behind-the-scenes of your creative process.

You may be reluctant to reveal your vulnerability, for fear of appearing an amateur. However, people will connect with you and your content more if you appear open and honest.

Tip The key to sharing vulnerability with your audience is pairing it up with something valuable for them. Share valuable insights, lessons or takeaways that you have learned to improve the lives of your audience (or prevent them from making mistakes).

For example, we have written about content strategy mistakes, the lessons we learned from our business and other topics.

5) Support organizations that you are passionate about.

Cobranded collaborations are a great opportunity to spread your message, increase the reach of your brand, and promote your values. You can support organizations, publications or influencers who share your values in a variety of ways.

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  Share the content of their website on social media.
  
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  Cohosting events
  
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  Spend time, money or your expertise to help others.
  
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  Create content with co-branded branding
  

You can extend your reach and strengthen the sense of community in your brand by empowering other entities within your ecosystem.

Tip : Follow best practices if you want to pitch content ideas to other organizations.

Patagonia’s Answer With Action encourages local groups to address the environmental crisis. The website has a search tool that allows you to locate groups in your area. They take the extra step of making it easier to find these groups to help other organizations, connect with their audience and build a sense of community.

The secret to winning your market long-term

If you want to make your brand stand out, no matter what your product or service is, you must create a brand that has a compelling story. You want to make sure your brand is set for success.

• Know your brand’s heart (aka vision, purpose, mission and values).
• Document your brand strategies to put your tactics in writing.
• Use branding to create the most compelling stories.

Note : No amount of marketing will be able to cover up the core issues if you haven’t worked on your brand in the right way.

If you want to build a winning brand, you can use our How To Build A Winning Brand to guide you through the process. If you are looking for a partner who can help you create your brand, you may want to check out FAQs.

Remember that staying ahead of your competition is the best way to win your market. The more you grow and learn, the easier it is to create a marketing system that will convert people into loyal fans.

The article 5 Tips for Bold Marketing that Stands Out first appeared on column five.

Author: Katy French