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Comparison Table of B2B Email marketing Software (Features and Pricing)

It can be difficult to choose the best B2B marketing email software, but that shouldn’t stop you.

Our insights will help you to choose the best software for your business.

Here is a brief overview of the top B2B Email Marketing Software:

We’ll then dive into the details of why these solutions are excellent for your business, so that you can make an educated decision about your email marketing campaigns.

Let’s first explore the best B2B Email Marketing Platforms by use case.

Best B2B email marketing platform by use case

We have selected the top solutions for enhancing a business’ B2B Email Marketing Strategy. Let’s take a look at each one:

Moosend is the best all-in one email marketing solution.
ActiveCampaign – Best for experienced marketers
Mailchimp – Best email segmentation solution and automation.
Zoho campaigns — The best for dynamic email personalization.
HubSpot – Best Customer Relationship Management Platform (CRM).
Drip – Best software for online businesses.
Campaigner – Best for customizing email templates
GetResponse – Best for beginners.
Constant contact — The best AI and automation tools.
Brevo – Best for SMS Marketing Campaigns
AWeber — Best for bulk marketing campaigns.

We can now discuss the features of each solution in more detail.

Start with our first choice, Moosend.

1. Moosend

Pricing: Paid plans starting at $9/month with a 30-day free trial.

Best feature: Email content personalization

Overall Rating:4.7/5

The Moosend email marketing solution is simple, modern and perfect for B2B businesses.

This solution will help you convert visitors into paying clients while providing a memorable customer experience through simple, yet manageable functionality.

You don’t need any coding knowledge to create landing pages or emails that are professional and match your brand. This will help you stay on top of the competition.

With responsive templates and an easy drag-and drop editor, you can create dynamic, relevant and beautiful email campaigns to resonate with your audience.

Moosend also offers seamless, automated campaigns to get precise results with minimum effort.

It uses data analytics, which is fast, to create effective strategies, maximize engagement, and track clicks, open rate, social shares, unsubscribes.

This B2B marketing software also offers an excellent email delivery rate, which ensures that your emails will not end up in the spam folders of your subscribers.

Moosend’s comprehensive knowledge base is filled with resources and video tutorials that will help you get up to speed on what the platform has to offer.

Moosend offers 24/7 customer service via phone, email and live chat. They will respond as quickly as they can.

Moosend is a simple tool that makes it possible to send email campaigns with high open rates, click-throughs and conversions. This is done through customized content, and nearly flawless email segmentation.

Moosend Feature

Moosend’s solution has the following features.

Drag-and-drop editor
Integrate with CRMs, ecommerce platforms, WordPress etc.
A/B Testing
Smart audience segmentation
Landing Page Builder
Drip campaigns
Email segmentation features
Landing pages and pop-ups

Moosend Price

Moosend offers a cost-effective option, with a monthly price of $9 and 500 subscribers.

With a paid subscription, you will have unlimited access to emails, forms and landing pages. You can also create transactional campaigns, automate your workflows, and much more.

2. ActiveCampaign

Pricing: Paid plans starting at $49/month with a 14-day trial.

Best feature Advanced marketing automation

Overall Rating: 4.5/5

ActiveCampaign has automated workflows that are suitable for more experienced marketers.

This platform combines marketing automation, CRM, and email marketing tools into one. It can deliver personalized content, create email campaigns, and convert them.

ActiveCampaign’s automation tools ensure that your customer journey remains consistent throughout.

This platform excels in marketing automation. You can track the engagement of contacts or segment your list to create more effective campaigns.

Due to its multichannel nature, the tool allows sales teams to quickly create triggered campaigns and follow-ups which can reach the correct prospects.

ActiveCampaign has an email designer with drag-and drop functionality that allows you to create emails targeted to your audience.

This software also offers the ability to track your site traffic if you are interested in knowing what products and services your audience finds most appealing.

ActiveCampaign’s reporting features allow you to track which emails perform well and which need improvement. This gives you a birds-eye view of your marketing strategy.

ActiveCampaign is more complicated for beginners, who may want to start right away. It has advanced features that are geared towards seasoned marketers.

ActiveCampaign Features

This tool provides the following features:

Content and sales prediction
Email segmentation
Split Testing
Marketing automation
Website tracking
CRM and Sales Automation

ActiveCampaign Pricing

It’s more expensive than some other solutions, but if you want quality and a lot of features then this is the solution for you.

Plus plan costs $49/month and includes all the tools you need to create email marketing campaigns.

ActiveCampaign

3. Mailchimp

Pricing: Paid Plans start at $20/month with a limited free plan

Best feature: Complex customer journeys

Overall Ranking: 4.43/5

Mailchimp offers email marketing automation that is packed with advanced features.

With automation, you can target the right audience and create engaging content to convert existing and new customers into buyers.

The solution offers B2B businesses a number of AI-powered, user-friendly tools to help them create targeted emails by gaining insights into the behavior of their customers.

Mailchimp offers a simple and intuitive email editor, as well as a landing page builder. This allows you to create emails that engage existing customers, attract new ones, or connect with a wider audience.

This email marketing software is also accessible to everyone. Whether you are a small-business owner, a new startup, or just want to expand your horizons by creating more types of content, this program will help.

You can send customized emails using the detailed reporting features of Audience Analytics, including metrics like buyer behavior, responses to surveys, or even chat interactions.

Mailchimp can also suggest ways to improve your content by analyzing the top performing emails in your niche.

You can keep your content fresh with an in-depth analysis of email performance, including monitoring your net subscriber or contact status.

Mailchimp is a tool that allows you to track the performance of your marketing campaigns by providing useful feedback about your customers’ behaviors and activities. This information comes in the form informative reports.

Mailchimp features

Mailchimp features include:

A/B Testing
Personalized onboarding
Predictive segmentation
Automated customer journeys
Push Notifications
Integration of mobile apps

Mailchimp Pricing

Mailchimp offers a Free Plan that allows 500 contacts to be added and 1,000 emails sent per month. Its Essentials Paid Plan starts at $20 per month.

Mailchimp is expensive and can become very costly very quickly compared to or other solutions.

Read the Mailchimp Review

4. Zoho Campaigns

Pricing:Paid Plans Start at $4/month and Free Plan

Best feature Dynamic Content

Overall Ranking:4.3/5

Zoho Campaigns allows B2B companies to create email campaigns by using templates and layouts.

Zoho Campaigns is a subset of the Zoho product suite, which makes integrating it with other products such as ZohoCRM easy.

It is a simple-to-use software that can be used by companies to streamline their email campaigns.

This solution is specialized in dynamic personalized. You can customize the email content according to each recipient’s preference, improving your conversion rate.

You can easily track your email campaigns with its intuitive reporting features, including geo-location reports and campaign management.

Zoho Campaigns manages contacts as well, so you can import your list of contacts from different sources in order to track your leads and nurture them, or grow your contact database.

It is a great addition to the campaign management tool, because Zoho organizes your content and allows managers to review each piece of content prior sending it out.

You can also create newsletters to match your brand and style.

You can either choose from Zoho’s existing layouts or customize one of the basic templates.

You can personalize your email campaigns with the simple drag-and drop editor by adding images, buttons for social media, text boxes, widgets and more.

Zoho Campaigns Features

Here are some marketing features of Zoho Campaigns:

Pre-designed layouts
Drag-and-drop editor
Dynamic content
Merge tags
Real-time Analytics
Third-party SMS Application

Zoho Campaigns Pricing

The paid plans of Zoho Campaigns start at $4/month and include unlimited emails. It also offers a free plan for 2,000 contacts that includes 6,000 emails each month.

Go to Zoho campaigns

5. HubSpot

Pricing – Paid plans starting at $20/month and free plan

Advanced CRM feature.

Overall Rating: 4.45/5

HubSpot has advanced features for marketing, commerce and sales.

HubSpot is a modular software that grows with the needs of your business.

This email platform allows you to organize your email lists and convert more visitors on your website.

HubSpot also helps B2B companies attract the right audience through AI and automation.

Your marketing team can optimize your email campaigns by tailoring the experience for each client without having to hire expensive designers or developers.

This platform uses A/B Testing as well as analytics to deliver engaging content.

As CRM is the primary focus of the platform, you can dig deeper into customer data and see which type of content gets more engagement so you can adjust your email marketing strategy accordingly.

HubSpot also manages your subscribers through every stage of the Customer Life Cycle, to keep them interested.

You can use this information to create the most relevant subject line, CTAs and links, and schedule emails so that they appear at the best time in the inbox of your audience.

HubSpot offers 24/7 customer service via phone, email, and live chat (availability depends on your subscription level).

HubSpot Features

The B2B email software includes useful features such as:

Drag-and-drop email creator
Data synchronization software
Lead generation tools
SEO suggestions
Advanced CRM
Email list segmentation

HubSpot Pricing

HubSpot’s “Free Tools Plan” offers access to a number of foundational tools.

The Starter plan starts at $20/month for 1,000 marketing contacts, while other solutions are more expensive.

Click here to HubSpot

6. Drip

Pricing: Paid Plans Start at $39/month with a 14-day Free Trial

Online behavior tracking is the best feature of

Overall Rating: 4.45/5

Drip helps B2B companies to grow their audience.

This solution allows you to create emails on your brand that will attract subscribers and convert these into customers.

This solution is primarily aimed at the ecommerce industry. However, it can be used to generate new leads using the simple email builder.

Drip’s drag-and-drop builder allows businesses to create product-focused emails, and dynamic content such as product blocks or cart URLs that attract new customers.

You can also schedule emails campaigns according to your requirements, and be assured that they will arrive on time.

You can create engaging content with real-time data using segmentation. And you can see the impact of marketing strategies on detailed dashboards.

Drip has over 150+ integrations that allow you to connect your familiar tools to grow your business.

With powerful automation features, this email service provider automates daily tasks so you can focus on your other projects.

You can also test up to four subject lines and variations of email. This allows you to optimize your email marketing strategy based on your specific needs.

Drip features

The following features are included in this solution:

A/B Testing
Dynamic product blocks
Automated email
Sending outbound email
Online Behavior Tracking
Basic Reporting

Drip Pricing

The software is more expensive than other options, with a starting price of $39/month per 2,500 subscribers.

It has a free 14-day trial for those who want to try it out.

Drip

7. Campaigner

Pricing: Paid plans starting at $59/month with a 30-day free trial

The best feature ofTemplate Management

Overall Rating:3.6/5

Campaigner offers both basic and advanced features , such as autoresponders.

It has many advanced features that are not suitable for beginners. However, it is a powerful tool when it comes to executing large-scale email marketing campaigns.

B2B companies using the automation workflow builder can create engaging experiences for customers at any stage of their journey. This is done by dragging and dropping or managing templates.

You can also reuse content blocks and edit images easily. These features will ensure that your campaigns are always on brand.

You can also engage and nurture leads using relevant messages, regardless of the channel you use: SMS, Email, or both.

The responsiveness of Campaigner’s email templates is the main selling point.

You’ll be able to find something in its library that suits your style and connects you with your audience.

Each template has been optimized and tested to ensure that the content displays correctly on popular devices.

You can personalize your emails by using targeted campaigns based on demographics, purchase history, activity and demographics. This will help you understand what type of content is most popular with your audience and when.

It is also easy to connect this B2B email software with Shopify. This will give you valuable insights into customer behavior, and convert abandoned carts into new leads.

Campaigner Features

Here are some of the features that Campaigner offers:

API Integration
Multi-channel support
Templates that are versatile
SMS Marketing
Dynamic content
Email list segmentation

Campaigner Pricing

You can test Campaigner for 30 full days with a fully featured trial.

‘s starting plan is different depending on if you are interested in email marketing or email and SMS. Email-only plans start at $59/month and include up to 5,000 contacts. The SMS + email bundle starts at $104/month.

Go back to Campaigner

8. GetResponse

Pricing: Paid Plans start at $19/month. Free Plan

Best feature: Conversion funnels

Overall Ranking: 4.25/5

GetResponse has many templates, and is easy to use.

GetResponse’s email marketing and automation solutions can help you grow your online business. You can also create an email campaign tailored to your audience and business.

You can also engage your audience in every stage of the customer journey, increasing engagement.

GetResponse helps B2B companies boost engagement by boosting responses where your audience responds more readily than alternative.

This solution is not only powerful, but also user-friendly.

Nurturing leads can help new marketers build lists of contacts and convert traffic from random sources into subscribers. This will generate more leads, and allow them to communicate with their audience in a way that is relevant.

Ecommerce Businesses can also benefit from integrations via one-click with their preferred online stores such as WooCommerce to consolidate their industry reputation.

This is one of the very few email marketing programs that allows you to connect with your audience via webinars, wherever they are.

Share meaningful content with your recipients through channels that they enjoy.

It only takes a couple of minutes to set up a session, customize the URL and manage subscriptions and registrations.

GetResponse features

GetResponse features can be found here:

Website Builder
Webinars
Conversion funnels
Digital Marketing Reports
Emails for quick transactions
A/B Testing

GetResponse Pricing

GetResponse provides a free plan up to 500 contacts. The basic plan costs around $19/month.

GetResponse

9. Constant Contact

Pricing: Paid plans starting at $12/month with a 60-day free trial

The best feature of List-building Tools

Overall Rating: 4.5

ConstantContact is a email automation service which focuses on artificial intelligent to power your campaign.

The company has been in business for more than 25 years and aims to help small businesses grow and thrive.

Constant Contact’s experience allows it to offer many features to B2B businesses, including advertising posting, social media marketing and building stronger relationships.

You can create content that is relevant to your audience, and nurture them at each stage of the buying cycle.

Constant Contact offers over 5,500 integrations so that you can connect better with your customers via their favorite social media platforms.

This platform also allows you to segment your clients lists, so that you know where, when and how they want to interact with the content.

Reporting is one of the most important features Constant Contact offers.

Email tracking software provides engagement reports that can help you determine the stage of your sales cycle.

Constant Contact Features

Take a look at the features Constant Contact offers:

List-building Tools
Social Media Marketing
Sign up forms for websites
Surveys and polls
Lead generation landing pages
Click-tracking heatmap

Constant Contact Pricing

Constant Contact does not offer a free trial, but you are welcome to test the service for 60 free days.

Lite is the most basic plan and starts at $12/month.

Constant Contact Review

10. Brevo (Formerly Sendinblue).

Pricing: Paid Plans start at $25/month. Free Plan

Best Feature: SMS Campaigns & WhatsApp Campaigns

Overall Rating: 4/5

Brevo is an email marketing solution that allows B2B businesses to strengthen their customer relationships through email, SMS and chat.

It is a comprehensive toolkit to foster loyalty and capture your audience’s interest.

Brevo is a great platform for beginners.

This solution is easy to use, with a clean interface and a large knowledge base. Anyone can send emails, segment lists and engage their audience throughout the entire journey.

Brevo also makes email marketing easier by requiring no design skills; with over 47 responsive and professionally-designed templates, you can create content that connects with your target audience and converts.

SMS marketing is the most effective feature.

Brevo’s reports and statistics can show you what works and what needs to be improved.

This software is also specialized in WhatsApp campaigns. You can create multimedia campaigns quickly that reach subscribers and convert them through various channels.

Brevo Features

This platform includes marketing features like:

Transactional Email
Facebook Ads
Sign up forms
WhatsApp Campaigns
Live Chat
Deal pipelines

Brevo Pricing

Brevo offers a pay plan that starts at $25/month and includes unlimited contacts.

There is also a free version that only allows you to send a certain number of emails per day (300).

Read our Brevo review

11. AWeber

Pricing: Paid Plans start at $14.99/month. Free plan

Unique feature: Subscriber management

Overall Ranking:4.2/5

AWeber specializes in bulk emails campaigns.

Sending hundreds of emails that are professional to your subscribers will strengthen your relationship and increase your conversion rate.

AWeber also offers templates and high-quality images to help you create newsletters.

You can create as many landing pages and emails as needed. By using dynamic content you can give each email a personalized touch.

AWeber offers a simple solution at a low price. It believes emails shouldn’t be complicated, so it offers solutions that are easy to use.

If you run into a problem, the support team will respond to you as quickly as possible. They also have extensive how-to guides that will help you resolve your problems as quickly as possible.

AWeber has also pre-designed reports that show optimal sending times as well as which content generates the most clicks and opens.

AWeber Features

The following features are key to this B2B email software:

Autoresponders
Template library
Sign-up form generator
Email Marketing Newsletter
Mass email marketing
Subscriber Management

AWeber Pricing

This plan is free and offers tutorials, user-friendly tools, and a maximum of 500 subscribers.

AWeber’s Lite pricing plan starts at $14.99/month with unlimited subscribers.

Go to Aweber

How To Choose The Right Tools

Email marketing will not go away.

According Litmus email generates a return on investments (ROI) for each dollar spent. The number of email users is expected to grow by every year, reaching 4.6 billion in 2025.

Engaging your subscribers through their preferred channels and devices is essential.

You need a partner who can help you succeed in your endeavors. That better half might be Moosend.

Moosend is the best solution for a low cost. It is an easy-to use solution that has excellent email delivery rates and automation features.

You can test Moosend for free by registering a free account.

Frequently Answered Questions (FAQs).

Do you have any other questions regarding B2B email software?

You can find answers to your questions by reading our FAQs (Frequently Asked Questions) section.

1. What is the best B2B Email Marketing Software?

Although each B2B software program has its own unique features, all of them must share certain common characteristics.

Marketing automation
Email segmentation
A/B Testing
Integrations and API
Email Builder
Reporting in Advance

Moosend offers all of these features for a low price so you can make the most of your email campaigns.

2. What is the best method to send out a newsletter?

Moosend is a powerful tool that can help you send a newsletter efficiently.

Moosend provides 80+ templates designed by designers to help you create well-made emails newsletters in seconds.

You might find that its fully responsive and customisable layouts are just what you need for your email marketing campaign to get off the ground and increase your subscriber base.

The post B2B Email Marketing Software Solutions for 2023 [August] first appeared on Email Marketing Automation Platform For Thriving Businesses.

Author: Marilia Dimitriou

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