a Marketing: Brand Crush! 5 things you can learn from it.

Canva is one of the few brands to have had such a disruptive impact. Canva’s online design platform put design power in the hands of everyone in a new way. It has become one of the most memorable brand names of the past decade. While their product is fantastic, their ability to bring their brand’s story to life in a unique way is even more impressive.

Zach Kitschke is the CMO of Canva. He joined us on the Best Story Winspodcast for a chat to discuss how they approach marketing, innovation and more. Kitschke’s enthusiasm and insights into the brand machine were inspiring. Canva is the place to go if you’re looking for a blueprint that will make your brand successful. And, surprise! We’re going to share it with you.

Five Things You Can Learn from Canva

Canva has made impressive investments in all pillars of its brand over the past decade. What is the result? The result? A seamless and powerful brand experience that turns people into users, and users into die-hard fans. Here are five steps you can take to reach Canva’s level.

1. Create a culture which reflects the story of your brand.

Canva is a visual design platform that allows anyone to create and publish anything online. This is what the Canva team strives for every day – the bedrock of the brand story – and it’s also something they incorporate into their company culture.

Kitschke states that the team uses a lot of visual communication internally, and does a lot of visual storytelling within Canva. This is done by the team using visual communication and visual storytelling in Canva. Kitschke says that this helps the team rally around their mission within their four walls.

Use your company culture to tell the story of your brand. Turn your company culture into social media content by using these clever ideas.

2) Be open about your beliefs.

Many brands talk a lot about themselves and their products, but don’t show what it looks like in reality. Canva isn’t just talking the talk, they actually walk the walk. It’s evident from the way Canva shares stories of how it’s putting its values into action, and even sharing data on how they are succeeding.

To prove their commitment to sustainability, Canva has proudly talked about the +90% reduction in emissions they achieved by using cloud services, their e-waste systems to create greener office spaces, and their program of planting a tree with every paper print order placed on Canva. They also keep rooftop bees at their Sydney headquarters that produce more than 500 pounds of honey per year. )

They don’t just sit around and gloat about their good works. The Canva template they use to promote climate action empowers others to act on these values.

By putting these values in the forefront (and using their own tools to do so, such as climate action templates), they demonstrate a commitment and transparency which goes a long ways towards building trust with their customers and employees.

Tip To document your brand’s heart, use our Guide.span size=”font-weight 400 ;”>, Then brainstorm story ideas based on the different pillars. Check out other brands’ content that reflects their brand values if you want more inspiration.

3) Bring your brand’s personality to everything.

Canva, which helps people create visually stunning content, knows how important a consistent presentation is. This applies not only to the way you appear. Your brand personality is reflected in the way you speak, write and create your brand experience.

Canva does this effectively at various touchpoints, giving you a sense of who they are through a consistent visual identity and a brand voice which is friendly, inspiring, and empowering. The content of the company and its culture are infused with this feeling, both inside and outside their walls.

They share their adventures via Canvazines (monthly video recaps on their a href=”https://www.instagram.com/canvalife/”>@canvalife/a> Instagram). They share their adventures through Canvazines, monthly video recaps of their @canvalife span>

Canva is not content with just adding personality to their big things. They look for any opportunity to let you know who they are. Canva, for example, offers a special allowance for well-being that team members are free to spend as they wish. They call this benefit “Vibe and Thriving” instead of “Wellness Credit” and “Employee Satisfaction Fund”. This creative name tells you instantly who they are and their values.

You need to have clear guidelines in order to create content that accurately reflects your brand. Check out our tips for creating brand guidelines to empower your employees to produce on-brand content.

4) Share powerful customer stories.

You can convince others to use your service/product by showing them how other people have benefited from it. Canva is a great example of this. It produces a range of inspirational customer stories to show how the tool has worked for people around the world.

Canva is a great tool for real estate agents and news channels alike. Their stories blend real-world ROI with emotional benefits, effectively communicating Canva’s value.

Canva also tells a larger story about the benefits of their tool. For instance, Canva collaborated with Forrester Consulting in order to determine the ROI that businesses could realize if they adopted Canva for Teams. By adapting these stories to different channels, such as their Instagram and website, they can reach a wider audience.

Remind yourself that stories are the best way to tell a customer’s success story. Use our tips to transform case studies into engaging narratives.

5) Transform your audience into an engaged community.

Canva helps everyone design easily, and Kitschke says that certain communities benefit most from it. Kitschke said that visual communication is a powerful tool in education. They have a community with over 300,000 educators who share lesson plans, classroom tricks, and tips.

Canva creates content for this community to empower them and position Canva as an trusted resource. Teachers can find a library of useful resources, including guides on how to design a lesson plan and roundups of inspiring classroom posters.

Kitschke said it was incredible to watch the community grow and come alive on social media. Not only did they use the tool, but also supported each other. Canva has now created a larger support network to help teachers reach their goals.

Encourage and promote user-generated content as a way to engage your community. See our tips on how to integrate UGC into your strategy if you aren’t sure what it looks like.

How To Build Your Brand Like The Best

Canva’s inspiration is derived from real brands bringing their ideas to life. You may want to explore how other companies create strong brands if you found these tips useful.

• Learn how we helped Happy Money reach millions.
• Find out more about how Videoamp created a culture that is worth bragging aboutspan size=”font-weight 400 ;”>.
• Learn why some products are successful with little marketing.

Remember that the best way to keep up with the competition is by educating yourself. Subscribe to the Podcast, which features interviews with industry leaders on how they are winning hearts, mind, and market share.

The post brand crush: 5 things you can learn from Canva’s marketing first appeared on column five.

Author: Katy French