tal Advertising Campaigns in the Education Industry: 6 Examples

Global Marketing Insights estimates that the eLearning market will reach $375 billion in 2026.

This year, digital education advertising campaigns are on the rise. This post presents the advertising campaigns for five digital marketing courses, and what you can learn about advertising from them.

1. CueMath

This CueMath search ad offers a variety of learning options for children in need of math support, including 1:1 tutoring and intuitive learning.

This landing page is the next step after the ad.

• The benefits are matched in both the offer and the branding, and can be found in the ad as well as on the page.
• The CTA button stands out and clarifies the next step to the user.
• The page is free of distractions in the form navigation links.
• “Trusted by 400 000 parents in 80 Countries” is the headline stat that shows social proof of their service’s value.
• Content is easily scanned.

CueMath – What you can Learn

The coherence created by the relevancy of ads to pages creates a feeling of continuity and assures visitors that they are at the right place. The CTA buttons have been strategically placed, and are designed to be prominently displayed. This lets users know that they can try out the service for free by booking a class. Cuemath encourages further engagement by clarifying next steps and reducing ambiguity.

The absence of navigation links that distract users prevents them from deviating away from the conversion path intended, and focuses their attention on the current offer. Incorporating the headline “Trusted by over 400,000 parents from 80 countries” increases the credibility of the landing page through social proof and instills trust in potential users.

These tactics highlight the importance of consistency, trust, clarity and user-centric design in creating effective landing pages.

Here is a video showing the tactics CueMath uses on their landing page .

2. Only Less

This Lessonly Facebook advertisement promises visitors tools to create better training programmes:

This landing webpage is displayed after the ad.

• Both the ad and the page have a message that is similar, in terms of both offer and branding.
• The page is free of distractions, such as navigation links.
• The headline communicates a clear benefit. “Do better work by building great programs.” This is what the ad promises.
• The copy informs users that the call is only 15 minutes long.
• The CTA copy button clarifies for the user the next step.
• The secondary CTAs provide users with an alternative route to find out what Lessonly is capable of doing for them, if they’re not ready for a call.
• This GIF is a short demonstration of some product capabilities.

What Lessonly can teach you

Make your product the star. Lessonly uses an animated GIF of a product to highlight the features that customers can get from the platform. This allows potential customers to visualize what it’s like to use the platform. Use cases tailored to specific audiences segments can create a more personal experience.

3. Codeacademy

The Codeacademy advertisement promises that users will be able to learn new skills for a programming career with their Pro Account.

This landing Page is the destination of this ad.

• The headline is clear: “Supercharge Your Account” with all of the benefits that the Pro Membership offers.
• The copy is broken down into bullet points that are easy to digest and highlight the benefits of the Pro account.
• Filling out the lead-capture form is simple. Just enter your email address and password and you are in. Sign up is easier if you use another account.

Codeacademy – What you can Learn

Minimalism can go a long way. Focus on the most important elements and design your offer around them to create a great user experience.

4. Capella University

The Capella University advertisement promises users a doctoral program online without a GRE exam or entrance examination.

The landing webpage is connected to this ad.

Note: Click through to the page for the complete view. )

• has a clear message and is matched to the ad. “Earn your Ph.D. online.” The copy below the headline explains how the online doctorate is ideal for students who are looking to take charge of their education.
• The progressbar at the top of the page allows the user to easily navigate to the desired section.
• By clicking the “Chat Now”, users can get answers in real time to their questions.
• The section “What happens next” lists the results that users can expect after clicking on the CTA button.
• List of accreditations Add credibility to your offer.
• The statistic that “92% alumni are satisfied” provides social proof of the value of their offer.

Cappella University – What you can expect to learn

A live-chat feature on your landing page allows users to get their questions answered so that they can move smoothly towards the CTA button. Live chats are best used on landing pages that require a large time or financial investment.

5. Thinkific

This thinkific advertisement offers visitors a trial to see how it can help them run their remote training easily:

The landing pages are displayed when users click on the ads.

Please click on the image to view the entire page. )

• Both the headline and subheadline refer to selling online courses through Thinkific. This is relevant to Facebook’s ad.
• “Start a Free Trial”, the CTA button, is perfectly matched to the Facebook ad.
• These stats show how popular Thinkific is among customers, and how much they have earned through Thinkific courses.
• This calculator gives a dollar value to the potential earnings of the user if they choose to use the service.
• The sticky bar follows the visitor, so that they can sign up to try the service whenever they are ready.

Thinkific is a great resource for learning.

It is always better to show than tell the impact of your service on the customer. Thinkific offers an online calculator to help users calculate their potential earnings.

6. Full Sail University

Full Sail University advertising campaigns are designed to increase enrollment. This ad is for users who enjoy talking sports and want to earn a bachelor’s in sportscasting:

This landing Page is for users who want to learn more.

• Both the ad and landing convey the same message. Both feature the image of Dan Patrick and mention his “Dan Patrick School of Sportscasting”.
• The subheadline makes the offer more appealing by telling the users that they can be the voices of tomorrow’s sporting experiences. It is possible that this goal was the reason they became interested in sportscasting.
• This page highlights the focus areas in sportscasting. Students can earn a bachelor’s in 20-29 months and have the chance to work at major sports entertainment facilities.
• This video shows the support that users can expect from Dan Patrick. Full Sail’s affiliation with Patrick and his collaboration with them let potential students know the degree is worthwhile.

Full Sail University – What you can expect to learn

Video on your landing pages allows your users to see your message in an engaging way. Your video must be aligned with your offer to maximize advertising conversions.

Create landing pages that are relevant to increase conversions

Create your own landing pages by taking inspiration from these digital education advertising campaigns.

Instapage can be used to create landing pages that are dedicated to your campaign. You can get 400% more out of your digital advertising with the #1 landing page platform. Sign up for a Instapage free 14-day trial to learn more.

Author: Fahad Muhammad