- HoneyHat

BuzzSumo

BuzzSumo tracks and ranks all social media content.

BuzzSumo sort the information from Facebook, Twitter and other social media sites by the number and type of traffic they received.

If you’re thinking about writing a piece on “marketing books”, take a look at BuzzSumo for inspiration. You can also see what works for other people.

You can sort this information by user profile to tailor your website to a specific demographic.

BuzzSumo allows you to implement these topics on your website, optimize your marketing funnel and capture web traffic looking for more information about these important topics.

CrazyEgg

CrazyEgg’s heat map is its most popular feature. Heat mapping involves receiving a report that shows different shades of orange, yellow and green to show the most popular areas of your website.

You will get a better understanding of the way users interact with your website. You can then change the layout and flow of your pages. You can better place key content, widgets, links, buttons and other items on your website if you know where the user’s cursor is.

Coschedule’s Headline Analyzer

You might wonder if your headline will effectively target the audience you want to reach, and if it will appear professional. There is actually a science behind this.

Coschedule’s Headline Analysis is an excellent tool for solving viewer curiosity. The results are presented in number form, ranging from 0-100. The score indicates the effectiveness of the headline. This tool will also show how your headline and site will appear in Google searches, email subjects, and other applications.

Take the example “marketing books” from earlier.

This would be a horrible title. It is not specific, too short and only contains the keyword that we want to rank for. Let’s give it some flair:

A score of 77 isn’t bad. You could improve it a bit more, but you get the picture.

Hello Bar

HelloBar is an easy-to-use, free tool which allows you to display a text banner at the top of your web pages. This banner can be used as a call to action, or just for directing visitors to a specific page that contains more information on the topic they are interested in.

There are hundreds of ways you can use this bar in order to convert readers into email subscriptions and sales.

HelloBar is a powerful promotional tool. It can be used to reveal a product or offer a service. This message can appear on any number pages in your website. It could be your home page or every subpage.

Intercom

Intercom adds chat functionality to your website. You can communicate directly with customers.

This communication aims to give you insights into your customers’ expectations, their experiences and their intentions. You can also chat with your new customers to give them a memorable experience that will encourage them to return to your website. Intercom can also send pop-ups and messages in response certain time intervals or visitor actions.

Optimizely

Optimizely is a benchmark for A/B Testing in your web pages. Many large websites are using it, including Starbucks, Disney, and eBay.

Optimizely allows non-technical marketers to make dynamic, live changes to their website pages. They can then test these new pages in order to determine which variants perform best.

This tool is a must-have for any business that is trying to improve their CRO efforts.

Qualaroo

Qualaroo, another tool for customer interaction that lets you talk directly to your customers is a little different.

Depending on your Qualaroo implementation stage, you can interact with customers through surveys, questionnaires, or automated responses.

This is triggered by user-specific triggers such as the time spent on a particular page, the items in their shopping cart or recurring visits.

SubjectLine.com

SubjectLine is an online tool that allows you to check if the subject line you choose for your email marketing campaign will be received well and effectively.

SubjectLine will compare your subject line against millions of subject lines that have been tested in the past to give you constructive feedback on how to improve your email’s deliverability.

You can increase your chances of a successful marketing campaign and improve your conversion rate by referencing the subject line before sending emails.

Rebranding

Rebrandly allows you to easily create and share links that contain your custom domain name.

Short Links such as “short.ly/1N1nwh”, are untrustworthy, unpronounceable and not memorable. They also do not build trust, they do not help brands, and they are often blacklisted.

Rebrandly allows you to create descriptive, cool links by using your own custom-branded domain.

Rebrandly’s links, unlike bit.ly are easy to pronounce and remember, while promoting for your Brand.

A branded link, such as “brand.link/marketing” increases trust and raises CTR (Click Through Rate) by up to 39% and therefore improves conversion rate optimization as well.

Rebrandly links also include a keyword in the final part. Rebrandly costs nothing, except for the domain name.

Final Thoughts

It can be difficult to examine all of the options available for optimizing online marketing, but it is well worth the effort as you will see a higher conversion rate.

These tools make digital marketers’ lives easier. These tools will improve your bottom-line and give you peace of mind, as they allow you to confidently measure your online marketing results.

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