to whitelist an email in Gmail, Outlook & More ([2023])

You want to ensure that your email marketing content reaches your subscribers inbox and not the spam folder.

It may be difficult to do this now that email providers such as Google and Yahoo Mail have enhanced their spam filters.

Whitelisting is essential to ensure that your perfect email does not get caught in the filter.

Today we will learn How to Whitelist an Email to avoid this scenario and provide you with all the answers necessary to boost your marketing effort. Let’s begin!

What does email whitelisting mean?

The whitelisting method, also known as safelisting, is used by email recipients to create a list of approved or safe senders that will prevent content from being sent to their junk folder.

It lets email providers know that a recipient has approved certain email addresses to send them content. The content of these emails is marked ” Not Spam“.

This ensures that your customers will receive your emails, and helps you increase open rates as well as email engagement no matter what provider they use.

The main reasons why you should ask your subscribers to add you to their whitelist include:

• Enhancing your email marketing campaigns
• Improving email deliverability rates
• Make sure your subscribers receive important emails from you

How do you whitelist an email address?

Whitelisting is a great way to ensure that your content reaches subscribers. Let’s first look at how you can whitelist email for different email providers.

How to whitelist an email in Gmail

In 2023, Gmail will be used by more than 1.8 billion users worldwide to send and receive emails.

Gmail’s spam filtering can be a hindrance to your marketing efforts.

Let’s look at how to whitelist a Gmail email:

1. Sign in to your Gmail Account.
2. Click the gear icon at the top right corner of the screen, and then select ” View all settings“.
3. Select the ” Filters & Blocked Addresses” tab from the menu at the top to view your current filters and blocked senders.
4. Choose the ” Create new filter ” button, and then enter the domain name or email address that you wish to whitelist into the ” from ” field.
5. Click ” Create filter ” and then click ” Don’t send spam ” to whitelist all emails that the filter applies.

How to whitelist a Gmail email

You can add an email address of a sender to your contacts list. This will allow them to send you messages.

It’s best to use a computer to properly filter your Gmail Spam folder.

How to whitelist email on iPhone

1. Click on the email that you wish to add to your whitelist in your spam folder.
2. You should see at the top of your email a gray square box that says ” Report this as not spam“.
3. Clicking this button lets Google know that you agree to receive emails from the sender.

You can also tap on the three dots at the top right corner to select the same choice.

Let’s now see how to whitelist an email in Android:

1. Open the ” Contacts ” app.
2. Choose ” Create Contact” at the bottom-left.
3. Connect the correct account by entering the name and email of the contact.
4. Click ” Save” when finished to add contact.

Here’s how you can do it with another popular email program.

How to whitelist an email in Outlook

Microsoft made it easy to safelist your favorite domains or addresses in recent years.

How to whitelist an Email in Outlook

1. After logging in to your Microsoft Outlook account, click on the ” Setting ” (or gear icon), located at the top-right corner.
2. Select ” Email” from the pop-up menu.
3. Select ” Junk Email” in the submenu.
4. Select ” Save” and enter the email address that you wish to add to your safe senders list.

Easy, right?

How to whitelist an email in Yahoo Mail

Yahoo Mail will still have more than 227.8 millions users by 2023. It’s an email service provider that older generations use for both personal and business reasons.

Yahoo Mail allows you to easily add a domain or sender to your whitelist.

You can find instructions on how to whitelist Yahoo Mail here:

1. Click on ” Setting” located at the top of the screen.
2. Select ” More settings” from the drop-down list.
3. To access your filters, click on ” filter“.
4. Enter the email address to be whitelisted by clicking the ” New Filters ” button.
5. To complete the process, click ” Save“.

How to whitelist an email in AOL

AOL (short for America Online) is a free email provider that does not require any special software.

You can access your AOL account using your preferred browser, since it is primarily a web-based service.

AOL will only accept your contacts list as safe if you add certain emails to it.

Here’s a step-by-step guide:

1. Choose ” Contacts ” from the menu on the left.
2. Select the button “Add a new contact“.
3. Click the ” Save ” button at the bottom of the page to add the contact.

How to whitelist an email in Apple Mail

Apple Mail is technically both an email provider and an email client, allowing users to check and receive email from multiple accounts.

Add your Gmail account or AOL to iCloud mail and you can view all emails from these accounts in a single application.

Apple Mail can be configured to:

1. Open the app, and then go to ” Email Boxes“.
2. Find the spam email in the ” JUNK ” folder.
3. Select the gray box with three buttons by swiping left on the email.
4. To “whitelist” emails, tap the ” Move your Inbox ” button.

Here’s how to add emails to the whitelist in iCloud Email:

1. Sign in to your iCloud Account.
2. Click on ” Contacts.”
3. Click on the plus sign in the bottom left corner of the screen, then click ” Create a new contact.”
4. Click the ” Done ” button at the bottom-right corner.

How to Encourage your recipients to whitelist your email

You can include a friendly and simple reminder, along with instructions, in your emails to encourage recipients to whitelist your address and read your newsletters.

You can frame it as a benefit to ensure that people always receive your emails. You can, for example, say: “To ensure that you never miss any of our emails, consider adding us to your whitelist.”

Other useful tips to encourage subscribers to whitelist email:

• Add this message to your very first email. To increase deliverability, add it to a postscript at the end of the email.
• Use FOMO. The fear of missing your updates will encourage prospects whitelist your email so that they don’t miss out on future emails with updates or news.
• Use humor. Using humorous jokes will make your brand more relatable for your readers. This will help you get on the safelists of your subscribers.
• Provide clear instructions Some people may struggle to whitelist email addresses, or not be familiar with the process. Include links with step-by-step directions.

Now over to You

You need to “teach them” how to whitelist you address to ensure that your subscribers receive your content.

You’ll get fewer complaints about spam and your delivery rates will improve.

Email marketing is the best way to make sure your content doesn’t end in the wrong place.

Moosend offers a modern and affordable solution that is simple and effective. It has excellent deliverability rates, as well as great automation features, which will help you take your email marketing to the next stage.

Try Moosend for free today.

The post Whitelisting Emails in Gmail, Outlook & More ([2023]) appeared first on Email Automation Platform for Thriving Business.

Author: Marilia Dimitriou