- HoneyHat

35+ Email subject lines that work

It can be difficult to come up with new ideas, especially when others seem to have brilliant ones while you are blank.

You’ll find us here to help you!

You’ll find subject lines of different types in this section.

Subject lines for the initial event invitation: Announce a new activity.
RSVP subject line: persuade the subscribers to register ASAP for the event.
Measure the audience’s response to your follow-up subject line:
Collaboration Subject Lines: Announce guest speakers
Inviting returning attendees : Make people feel valued for their contribution.

Stay tuned for more examples of awesome event invitation emails in the next section.

Start with a few initial subject lines for event invitations.

Subject lines for initial event invitation

The subject line should be a combination of excitement and urgency to encourage the reader to open the email.

Here are some examples of great examples.

Great news, [Recipient Name]. Presenting [ event name]
It’s time to celebrate! [ Name of Recipient] is here. The [ event name] has arrived!
You are welcome to [ event name]
Do not miss the [ event name]!
Free on [ date] Get your tickets for [Event Name] now!
Coming Soon: [ event name] at [ topic].
[Recipient Name], get your tickets for [Event Name] today!
Exclusive Invitation: Join [ event name] at [ date]
Seats are limited for [ event name] at [ date] and [ location]
Hey, [Recipient Name]! Are you ready to [ event name]?

RSVP Event Subject Lines

You need to know who will be attending your event, so send an email reminder that encourages subscribers register as soon you can.

These subject lines will entice reluctant readers to attend the event and learn vital information.

Here are some of the best email subject lines.

Confirm your attendance to [ Event Title] by [ recipient name]
Are you joining [Event Name] on [Date]?
Before it’s too Late, secure your place at [ Event Title]
Register soon to [ event name] before it’s too late!
Hello, [ recipient name, will you be at [ event name] on the date specified?
You have a seat reserved at [ Event Title].
Do not miss [ event name] at [ date] and [ recipient name.
Register for [ Event Title] before [ X] day.
Oh no! Tickets for [ event name] will soon be sold out.
Tomorrow is [ event name ]! Register now!

Subject lines for follow-up emails

Now what? What now?

Even if your event was a success, you should keep communicating with attendees and make strong calls to actions.

Let’s look at some great subject lines to use for engagement after the event:

What do you think about [ event name], or [ recipient name]?
What are your thoughts about [ event name]?
What do you think of [ event name]?
Please provide us with your feedback about [ event name] and [ recipient name].
Please help us improve the next event.
Please rate your experience by clicking on [ Event name].
Have feedback about [ Event name] to share with [ recipient name?
What was your opinion of [ event name]?
Did you find [ event name] to be as good as expected?
What do you think of [ recipient name]?

Collaboration event subject lines

In order to attract readers, you should include the names of your guests in the subject.

The best subject lines to use for this type email are:

The [ event name] will be a joint effort between [ guest name] & [ guest names].
The live webinar will be hosted by [ Date],[ GuestName]and [ GuestName].
Watch [ Guest name] discuss [ topic] at [ date].
The [ topic] is a valuable resource for [ guest name] as well as [ guest name].
Join [ Guests Name] [ Guests Name] for a webinar.
Meet [ guest name] at [ date] with [ guest name].
What does [ guest name] say about [ topic]

Subject Lines to Invite Returning Attendees

Use these email subject lines to show your appreciation and concern for returning attendees.

Hello again, [Recipient Name]. You are invited to [ event name]!
Are you ready for [ event name] at [ date]?
We’re back, [Recipient Name]! Are you ready to embark on another exciting adventure with us?
We’ll meet again on [ date] at [ event name] with [ recipient name].
You only, [ recipient name].
Have you had a great time at the last event? Come join us at [ Name of Event] for even more fun!
We missed you so much that we are bringing you another webinar.
You can get VIP tickets for early access, [ recipient name] Now is the time to book your seat!
We hope to see you at [ Event Title] again!

As you can see from these examples, subject lines are flexible.

You can use these in your next marketing campaign for events, but it’s better to learn how to write them because they will make you seem more authentic.

Learn how to create email subject lines for events that will grab your audience’s interest.

Actionable Tips To Write Better Event Email Subject Lines

The subject line is crucial for creating a positive first impression, as people will open your email depending on what they see in their inbox.

It’s difficult to find words that will keep your audience engaged without sounding spammy.

We’ve discovered the secrets of writing a catchy subject line for an email and we want to share these with you.

Here we go!

Keep It Short

It’s tempting to add every little detail in your subject, but it is best to include these details in the body of your message.

Keep subject lines short and concise to ensure high open rates. This is especially important since the majority of recipients read their emails via mobile devices. In a few short words, it needs to grab them.

Here are some tips to make sure your subject line is easy to read and ensure that your readers will open your email:

Avoid using jargon or complex terms.
Keep the subject line between 6 and 10 word.
Use simple, clear and concise language.

Use these tools to test the effectiveness of your subject lines. You can also use Refine, a free subject line tester. It will save you time.

Create an urgency

Your subject line should create an urgency to encourage recipients to act.

You can do this in many ways, including adding a deadline to your subject line. You can increase conversions by making people feel compelled to attend your event as soon as tickets and seats are sold out.

One way to do this is to give an immediate solution to a problem that the audience has.

You’ll encourage people to act now, especially if this is a rare chance. They’ll open the email and register.

You can also use emojis as a way to convey urgency and grab attention. This simple trick is effective and works!

The power of FOMO

We’ve heard of FOMO, a marketing strategy that relies on people’s fear to miss out in order to motivate them to take action.

This tool can be used to write subject lines for email events.

Counting the days until the event.
Mentioning the number of people who have signed up for an event.
Limiting the number of seats available.
Name some of the biggest guests at an event.

Test your email metrics by A/B testing

A/B testing is the fastest and best way to find out if your subject line will be successful.

You can test two different subject lines for your event by sending each to a segment of your list and seeing which one your audience prefers.

Fortunately, Moosend has a lot of experience with A/B tests.

Moosend’s email marketing solution allows you to easily track the performance of email content, campaigns, and subject lines by simply following a few simple steps.

Click here to learn more about creating A/B campaigns with Moosend.

When possible, make it personal

You should write your subject lines to feel more like an invite from a friend than a generic or bland invitation that could give the recipients the impression that you don’t really care if they attend the event.

You can make your subject lines more personal by including the recipient’s name or using “you” in the subject. This will help you to connect with them.

Moosend excels at sending customized emails.

Users can send customized emails with their solution without much effort and can improve the effectiveness of their email campaigns.

Avoid spam words

Use of spam words in your subject line is not acceptable. These are keywords that email providers flag as red.

You risk activating spam filters, which could reroute the email to the junk folder of your recipient and hinder engagement efforts.

This happens because people often associate spam words with scams or money. Let’s take a look at some examples.

Urgent
Act Now
Order expires
Last Chance
$$$
Risk-free
Luxury
No Obligation
Dear Friend
Email harvest
We hate spam

See the definitive list of spam words in this article.

Let’s look at five amazing examples of event invitation emails to encourage people to sign up.

Five Examples of Great Email Subject Lines for Event Invitations

This article is now getting to the meat of it.

We’ll give you five examples of good subject lines for emails that will grab your readers’ attention and encourage conversions.

1. Miro

Subject: Live sessions for Lifelong Learners

The subject line makes it clear that this email is geared towards the audience’s thirst for knowledge.

Miro’s resources will be of interest to professionals who want to improve their careers. The email is more than just an invitation to a live session.

Miro encourages its readers to take their online courses. These are particularly useful for those who prefer to learn on their own.

If you prefer to read rather than watch videos, there are links for guides and other resources.

This is a comprehensive and catchy example that keeps subscribers engaged and interested in relevant content.

2. Calendly

Subject: Last Chance: Learn how marketers are using Calendly for pipeline acceleration

Look at an email that encourages people to RSVP immediately.

This email is a reminder to the recipient that the event is about to begin. Some people may forget to register, or they might need some persuasion.

Calendly’s “Last Chance” subject line creates a sense urgency, triggering FOMO and creating a sense that the subscriber is in a hurry.

The email will also include the information needed to keep the reader informed about what they may miss, like the date, time and what they can expect.

3. Salesforce

Day One is now streaming via Salesforce+

These emails are usually sent out on the day of an event. The subscriber in this case has registered for the event, and is anxiously awaiting its start.

This is an excellent email to send to your participants on the first day to keep them engaged.

Salesforce included not only a link, but also a schedule. This information allowed attendees to see the schedule and attend the sessions that they wanted.

4. Dovetail

Subject: We will be seeing you Stateside

Dovetail’s sample targets returning attendees who are familiar with their events and may be interested in exploring other opportunities.

Dovetail invites the recipients to a conference in person.

You can encourage them to sign up for the event with extra incentives, such as food, drinks and entertainment, or by offering people who share similar interests.

The target audience is more likely to be comfortable with this idea, as Dovetail holds the event in an area nearby. They will only have to travel a short distance to get to the conference.

List the speakers to help them understand your point of view.

5. Slack

Subject: We are just waiting for you to join us in the sessions

Slack makes it personal from the beginning, using the phrase “We just need You” to express how important the reader’s presence is at the event.

Slack offers attendees valuable tips and insights that they can use to grow.

They also use FOMO as a way to encourage their readers to attend, because it is a chance they will never get again to unlock the potential of their organization with Slack.

It’s a simple design but it contains all the necessary information for the recipient to decide if they want to attend. This includes a brief look at the agenda, the date and time of the event, and a preview of the agenda.

You’re Next

These tips and examples will make writing subject lines a breeze for you.

Create engaging, informative subject lines for your webinars to generate interest and get people to register.

If you still want to test the ads properly, you should try Moosend. This solution allows you to optimize your marketing strategy, create campaigns that increase click-through rates, and improve conversions.

Try Moosend for free today.

The post 35+ Engaging Email Subject Lines for Events [Examples and Tips] first appeared on Email Automation Platform for Thriving Business.

Author: Marilia Dimitriou

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