xperiments to Improve Landing Pages //

Page performance is one of the most significant obstacles to success in digital campaigns. Even small improvements in landing page conversion rate can lead to increased sales and revenue.

Many companies, despite this value being obvious, lack the resources or expertise in CRO to test and improve campaigns. They are therefore leaving money on the table. Marketers are using AI advancements to optimize and build their pages.

Instapage is constantly updating its platform to create and optimize landing pages that convert. AI Experiments is a new tool that allows you to perform intelligent optimization experiments without having to spend as much time manually optimizing your landing pages.

AI Experiments allows you to:

• Get insights faster and accelerate your experiments
• Sending more traffic for better testing variants
• Conversion rates that are higher over time

This blog post will walk you through the AI Experiments benefits and show how AI features can improve your return on advertising spend and accelerate your optimization efforts.

Try Dynamic Traffic Allocation

AI Experiments uses artificial intelligence for a type of experiment called Dynamic Traffic Allocation. This experiment tracks the progress and directs traffic towards better-performing test variants.

This type of experiment differs in several ways from the traditional A/B test. In a traditional A/B/n experiment, traffic is evenly split between two or multiple page variants. The test is run long enough for statistical significance, or until enough people have seen the test to show a clear winner.

AI Experiments start in a similar manner, with multiple variants of pages. After a warming up period, AI identifies which variants have performed best up until that point. These variants will receive more traffic over time. Traffic will shift as the experiment continues and the level of certainty changes. Eventually, the system will identify which test variant has the highest chance of winning.

This approach offers a few benefits over A/B testing.

• Improved pages quicker with dynamic traffic allocation.
• Less lost conversions. Since a smaller percentage of traffic is directed to suboptimal variants, there’s no need to sacrifice conversions in exchange for insights.
• Less effort manual Let AI manage your experiments without you having to exert a lot of effort manually.

AI Experiments can be performed today

Instapage Convert Plan customers can now access AI Experiments. Our traditional A/B test options are available if you prefer to take a more manual approach. Instapage users can now improve campaign results more quickly than ever with AI Experiments.

A reminder: AI is an effective tool for optimizing conversion rates, but it’s no silver bullet. AI cannot make decisions on its own. It needs human input to be effective.

Instapage Convert may be the best option for you if you are looking to take advantage of AI Experiments as well as CRO expertise. Our team can show you how to get better results with your digital campaigns. Schedule a demonstration. View all Instapage Plans here.

Author: Michael Egan