ll landing page examples and how they help generate revenue

Upselling is a proven and effective strategy. It is also necessary for brands to grow their business.

What are upsell landing page and how can you use them to boost your campaign? Find out.

What is an Upsell Landing Page?

A landing page for an upsell uses persuasive techniques and elements to encourage existing customers to buy a more expensive or robust version of the product or service. They can suggest additions to a customer’s order before they purchase:

This page is different from the typical landing page in that its success relies on psychological principles. The conversion optimization principles are based on the basic understanding of the consumer. An upsell landing page, however, focuses on how they perceive and connect with your offer. You must therefore apply psychological principles to the page.

Use 3 psychological principles on your landing pages to increase sales

1. Decoy effect

The decoy effects refers to the change in preferences between two options, when a third option with asymmetrical dominance is presented. This technique works well for sales pages, as it subtly nudges prospects towards the option you want them claim.

Take The New Yorker as an example. The “print + digital”, if it was the only option on the page, would not look as attractive as the “print only”, or “digital-only” options. Why would anyone choose the print-only option or digital-only version instead of both, when all three options cost $12?

2. Social Proof

The term social proof is used to describe a consumer’s perception of a product based on other people’s actions and opinions. It can be used to great effect on landing pages by using detailed testimonials, logos of big brands, and social media counters.

Notion’s upsell landing includes user testimonials directly below the package options.

3. Scarcity

Scarcity takes advantage of people’s tendency for overvaluing a resource if there is less or it’s on the verge of running out. This can be used on a upsell or sales page, by adding time-sensitive offers such as webinars and conferences or physical products with limited quantities like books. Scarcity can be created by using urgency CTAs and countdowns.

If consumers believe that a service or product is only available in limited quantities or for a short time, they will be more likely to make a purchase. Fear of missing out on an opportunity to make a purchase motivates people to prioritize their purchases, increasing conversion rates and sales. Scarcity can also create an air of exclusivity, prestige, and value around a product. This encourages consumers to view it as valuable and desirable.

Let’s now see how these principles can be put into action.

Four examples of landing pages for upsells

For shorter pages we have shown the whole page. For longer pages we have only shown them above the fold. Some of our points may require you to click through each page. Keep in mind that certain brands may be testing an alternative version of their page than what is shown below.

1. Grammarly

What this page excels at:

• The concise copy shows what each plan offers.
• The CTA button stands out from the content of the page.
• Add social proof to your page. Logos of the company.

2. Bloomberg Businessweek

What this page excels at:

• The page clearly states the discount .
• This offer is extremely valuable: only $12.42/month plus unlimited digital access on all devices.
• The large CTA button is easy to locate and contrasts with page.

3. Spotify

What this page excels at:

• With minimal copy, prospects can easily see the benefits to Spotify Premium.
• The list of Premium plan benefits shows that Premium is the better option.
• The 30-day free trial encourages prospects to buy the Premium option.

4. WOW! TV & Internet

What this page excels at:

• Click-to-call numbers allow visitors to quickly contact the business.
• Entering an address will provide a more personalized offer based on the geographic location.
• The lock icon below the address fields indicates prospects’ information is secured and will only be used for personalized offers.

A free guide with 110 examples of landing pages

Are you ready to step up your landing page game? Instapage is here to help! Our extensive collection of 110 examples of landing pages will provide you with inspiration and insight to help you create landing pages that engage your audience and encourage action. These examples are real-life and cover a wide range of industries and goals, including e-commerce, SaaS, event registration, lead generation, etc.

Explore the best practices, ideas for A/B tests, and tips to boost conversions from businesses around the world. This comprehensive resource is a great tool for anyone who wants to create landing pages that convert clicks into sales.

Upsell landing pages can help you increase your revenue.

Upsell landing pages can be a powerful tool for any marketing team. They rely on psychological principles that drive people to take action.

Instapage allows you to create professional, personalized landing pages for upsells in order to maximize sales. Check out our Build & Convert plan for more information on high-converting examples of landing pages used throughout the entire sales funnel.

Author: Stephanie Mialki