Effective Survey Email Subject Lines [+ Examples & Tips] //
Customer surveys are a great way to get valuable feedback. Even if you design the most amazing survey, it will be in vain if your customers ignore your email.
It’s important to create great surveys, but it’s also essential to write compelling subject lines to get respondents to open and complete your survey.
This article will teach you how to create email subject lines for surveys. You’ll also see some great examples.
Let’s start.
30+ survey email subject lines that work
Marketers know that the subject line is what makes or breaks an e-mail. They are meant to be enticing and make a positive first impression on the reader without sounding spammy.
You can increase the response rate to your surveys and gain more information about your audience.
35% of recipients will open an email based solely on the subject. Here are some examples of subject lines that will work.
General Survey Subject Lines
Here are some general subject lines that you can use.
- What’s on your Mind?
- Your help is essential to our improvement.
- What did you think about this?
- You have a few questions.
- Please help us improve.
- We need your expertise.
- Do you enjoy your job?
- Have a few minutes to spare?
- Do we have something to correct?
- If you weren’t satisfied…
- We need your help as we make some major changes.
- Do not say that we have never asked.
- How are we doing?
- We are here to help!
- Help us serve YOU Better!
- We’re all listening!
- Your insights are needed.
Customized Subject Lines
These personalized subject lines will make your emails more personal, and increase your email opening rates.
- Hello [Recipient’s First Name]. Can I ask you for a favor please?
- [Product name] is being asked about by [Recipient first name]. Can you help me?
- What do you think of [First Name of Recipient]?
- [Recipient first name], penny for your thoughts?
- [First Name of Recipient] would be a great help to us.
- [First Name of Recipient] I wanted to ask you something.
- Your feedback is important to us!
- Attention (Recipient’s First Name): Please complete our survey to receive a thank-you gift.
- Share your experience [Recipient first name]. Take our survey to unlock exclusive rewards.
- [Recipient’s First Name], we want to hear your thoughts! Take our product survey to be eligible for a prize.
- We need your feedback, [Recipient first name]!
Product Surveys
Use these product surveys to get valuable feedback from clients.
- Look at you! What is the [product] doing for you?
- Was [product] everything you wanted? Tell us what you think!
- What can we do to make [Product name] work?
- [Product name]. Some thoughts.
- In 1 minute, tell us what you think about [Product name].
- Was [Product name] everything you wanted? Tell us what you think!
- How would you rate [Product name]?
- Help us improve our products: Take our quick survey!
- Please take our survey to help us shape our products.
- Your feedback matters! Join our product survey to make a real difference.
- Take our product survey to tell us what you think.
These subject lines will help you increase customer retention by attracting the first click on your email surveys.
Let’s look at some great examples to drive home the point.
Five examples of survey email subject lines to inspire you
You can get inspiration by looking at what other people do.
Here are some examples of subject lines for survey emails and email templates that will help you to be creative.
1. Scoot
Subject line We would love to hear from you!
While it may be bold to assume your email recipients care about improving your brand, this approach works extremely well if readers are using and relying on your products.
This strategy tells your customer that you are willing to work together to meet their requirements.
The subject line of this email invitation by Scoot is a good match with the body and encourages the reader’s opinion on why they have stopped using the product.
The company can then develop ways to engage and re-engage them.
2. Ubisoft
Subject: We value your opinion at Assassin’s creed Odyssey!
People avoid quick surveys because they believe that the company is not interested in their answers.
Your subject line should make your clients feel confident about taking part in your survey. They want to know that their opinions will be taken seriously.
Ubisoft has done that. This email subject line makes the brand’s subscribers feel important and valued.
It also encourages customers to share their opinions and thoughts, and shows how much the company values its customer’s valuable time.
3. Massdrop
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This subject line is ideal for surveys after sales. It helps companies determine what aspects of products or services they need to improve.
Massdrop nail this concept perfectly by asking clients about recent purchases.
It is effective because customers will feel that you value them as an individual. You can also use the results of the survey to improve the customer experience.
4. Algolia
Subject: Get your gift cards in time for Black Friday. Review Algolia.
Email Marketing Campaigns often include strong incentives to attract readers.
You can do this by offering a promotion or benefit that will show clients you are interested in creating a relationship with them that is mutually beneficial.
Algolia offers a voucher to encourage customers to give honest reviews of their products.
They also add an element of urgency to the feedback process by adding a deadline. This makes clients more inclined to give their feedback quickly in order to receive their reward.
This is a great method to increase your Click-through Rate while collecting valuable feedback.
5. Ritual
Subject line I have a few questions for you.
The subject line of this Ritual email might make you think that the police are interrogating your, but in reality it is unique and different.
It’s not only a great way to give your brand a playful vibe, but it will also intrigue and impress your readers.
It shows you appreciate their input in helping to improve your products.
Let’s look at the steps to create your own.
Actionable Tips To Write Better Survey Subject Lines
Now that you’ve seen some examples, it is time to try something new.
We’ve put together a list with actionable steps you can use to create your own email survey subject line.
Here we go!
When writing, keep the end in mind
There are many different types of surveys available. It’s important to consider the method that you will use.
Your surveys should have a clear goal.
Consider what you want to learn from the survey and how you will use the information to improve your business.
Also, make sure your customers know why they are being asked to contribute so that they can do it correctly.
Be concise
The subject line should be concise and to the point.
You don’t want people to waste their time reading long, incomprehensible subject lines. Most email clients only display a certain number of characters. So, you should show only the most important words.
Save the details in the body of the email.
Keep your subject lines neat and easy to read with these tips:
- Avoid using jargon or acronyms that may alienate your readers.
- Your subject line should not exceed 40-50 characters and 10 words.
- Simple and familiar words are best for your audience.
Avoid words which trigger spam filters
Imagine spending hours crafting the perfect survey only to have it blocked by spam filters.
Email marketers should avoid using spam words, which could trigger email filters such as Gmail and Outlook.
These filters are set by people who often associate certain phrases and keywords with money scams or other unsavory things.
Here is a list of words that trigger spam.
- Buy Today
- Urgent
- Best-price
- Act Now!
- Final Call
- Hurry!
- Discounts
- You have been selected
- Cash Back
- Cash
- No hidden charges
You should use phrases and words that will trigger feelings, not make recipients feel like you’re trying to scam them. Your subject lines should provide immediate value in order to increase email open rates.
Check out our guide to see the complete list of email marketing no words.
Leverage personalization
Email Personalization is the core of any email marketing campaign.
You will miss out on creating subject lines that are highly engaging and increase your engagement rate.
Create humane, personalized subject lines to make your customers feel valued.
Check out the example below.
Use “you” to include specific information about the purchase or the subscriber.
By mentioning the reader by name, the company is making it clear that they are interested in the opinion of this person and have a better chance to get a response.
We know how to write better and more humane emails!
Email personalization helps you meet your customers’ expectations and create a positive impact in their inbox. It can be used in conjunction with email list segmentation for enhanced performance.
Find out how to control your email campaigns using our comprehensive tools.
Offer incentives
Who doesn’t like to receive something extra from their favorite brands?
Incentives work amazingly well in email subject lines and emails because they make subscribers feel special.
Your recipients will be more inclined to complete your questionnaire if you offer a reward in exchange for their participation.
Add the following incentives to your offer:
- Freebies
- Discounts
- Discounts
You can also use emojis in your inbox to make it more interesting.
A/B Test Your Subject Lines
Imagine you have compiled a short list of 15 subjects that best fit your feedback survey.
You’re not sure which to choose or how to proceed.
You can use A/B testing when in doubt to determine what the best subject line is for your campaign.
Enter two different texts into the Subject A, and Subject B fields. Then send the emails to a small portion of your list.
We can tell you which option won through automation so that you can send out the final choice to your recipients.
Pose questions
Email subject lines with questions are a great way to begin a survey.
You can ask them in any way you like, and you won’t get it wrong.
Asking your readers a simple question will make it stand out in the recipient’s inbox, and you can avoid all spam triggers.
The reader is intrigued and invested as they read the message.
They think, “I’m already here; why not do ?”
You can ask more intimate questions like “[Name]. Can we chat?” Or you can change a dull question into something that is more humane and more honest, “Tell us honestly: How are we doing?”
Our subject line tester can help you save time by providing suggestions and industry-averages.
You’re Next
Finding the perfect subject line can be difficult with so many options available.
There’s a fine line between asking for your feedback and sounding robotic.
We’re qualified to design the best subject lines for your business to keep up with customer expectations and win them over.
Download Moosend today for free.
The post 30+ Effective Email Subject Lines for Surveys [+ Tips & Examples] first appeared on Email Automation Platform for Thriving Business.
