importance of brand consistency on landing pages //

Landing page design requires a consistent brand identity.

The landing page is a key component of any online marketing strategy. The landing pages are the first thing that visitors see after clicking on a search advertisement. They are also the place where their interest is transformed into action. It’s important to design landing pages with consistency in mind, especially when it comes brand identities.

What does this have anything to do with landing page design? You need to ensure that the experience of visitors who come from organic or search traffic is consistent with your brand’s identity if you want them to convert. Your conversion rate will increase if you make it easier for visitors to understand.

To maintain a consistent style on all your landing pages, you must use:

• Colors
• Fonts
• Logos

In this blog we will share tips for maintaining a consistent branding identity and introduce Instapage’s new features which make it easy to maintain brand consistency.

Consistency is key across your entire website

Brand style has a far greater impact than metrics. Consistent brand identity is important.

• Trust
• Credibility
• Authority
• Brand loyalty

Examine how to improve the success of your website by incorporating different elements into your brand.

Colors

Consistent color schemes across your channels will help users to associate your brand’s look and feel. This is especially useful when you have multiple landing pages, or different content types on the same page (e.g. products vs. services).

By clearly communicating the next steps, consistent branding can also help guide users throughout the purchasing process. For example, by using the same color on CTA buttons it is easier to get customers to convert.

Fonts

Consistent fonts improve readability, and can increase conversion rates. Consistency also builds trust. This is particularly true if your product or service requires high levels of trust.

The fonts on the page should be readable and easy to navigate. This will allow users to easily find the information they are looking for without any difficulty with the design or layout of the text.

Favicons

A visitor to your landing page needs to know immediately where they are. The favicon on your landing page tab will immediately show the visitor they are in the right place. A favicon that is inconsistent can be a warning sign to viewers who are wary and could cost you a sale.

Styles across all your pages

Instapage wants our customers to have the best landing page possible. You can now manage all your brand elements in one place with our latest feature. Styles.

Styles allows you to set your favorite style elements in just a few simple clicks. This includes fonts, colors and favicons. Your chosen colors, fonts and favicon are readily available when building a landing-page.

Styles can be accessed via the Assets tab on the main menu.

The conclusion of the article is:

Landing page design must be consistent with your brand. Your brand consistency across all channels will improve your search ad performance and conversion rate.

Create your own Styles now. Instapage offers a 14-day free trial . See how simple it is to create appealing, consistent landing pages. Try Instapage now!

Author: Michael Egan