l Marketing for Photographers in 2023 [Guide]
Photographers are always looking for ways to market their business, gain new clients and retain existing ones. Email marketing is one of those methods. Yes, with an ROI of 42 dollars for every dollar invested.
This guide will explore the basics of Email Marketing for Photographers.
- Benefits for Businesses
- How to achieve your desired results by streamlining it.
Find inspiration for upgrading your promotional efforts to increase conversions, whether you are a marketing novice or pro.
Benefits of Email Marketing for Photographers
Here are some of the benefits of adding email newsletters into your marketing strategy.
This is a cost-effective option
Moosend and MailerLite, two email software solutions, offer flexible pricing options that are affordable.
Comparing it to other digital methods that have excellent targeting abilities such as Facebook and Instagram ads, this is more accessible to small businesses, easier to manage, and less expensive.
Send personalized messages
You can send targeted messages to subscribers who share similar characteristics using email segmentation, automation and to gain their trust. Your key metrics will increase, including open rates and conversions.
Sending different content to clients you have worked with and potential clients is a good practice. You can get the first client to hire you and the second to recommend your services to their friends and family.
You own the contact lists
Email marketing gives you the ability to control your contact lists. It’s different with the social media channels that most photography businesses use for promoting their services and works, as they are subject to algorithm changes.
To avoid this, you should invest more in email marketing to make sure you always have access your clients and followers.
How to Create an Email Marketing Strategy for Photography Businesses
Here’s what you can do if you’re a beginner in email marketing and want to start off on the right foot:
1. Email marketing goals
What are your primary objectives for email marketing? Here are some of the main objectives that businesses have.
- Brand awareness is important to boost brand recognition
- Nurture existing customers
- Sales increase is possible
- Referral programs are a great way to promote your business.
Each email campaign must have a purpose and relevant content that appeals to the audience. Use the well-known framework for your goal setting efforts.
It’s also important to keep in mind that these goals can change. As your audience and business grows, you should review them. Create buyer personas to make sure your messages are effective and relevant.
2. Email marketing platforms: Choose one to suit your needs
To keep everything together, you’ll need to select an email service. Before you check their pricing, here’s what you should look for:
You need an dashboard that is user-friendly and has great functionality.
You should also check to see which email template is offered by each platform to determine if it matches your branding requirements.
Looking for an email platform that delivers at 98%? Sign up for a Moosend Account and receive a Free Trial to discover our amazing features.
3. Subscribe to our email list
How can you encourage your current and potential customers to subscribe to your email list. There are several ways to encourage your visitors to take the desired action.
You can add a form to your photography website. It could be a pop-up, static or a static page. This will invite users to sign up. A free resource or incentive can help seal the deal.
Here’s a good example from Mel Volkman of offering limited resources to encourage people:
You can add an opt-in link to your biography if you rely on social media as your main source of new customers. You can also host a contest where you ask participants for their email address and to agree to opt in as a trade.
Here are some more methods for building email lists.
- Add a hyperlink to your email signature
- Make lead Magnets
- Conversion-oriented landing pages that are relevant to design
- Referral programs are a great way to increase your business.
4. Create compelling email campaigns
Is there any secret to creating email newsletters with high conversion rates? There are some specific tactics to increase the open and click through rates.
Start with a subject line that is interesting and will stand out to your subscribers. The subject line should be with up to 60 characters and reflect the email content. It also needs to be intriguing for your audience.
To keep your reader’s interest, you need to use a clever email with a clear outline. It’s crucial to include high-quality images to show off your work and to attract new clients.
You need to create a call-to action that will encourage your readers click through, and continue on their journey with your brand. The button should be a standout from the rest, and the copyline should encourage them to act through a feeling of urgency.
Here’s a stunning example of Death To Stock.
Subject line: ON THE JOB 
It is also a good idea to add an footer that contains valuable information about yourself, such as links to your social media accounts. An unsubscribe button is essential in order to prevent future spam complaints.
5. Analyze the results
How can you track the success of your email campaign?
Here are the top a data-wpel-link=”internal” href=”https://moosend.com/blog/emailmetrics/”>email metrics/a> to track: Here are the top metrics you should be tracking:
- Open Rates
- Click-through rates
- Conversions
- Bounce rate
- Spam complaints
- Unsubscribe
It’s unlikely that you will know exactly what your subscribers are looking for from the very beginning, but over time, you will get a better idea of their preferences and needs. It’s important to review your email marketing practices and to clean up your subscriber list if necessary if these metrics begin to decline.
How can you increase the open and click through rates of your emails? Check out our video tutorial:
Pro Email Marketing Tips For Photographers
Here are some tips for photography businesses that will help you maximize your lead generation.
1. Segment your audience
As your subscriber list grows, you will probably need to adjust your expectations depending on the type of subscribers that you have. It’s even more crucial if you provide a variety of photography services for events like weddings and kids’ parties.
audience segments can be used to send customized messages to subscribers. Create content that is tailored to your segments, based on their shared characteristics such as demographics or preferences.
You can gain the trust of your audience by sending them messages that are relevant to them.
2. Sending a welcome message
welcome emails are one of the most popular email campaigns. new subscribers expect to receive a message when they sign up to confirm that they’re on your list. They’re therefore more likely to engage with these campaigns.
What makes a welcoming email appealing and effective? First, thank them for choosing you by using your tone of voice. Next, show off some of your best photos to win over their hearts.
You can also include testimonials and top-of-mind content to get their attention.
3. Automate your emails
Automated workflows are a powerful tool for email marketing. They allow you to send emails to your subscribers at key moments in the customer journey. You can save time by creating a workflow only once. This allows you to provide the best personalization.
This series of emails are triggered by specific user actions such as signups, site visits, or abandonment of the cart. If you notice through your CRM that a certain user spends a lot of time browsing a particular page on your site, you could send them personalised newsletters.
These automation workflows are easy to create with most email marketing platforms. These platforms use if/then logic and premade recipes.
Here is an example of how to thank your new customers:
4. Test your campaigns A/B
A/B Testing is a great way to test specific elements, such as the subject line of your email or the preheader.
This method allows marketers to determine which email variations will be more appealing to subscribers, and choose the best version . This allows you to gather valuable data on your audience prior to sending your email campaign in order to improve your metrics.
5. Create a consistent experience
Focus on branding and positioning if you want customers and prospects of your photography business to instantly recognize it. It is important to create a consistent experience across all channels so that your message will be remembered and resonate.
While your logo and statement should remain the same, your messages must be tailored to each platform. TikTok, for example, has a younger audience than Facebook. Keep that in mind when writing your copy.
If you want to ensure that your readers are able to trust the content, make sure they use a similar look and feel.
6. Deliverability rates: Be aware
You won’t benefit from email campaigns that end up in spam folders. It can be caused by a number of factors, including full inboxes or incorrect email addresses.
This issue can be tackled in several ways. Choose an email platform that offers a high delivery rate.
Moosend, for example, can reach up 98! You can also enable double opt-in, which will ensure that the email addresses entered are correct. This is what Haris Nukem uses:
You should also regularly clean your list to reduce bounce rates and spam complaints.
Takeaways
If you’re still unsure if email marketing is the best way to promote your photography company, now is the time to start. It will not only increase your brand’s awareness but also your ROI over time.
Select an email marketing tool, create your email list and be as creative and strategic to craft captivating content for your subscribers. Sign up for our 30-day free trial if you are looking for an all-in one solution that is affordable.
FAQs
The most common questions asked about this topic are answered in a few short sentences.
1. How can you contact prospective clients by email?
Add links to your portfolio and customer testimonials as social proof.
2. What email address should I use to promote my photography business?
A professional email address that includes your brand name is preferred, as plain ones may appear suspicious to readers and ISPs.
3. How can you attract customers through email?
Create relevant, exciting content and include a call-to-action that suggests a sense urgency.
The post Email Marketing for Photographers in 2023 [Guide] first appeared on Email Marketing automation platform for Thriving businesses.
