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o Pricing: In-depth Analysis [July]

Want to know everything about pricing for Brevo? You’ve probably heard that Sendinblue has recently rebranded and is now Brevo!

Learn how to use the new pricing structure and what value each plan can offer a business.


Brevo Pricing: Overview

Brevo, formerly Sendinblue, updated its pricing plan to match the new brand image. There is now a Free version and three paid plans: Starter Plan Business and Brvo Plus.

Brevo’s pricing is -based, and is based on how many emails you send each month. It is different than other email marketing programs, which charge users according to the number of contacts. It has its pros and cons.

This model is ideal if your monthly email sends are consistent. You can estimate the costs easily (and keep email marketing affordable). Brevo is not the best option if you have a fluctuating monthly send. You risk having your emails paused if you exceed your limit.

We should also note that all plans, even the free ones, include many of the features offered by the platform, such as marketing automation, web tracking, and CRM.

The company also offers a pay as you go plan for occasional senders.

Let’s now look at the Brevo plans.


Brevo Pricing: Feature Breakdown

This is a simplified list of features available in each MailerLite plan.

Brevo Features Enjoy Free Shipping Starter Businesses can benefit from a variety of business opportunities. Brevo Plus
Emails sent monthly 300/day You can also find out more about You can also find out more about Customs
Contacts Unlimited
Remove Brevo branding Add-ons are available
Forms
Landing Pages
Segmentation & contact management
Email & SMS personalization
Marketing automation Limitations on the number of contacts for automated campaigns Limitations on the number of contacts for automated campaigns You can also find out more about You can also find out more about
Reporting
A/B Testing
Send Time Optimization
Access for multiple users Add-on
Facebook Ads
Customer support Email is the only way to contact us Email is the only way to contact us Email, phone and live chat Email, phone and live chat
Integrations Yes, Yes, Yes, Advanced Integrations
Transactional Email

Let’s now see how Brevo’s pricing scales according to the number of email you can send each month. The Free Plan, which has a daily limit of 300 emails, is not included in the table.

Emails per month Starter Plan Business Plan Brevo Plus Plan
20,000 emails $25/month $65/month Customs
40,000 emails $35/month $75/month Customs
60,000 emails $49/month $89/month Customs
100,000 emails $69/month $129/month Customs
150,000 emails $169/month Customs


Brevo Pricing Plans: Analysis

Explore each Brevo plan individually:


Free plan

Brevo’s free plan comes with unlimited contact, and a daily limit of 300 emails. This limit may not be ideal, but you still get plenty of features that will help your business begin its email marketing journey.

You get:

  • Customizable email templates
  • Drag-and-drop editor for easy editing
  • Transactional Email
  • Campaigns via SMS and WhatsApp (at extra cost)
  • Sign up forms that you can customize
  • There are plugins available for platforms such as Woocommerce, Shopify, and WordPress

The Brevo free plan includes advanced features such as marketing automation and web-tracking.


For whom is this plan most suitable?

This plan is ideal for those who wish to explore the features of the tool before making a commitment. This plan is also useful if you have a limited email list.


Starter Plan – Starting at $25/month

Starter plan starts at $25 per month and includes 20K email campaigns each month, everything included in the Free plan plus:

  • No daily sending limit
  • Remove the Brevo Logo (Add-on)
  • Basic Reporting & Analytics
  • Email support

The number of contacts you can have in your automated campaign is limited to 2000. Landing pages and advanced reporting are not included.

Note: You can save 10% by paying a yearly fee (this is applicable to all paid plans).


For whom is this plan most suitable?

This plan is suitable for eCommerce professionals, marketing managers and online store owners. Although its pricing is fair, it lacks certain functionality that you need to be serious about your email strategy.


Business Plan – Starting at $65/month

Monthly email limits for the Business plan range from 20,000 up to 1,000,000 emails. This plan is for you if you want to access landing pages, Facebook ads and marketing automation without any monthly limits. Prices start at $65./month for 20,000 email messages.

This plan includes the Starter Plan plus:

  • Email marketing automation is unlimited
  • A/B Testing
  • Advanced Reporting and Analytics
  • Access for multiple users
  • Send Time Optimization
  • Facebook Ads
  • Phone Support


For whom is this plan most suitable?

This plan is best suited to people who want a complete platform for marketing with landing pages, email automations and advanced analytics.


Brevo Plus Plan – Custom pricing

This plan is Brevo’s Enterprise Plan for large organizations with specific requirements. It has custom pricing that is tailored to the specific needs of every business.

This plan includes all the features of the Business Plan plus:

  • Security for Enterprises
  • Sub-account Management
  • Advanced Integrations
  • Support tailored to your needs
  • Customized onboarding
  • Account manager
  • Flexible contract


For whom is this plan most suitable?

This plan is designed for large companies with specific requirements.


Pay as you go plan

You can buy pre-paid credits to send emails occasionally without a daily limit or the Sendinblue logo. These credits don’t expire. This plan has all the features from the Starter plan, plus advanced reporting.

The pricing is as follows

Number of Emails Price Price per email
5,000 $32 $0.006
10,000 $59 $0.006
20,000 $95 $0.005
50,000 $165 $0.003
100,000 $275 $0.003
500,000 $940 $0.002
1,000,000 $1,600 $0.002


Brevo Add-Ons (Extra Cost)

Add-ons for Brevo accounts are available.

  • Remove Brevo brand You can remove Brevo branding from your email campaigns on the Starter Plan for an extra $12/month.
  • SMS Marketing You can buy SMS credits from as little as 100 SMS and select from more than 100 countries. The charges vary depending on the country. This is a Price Calculator on the Brevo Website.
  • WhatsApp campaigns : Like SMS credits, you are able to buy credits for sending WhatsApp messages. You get the first 1,000 messages free when you purchase a monthly plan.
  • Dedicated address IP0_ You can control your sender reputation by purchasing a dedicated address for $251/year.

Brevo offers additional product suites in addition to the Marketing Platform plans.

  • Conversations : Live chat and message functionality for your website starting at $15/month. Limited free plan available.
  • Transactional Email : Prices start at $15/month if you send more than 300 transactions emails per day.


Conclusion

In our review of Brevo, we discovered that this email marketing platform was a powerful tool, both for beginners and professionals. It offers ease-of-use, robust automation tools, and other functionality, such as SMS and WhatsApp campaign.

The email marketing tool is not perfect. It could improve its email delivery and customer service team (which some users have found slow).

The free plan is not as impressive with its limited sending options.

The company offers a solution that is reasonably priced and gives Brevo alternatives an excellent run for their money.


FAQ

Brevo Pricing: Here are some frequently asked questions.


1. What is the price of Brevo?

Brevo’s updated pricing starts at $25/month and includes 20,000 emails per month. You need to upgrade to the Business Plan for more advanced features like unlimited marketing automation and landing pages. It starts at $65/month. Free Plan allows up to 300 emails per day.


2. How much does Sendinblue cost?

Brevo, formerly Sendinblue, updated its pricing to match the new brand identity. Plans start at $25/month with 20K emails per month with essential features, or $65/month with 20K emails per month with advanced functionality.


3. What is the Brevo sending limit?

Brevo pricing is based on how many emails you send. Starter plan, $25/month, allows for up to 20,000 emails per month. The same is true of the Business plan ($65/month). Free plan has a daily limit of 300 emails.


4. What are the best Brevo Alternatives?

Brevo is a great tool, but there are many powerful alternatives. These alternatives include Moosend Mailchimp, and Constant Contact due to their affordability, and rich features.


5. What happens if my monthly sending limits are exceeded?

Brevo will stop your campaign if you go over your monthly limit. The tool will notify you before it happens. You can either choose to buy more credits or renew your subscription earlier. Or, you can pause your campaigns until the next billing month.




The post Email Marketing Automation Platform for Thriving Business : In-depth Analysis [July] first appeared on Email marketing automation platform for thriving businesses .

John Desyllas
Author: John Desyllas

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