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Comparison Table of the Best Funnel Building Software (With Features and Pricing)

This table provides a quick comparison of the most popular funnel building platforms, their main features, and their pricing.

Exciting, right?

Let’s divide these tools into their respective use cases to save you time. You can narrow your options and identify the best platform for your needs.

Best funnel builder by use case

There is no universal answer to the question “What’s the best tool for funnel building?”.

Let’s find out in what situations these funnel builders are most effective.

Moosend is best for small to medium businesses who want to nurture and capture leads with email marketing campaigns and landing page.
Kajabi – Best for online course creators and webinars
ActiveCampaign – Best email marketing automation.
Click-Funnels — Ideal for entrepreneurs who have little or no experience with coding.
LeadPages – Best for email campaigns and building a mailing list.
Wishpond – Best for teams who are just getting started and need as much help and guidance for creating their funnels.
Kartra — Ideal for small businesses who need to gather feedback from customers in order to inspire and inform their marketing campaigns.
Systeme.io – Best for entrepreneurs looking for a fast marketing funnel creation tool.
GetResponse – Best for online businesses who want to evaluate their store performance and receive upsell recommendations.
Keap – Best for online businesses who want to offer multiple payment and checkout options.
Instapage – Best for online marketing and businesses who want to create customized campaign landing pages.
ConvertFlow – Best for retargeting leads.
Mailchimp — Ideal for small businesses who require automated email campaigns and behavior analysis.
GrowSurf – Best for tech companies who want to launch an affiliate or referral marketing strategy.
OptimizePress – Best for marketers, coaches and creators that want to create highly conversion WordPress websites.

Let’s examine the sales funnel tools to see how they work and convert potential buyers into actual purchasers.

Ready? Start with Moosend.

Software 1: Moosend

Moosend has been rated as one of the top funnel builders for all types of businesses.

It is an email marketing platform and marketing automation tool that provides the best features for sales funnels at an affordable cost.

Moosend assists users in the funnel-building process from the top-of-funnel stage (ToFu), or awareness stage, to the post-purchase phase.

This is done through features that are tailored to each stage of the customer journey. Moosend’s marketing tool archive helps you to build relationships with customers using organic content at the top of your funnel.

You can find resources that will help you to build your email database. These include ideas for social media campaigns and starting a blog .

This email marketing software provides automation features such as welcome emails, personalization of emails, follow-up email, and segmentation tags.

You can also create landing pages for conversions and subscription forms.

Teams can customize sales pages using pre-designed templates. The countdown and CTA buttons create urgency, even if the copy on the landing page is not perfect.

Moosend’s conversion funnel allows you to recover abandoned shopping carts and send automated product suggestions based on past behavior. It also helps you track marketing efforts by using a single customer view.

Moosend Feature

Here are some of the key features that Moosend offers:

Drag and drop landing page builder allows you to create professional and personalized landing pages, complete with testimonial videos, CTA buttons and countdown timers.
Easy-to-use interface for navigating the platform and finding what you are looking for.
Landing Page Templates that are customizable, save time, and can be used for a variety of industries, including e-commerce and travel agencies.
Analytics and Reports for monitoring important metrics such as open rates, click throughs, bounce-throughs, and unsubscribe rates.
Integrationsto integrate with platforms such as WooCommerce Zen Cart and Salesforce.
24 hour customer service to solve common or complex issues through email, telephone, and live chat.

Moosend Price

plans starting at $9/month include unlimited email campaigns, landing page, forms, transactional messages, and more.

Registering for a free Moosend account is also a great way to test Moosend.

Try It Today

Software #2 – Kajabi

Kajabi helps you grow your business with automated marketing campaigns.

This tool is primarily designed for online creators, course owners and webinar hosts who wish to streamline their operations and process payments in a more efficient manner.

The tool includes all the tools needed to sell, promote, and deliver online product content, such as online courses, membership websites, and training portals.

It’s also a beginner-friendly platform so you don’t need to have any HTML or CSS skills to create a funnel.

Kajabi has a variety of templates you can use to develop engaging content, campaigns and funnels, which engage your audience and reach them across all channels.

It also has hundreds of videos that are easy to understand and can help you in every aspect of designing your training course.

Kajabi’s full suite of templates, marketing tools and integrations will help you to make better decisions and convert your knowledge into results.

Kajabi offers 24/7 live chat support for any issue.

Kajabi Features

This solution is packed with features that make it easy to create a funnel.

Ready-made funnel templates
Pre-written copy
Landing Page Builders
Checkout Pages
Video support
Inbuilt payment gateway

Kajabi Pricing

Kajabi’s plans begin with the Basic plan at $149 per monthly, which includes most features except for advanced automation and 24/7 live chat support.

Software 3: ActiveCampaign

Active campaign is a marketing automation software which caters to different customers at various points in their marketing journey.

This solution ensures that you have a consistent user experience throughout the entire process, saving both time and money.

This software allows you to automate email marketing, CRM and the user experience.

ActiveCampaign allows you to segment your email list, create targeted campaigns and track your results using detailed analytics.

You can target groups with these features and learn how they consume information.

You can plan your strategy better if you know who is visiting your site and when.

ActiveCampaign allows you to know what your customers are looking for on your website so that you can send them emails customized and increase traffic.

You can design and layout your emails based on the preferences of your subscribers and target your prospects with relevant content, even if you don’t have any prior experience.

ActiveCampaign Features

ActiveCampaign has many features.

Email marketing automation
Personalization, site tracking, landing page, forms, etc.
Automated CRM and sales engagement
Integrations with Stripe Shopify Magento etc.
Online training is available for free

ActiveCampaign Pricing

The Plus plan starts at $49.00 per month and allows for three users. You’ll have to choose one of the larger plans if you want to accommodate a large team.

The software was originally priced at $29/month. This has now been replaced by the $49/month version.

Click Funnels

ClickFunnels offers entrepreneurs a marketing tool that does not require any coding.

This all-in one solution streamlines your marketing funnel, helps you create engaging landing pages, opt in forms, etc.

It simplifies the entire sales process, by providing a set of pre-made procedures for each stage of the customer journey. From creating your email list, to receiving payment, and product delivery.

This tool can also be used to create sales funnels which attract the right customers all over the Internet, and convert them into leads.

You can save time by using features like A/B Testing or Lead Conversion Optimization.

Click Funnels’ drag-and drop editor is a time-saver and lets you add all of the elements needed to convert your audience.

It’s a simple tool to use. You can save time by selecting an element and dragging it onto your screen. Then, you can customize it as desired.

Click Funnels Features

Click Funnels features are below:

Real-time drag-and-drop editor
A/B Testing
You can also read about the advantages of using
Email Marketing Automation
Drip campaigns
Contact database

Click Funnels Price

After the 14-day trial period, you can select a paid plan starting at $147 a month. This plan allows you to create 20 funnels with one user.

Leadpages

Leadpages helps to quickly build websites for businesses.

The tool allows you to create alert bars, landing pages, pop-ups, and alert bars that will help you better connect with your audience.

Leadpages’ best feature is that even beginners can create landing pages for webinars or content and guide potential customers to their sales funnels.

AI-assisted content creation and real-time guidance allows users to quickly create new landing pages and content for improved conversion rates.

You can easily design, publish and update content with over 150 mobile-responsive templates.

You can create pop-ups to generate leads and build email lists easily with Leadpages. Or you can start here by choosing one of the templates.

Pop-ups may seem like a waste of time, but they have a higher conversion rate than landing pages.

Leadpages Features

The conversion kit includes features such as:

Drag-and-drop interface
Digital file hosting
Lead Notifications
Built-in AI technology
Real-time Optimization
Booking tools for online booking

Leadpages Pricing

After the 14-day trial period, you can begin using the Standard Plan at $49 per month.

#6: Wishpond

Wishpond offers a small business marketing tool that allows them to customize the buyer journey and track conversions.

You can create personalized email campaigns to generate more leads with this solution. It offers sales automation and marketing funnels.

It is easy to use for anyone who wants to maintain and nurture customer relations.

Email automation is another feature that allows users to increase revenue and reach customers with customized templates and targeted campaigns.

Create landing pages, forms, and pop-ups that will convert your website visitors into leads, and optimize your email list.

It also gives you tools for creating promotional materials and advertising campaigns that will increase brand recognition.

You can spice up your campaigns by choosing from 12 contests or competitions. For example, you could choose Instagram hashtag giveaways, or sweepstakes.

Wishpond features

This tool includes features such as:

Online Advertising
Showing landing page steps improves UX
Drag-and drop builder
Integrations
Real-time analytics and tracking
Drip campaigns

Wishpond Price

The price of the tool is only available upon request. Book a demo in order to determine the pricing and plans that are best for your business.

Software #7 : Kartra

Kartra helps you create and launch automated sales-driving channels in just minutes.

This software is a funnel builder that focuses on marketing derived from consumers. It uses surveys, quizzes and other checkout pages features to help improve marketing.

If you are feeling creative, you can edit any template from the library.

You can create anything you want, from landing pages and thank-you emails to marketing funnels with high conversion rates.

Their checkout pages are a highlight. This feature is best suited to businesses who sell products and services online. It helps you create landing pages that encourage clients to complete their purchases.

Their main focus is always on creating funnels. You can create automated sales funnels with their software that run 24/7 on autopilot, meaning you can take advantage of pre-made campaigns to convert leads into customers.

Kartra Features

Kartra features include:

Multi-page funnel flow
Email sequences for advanced users
Lead tagging, segmentation and tagging
Plug-and play campaigns
Customer management (CRM)
Helpdesk for Collaboration

Kartra Pricing

Starting at $119 per monthly. All other higher priced plans include free access to Kartra. There is no trial.

Software #8 : Systeme.io

Systeme.io allows users to create sales funnels, send automated emails and build online businesses.

Platform is a flexible solution that has an intuitive interface. Users can easily navigate and manage email campaigns or sales funnels from a single dashboard.

This tool is unique in its ability to manage affiliate programs. Who better than an enthusiast to promote your product?

Registration of affiliates can be a lengthy process.

Systeme.io, however, makes it look easy, as your clients receive an affiliate ID that they can share with others to promote your business.

You’ll be able to reach a larger audience, while also saving time.

Systeme.io Features

These are the main features:

Sales funnel templates
Email Marketing Automation
Website Builder
Affiliate program management
Business automation
Evergreen webinars as lead magnets

Systeme.io Pricing

You can create 3 sales funnels for free. You’ll need to pay for a paid subscription to get 10 sales funnels. The Startup plan is $27 per monthly.

GetResponse #9

GetResponse helps you create lists of subscribers with its simplified email marketing software.

GetResponse’s automation of email campaigns is one of its most popular features.

The platform allows for automated workflows to be created using a simple design tool and 500 customizable templates.

GetResponse goes beyond the traditional website and landing pages and helps businesses create webinars that are easy to use.

You can also easily recover carts that have been abandoned with this platform.

GetResponse’s abandoned cart emails are designed to remind customers of their purchase.

GetResponse features

This platform includes:

Reporting and Web Analytics
Lead management
Abandoned Cart Emails
Customer purchase history is used to recommend products.
Customer surveys
Tracking website visitors

GetResponse Pricing

Free limited plans only allow access to one landing pages. Paid plans begin at $17 per month and include unlimited landing pages.

Software #10 – Keap

Keap leverages Customer Relationship Management to track leads and customer activities.

Automation makes it easy to automate tasks like managing sales pipelines or segmenting clients.

This funnel-building software provides a seamless workflow and user experience through the use of an autoresponder.

Keap’s pre-built templates, such as invoice reminders and lead follow-up, allow you to send personalized messages with less manual effort.

Its full integration with Infusionsoft provides fast setup, transparent pricing and is available to all users.

Keap Features

Keap has many tailored features for small business:

Integration with Zapier, other business apps
Small Business CRM
Lead management and lead capture
Automated follow up emails
Import Data
Calls and texts can be directed to a dedicated phone number

Keap Pricing

After a 14-day trial, the Pro plan costs $199 per monthly.

Software #11: Instapage

Instapage provides a platform for marketing automation, including e-commerce, lead generation, and retargeting.

Landing pages can be easily created using tried and tested templates, are suitable for a variety of industries and increase conversions. They also bring in new clients.

Drag-and-drop functionality allows anyone in your team to create high-converting, brand-consistent pages. They can also scale them quickly when needed.

AI makes it easier to create personalized content, like headlines and CTAs that are based on feedback from the audience.

Instapage features

The following features are included in this funnel software:

AI content generator
A/B Testing
AdMap
Heatmaps
Cloud collaboration allows real-time teamwork with other members.
Landing page templates based on use cases

Instapage Pricing

Instapage offers a simple pricing structure to accommodate businesses of all sizes and needs. The Build plan costs $299 a month if paid monthly.

ConvertFlow , Software No. 12.

ConvertFlow allows you to create a complete funnel for your e-commerce business.

The funnel builder allows you to create and test customized pop-ups and opt-in forms as well as quizzes and landing pages. No coding knowledge is required.

You can, for example, use interactive quizzes to help your customers find the best products faster.

A user-friendly editor helps marketers create popups, surveys and sticky bars with ease by setting triggers for any device.

ConvertFlow Features

ConvertFlow has many notable features.

Templates for landing pages and quizzes.
Integrate your favorite tools
Advances landing page builder
Sticky bars to announce and offer
Multi-step forms
Personalized surveys

ConvertFlow Pricing

You can create up to five pages with the free plan. The monthly plan is available for $99 and 30,000 views per month.

Software #13: Mailchimp

Mailchimp helps businesses increase online sales and traffic by using an email marketing platform.

The ESP software and funnel builder understands email marketing as one of the most effective ways to grow a business. They have included features that improve campaigns.

Mailchimp is easy to use, with templates and customization options that are simple.

You can also get real-time insight into the activities of your subscribers, such as which links they visited or how many have unsubscribed.

This solution is different from other alternatives in that it has a steep price model and an unusual way to count contacts. Our software review will tell you more.

Mailchimp features

Mailchimp has many features.

Create your own website/online store for free
Organic and targeted digital advertising on social media
Campaign Manager
Basic automated customer journeys
Landing Page Templates
API that is easy to use

Mailchimp Pricing

The Basics plan starts at $20 a month after the free trial. The Free plan is limited to up to 12,000 email messages and 2,000 subscribers.

Read the Mailchimp Review

#14: GrowSurf

GrowSurf provides a referral platform for B2C companies, SaaS, fintech and SaaS.

GrowSurf uses word-of mouth marketing to create a constant sales pipeline. They use referrals to grow and nurture leads.

This is a white-label product, so you can align referrals to your brand down to the letter.

To create a referral website, you only need to copy a few code fragments and paste them into your site.

Features of GrowSurf

GrowSurf features include:

Lines of code embedded
Share websites, emails and web apps easily
Automated link creator
Lead engagement
Referrals for social promotion
Integrate with Zapier ConvertKit HubSpot PayPal

GrowSurf Pricing

Paid Subscriptions begin at $775 per monthly with the Startup Plan, charged annually. You can also test out the features with a free 30-day trial.

Software #15 : OptimizePress

OptimizePress helps businesses create pages that generate more leads.

The goal of their site is to allow entrepreneurs, creators and digital marketers build a website that generates more sales and leads.

OptimizePress provides many funnel templates to help you with your marketing campaigns, including newsletter and lead magnet funnels.

You can create many of the conversion-optimized templates in their library using OptimizePress page builder.

Features

Take a look at the features of OptimizePress:

Conversion optimized funnel templates
Drag and drop page building
Checkout
WordPress funnel plug in
WordPress Checkout Plug-in
Paying with Stripe

OptimizePress pricing

Paid Plans begin at $129 per annum, but only offer a license for one site. The OptimizePress suite for unlimited traffic and pages costs $199 per annum.

You’re Next

It’s now time to make a choice.

Choose a program that fits your business, has useful features and offers constant customer service.

Moosend offers the lowest priced plan and great funnel-building tools to help you get started.

Want to start? Try Moosend free of charge.

Frequently Answered Questions (FAQs).

You may have questions about the funnel builder software.

Q1. What is funnel building software?

Funnel building software is used to create sales funnels. A sales funnel is an online process that guides your audience from the start of their buyer’s journey (which is your funnel) all the way to the end where they become your returning customers.

Q2. Q2.

You can automate your processes for acquiring new leads, nurturing those leads, convincing them to purchase from you and encouraging them return. Learn more about How to Build a Sales Funnel.

Q3. Q3. Why is it important to use funnel builders?

Funnel builders make it easy for companies to track leads, create landing pages and acquire new leads. Most funnel builders streamline the analytics and reporting process, and can show you which parts of your funnel need attention.

Q4. Q4. What is the best funnel maker for beginners?

Beginners will want to choose a tool that has a basic user interface. The software’s features should be examined to determine if they are suitable for their needs. A demo or trial period will be required. A reliable customer service is also required as customers may have specific questions or need to overcome problems.

The post Best Funnel Building Software for 2023 [Features and Pricing] first appeared on Email marketing automation platform for Thriving Business.

Author: Marilia Dimitriou

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