to create a newsletter that turns subscribers into buyers //
Email marketing is not dead. A successful email marketing campaign can produce a return on investment of $36 for every dollar spent. This can be a huge benefit for your business.
Many business owners and managers are stumped by how to create an email newsletter that attracts subscribers consistently, and holds their attention for long enough to turn them into paying clients.
This article will cover everything you need in order to create great email campaigns. From defining your strategy, to choosing the best email marketing software, to crafting and designing the emails.
Shopify allows you to sell online.
1. Decide on the purpose of your newsletter
You can send emails randomly, or you can set a goal and stick to it. You can better track your growth and progress when you have a clear goal and a plan that you follow.
Consider the main business objectives that your newsletter will help you to achieve. Think about:
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Building a stronger relationship with your audience
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Informing your email subscribers who you are and about what you offer
- Creating new business and referrals
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Increase your revenue by selling more of your products or services
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Customer feedback and research data
You can select one or more. You should aim to get closer to your goal with every email.
2. Email newsletter strategy: What should you consider?
A strategic email marketing campaign is a methodical and systematic approach to your marketing. Consider these things as you learn to create a strategic newsletter:
- Who is your target audience? You should segment your audience into personas or groups and send emails based on the interests, personalities, preferences and buying behavior of each group.
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What topics will you cover in your email marketing campaign? Topics like company news, interviews behind the scenes, tips and tricks related to your business, and timely information about promotions, sales and current events are all good ideas.
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How can you encourage people to sign-up? Consider your social media channels, your website, blog, checkout pages and pop-ups.
3. Select your newsletter platform
You can choose from a wide range of email marketing software. We advise against sending them via an email provider such as Gmail unless you are just getting started. It’s worth investing in a good email marketing tool. You’ll be glad you did when you don’t have to deal with the headaches. )
When choosing your tool, choose one that offers key email marketing functions while remaining within your budget. You may choose a tool that is optimized for mobile devices and offers newsletter templates. It could also include a drag-and drop editor to design your email, as well as call-to action buttons. Sign up for a trial account when you find a site you like to try out the features.
Here’s a list of top email marketing platforms.
4. Customize the template design
Your newsletter should have a reliable and consistent visual identity so that your subscribers can recognize your brand. Newsletter templates are a great way to maintain consistency. Not every email has to be the same.
You can use newsletter templates to keep the same elements, such as your logo, color scheme, fonts and visuals while delivering new content. You can still maintain the brand vibe by arranging headlines, images, and text.
Mailchimp offers more than 100 templates that will keep your emails professional and sharp. Other email marketing platforms also offer similar features.
5. Create your send schedule
Many theories exist about the best time and frequency for sending email marketing campaigns. Some people say that Tuesdays are best, while others claim Friday.
It’s great to use some of the tips that you have found in your research. However, it is more important to test your own schedule to see what works for you and your target audience. Find out what works best for you and your audience. You might get completely different results from other brands.
Create a schedule you can stick to, but that is still unique, engaging, and interesting. It’s better to send no emails than boring ones.
6. Subscribe to the newsletter
Sign ups can be obtained from your website or social media channels.
It’s easy to add a signup form in Shopify and you don’t need any coding knowledge. Consider creating a sign-up form that is triggered by someone landing on your homepage.
Consider using contests, discounts upfront, and exclusive content to encourage people to subscribe.
Our Place, for example, engages potential customers by offering daily contests, giving them the chance to win a prized Always Pan valued at $195.
Your social media presence can be used to increase newsletter subscriptions.
Add a sign-up link for your newsletter to the About or Bio section of platforms such as Instagram and Facebook.
Add the link for the newsletter subscription to the section if you are using a tool such as Linkpop span size=”font-weight 400 ;”>,
7. Automate your email flow
You should have some automated emails. While most of your emails will be personalized and tailored to your brand’s current needs, there should still be a few that are not. Included in this are emails such as welcome emails that tell new subscribers about your brand and the content of your newsletter.
You can also send automated emails to customers who haven’t made a purchase.
8. Privacy regulations: Comply
Email addresses are protected by privacy laws and anti-spam regulations, just as phone numbers. When building your email newsletter list, remember these laws.
- Follow GDPR. This EU privacy law is applicable to the processing and storage of data for individuals within the EU. Use platforms that are GDPR compliant, such as Mailchimp.
- Respect anti-spam laws. CAN-SPAM in the US and CASL in Canada protect consumers from spam. Mailchimp is CAN-SPAM compliant.
- Only opt-in subscribers: GDPR prohibits emailing non-opt-in recipients. Even customers must opt-in for newsletters that are unrelated.
- Do not purchase email lists: Buying emails addresses does not count as “opting-in” and violates GDPR.
- Include contact information for your business: To comply with anti-spam legislation, add details about your business in the footer of emails.
Penalties and fees can be incurred for non-compliance. Your emails may be marked as junk by spam reports or your account suspended on newsletter platforms.
9. Sending your first newsletter
It’s showtime. Create your first email once you have a good grasp on the email marketing setup and strategy. Here are a few tips:
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Create a subject line that is short, sweet, engaging, and catchy.
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To make your emails more engaging, send them from your company or using the first name of yourself.
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Select the email addresses of your subscribers. (Including audience segments if you are segmenting them).
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Use headers for content separation.
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Use concise, clear and concise sentences.
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Add visuals to your text.
- Use clear buttons to encourage readers.
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Personalize whenever possible.
Stay Consistent and Attentive
Staying consistent and paying attention at every stage is the key to a successful email marketing campaign. Keep a consistent plan, while also experimenting with different topics, email formats, audience targeting and more.
What’s going on? Which strategies and tactics work best? Focus on those that work and change the ones that don’t. You’ll be able to create a successful email strategy with patience and determination.
FAQ: How to create an email newsletter
Why create a business newsletter?
A newsletter can be a great tool for your business. This is a great way to connect with existing and potential customers. Unlike social media platforms, your email list is completely under your control. You can increase sales by regularly communicating with your customers through content that is informative, offers discounts and updates on products.
What is the best way to create a newsletter that looks professional?
Use the templates provided by your email newsletter platform. You can change the font, color, and layout of most platforms to match your brand.
Which is the best platform for creating a newsletter
You should look for an email platform with a variety of features such as email personalization and automation, segmentation testing, scheduling analytics, and customizable template. You should evaluate your needs and choose a platform which meets them. Shopify Mail is a good option to consider. Also, Brevo MailerLite and Convert Kit are also options.
Shopify allows you to sell online.
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