Table of Contents

tant Contact Pricing – Is it Still Worth It to You? [July 2023] //

What is the Constant contact pricing?

This guide will take a closer look at:

  • Each Constant Contact plan has its own pricing.
  • Which users will most benefit from each plan?
  • Additional fees may be associated with this tool
  • Constant Contact plans worth the money


Constant Contact Pricing: Overview

Constant Contact has been around for a long time. The pricing is -based and depends on the number of contacts , as well as features available in each plan.

Constant Contact offers three pricing plans. The Lite Plan ($12/month for 500 contacts), which has only basic email marketing functions, the Basic plan ($35/month for 500 contacts), which includes advanced segmentation, A/B testing of subject lines, and dynamic content. Finally, the premium plan ($35/month for 500 contacts), takes digital marketing to a new level by adding SEO, ads, and richer analytics.

This email marketing tool also offers a 15 percent discount when you pay for 12 months in advance.

Constant Contact does not offer a free plan . It’s a shame, but the company offers a free 60-day trial without requiring a credit card. They also offer a 30-day refund guarantee if you are not happy with their service.

For $10/month, you can add SMS Marketing functionality to any plan.

Constant Contact has a good reputation for email deliverability. Pricing is “aggressive” in comparison to what its competitors offer at the same price.

It’s now time to look at the features of each paid plan.


Constant Contact Pricing: Feature Breakdown

Let’s first look at a simplified version of the features available for each plan.

Constant Contact Features Lite Standard Buy Premium Tickets
Sending monthly emails* Contact Tier Allowance 10x Contact Tier Allowance 12x 24x Contact Tier Allowance
Users 1 3 You can also find out more about
Customer support Phone support or live chat Phone support or live chat Phone support or live chat
Onboarding One onboarding call Two onboarding calls
Stores 1 GB 10 GB 25 GB
Email template library
Subject Line A/B Testing
A.I. Subject line suggestions
Email campaign scheduling
Dynamic content
Segmentation Custom advanced segmentation
Signup forms and landing pages
A.I. Content Generator You can also find out more about the Available You can also find out more about the Available You can also find out more about the Available
Automatism templates
Custom automation paths
Social Media Marketing
Integration of social media ads
Reporting and Analytics (Basic) (+ Reporting Drilldown) (+ Heat Maps and Revenue Reporting)
Event management & surveys
You can also find out more about SEO by clicking here.

If you send more than the limit of emails per month, there will be a fee of $0.002 for each email sent.

Let’s now see how Constant Contact prices scale based on number of contacts.

Contacts Lite Standard Buy Premium Tickets
Maximum 500 $12/month $35/month $80/month
As low as 1,000 $30/month $55/month $110/month
Maximum 2,500 $50/month $75/month $150/month
Up to 5,000 $80/month $110/month $200/month
As much as 10,000 $120/month $160/month $275/month
Maximum of 15,000 $180/month $210/month $325/month
Maximum 25,000 $280/month $310/month $425/month
Up to 50,000 $430/month $460/month $575/month


Constant Contact Pricing Plans: Analysis

Explore each Constant Contact plan individually:


Lite Plan – Starting at $12/month

Constant Contact’s first paid plan provides the basics to get started with email marketing. The tool has a steep price tag of $12/month, which is for 500 subscribers. It also allows only one user to use the tool.

The Lite plan includes the following:

  • Customizable email templates
  • Automated welcome emails
  • Event Management
  • Social Media Marketing
  • 300+ Integrations
  • A.I. A.I.
  • Landing Page Builder


For whom is this plan most suitable?

The Lite plan is perfect for small businesses or beginners . It is also a good fit for occasional users and solopreneurs, who do not need advanced features or marketing automation.


Standard Plan – Starting at $35/month

Standard plan is suitable for most businesses. It may not be inexpensive, but it offers some powerful functionality that can help your business grow.

Upgrade to the Standard Plan to get access to:

  • Automated templates that are already built
  • Send emails to non-openers
  • Subject Line A/B Testing
  • Email Archive and Email Scheduling
  • Contact segmentation
  • Social Media Ads
  • Additional storage for images and documents (10 GB).
  • Richer analytics


For whom is this plan most suitable?

This plan is perfect for businesses that want to automate their email marketing. The social media ads integration, as well as the ample storage space, will allow your team to manage your marketing strategy better.


Premium Plan Starting at $80/month

Constant Contact’s Premium plan offers all the advanced features in the email marketing platform, plus growth tools such as ads and SEO. You are not allowed to send unlimited email, but your limits are high. unlimited users are able to work on the same account with different permissions and roles, making it easy for teams to collaborate.

You also get advanced features such as:

  • Custom automation workflows
  • Dynamic content
  • You can also find out more about SEO by clicking here.
  • Ads (with dedicated ads managers)
  • Rich reporting (with heat maps for emails and revenue reporting).


For whom is this plan most suitable?

This plan is for businesses who wish to manage their entire digital marketing through a single platform. This plan is perfect for those who need advanced features.


Constant Contact Pricing: Useful Information

  • If you send more emails than your monthly limit, you will be charged fees per email sent.
  • If you prepay for 12 months, you get 15% off.
  • If you are not happy with your service, all plans include a 30 day refund.
  • Only US customers can use the SMS Marketing Add-on Service.
  • For those who are looking for a complete CRM solution, there is a lead generation & CRM plan that includes tools for CRM, automation, sales and more. This plan starts at $449/month.


Conclusion

In our Review of Constant Contact we found that the email marketing solution is a simple and easy-to-use one. We were very pleased with our user experience and believe the niche features of the software (events management) “justify” its high price. The tool is still expensive when compared with its alternatives due to the lack of automation and segmentation features.

This email marketing service offers a generous free 60-day trial, which users can take advantage of before committing. A 30-day money-back guarantee is an added benefit.

Constant Contact’s high deliverability of emails and its large number of integrations make it a great email marketing platform. If you’re a “demanding user” who needs advanced automation features and list management, you might want to look at other alternatives for your business.


FAQ

Constant Contact Pricing: Here are the most commonly asked questions.


1. What is the Constant Contact Platform Fee?

Constant Contact’s pricing begins at $12/month with the Lite Plan, then $35/month with the Standard Plan, and $80/month with the Premium Plan. You can also test the tool for 60 days with a free trial.


2. Constant Contact: Do you have to pay?

Constant Contact offers a digital marketing service that is paid for on a monthly subscription basis. The company offers a 30-day refund if not satisfied.


3. How many emails am I allowed to send for free with Constant Contact

Constant Contact’s free 60-day trial allows you to send up 100 emails for free. If you go over that limit, then you will need to upgrade to one of the paid plans.


4. How successful is Constant Contact?

Constant Contact claims that its software delivers emails at a rate of 97%. Recent external deliverability test confirms this.


5. Do you offer a discount to non-profits or charities?

Yes, organizations that are not for profit can get a discount of 30% when they pay in advance their 12-month plans.




Constant Contact Pricing – Is it Still Worth It? The post [July, 2023] appeared initially on Email Marketing Automation Platform For Thriving Business.

John Desyllas
Author: John Desyllas

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