h Mailchimp Plan is Right for You? (2023) //

You may have noticed that Mailchimp Pricing is much different than it was in the past.

The company introduced a brand new pricing model, and made some changes in how it charges users for their contacts (subscribers). Mailchimp is still one of the best email marketing solutions but the recent changes to their pricing model (and particularly in their free plan), make it less appealing for startups and small businesses.

Below, we’ll go over each plan in more detail so that you can decide if it’s worthwhile to commit to Mailchimp – or if there’s a better alternative!

Mailchimp Pricing: Overview

Mailchimp has three plans: a free plan that allows you to send 1,000 emails per month with up to 500 contacts, and two paid plans. The Basic plan is available for $13/month with 500 contacts. It also offers a Standard Plan with advanced features.

All plans come with a monthly limit and the pricing is based on your subscriber numbers. is now being charged for contacts who are not subscribed, plus users who have not confirmed their opt-in. This can result in significant costs unless you regularly archive unsubscribed and inactive contacts.

You can also get a pay-as you-go plan, which works with credits and doesn’t require a commitment to a monthly membership. These credits expire though after 12 months.

Let’s look at the Mailchimp pricing breakdown before we dive into each plan!

Mailchimp Pricing: Feature Breakdown

Let’s first look at a simplified version of the features available for each plan.

Mailchimp Features	Enjoy Free Shipping	Essentials	Standard	Buy Premium Tickets
Email limit per month	1,000	Maximum contact count: 10x	Maximum contact count: 12	Maximum contact count: 15
You can also find out more about the Automated Vehicles by clicking here.	1-step	1-step	Multi-step	Multi-step
Email Templates	Basic	You can also read about the advantages of using	You can also read about the advantages of using	You can also read about the advantages of using
A/B Testing	–		(Multivariate testing)
Segmentation				(Advanced)
Reporting and analytics				(Comparative reports)
Forms and landing pages	You can also find out more about	You can also find out more about	You can also find out more about	You can also find out more about
Audiences (CRM)*	1	3	Five (advanced audiences insights)	Unlimited (advanced Audience Insights)
Mailchimp Branding Removed	–
Personalized onboarding	–	One session	One session	Four sessions of four hours each
Customer support	Email Support (First 30 Days Only)	Email & Chat Support 24/7	Email & Chat Support 24/7	Priority support by phone
Users	1	3	5	You can also find out more about
Mailchimp Inbox
Send Time Optimization	–	–
Time zone delivery	–	–
Retargeting Ads	–	–
Social post scheduling	–	–
Online shopping is a growing trend.
Integrations
Transactional Emails	Demo (500 emails)	Demo (500 emails)	Add-on (prices vary)	Add-on (prices vary)

*A audience stores your contacts (i.e. a list). This is where segmentation and tagging takes place. If you add a contact multiple times to an audience, it will be counted as if they appeared in each of those audiences.

Let’s now take a closer look at the Mailchimp price scale (prices are shown per month).

Mailchimp Pricing Plans: Analysis

Explore each Mailchimp plan individually:

Free plan

Mailchimp has made many changes to its free plan since Intuit acquired the company. The limits used to be much more generous, but they have now been reduced to 1,000 contacts and 1,000 monthly emails (a daily limit of 500).

The following are some of the best features included in a free plan:

• Single-step automations
• Create landing pages and forms
• 1 audience & marketing CRM
• Online shopping is a growing trend.
• Targeting by behavior
• Email support for 30 days
• Basic Website Builder

The free plan does not include marketing automation, A/B tests, or email scheduling. This feature is often included in alternative Mailchimp solutions.

Mailchimp’s free plan also contains the Mailchimp brand. You’ll need to upgrade to a paid plan if you don’t want the Mailchimp branding at the end of your campaign.

For whom is this plan most suitable?

The free plan will suit beginners who have no special needs or requirements. It is a great way to try out this powerful email marketing tool, and it can help users choose which plan will be most beneficial in the future.

Essentials plan – starting at $13/month

Mailchimp’s Essentials plan, the lowest-cost paid plan, gives users increased tools and limits. The Essentials plan starts at $13/month and includes 500 contacts with 5,000 emails per month. There are also some obvious advantages to the free plan.

Included are:

• Remove Mailchimp branding
• Email scheduling and A/B testing of functionality
• All email templates are available for download
• 25 Inbox previews per month (for Gmail, Outlook, etc.)
• Automated Customer Journeys (no options pre-built)
• Advanced behavioral targeting
• Email & Chat Support 24/7

The Essentials plan does have its own severe restrictions. If you have over 50,000 contacts, this plan will no longer be available. You are also limited to a maximum of 3 lists and 500,000 emails per week.

Note that you can try out this plan for a month for free.

For whom is this plan most suitable?

This plan is primarily aimed at marketer who are looking to build their audience but do not have complex requirements. This plan is a good starting point for small business owners looking for an email marketing solution that’s affordable. If you need automation, the Standard plan is for you.

Standard Plan – Starting at $20/month

Standard users have access to some advanced features of Mailchimp, such as multi-step automated, dynamic content and pre-built journeys with branching points.

For 500 subscribers, you will have to pay $20 per month. This may be sufficient for some users but not us. You can send up to 1.2 million emails per month and have a limit of 100,000.

Upgrade to this plan to get access to additional features:

• Predictive segmentation
• Templates with custom-coded codes
• Campaign Manager
• Content optimizer
• Retargeting ads on Facebook, Instagram and Google
• Five audiences (to create different customer groups)

Note that you can try out this plan for 1 month for free.

For whom is this plan most suitable?

The Standard plan from Mailchimp is an excellent choice for SMBs and startups . It can be used by most businesses. If you are a large company that will push the limits of this plan, or if you need the full functionality of our platform, then you’ll have to upgrade to the premium plan.

Premium Plan Starting at $350/month

is the most advanced feature of Mailchimp’s premium plan. It increases the limit of your monthly emails to 150,000 (for 500-10000 contacts) as well as allowing you to have unlimited contacts. This comes with a price tag of $350/month.

Multivariate Testing is one of the best features in this plan. It allows you to test different elements and determine which ones work the best. Comparative Reports compiles your email marketing data and creates a report you can present to investors.

You also get:

• Advanced segmentation (complex segmentation of users based on their behavior, such as email activity, purchases history, etc.).
• Call for immediate support
• Access to unlimited users and roles
• Unlimited audiences (lists)

For whom is this plan most suitable?

Due to its high price, the Premium plan is most suitable for large companies or big teams. Does the steep price tag make it worth it? If you’re not sure if you really need the advanced features or generous limits, then this may be overkill. If this functionality will add value to your company, go for it.

Pay as you go plan

Users can pay for as many emails they need, regardless of whether or not they subscribe to Mailchimp. The “Pay-as you go” plan is aimed at businesses that send emails infrequently and seasonal businesses. You get the same features as with the Essentials plan.

Users buy credits to send emails (1 credit = 1 email). According to this logic, the more credits you purchase, the cheaper they are. Previously, credits purchased did not expire. credits now expire after 12 months.

Here’s how it is organized:

Transactional Email

Mailchimp Transactional email is available as an add-on for the Standard and Premium plan. users of transactional email can now try a free demo, which allows up to 500 emails to be sent to any verified email address.

Please note that the pricing for sending emails via APIs and SMTP services is the same.

You’ll see the price structure below:

Websites and Commerce Plans

Mailchimp offers two plans for commerce and website. There are two paid plans and a free one. Here are the two options:

The fees for stripe processing vary depending on the location.

All plans above come with free marketing tools included (such as email, social posting, CRM, and landing pages).

Conclusion

Mailchimp has changed its pricing structure. It now includes stricter limits on email sending, a limit on the number “audiences”, and higher prices for even the cheapest plan. Users are also charged for contacts who have unsubscribed. The free plan has been reduced and is only viable for lists with 500 subscribers.

Mailchimp is a powerful tool, but it’s also expensive. There are also alternatives to Mailchimp that provide solid functionality and usability, even on their lowest-tier plans. In our Mailchimp Review we found the software to be very user-friendly and that its features worked as intended.

The question then is: Would you prefer to use a service that offers more benefits and brings more value for growing your business, or do you want a solution that’s “slightly” overpriced?

FAQ

Mailchimp is a popular service that receives many questions.

1. Is Mailchimp free to use?

Mailchimp does offer a free plan, but there are some restrictions. Mailchimp’s free plan is limited to 1,000 monthly emails and 500 contacts. Sending is stopped if you reach the maximum number of contacts or emails. Also included are features such as eCommerce and landing pages.

2. What is a Mailchimp contact?

You are charged for every contact, whether they’re subscribed or unsubscribed. You are charged for all contacts, whether they’re unsubscribed or inactive. If someone unsubscribes from your list, make sure you archive the contact so that you are not charged.

3. What is the cost of Mailchimp?

The Essentials plan is the first paid option and starts at $13/month. The Standard plan begins at $20/month. And the Premium plan begins at $350/month. A free plan is available for up to 500 subscribers with 1,000 monthly emails.

4. Is Mailchimp too expensive?

Mailchimp, based on our review of email marketing services is one of the most expensive. Its paid plans start at $13/month and include basic features for 500 subscribers. Standard plan starts at $20/month to get email automation, which is a necessity for most businesses.

5. Has Mailchimp changed their pricing?

In the past two years, Mailchimp’s pricing has changed dramatically. The free plan only allows for 500 subscribers (was 2000) and 1,000 monthly emails (was 10,000). To get advanced automation, you’ll need to upgrade to the Standard plan at $20/month. The subscriber count is also not optimal (compared to the other services).

6. Is there a discount on Mailchimp?

Mailchimp does offer a 15% discount for nonprofits and charities.

The post Mailchimp Pricing – Which Plan is Best for You? The post (2023) appeared initially on Email Marketing Automation Platform For Thriving Business.

Author: John Desyllas