- HoneyHat

The 17 best marketing books

1. Buyology — Martin Lindstrom

What drives customers to purchase? It is crucial to successful marketing that you answer this question. You will never be able to make a sale as a business owner if you do not know the reasons why people buy your product or service. This book is based upon Martin Lindstrom’s Neuro-Marketing study. It explores concepts such as religion, superstition and rituals and how they influence people’s purchasing habits.

2.

How To Win Friends And Influence People In The Digital Age

— Dale Carnegie

You’ve probably heard about this classic, as it’s been around more than 50 year. This updated version reflects the impact of technology and our daily lives, including how we communicate and connect. This is not a marketing book but is full of great advice about how to build a network just like you would build a business.

3. The Marketing Book – Jason McDonald

It’s obvious from the title: this is a book on marketing. Jason McDonald covers the basics of marketing and helps you create a marketing strategy to help your business. This includes digital marketing strategies such as SEO advertising social marketing and more. The “hidden manual” is marketed as being fun, quick, and easy.

4. Joe Pulizzi, Epic Content Marketing

Joe Pulizzi, a content marketing expert with years of experience, knows what makes a good piece of content. He argues that content is the foundation of all online marketing: it’s what you use to attract and engage prospects. This book is about saying the right things to the right people at the right times.

5. Everybody Writes — Ann Handley

Ann Handley says that anyone who has a website or uses social media is a marketer. It’s important to know how you’re spending your money. We’re all authors. She explains in her book how to create, produce, and publish content that will help you build your brand and reach your target audience.

6. Get Scrappy — Nick Westergaard

There’s no secret that businesses with greater financial and capital resources have an advantage. It doesn’t necessarily mean that small businesses cannot succeed. Nick Westergaard claims that anyone can succeed in the world of marketing, provided they know how to do it. He shows you how to do more with less.

7. Seth Godin’s Permission Marketing

Seth Godin has a good reputation in the world of marketing, and with good reason. Godin, dubbed by Businessweek as “the ultimate entrepreneur of the Information Age”, introduces a novel concept: get customers to accept your marketing messages and strategies, rather than trying to force them down their throats. This is a new way of thinking about branding, traditional advertising and digital marketing.

8. Originals — Adam Grant

Original thinkers are often at the forefront of many successful brands. These are people who refuse to follow outdated traditions and go against the grain. Adam Grant explores how people who are original can make a huge impact. He also explains how to embrace your own originality and make a change.

9. Allan Dib’s 1-Page marketing plan

A good marketing plan is targeted and precise. Allan Dib simplifies his marketing strategy into a single, nine-square page. It helps you to focus on what’s important and see your plans through. This book is for small and medium-sized business.

10. Chip Heath & Dan Heath, “Made to Stick”

What is a winning concept? Chip and Dan Health explore this concept by telling stories about subjects ranging from Nobel Prize-winning Scientists to elementary school educators. They reveal the principles behind sticky ideas, and show you how to apply them to your marketing strategy.

11. Justin Champion — Inbound Content

Inbound content means attracting people to your content rather than pushing out your message. Justin Champion explores the power of storytelling, long-term frameworks and content strategies, as well as creating ridiculously great content, in this book on content marketing.

12. Seth Godin: This is marketing

Now, we couldn’t possibly include only one Seth Godin title. This best-seller explores the psychology of marketing. For example, using tactics that are grounded on empathy and emotional work instead of trying steal your audience’s attention and time. It’s all about getting permission and building trust.

13. Nir Eyal – Hooked

What is the difference between using a product once and then never thinking about it again versus one that you become addicted to? Nir Eyal delves into this concept and reveals a four-step system embedded in addictive products. He shares practical tips on how to create products that are loved by users and sticky habits.

14. Top of Mind – John Hall

Your goal as a business owner is to be first in line for your customers when they are looking for your product. John Hall’s acclaimed book offers valuable insights into how to tackle this challenge. Hall combines branding techniques and the art of building relationships to give readers the tools needed to stay firmly embedded in the minds of customers and professionals.

15. Location is (still) Everything — David R. Bell

Do you think location isn’t a factor when someone does business online? Do not believe it. According to marketing expert David R. Bell it is crucial. Bell’s book, Location Is Still Everything, reveals compelling research about how local stores and neighborhoods influence customers’ decision-making processes. This is a valuable resource for online retailers who want to be successful.

16. Blue Ocean Strategy — W. Chan Kim & Renee Mauborgne

Do not waste marketing resources on the fierce competition of existing markets. Create and capture untapped markets for real marketing success. Blue Ocean Strategy advocates this principle. Consider Nintendo’s Wii console. Nintendo, on the other hand, chose simplicity over complex graphics and games for serious gamers. This innovative approach made Nintendo a family friendly option.

17. Contagious — Jonah Berger

Have you ever wondered why certain products are so popular that they spread by word-of-mouth, but others don’t? In his book Contagious : Why Things Catch on, Jonah Berger explores the intriguing question. The book is backed by ground-breaking research and reveals the principles behind viral spread. Discover the secrets to creating products that are contagious and captivate audiences. Harness the power of word-of-mouth marketing in ecommerce to boost your success.

Read, Learn, Grow

The best way to improve is by crowdsourcing knowledge. You can find a lot of great books written by marketing experts and business owners that are full of wisdom and tips you may not have thought of on your own. It’s time to read, learn and grow.

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Author: Amanda Gaid

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