- HoneyHat

10 email marketing best practices

1. Welcome email

It is crucial to start your email campaign with a first email. This will help you establish a relationship with your subscribers and set the tone for your entire email campaign.

Introduce yourself in your welcome email and let them know what they can expect. For example, how often you will be sending emails and the topics you will be discussing. Sending a special deal can also help to grab their attention.

This welcome email from Glossier includes the top-selling products and behind-the scenes stories. It also contains social media links so you can stay connected.

2. Write like you speak

No one wants to waste time reading overly formal, formal, or confusing writing. You should write your emails as if it were a casual chat with your audience.

Use contractions, such as “you’re”, instead of “you are”. Keep sentences short and avoid long blocks of text.

3. Keep it short

You don’t want your readers to be bored by long, rambling emails. There’s a thin line between a useful email and one that is pointless.

According to research, the ideal copy length is between and 125 wordsspan size=”font-weight 400 ;”>. If you are writing a newsletter, then try to stick within that range.

Wunderground follows this best practice in email marketing by limiting its emails to just one or two sentences for each section. Subscribers need only read a few sentences to grasp the message.

4. Make them skimmable

Visuals are important, especially for people who are busy. Your emails should be a mix of text and images, divided into sections to guide the reader’s eyes.

If you can’t get them to skim the page, they will probably close it and continue with their day. Implement strategies such as bullet points, images and graphics, bold, italics and call-to action buttons.

The majority of email marketing tools make it simple to design emails.

5. Attention to subject lines

Email marketers often claim that the subject line is the most important element of an email. After all, it’s why they open your email.

Consider carefully the subject line. Noting the most interesting, exciting or timely parts of what you are saying. Make it fun. Make it fun. If the content is urgent, add a sense urgency.

Barista & Co enticed their email recipients by using this subject line: “Get a gift for just opening this email!”

6. Give a clear, compelling CTA

Have you ever felt unsure about the point of an email? You don’t want that. Think carefully about what you want to achieve with your email before you start writing.

You want them to purchase a certain product. You want them to read a blog on your site? Visit a landing-page to make a purchase? Create a CTA that tells the user where they are about to go.

The majority of email marketing platforms make it simple for you to create eye-catching CTAs.

The most powerful form of marketing is word-of-mouth. It generates $6 trillion in consumer spending each year!

You should always encourage people to share. Start a referral program with discounts and rewards for referrals. You can also include sharing links within your marketing emails.

Cometeer, a coffee company, sends an offer of $50 for referring a friend. You can also find their social media sharing links at the bottom.

8. Optimize emails for mobile devices

Have you ever received an email that looked awful on your mobile phone? Do not be one of these brands. Emails should be readable on any device, browser or screen.

Most email marketing tools make it simple to optimize your emails for smartphones. Send yourself a sample email to check before you launch your campaign.

9. Unsubscribe easily

You could be in violation of the GDPR in the EU or the CANSPAM Act if you make it difficult for users to unsubscribe. Bottom line: Do not be shady.

Each email should include a clear link to Unsubscribe at the bottom. Never hide the unsubscribe button, or force subscribers to do irritating things such as emailing you or answering a survey in order to unsubscribe.

Our Place’s unsubscribe button is a simple one-liner, so you don’t have to hunt for it.

10. Segment your target audience

Segmenting your audience allows you to send emails that are tailored. Software allows you to capture information about your subscribers and create segments based upon their website activities. To maximize your email marketing results, send relevant updates to certain segments instead of the entire list.

Segmented campaigns have higher click-through and open rates (both 14.31% and 100.95%) than non-segmented ones. You can segment your list of email subscribers based on the following:

Website Activity: Send reminders or prompts to subscribers based on their last visit, or the content they viewed.
Content Interests: Ask visitors about their interests when they sign up and send relevant content. ).
Email Frequency Preferences: Allow the subscriber to select how often they would like to receive content. (biweekly, weekly or daily)

Email marketing can help you grow your business

You can start with a variety of best practices for email marketing. It may seem daunting, but think of it as an experiment that will last a while.

Choose the strategies that are most effective in the shortest amount of time and then proceed. Keep an eye on your results, and optimize with each new email campaign.

You’ll see results if you have an open mind, are persistent and focus on data.

Shopify allows you to sell online.

Get a free trial

Email marketing best practices FAQ

What email marketing best practices are there?

Best practices for email marketing are guidelines businesses use when they send emails to subscribers. They help companies to create better emails that increase engagement and drive business. Email marketing best practices also help you comply with anti-spam laws like the CANSPAM Act.

What are the best practices for email marketing?

Best practices for email marketing can increase the trust that people have in your brand and products. These best practices will allow you to create emails that are tailored for your subscribers. This personal approach can help to create a positive impression of your brand and increase engagement.

What examples of best practices in email marketing are there?

Double opt-in email sign up
Personalizing email subject lines
Segmenting your audience
Personalizing content
A/B Testing Emails
Optimizing email sendouts for mobile clients