est Cheap Email Marketing Platforms (June 2023) //

You may need to use a inexpensive email marketing service if you are just starting out, or if you have a limited budget.

There are many options available for every type of business and industry. You only need to conduct a thorough analysis to determine the best affordable email marketing solution to help you pivot your business.

We did it for you. We have gathered the best email marketing platforms, whether you are a beginner or a pro. This allows marketers and business owners the ability to send stunning campaigns to their clients without breaking the budget.

Comparison of Cheap Email Marketing Tools

You can compare the most powerful yet affordable email marketing services available.

1. Email Marketing Service at the Lowest Price – Moosend

Top Feature : Advanced Audience Segmentation

Best for: eCommerce, SaaS, Agencies, Travel, Publishers

Pricing Paid Plans start at $9/month. Try it for free today.

Moosend offers a comprehensive email service with marketing automation, segmentation and a reasonable price. It is one of the most affordable email solutions, with great ease of usage, for even beginners in marketing.

You can create beautiful newsletters using the 80+ email templates available or our drag and drop editor. You can also create landing pages and signup forms using the software in a few simple steps.

Moosend has email segmentation features that allow you to send personalized emails to subscribers in order to increase conversion rates. You can set up automated work flows, autoresponders and transactional emails via the SMTP Server to deliver the correct messages at the appropriate time. With real-time reporting and analytics, you can track which emails are performing best and ensure that they will be opened and clicked on more often in the future.

You can also use powerful A/B tests for the subject lines and contents of your emails to optimize their performance. Moosend integrates with existing marketing tools, including CRMs, to maximize performance.

Moosend Feature

• Drag-and drop email builder with templates
• Build landing pages and subscription forms
• List segmentation options
• Marketing automation that is easy to implement
• Real-time Analytics and Reporting
• 
  AI eCommerce Solutions
  
• Split testing A/B
• Integrations with different tools, such as Woocommerce

Moosend Price

Moosend plans begin at $9 per subscriber, up to 500 subscribers. All features are available, including unlimited email and the SMTP Server to create transactional emails. Sign up for a 30-day free trial today – without a credit card!

Try Moosend for Free

2. HubSpot Email Marketing Service with Free CRM

The best feature: Free CRM

Best for Small Businesses, SaaS, eCommerce

Pricing: Paid Plans start at $20/month. Free plan available.

HubSpot has a CRM that is all-in one. It provides everything you need for your business to run, from hosting emails to a CMS. You can instantly access their free tools with a HubSpot Account. You can access their live chat, free web hosting tool, online form builder and email marketing automation tool without spending a cent.

You can use HubSpot support resources, community, and knowledge base. The free plan also has limitations. Marketing Hub Starter is the plan you’ll need to get more features and automation sequences, as well as bigger limits. It starts at $20/month.

HubSpot is a great tool for small businesses. However, the pricing increases as your audience grows.

HubSpot Features

• Automated workflows and email automation
• Contact management and CRM database
• Lead generation tools
• Website hosting and content management systems
• Security features built-in

HubSpot Pricing

HubSpot offers a free plan for small businesses who need all the tools they need to run their business. Paid Plans offer more features. They start at $20/month per 1,000 marketing contacts and include email health insights as well as form follow-ups.

3. ActiveCampaign is the best for automated journeys

Top Feature :Event Tracking feature

Best for: eCommerce, SaaS, Agencies, Fitness

Pricing:Paid Plans Start at $39/month

ActiveCampaign will suit you if you are looking for a cost-effective email marketing solution that also includes a CRM and features to increase sales. It includes all the segmentation tools and automation features you need to automate your email sending process.

It includes an email builder as well as dynamic content capabilities for creating personalized emails. It is a tool for marketing automation that allows you to create complex email automation criteria in order to send the right follow-up message to your audience.

ActiveCampaign also helps you generate leads with signup pages and landing page, while building a sales funnel to manage your opportunities. You can tailor your messages to the needs of the customer as they move through the funnel. We liked the tracking feature in ActiveCampaign. It allows you to monitor contact behavior, and use it to optimize your campaign. It’s a feature for advanced users that requires that you are familiar with.

ActiveCampaign Features

• Bulk emails and triggers
• CRM Solution
• HTML template library
• Segmentation of the audience and dynamic content
• Personalize your event tracking with advanced features

ActiveCampaign Pricing

Paid Pricing starts as low as $39/month with the Lite Plan for 1,000 subscribers, allowing you to access email marketing, forms online, and automation tools. Three more plans are available: Plus, Professional and Enterprise. However, they are beyond the scope of “affordable”. You can also test the platform for 14 days before committing.

ActiveCampaign is no longer as affordable as before. If you’re just starting out, you might want to consider other ActiveCampaign alternative.

ActiveCampaign

4. Mailjet – Best for Collaboration

Multi-user account: Top feature

Best for Media, Advertising, SaaS

Pricing:Paid Plans Start at $15/month

We’ll move on to Mailjet – another email marketing platform that is affordable and has great capabilities. It features an intuitive user interface that allows for collaboration with your team.

You can use the email builder on the platform to create, test and send emails that are responsive, and convert. You can easily manage your audience and expand your contact list. You can also monitor your performance with their analytics.

For maximum results, the platform has also a function that allows developers to introduce email, SMTP relay servers, and transactional SMS.

Mailjet Features

• Email templates with an intuitive builder
• Dynamic Content Feature
• Contact List Management
• Role management via sub-accounts
• Advanced Analytics Dashboard
• SMTP Relay System

Mailjet Pricing

Mailjet offers paid plans starting at $15 per month for up to 15,000 emails without any daily limits. For businesses that want more advanced features, there are also Premium and Custom plans. You can get A/B testing and marketing automation as well as dynamic content, priority support and more with the Premium plan. It costs $25/month. There is also a free plan that offers basic functionality and 6,000 monthly email newsletters.

5. MailerLite is the best for selling digital products

Open rate by location:Top Feature

Best for :Creatives Media SMBs

Pricing:Paid Plans Start at $10/month

MailerLite offers a similar solution at a lower price point. It has dozens of email templates, and combines rich-text functionality with an intuitive editor. It is best known as an email marketing provider for its analytics, which include click maps and openings by location.

You can personalize and manage your campaign lists using this platform. You can create mobile-friendly campaigns for your email marketing to reach all of your customers, no matter what device they use.

MailerLite also includes a Website Builder with basic functionality for bloggers and small businesses wishing to enter into the eCommerce world.

MailerLite features

• Content Optimization Options
• Lead generation assets include embedded forms, pop-ups and other lead generation tools. Lead generation assets (e.g. embedded forms, popups)
• Automating workflows and targeting
• Segmentation of subscribers and management
• Integrate with Shopify, WordPress etc.
• Advanced Analytics

MailerLite Pricing

‘s paid monthly plan begins at $10 up to 1,000 subscribers. There are different options depending on how many subscribers you have. There’s also a plan that offers basic email features for free, with 12,000 emails sent per month.

Check out our Mailerlite Review

6. Benchmark – An Email Service With A Beginner Friendly Editor

Top Feature: Contact list automation

Best for: SaaS, Agencies

Pricing:Paid Plans Start at $15/month

Benchmark offers a free plan as well as two affordable premium plans. It features an intuitive email designer to create responsive campaigns and compelling email designs. You can also use the Landing Page Builder to create an effective lead generation system.

You can use the marketing automation tools to create drip campaign that will engage and convert your subscribers. Use the customization and personalization options to ensure that you are always delivering the right message to your audience.

Benchmark Features

• Email and landing Page Builder
• Photo editing software
• A/B Testing and Tracking Report
• RSS emails
• Social media campaigns

Benchmark Prices

Benchmark’s Premium Pricing begins at $10/month, for 500 contacts. This gives you access to some of the platform’s core features. The Pro plan, which starts at $15/month, will give you full functionality. The tool’s free plan is limited to 500 contacts and 3500 emails per month.

Benchmark

7. GetResponse: A Tool for Email A/B-Testing at an Affordable Price

Top Feature: “Perfect timing” email delivery feature

Best for: Publishers and SaaS

Pricing: Paid Plans Start at $19/month

GetResponse has a good deliverability score, and it offers excellent design features. This tool can also be used for lead generation and sales practices. It offers web push notifications, webinars and website tracking.

You can use to send beautiful broadcast emails as well as newsletters and SMTP-triggered email. The intuitive builder allows you to create stunning templates and landing pages – all mobile responsive.

GetResponse features

• Email autoresponders and transactional emails
• Drag and drop email template creator
• Perfect timing and custom segmentation tool
• Lead-nurturing CRM
• Real-time Analytics

GetResponse Pricing

Three Premium Plans are available starting at $19/month. Higher tier plans offer better marketing automation and eCommerce features, but at a higher price. A free email plan is available for marketers who want basic email features.

Go back to GetResponse

8. Cakemail: Cheap Email Service with a Vast Library of Templates

Top Feature Automatic list cleaning

Best for:Freelancers and SMBs

Pricing : Plans starting at $8/month

Cakemail is one of the most affordable solutions for email marketing. You can create beautiful, responsive emails that have decent features for maximum benefits. These include dynamic content and analytics to monitor your metrics.

You can easily import new subscribers, control anti-spam policies and use automated lists hygiene to maximize deliverability.

Cakemail Features

• Personalization and dynamic content
• Email authentication and unsubscribe management
• Sign up forms and email templates with your brand.
• Automated stats and analytics API
• Segmentation and list management: advanced segmentation

Cakemail Pricing

A free plan is available for 2K contacts with basic features. Paid Plans Start at $8 per 500 subscribers. There’s also a premium plan for unlimited lists, with priority given to customer support staff, customer journeys, and A/B tests.

9. Convertkit: Affordable Solution for Creators

Top Feature : Automated Email Funnels

Best for Online media, freelancers, creatives

Pricing: Paid Plans Start at $15/month

Convertkit has amazing email marketing features. Create beautiful landing pages, subscription forms and email templates with its email designer.

This platform allows you to segment and grasp your audience in order to maximize results. Multiple integrations are available for a flawless marketing experience. These can be native or through Zapier. It’s an excellent solution for designers who are focused on design.

Convertkit Features

• Custom landing pages
• Email Designer and Premade Templates
• Subscriber graphs, stats and charts
• Automated email and targeted content
• Creator pro for advanced insight

Convertkit Pricing

Convertkit is a pricey platform. You can still use the free plan if you only have a small audience. You’ll need to purchase the $15 Creator plan if you have up to 300 subscribers, and you want marketing automation. Watch this video for more information.

Read our Convertkit Review

10. SendGrid – Best For Great Email Deliverability

Top Feature – Email Deliverability Functionality

Best for:Agencies, startups, SaaS

Pricing: Paid Plans Start at $15/month

SendGrid is a platform that’s easy to use and has a high deliverability rate. Access delivery optimization tools for a flawless email outreach.

SendGrid is known for its test capabilities. But it also suffices with other important tools like email building, marketing automaton, and analytics. It is also a platform that can grow with businesses.

SendGrid features

• HTML email editor and responsive templates
• Spam testing and rendering previews
• Email validation and deliverability insights
• List segmentation for targeted messages

SendGrid Pricing

plans start at $15/month and include up to 15,000 emails per month. The Advanced plan costs $60/month and includes all features. You can also get a free plan that’s good for limited contacts.

Sendgrid

11. SendPulse: Multi-Channel Marketing at an Affordable Price

Top Feature Subscriber Rating

Best for: Agencies, SaaS

Pricing:Paid Plans Start at $9/month

Finally, SendPulse is another email platform that offers a decent price. It also offers SMS and chatbots.

It is a bulk-email service that allows you to automate your messages, including SMS, in different formats other than email. The personalization and segmentation tools can have a significant impact on your marketing.

Features of SendPulse

• Drag-n-drop email editor
• Automation 360 feature
• List analytics and statistics
• Emails for transactions and detailed reporting
• Online course creator

SendPulse Pricing

Standard Pricing Plan begins at $9 per 500 subscribers, and goes up to $12 for 1,000 contacts. You’ll need to upgrade to the Pro or Enterprise plans if you want the full enterprise features. A free plan is available for limited use (e.g. no segmentation).

SendPulse

How to Choose the Right Email Marketing Software for Your Business

You will find that there are a variety of options available to suit different budgets and needs. How can you be sure that you have made the best purchase and are making the right decision? Follow these steps:

Define your goals and budget

Before you begin, you should have a strategy in place. What exactly do you want to achieve when you incorporate email marketing into your current processes?

Consider how many subscribers and what type of email you would like to send them. Do you only want promotional emails or would you like to send transactional emails? Once you have determined your goals and budget, you can then determine which solution is best for you.

If you are concerned about the design of your email, make sure to check out the templates for each platform and see which one best suits your style.

Check your existing stack

It’s also important to consider how your email platform integrates with other marketing tools. The majority of email platforms integrate with other marketing and eCommerce tools such as CRM to allow users to create a seamless experience.

Check if the email tools you use already integrate with your existing platforms. If the email tools don’t have native integrations, ensure that you can connect them easily via API.

Synchronize with Your teammates

It’s important to make sure that the platform is as easy to use as it appears. Ask for a trial before going to the checkout.

Let them test it out to make sure it is easy to use. For maximum results, you can choose as a platform that has a collaboration feature.

Email Marketing for Everyone at a Low Cost!

A consensus has been reached! You decide how much to invest in email marketing. There’s an email marketing solution for any business, no matter what budget they have.

Fasten your seatbelts, and choose the tool that will help you create magic. If you think Moosend will be your preferred platform, Sign up for free today and discover our amazing features.

FAQs About Cheap Email Marketing Tools

Let’s take a look at some frequently asked questions regarding our topic.

1. What is the best low-cost email marketing tool?

Moosend offers a high-quality email marketing platform at an affordable price for businesses of all sizes. From email creation to marketing automation for beginners and professionals, it has all the features needed to streamline your email game.

2. Email marketing is low cost?

Email marketing is a relatively low-cost tactic compared to other methods, like paid advertising. There are also many platforms where you can start for a very low cost, or even free.

3. What is the best email marketing tool for small businesses?

Moosend can be a great tool for small business owners who are just starting out in email marketing. It is affordable, easy-to-use, and offers all the features that a small business requires to manage its email activities. This includes segmentation, marketing automation, and more.

4. What are the advantages of email marketing?

Email marketing has many benefits. Email marketing can help increase sales, ROI and brand awareness. It also delivers personalized messages. It can also increase website traffic, and work with other marketing channels.

5. What is the average email marketing ROI?

The average ROI for email marketing is $42 per dollar. It’s a very profitable marketing strategy and can be used to grow your business if you do it right.

The post Best Cheap Email Platforms for June 2023) first appeared on Email Automation Platform for Thriving Business.

Author: Alexandra Marinaki