Tools: 8 Best Autoresponder Programs for 2023

autoresponder software is a must-have for any business. Why? Sending the right message to your audience at the right moment will engage them immediately!

Most of these tools are either free or come with affordable plans. You don’t have to wait to start earning money to take advantage of them.

Let’s first define what an autoresponder really is.

Disclaimer The information is accurate up to May 2023.

What is an autoresponder?

Autoresponders are automated emails or a series of emails that appear in the inbox of your subscribers when triggered by an event. The goal of engaging with your audience is to send a series follow-up emails as soon as the action has been taken.

Autoresponders are a simple form of email automation. Autoresponders can be used as a thank-you note, a reminder of an abandoned cart, or a welcome message. Autoresponder emails are used in more complex ways in digital industries and SaaS products, such as lead nurturing onboarding campaigns.

Autoresponder software By Use Case

You will find our tools arranged by their use cases. Look at the table to learn more.

1. Best Advanced Autoresponder Services – Moosend
2. Constant contact – Best Autoresponder software for Basic Automation
3. Mailchimp – Best Autoresponder Solution In A Marketing Suite
4. AWeber – Best Autoresponder with Advanced Reporting & Analytical Tools
5. Brevo (ex-Sendinblue ) – Best autoresponder tool with SMS marketing capabilities
6. GetResponse – Best Autoresponder Service For Sales Teams
7. SendPulse: Best Autoresponder Software for Multiple Channel Automation
8. MailerLite – Best Email Autoresponder For Beginners

Email autoresponder software: comparison

Autoresponders work for both small and large businesses. If you’re looking for an easy solution, then here is a comparison overview of the best autoresponder tools.

Simple autoresponders are essential to bridge the gap between subscriber action and business reaction. An autoresponder will do the following:

• How to build strong relationships with your email list
• Give your Email Marketing a feeling of continuity
• You and your audience can always communicate with each other.

Let us show you which autoresponder solution is the most affordable, has the most features and can be automated.

1. Moosend is the best advanced autoresponder service

Pricing: Paid plans starting at $9/month with a 30-day free trial.

Unique Feature: Advanced and easy to set up automated workflows

The Moosend autoresponder tool is one of the most advanced and has a minimum learning curve. The all-in one service comes with an intuitive automation builder, prebuilt recipes and the ability to create autoresponder sequences.

You can choose from a variety of triggers and actions to build your workflow. A/B split-testing is also available, as well as the option to duplicate your automation steps in order save time. Your automation steps can be enhanced with “And/Or logic” and shared among your team.

Moosend offers email automation as well as a drag and drop email builder, which makes creating email campaigns easy for even beginners. email template is also responsive. You can add advanced elements and create an autoresponder in minutes.

Moosend offers a subscription form and landing page builder that are both easy to use. This will help you generate more leads. Moosend is known for its real time reporting , integrations, and advanced real time reporting . You can test them when you sign up for a free account.

Best Autoresponder Features

• Marketing Automation Deliver email sequences at the correct time
• Save time with email newsletter templates
• Segmentation of lists Target your subscribers with targeted content
• The Landing Page Builder will give you a boost in lead generation
• Analytics and Reporting Track important email metrics in Real-Time
• Signup forms for capturing leads with ease
• Integrations to Zapier, WordPress Woocommerce Salesforce and more.

Pricing

Pricing begins at $9.00/month up to 500 subscribers gives you all the features such as marketing automation, landing page, SMTP Server, and more. Register for a free account to test the software, and send unlimitted email campaigns. No credit card required. Pay-per-use plans are also available.

Try Moosend free of charge

2. Constant Contact: Best Autoresponder Software for Basic Automation

Pricing: Paid plans starting at $12/month with a 60-day trial.

Unique feature: Event invitations management

Constant contact has been around for a long time. In our ConstantContact review we found that the software offers a drag-and drop email builder for creating newsletters. It also allows you to choose from different email types such as event registration, A/B tests, and surveys.

The autoresponder allows you to create welcome emails, abandoned cart messages, and reminders for your eCommerce site. The event management feature is the best part of this software. It simplifies how you manage online events. This RSVP feature can also boost your webinars or online courses and you can even collect responses directly from the automated emails you sent.

Constant Contact offers personalization to enhance the effectiveness of your automated messages. While you can add contact information to your automated messages, you cannot use “if/then logic” like other ConstantContact alternatives such as Mailchimp or Moosend that offer more sophisticated personalization options.

Best Autoresponder Features

• Event invitations with powerful management features
• Segmentation of email lists and basic personalization
• RSVP tool helps manage online events better
• Option to automate resending of documents to non-openers
• Subscribe form builder for lead generation
• Integration of social media, WordPress and CRM

Pricing

Constant Constant does not offer a free subscription. It does offer a free 60-day trial that you can take advantage of to test out its features. After the free trial, the paid plans of the autoresponder start at $12/month, for 500 subscribers. You will have access to all the basic email marketing tools.

Read the full Constant Contact Review

3. Mailchimp is the best free autoresponder solution in a marketing suite

Pricing: Paid Plans start at $20/month with a limited free plan

Unique feature: Multi-step custom workflows

Mailchimp has become one of the best-known autoresponders for email marketing. When we evaluated the platform, we discovered a simple UI with an intuitive template editor and a workflow builder that was easy to use.

Mailchimp has a great email editor, and its autoresponders work well. However, the features of email automation are difficult for beginners to use. If you are a beginner, it will take time to get used to this tool. You can also check out our list of alternatives to Mailchimp that are easier to use.

The platform also allows you to segment your email lists based on tags and online behavior. You can segment your audience by using tags, online behavior and other conditions.

Mailchimp’s autoresponder, meanwhile, is renowned for its sophisticated reporting and analytics features. You can use them to track all of the email metrics that you need in order to improve your email campaigns and increase your conversions.

Best Autoresponder Features

• Customized workflows in multiple steps to target your audience
• Improve your marketing campaigns with predictive insights
• Email newsletter templates you can customize
• Massive knowledge base. (Only guides and tutorials are available for free plans)
• Shopify, Google Play Store and other popular apps are all integrated.

Pricing

Mailchimp is one of the free services that you can use. Mailchimp’s free plan has very few features. You will need to upgrade to a subscription to get more.

Full Review of Mailchimp

4. AWeber – Best autoresponder software with advanced reporting & analytics

Pricing: Paid plans starting at $15/month with a limited free plan

A unique feature: Advanced Reporting Tools

Aweber allows you to automate the sending of emails to your audience. This email marketing platform is easy to use, but it may be difficult to use for experienced email marketers who are already familiar with other autoresponders because of its different terms.

Apart from the email editor and newsletter templates, the autoresponder lets you create triggered messages after a subscriber takes specific actions like subscribing/unsubscribing from your email list. AWeber’s email management feature is great for keeping your contact list clean and promoting your email deliverability.

We found a number of integrations that can help streamline your marketing efforts. You can connect your software to popular platforms such as Shopify, Salesforce and others, to improve email marketing. AWeber offers a set of great email testing tools that will help you optimize your email campaigns and move your new subscribers further down the marketing funnel.

Best Autoresponder Features

• Monitoring performance with advanced reporting tools
• Email list management for better email deliverability
• Drag-and-drop email creator that is easy to use
• Create pop-ups with the Signup Form Builder.
• Customer support that is dedicated to you

Pricing

AWeber offers a free basic plan that includes 500 subscribers and up to 3,000 emails per month. The email autoresponder has a paid plan that starts at $15/month to unlock all features.

Go to AWeber

5. Brevo (Formerly Sendinblue), Best Autoresponder with SMS Marketing Capabilities

Pricing: Paid plans starting at $25/month; free plan

Unique feature: SMS marketing options

Brevo features among our free email autoresponder tool list. The software’s combination of emails and SMS marketing allows you to send transactional email to both channels. We found that the software also offers SMS marketing, but we were also able to customize templates and create HTML emails from scratch.

Segmentation, another feature of the autoresponder, allows you to better target your new subscribers. The tool, for example, allowed us to segment our audience by demographics, online behaviors, and other factors. The tool was easy to use and quick, making it perfect for beginners.

In our comprehensive Brevo review, we took the workflow creator for a test drive. In our testing, we found that you can set up triggered campaign based on email engagement metrics and behavioral data. Brevo’s A/B testing tools can also help you discover which features are more effective.

Best Autoresponder Features

• SMTP server for transactional email and SMS
• Segmentation of subscribers using advanced options
• SMS marketing personalization features
• Organize your contacts with Contact List Management
• Lead generation tool – Landing Page Builder

Pricing

Brevo’s free plan allows you to send 9,000 emails/month (300-per-day) to an unlimited number of contacts. This is ideal for those who are just starting out in email marketing, but may not be suitable for businesses that are rapidly growing. Pricing begins at $25/month and gives you additional features as well as more email sends.

Brevo charges you for your emails, not for how many subscribers you have.

Read Full Brevo Review

6. GetResponse – Best Autoresponder Service For Sales Teams

Pricing:Paid Plans Start at $17/month and Free Plan

Unique feature: Spam testing tools

GetResponse may not be a free autoresponder, but it is a great solution with great functionality. We tested the tool and found that it allows you to create responsive emails campaigns using its drag and drop editor. Personalization is also available for making your messages more relatable.

The autoresponder’s email automation tools also allowed us to build complex workflows that targeted our audience with the correct message at the appropriate time. We were able, for example, to create triggered campaign that was based on the lead scores of our subscribers, abandonment cart and unsubscribes in order to engage them. You need a higher-tiered plan to test these features.

The autoresponder program also has a detailed report section that will help you track the success of your email marketing campaign. It also includes a set of anti-spam tools to keep you out the spam folder.

Best Autoresponder Features

• Automated workflows
• Geo-tracking and reporting, as well as analytics
• Spam email tools for better email deliverability
• Segmentation Features that are Powerful
• GDPR Compliance

Pricing

GetResponse offers a free plan (it does not include autoresponders). To get full access you will need to buy one of the paid plans, starting at $17/month.

GetResponse

7. SendPulse is the best autoresponder software for multiple channel automation.

Pricing: Paid plans starting at $9/month with a limited free plan

Unique feature: SMS messaging options

SendPulse , like Sendinblue , is a free autoresponder that combines email marketing and messenger marketing. In particular, the autoresponder gives you different tools, such as SMS and web push notification, to engage your audience.

The software also provided opt in autoresponders, which allowed us to automate email sequences for collecting feedback, targeting cart abandoners and upselling products/services. SendPulse also offers segmentation, which allows you to divide your subscribers by their email engagement and website activity.

The service has a landing page creator that can help you create pages that convert. SendPulse offers multilingual email and phone support in addition to its automation and email marketing tools.

Best Autoresponder Features

• HTML email editor
• Viber and SMS marketing options
• Segmentation of email lists
• Integrations for eCommerce Platform

Pricing

Autoresponder is free for 500 subscribers, but only for a certain number of emails sent per month. SendPulse pricing is $9/month and includes more features.

SendPulse

8. MailerLite – Best Email Autoresponder For Beginners

Pricing: Paid plans starting at $10/month; free plan

Unique feature: Email open rate by location

MailerLite has an easy-to-use email editor, and customizable templates. We were able to create a variety of email types ,, including classic campaigns and A/B testing, surveys, autoresponders and more.

MailerLite allowed us to build simple workflows for email automation based on behavior data. In our MailerLite review, we found that the builder was simple and the workflows were straightforward. We believe that the software is simpler than some of the other tools in our list. This is ideal for beginners.

The autoresponder also provides you with great analytics and reporting tools. Its ability to display open rates of emails by location was the best feature. This is a unique insight that few marketing automation platforms offer. You can then improve the performance and relevance of your email campaigns.

Best Autoresponder Features

• Open rate and advanced analytics by location
• Unsubscribe Page Builder
• Landing Page Builder Tool
• Powerful email tracking features

Pricing

MailerLite allows you to send up to 12,000 emails per month to 1,000 subscribers. Pricing begins at $10/month and gives you access to additional features.

Full Review of Mailerlite

Choose the Best Autoresponder Software for Your Needs

Smart, automated response systems will allow you to send relevant messages that engage and nurture subscribers as well as establish a relationship.

It is important to choose the right software because it will allow you to be more productive and efficient.

Sign up for a Moosend account to see how you and your company can achieve success together.

It’s time to up your email marketing, one auto-response a at atime!

Frequently Answered Questions (FAQs)

You’ll find answers to some of the questions that we get most frequently about autoresponders.

1. What is the best autoresponder service?

There are many great services that compete head-to-head, such as Constant Contact Mailchimp AWeber Brevo and ConvertKit. Moosend, however, is the most popular service due to its advanced features that can help businesses of any size without compromising affordability or usability.

2. Why do I need an autoresponder email service?

Autoresponder emails are a vital part of any email marketing strategy, as they enable you to send the right message to your subscribers at the right moment. They can be used by bloggers or eCommerce store owners to maintain a healthy list of subscribers (through double opt in), onboard and welcome them, and save time.

The post 8 best autoresponder software in 2023 [Free Tools] first appeared on Email marketing automation platform for thriving businesses.

Author: Marilia Dimitriou