aring 11 Free Email Marketing Services [2023]
You can save time and money by checking out some email marketing services, especially if you are just starting a business or looking for another email marketing platform.
Email marketing is still a great way to get a return on investment. There are also many free email marketing tools available. You can engage and reach your audience without any upfront investment.
We’re about to dive into the top free email marketing tools you can find.
- HubSpot: Best for Contact Management
- Omnisend – Best For eCommerce Stores
- Sendinblue (formerly Brevo) – Best for Email & SMS marketing
- Best for Effortless Ad Creation Moosend
- MailerLite is the best for selling digital products
- Mailchimp – Best For A/B Testing Multiple Elements
- Mailjet: Best for Collaboration with Teammates
- SendPulse – Best For Multi-Channel Marketing
- Email Octopus – Best For Amazon SES Users
- Benchmark Email – Best For Drip Campaign Creation
- CleverReach: Best for simple email campaigns
Comparative Table of the Top Free Email Marketing Services
We’ve put together a brief but informative overview of the top free email marketing tools available.
| Subscribe to our Monthly Emails | Subscriber Limit | Free Plan | Best Feature | |
| HubSpot | 2,000 | 1,000,000 | Yes, | Free CRM |
| Omnisend | 500 | 250 | Yes, | Emails and popups with automatic branding |
| Brevo (formerly Sendinblue | 9,000 | You can also find out more about | Yes, | SMS personalization features |
| Moosend | You can also find out more about | 1,000 | Yes ( 30-day free trial). | Drag-and-drop, intuitive email template creator |
| MailerLite | 12,000 | 1,000 | Yes, | A/B testing features |
| Mailchimp | 1,000 | 500 | Yes, | Tools for behavioral targeting |
| MailJet | 6,000 | You can also find out more about | Yes, | SMTP relay service |
| SendPulse | 15,000 | 500 | Yes, | Send to non-openers |
| Email Octopus | 10,000 | 2,500 | Yes, | Easy to use Editor |
| Benchmark Email | 3,500 | 500 | Yes, | Live engagement reports |
| CleverReach | 1,000 | 250 | Yes, | Autoresponders and reminder emails |
There are a few key factors to consider when choosing the best free service:
- Check if you can send unlimited emails.
- You can check the subscribersnumber by emailing.
- Check out the features included in the trial/free version.
- Ask if the company offers support on free accounts.
Free services aren’t always bad. They may be limited in terms of time or emails sent. You should consider what will happen when you grow beyond the free plan before you choose a tool.
We’ll show you some of the most effective email marketing tools you can use for free. You can also see what’s included in the paid version.
1. HubSpot is the best for contact management
Free Trial: 2,000 emails per month for 1,000,000 contacts
Best for: SMBs, SaaS, Agencies
Unique feature: Free CRM
If you’re looking for a free tool that will fuel your entire funnel with email marketing, HubSpot may be the right choice. This tool is a growth platform for your business that allows you to grow and scale it.
HubSpot offers a free email marketing tool that is packed with other tools to make email marketing more effective. HubSpot’s CRM and powerful marketing automation platform gives you insights into your audience, as well as how your marketing efforts affect them.
We found that, in addition to the CRM, you get Facebook Ads Management and social media. The free plan gives you access to all of the optimization tools, as well as analytics tools that will help improve your strategy.
HubSpot, despite the monthly limit, is one of the best email marketing tools to help you increase your leads, manage your list, and deliver your emails.
HubSpot Features
- Subscribe to email lists by using forms
- Contact Management Features
- Facebook, Instagram and Google ads
- Reporting and Conversion Analytics
- Landing Page Builder to boost your conversions
HubSpot Pricing
HubSpot offers a free plan for small businesses who are looking to get started with email marketing. Paid plans are available starting at $20/month and include email health analytics, form follow-ups, and upgraded functionality.
2. Omnisend is the best for Ecommerce stores
Trial/Free Plan: 500 email/month for 250 subscribers
Best for eCommerce
Exclusive feature: Automatic branding of emails and popups
Omnisend, an email and SMS marketing platform, is geared towards to help eCommerce businesses build their brand while selling more. We found the software to be easy to use. It has drag-and drop content blocks in both its signup and email form builders.
Everything is customisable, from large content blocks to styling a single word in an email. Brand Assets allows users to create emails and popups that are on brand. This feature automatically imports the logo, colors, and fonts of your store.
Omnisend is known for its automated workflows, which can help you increase sales. We were able, using the pre-made work flows, to create abandoned cart, post-purchase, and welcome workflows. These workflows help engage customers and increase sales. Your workflows can include messages sent via SMS, email or push notifications.
The segmentation feature allows you to personalize and create engaging campaigns.
Omnisend Features
- Personalization made easier with behavioral and advanced segmentation
- Email, SMS, or push notifications can be used to communicate omnichannel.
- Build your list with signup forms such as popups and landing pages.
- Reporting and analytics can provide valuable insights to improve your marketing
- Different eCommerce Integrations
Omnisend pricing
Free plans are available for up to 500 emails and 250 contacts per month. Live chat and email support is also provided. Paid Plans start at $16/month.
3. Brevo (Formerly Sendinblue ) – Best for Email & SMS marketing
Free plan/trial: 9,000 emails per month (300/day) with unlimited subscribers
Best for: eCommerce, Publishers, Agencies
Unique feature: SMS personalization features
Brevo started out as a transactional platform, but has since expanded into email marketing and automation. reviewed Brevo and found it to have a drag-and drop builder for customizing your email templates, as well as creating your newsletters.
Brevo’s template library may not be extensive, but it is perfect if you are looking for mobile responsive campaigns. The free email newsletter service offers SMS features for engaging with mobile users.
The free plan also includes email and SMS personalization, as well as segmentation options for managing your contacts list. The free plan also includes marketing automation. The workflow editor allows you to create workflows, but only for 2,000 contacts.
Brevo has a high sender score and is an excellent email marketing tool. While you can send emails without charge, they will contain the Brevo Logo.
Brevo Features
- Newsletters that are mobile-friendly
- Personalization of SMS messages for targeted messages
- Segmentation of subscribers using advanced options
- Keep your contacts organized with contact lists and details
- Send transactional email SMS
- Lead generation with online form builders
Brevo Pricing
Brevo’s Free Plan may offer all the features you require, but it has a strict limit on free emails sent each day of 300. Paid Plans Start at $25/month and offer A/B Testing Tools and advanced Features.
4. Moosend – Best For Effortless Ad Creation
Free plan/trial: Unlimited emails/month for 1,000 Subscribers ( 30-day trial).
Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies
Unique feature: Drag-and-drop email template builder
Moosend offers a wide range of email marketing services, including marketing automation, that allow you to create beautiful email campaigns, automate marketing efforts and increase lead generation. drag and drop email builder allows you to create professional looking emails without having any technical knowledge. It offers a wide range of responsive email templates that you can use in the free version.
Moosend offers unlimited email campaigns and lets you test its workflows for marketing automation, and segmentation to boost your conversions and open rates.
You can also track the performance of your campaigns using your free Moosend Account. You can also try out the online form editor and landing page editor to see how easy it is to increase your subscriber number.
Moosend is a great platform for marketers and new businesses that want to send email campaigns to up to 1,000 recipients. can be used to create a free account to check out the workflow, landing pages, and form builder.
Moosend Feature
- Email Newsletter Templates You can fully customize
- Drag and drop builder for easy creation of campaigns
- Marketing automation simplifies tedious tasks
- Email list segmentation to maintain list hygiene
- Online forms for lead generation
- Real time reporting and analytics for monitoring performance
- Integrations streamline your marketing efforts
- Customer support available even for free accounts
Moosend Price
Moosend offers paid plans that start at $ 9/month. This will give you full access to the platform’s unique features including the form and land page builders, SMTP servers, segmentation and reporting, as well as other features.
Sign up for a Moosend free account to get unlimited email for up 1,000 contacts.
5. MailerLite is the best for selling digital products
Trial Plan: 12,000 emails per month for 1,000 subscribers
Best For:Creatives Bloggers SMBs NPOs
Unique feature: A/B Testing features
MailerLite is another unique platform on our list of free email marketing services. We found that the tool has a simple interface and a drag-and drop editor for users with limited experience.
MailerLite is a free tool that’s perfect for bloggers and creatives. It has a built-in rich text editing feature and enables you to create images for newsletters which represent your brand.
The free version includes email campaign reports, surveys, and reporting and analytics.
MailerLite is a simple, straightforward service for those who are just starting out and want to build their list and send their first campaign.
MailerLite features
- Unsubscribe Page Builder
- Create beautiful emails with the built-in photo editor
- Keep your subscriber lists clean with Subscriber Management
- Split testing A/B to determine which elements perform best
- Track your email performance with‘s reporting and survey.
MailerLite Pricing
This platform is one of the best email marketing platforms you can use to reach your target audience. It has a generous limit of 12,000 free emails per month. It also offers paid subscriptions that start at $10/month. You get access to extra features such as promotion popups, delivery by time zone and more.
6. Mailchimp – Best For A/B Testing Multiple Elements
Trial/Free Plan:1,000 email/month for 500 Subscribers
Best foreCommerce and Publishers
A unique feature: Behavioral targeting tools
Mailchimp has become one of the most popular free email marketing tools. You can use the platform to create basic email templates, perform A/B tests, and even integrate a CRM.
Mailchimp’s Creative Assistant resizes designs to fit your brand when creating emails. Mailchimp gives you the option to use its content studio, which allows you to store graphics, photos and other visuals.
Mailchimp’s behavior tagging helps you create targeted campaigns, such as abandoned cart emails. Mailchimp’s free plan also allows you to track website views.
Mailchimp offers a free newsletter service that can be beneficial for your first attempts at email marketing. You can’t remove the footer, however, as you cannot do with some of the free alternatives on this list.
Mailchimp features
- List management tools will help you keep track of your contacts
- Email content that is more relevant to the recipient based on behavioral targeting
- Start with these basic email newsletter templates
- Integrate with popular apps like Gmail
- Single-step automation
Mailchimp Pricing
You can get started with the platform’s free plan. Mailchimp’s Pricing begins at $20 and includes social post scheduling, retargeting advertisements, and more.
7. Mailjet – Best for Collaboration with Teammates
Free plan/trial:6,000 email/month (200/day for unlimited subscribers)
Best for: SMEs, eCommerce, Enterprises
Unique feature: SMTP relay service
Mailjet was originally a service for transactional emails. It evolved later into an email platform that included advanced email marketing features, APIs and Webhooks.
Drag-and-drop email builder in the email service is simple to use, and basic segmentation tools will help you create personalized campaigns for your audience. MailJet also allows you to work together with colleagues on emails, so you can update multiple elements at once.
This free email marketing tool does not offer any online customer service. MailJet offers basic automation tools for you to get started, despite the absence of an online customer support team.
Mailjet Features
- Store unlimited contacts details
- Email campaign co-creation
- Email statistics and reporting
- SMTP relay service
Mailjet Pricing
Mailjet’s free service is a little limited in comparison to other free email marketing tools. The platform offers three tiers that start at $15/month for extra features and customer support.
8. SendPulse – Best For Multi-Channel Marketing
Trial Plan: 15,000 emails per month for 500 subscribers
Best for: eCommerce, SMEs
Unique feature Resend to non-openers
You can find more than just email marketing tools with this free tool.
SendPulse provides options for SMS marketing and Viber marketing. Is everything you need in this free tool for email marketing? Its features are very versatile and can be used for a wide range of industries. You can create stunning campaigns with Sendpulse using its email automation and responsive email templates.
You can personalize campaigns with the free email marketing tool to create targeted welcome emails, reengagement campaigns, etc. Sendpulse offers unique features that allow you to identify non-openers, and increase your open rates.
Features of SendPulse
- HTML Editor
- Web Push Notifications
- Segmentation and Personalization
- Integrate with eCommerce platforms such as Shopify and Woocommerce
SendPulse Pricing
Sendpulse offers a free plan that allows you to send a large number of emails per month, but only to a limited number of recipients. You can send more emails by upgrading to a paid plan. Prices start at $8,5/month.
9. EmailOctopus is the best for Amazon SES users
Free Trial/Plan:10,000 Emails/Month for 2,500 Subscribers
Best for: SMEs, eCommerce, NPOs
Unique feature: Easy-to-use Editor
Clean UI and EmailOctopus have made this service one of the most popular free email marketing tools. EmailOctopus is a free service that offers a few features but it is among the best.
Email List Management allows you to import and export lists with ease. You can use the free version to get all of the segmentation and personalization tools you need to create better emails that speak to your audience.
EmailOctopus, in general, is a free tool that allows you to send email. It’s ideal for those who are just starting out and need customer support but don’t care about the branding.
EmailOctopus features
- Statistiques stored for 30 Days
- Drag-n-drop email editor
- Basic Customer Support
- Email List Management
EmailOctopus Pricing
EmailOctopus offers simplicity as the main benefit of its free plan. Upgrade to a Paid Plan to get priority support and free control over your email design.
10. Benchmark Email – Best For Drip Campaign Creation
Free Trial: 3,500 Emails/Month for 500 Contacts
Best for: SMBs, Bloggers, Agencies
Unique feature: Live engagement reports
Benchmark has been designed for SMBs and is a free alternative to Constant Contact. It’s one of the free email marketing services that has a strong presence across more than 15 countries.
This tool is simple. One could argue that this tool is super-simple. Benchmark’s email marketing tool, which is free, is well known. You will save time with the intuitive email editor, and also enjoy the responsive templates.
Benchmark Email offers you simple reporting and lead generation in addition to email marketing. Benchmark Email offers a free option for email marketing that allows you to get started and learn the ropes.
Benchmark Email Features
- Sign up forms and drip campaigns Basic
- Live engagement reports
- Email delivery management tools
- Surveys and polls
Benchmark email pricing
It’s free, but there are some limitations. Benchmark Email has 3 paid options that start at $9.99/month to unlock more advanced features.
11. CleverReach – Best For Simple Email Campaigns
Trial/Free Plan: 1,000 emails per month for 250 subscribers
Best forB2B and SMBs
Unique Feature:Reminder Emails and Autoresponders
CleverReach was originally something else. This tool, which is a provider of technology services for email marketing, has become one of the most popular free email marketing tools.
Is CleverReach really as clever as they claim to be with their free email tools. CleverReach gets points for its simple and straight-forward UI, and its short learning curve. Although the drag-and drop builder is relatively easy to use we think there’s room for improvement.
You can also use the Reminder Emails for webinars, or other events that need reminders.
CleverReach Features
- Shopware, WordPress and Salesforce are all plugins.
- Unsubscribe from the contact list
- Import HTML Campaign
- Reminder emails sent automatically
CleverReach pricing
CleverReach offers a free plan for those who do not need many features. Paid Plans Start at $9.5 per monthly, giving you autoresponders and removing ads. You can also remove your email marketing limitations.
Are you looking for a free email marketing service to scale your business?
The process of selecting the best email marketing service for you shouldn’t take a lot of time or be complicated.
You need to find a tool with adequate features and freedom, but without hidden costs. It should also be simple to use and, ideally, include features that will have a direct impact on your campaign’s success, like A/B tests.
Do not forget to check the pricing of its entire package! After you’ve outgrown the free plan you’ll want a solution that’s reliable, has tested functionality and won’t cost you a fortune!
You can try Moosend for free by registering for a free account.
Frequently Answered Questions (FAQs)
These are some of the most common questions that we get asked about free email marketing software.
Q1. Q1.
You can send an unlimited number of emails with the free trial/plan, depending on which tool you choose. If you’re looking for unlimited emails per month, then Moosend will do the trick.
Q2. Q2. What features do I need to get started?
You can start your email marketing without compromising by choosing a plan or trial that offers a variety of personalization options, a way to segment your audience, subject line and campaign A/B tests, and subscription forms for growing your list.
The post 11 free email marketing services compared [2023] first appeared on Email Marketing Automation Platform For Thriving Businesses.
