st Email Template Builders & Editors [2023] //

Email marketing is a powerful tool to engage, reach and convert your target audience. Hence, it’s important to find the most effective email template builders on the market.

Are you tired of boring email newsletters? Are you wasting time on a poor email designer or is your design not up to par?

This article is perfect for anyone who has a technical background or a seasoned marketer of email marketing.

We will learn how to create stunning email templates without breaking the bank.

Email template software: comparison overview

Here’s a complete table of comparison with the best email design tools. You can get a sense of the future by checking out these tools.

You can find a variety of email marketing services to help you create your newsletters. The ideal email builder will:

• Have a drag and drop editor
• We provide ready-made templates for email
• Offer advanced elements in newsletters
• Organize your templates

You can customize templates and create emails professionally from scratch with a great builder. Let’s now discover the top free and paid email templates editors that you can use.

1. Stripo – Best Free HTML Email Creator

Pricing: Paid Plans start at $15/month. Free Plan

Best for: SMEs, SaaS, Freelancers, Bloggers

Unique feature: Dynamic AMP validation

Stripo allows you to build your email templates for free. It is the best tool available to help create an email marketing campaign. Stripo, as a tool is limited to designing templates. This differs from Moosend or Constant Contact which allow you to send emails. It has a large library of templates (1389 in particular) and is easy to use.

Drag-and-drop editing is easy to use and allows you to create templates which look great on any mobile device or screen size. Stripo’s library of customized modules is another feature that stands out. This feature allows you to reuse your module creations and save time.

Email design software comes with a email test tool which allows you to send test emails in order to see how your design appears in the inbox. The template builder also allows you to test dynamic AMP email templates for a seamless user-experience.

TL:DR: stripo is an efficient tool to create beautiful email templates. You’ll also need an ESP to get your emails into your subscribers’ mailboxes.

Stripo Features

• Use without HTML or CSS code knowledge
• Templates that embed videos and GIFs
• API integration with ESPs like Moosend
• VML buttons on email clients such as Outlook
• SaaS applications plugin

Stripo Pricing

This tool has a free plan which allows you to send up to 5 test emails and 4 exports per day. The editor also offers a free version that allows 100 emails to be created/edited per month. The tool also offers 3 paid plans, starting at $15. 3 paid plans, starting at $100. This increases the number of templates you can use and the storage.

Try Stripo

2. Moosend is the best affordable email template builder

Pricing: Paid plans starting at $9/month with a 30-day free trial.

Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies

Unique Feature:Advanced drag and drop editor with rich templates

Moosend offers affordable software to create, send, and automate email marketing campaigns. The tool’s drag-and drop editor allows you to create responsive email templates with ease.

Email designer comes with an extensive template library for email newsletters that includes 82 templates. You can create an email campaign with all of the necessary elements. If you want to see something quickly, the email designer offers an Image Picker which integrates with Stock Photos and Google Drive. It also supports social media platforms.

The builder also includes advanced elements, which allow you to personalize emails, add conditional blocks, and create dynamic content campaigns. allows you to save templates in your library. Saving time is easy with Moosend.

The TLDR is The drag-and drop designer on Moosend makes it easy to create newsletter templates that convert at low cost. Sign up for a free account to start converting your audience.

Moosend Feature

• Drag and drop email design software : create templates
• Marketing Automation: Create automated workflows to target audiences
• Landing Page Builder: Design pages that convert visitors
• Subscribe to our newsletter using Subscription Forms
• Segmenting your email lists : Manage your lists and deliver better contents
• Reporting & Analytics: Track important email marketing metrics
• Integrations : streamline operations and increase efficiency

Moosend Price

Pricing starts from $9/month gives you access to not only the template builder, but also transactional emails and marketing automation. Landing pages are also included.

You can sign up for a Moosend free account and try out the platform. No credit card required.

Explore Moosend

3. Constant Contact: Best Email Builder for Branded Templates

Pricing: Paid plans starting at $12/month with a 60-day trial.

Best For: Educational Entities, Governments and Event Organizers

Exclusive feature: Branded Template Builder

Constant contact allows you to build email templates in just a few seconds. It is ideal for email marketers that are new and want to quickly create a newsletter. We found in our ConstantContact review that the software was easy to use, with a variety of layouts available to format your campaign.

Constant Contact also offers more than 200 newsletter templates, which you can customize to your specific needs. Some of the templates available are outdated and not modern.

The email designer also allows you to create responsive HTML templates for a unique user-experience. To do this, you will need to have some coding knowledge. Constant Contact offers a BrandKit feature that allows you to easily create branded emails marketing campaigns.

Email service provider provides autoresponders as well as basic automated workflows. The tool’s flexibility is not as well-known as other ConstantContact alternatives such Moosend or ActiveCampaign.

TL:DR: Constant Contact’s email design software has a lot of features but the templates are not very good.

Constant Contact Features

• Create branded emails with branded email templates
• Event invitations are easy to manage with powerful options
• Use A/B testing to find the best-converting elements
• Send to non-openers option
• Integrations of social media, CRM and more

Constant Contact Pricing

There is no free plan, but there is a 60 day free trial to test the platform’s functionality. The platform offers three premium options, starting at $12/month depending on how many contacts you have.

Constant Contact

4. HubSpot is a CRM solution and email builder that works as a single system.

Pricing: Paid Plans start at $20/month. Free tools are available.

Best for Small business, SaaS and eCommerce

Unique feature All in one email builder and Campaign Management

HubSpot allows marketers to create beautiful and engaging emails within minutes. Drag-and-drop helps you save resources and time by converting your top-performing emails for sales, marketing and customer service into templates that can be shared with your team.

HubSpot offers 20 templates to help you jumpstart the newsletter creation. Five of them are free, and fifteen others cost money. Although they’re not many, they will come in handy when you need a place to start.

HubSpot tools are best when you have access to the all-in-one HubSpot CRM, which stores all of your customer data in one place. You can use your customer data to customize your email templates and campaigns. This is possible from any team, whether it’s sales, marketing or customer service. Check your detailed analytics dashboard after each launch to see which templates and campaigns worked best.

TL:DR: HubSpot’s email design software, all-in-one platform for CRM and management is a great tool to help owners and teams manage and optimize customer experience. The platform can be confusing for newbies.

HubSpot Features

• Drag-and-drop email template builder for branded templates
• Email tracking and analytics
• Document tracking and management
• Call tracking
• Sales automation management
• Conversation artificial intelligence

HubSpot Pricing

You can access the platform’s free tools, including email, sales and CMS, without providing your credit card. The platform offers premium plans that include advanced features and start at $20 per 1,000 subscribers.

HubSpot

5. BEE – Fast and Easy Email Creator

Pricing: Paid Plans start at $30/month. Free Plan

Best for: SMEs, Freelancers, Marketers, Agencies

Unique feature Variety of email types

BEE, like Stripo is a free template builder which allows you to design simple email templates. You can export these to your preferred ESP. This email designer makes it easy to create responsive templates without coding knowledge.

The tool also allows you to drag images from your desktop and copy elements. You can even move them around. The builder tests templates for responsiveness to make sure that they will work on any device.

BEE’s Template Library has 1280 professionally-designed templates which you can customize. ‘s template library is accessible without a BEE account. You can also have a template made specifically for your industry for your email campaign through the Custom Design Service.

TL:DR BEE’s email designer is simple and straightforward. It allows you to create e-blasts, transactional emails, etc. The tool is expensive compared to the other email software in this list.

BEE Features

• Drag-and-drop email editor
• Tests for responsiveness in Outlook, Gmail and more
• Email templates that are ready-made
• Send test emails to email clients
• Integration with popular ESPs

BEE Pricing

BEE Free offers unlimited exports and up to 10 pages. Two paid plans start at $30/month and unlock more features, including unlimited emails and custom merge tags.

Explore BEE

6. Chamaileon is the best collaborative email template builder

Pricing: Paid Plans Start at $300/month with a 14-day Free Trial

Best for Marketers, eCommerce, Blogs

Exclusive feature: Advanced image editing options

Chamaileon is a user-friendly email builder with powerful editing capabilities. You can add your own images for email newsletters, and customize them according to your preferences, using filters, and more.

Chamaileon offers 100+ mobile-responsive email templates. is a clean interface that lets you create email templates. The real time collaboration feature and the ability to customize templates will be a big hit with marketing teams.

The exporting of your email templates may require some work, as the template builder does not offer many ESPs. You can insert the HTML code into your email marketing tool, or you can download the design as a zip file.

TL:DR: Chamaileon offers a flexible solution for email template design that is perfect for team collaboration. Its steep price makes it unsuitable to businesses on a small budget.

Chamaileon Features

• Responsive email templates
• WYSIWYG Template Builder
• Support for Apple devices and Android devices
• Template conversion and import of custom HTML code
• Email Content Management Tool

Chamaileon Pricing

Chamaileon does not offer a free plan but it offers a 14-day trial that includes all the features. Pricing begins at $300/month and offers cool features such as real-time collaboration, a well-organized email asset library, etc.

Chamaileon

7. Mailchimp is the best flexible email newsletter creator

Pricing: Paid Plans start at $20/month with a limited free plan

Best for: eCommerce, Publishers, Agencies

Unique Feature: Variety of email templates

Mailchimp has an easy to use email designer and is one of most popular email templates builders. It has one of largest email templates libraries, with over 100 pre-made designs. Users of the free plan only receive basic templates.

Mailchimp’s new email builder lets you edit your elements directly on the content block. If you’ve worked with other template builders before, Mailchimp content blocks should feel familiar. The Content Studio is a great tool for editing and managing images and files.

Mailchimp is an email marketing tool that offers extra features such as automation for delivering your email campaigns in a timely fashion. Mailchimp offers a robust set of automation features, but its marketing automation is not as flexible as the Mailchimp alternative listed on this list.

TL:DR: You can create a campaign with Mailchimp’s user-friendly interface and numerous email templates. The free plan is severely limited.

Mailchimp features

• Email templates that are ready-made
• Drag-and-drop email creator
• Online Form Builder to increase newsletter signups
• Tracking performance through reporting and analytics
• Test different email clients with this tool

Mailchimp Pricing

There is a limited plan that’s free for 500 subscribers. pricing begins at $20/month, which gives you access to templates, custom designs, and more.

Try Mailchimp

8. Brevo (Formerly Sendinblue ) – Responsive email template builder

Pricing: Paid Plans start at $25/month with a limited free plan

Best For: Publishers, Marketers, eCommerce

Variety of email templates

Brevo offers both SMS and email marketing. The platform’s email template creation features are very intuitive. You can also drag and drop your elements, and copy your blocks in order to save time.

If you are a seasoned marketer of email, you will find it easy to set up the if/then/else logic for personalization. If you’re new to email marketing, it might be a bit difficult. You should also mention that Brevo allows you to add conditional content. This means that your subscribers see more relevant content based on their interest.

The email builder offers 47 templates to choose from and edit. All of them are also responsive. These templates are similar in appearance but have the same email design.

TL:DR: With SMS marketing, Brevo can be used to deliver email campaigns and create templates.

Brevo Features

• Create your email templates with the help of an easy-to-use editor.
• Conditional content display
• Responsive email templates
• Transcripts of transactional messages sent via SMS and email

Brevo Pricing

Brevo’s free plan limits you to 300 emails per day (9,000/month), a limitation that can be problematic for large lists. Brevo plans begin at $25/month. You can also check this comprehensive review by EmailVendorSelection.

Try Brevo

9. ActiveCampaign – Simple Email Template Builder

Pricing: Paid Plans Start at $29/month with a 14-day Free Trial

Best for: eCommerce, SaaS, Publishers, Agencies, Influencers

Unique feature: Email template changes tracking system

ActiveCampaign has a CRM system and advanced tracking options that make it one of the best email templates builders. The template creator has a very easy-to-use interface that guides first-time users through the process of creating their first email template.

ActiveCampaign’s email editor is unique in that you can view the changes other people have made to your template. You can keep your email design up to date by always being aware of the latest changes. You can also save time by using the reusable blocks. The block elements, however, are limited in comparison to ActiveCampaign alternatives.

The email builder provides with a choice of 258 responsive templates that you can customize quickly. ActiveCampaign also gives you the option to use automation tools for setting up automated workflows.

TL:DR ActiveCampaign offers a user-friendly and fast email editor. The software is large and can be overwhelming for first-time users.

ActiveCampaign Features

• Drag-and-drop email designer
• Email templates that are mobile-friendly
• Event tracking is available.
• Built-in CRM tool

ActiveCampaign Pricing

The email builder does not offer a free plan but offers a 14 day free trial. offers a range of premium plans starting at $29/month for the Lite plan.

Explore ActiveCampaign

How to Choose the Best Email Template Builder for Your Needs

You’ll need a responsive email template tool to turn your idea into reality.

If you are looking for email templates, you should choose a designer that is easy to use, offers a variety of templates, allows you to customize them, create your own designs from scratch and organise the results.

Why not give Moosend a go? Sign up for a free account and build your first template within minutes!

Email marketing is now a thing of the past! One responsive email template per time!

The post Best Email Template Builders and Editors [2023] first appeared on Email Automation Platform for Thriving Business.

Author: Marilia Dimitriou