- HoneyHat

1. Facebook Live in Favor

In 2023, the popularity of Facebook live will continue to grow.

Facebook Live was the preferred social media platform for consumers in 2020 as governments around the world imposed lockdowns to stop the spread of coronavirus.

According to reports, Facebook Live usage increased by 26.9 percent over the past year and by 126 percent in just four months.

All signs indicate that the platform will continue to be a top choice for consumers to watch live content in 2023. According to the most recent data, 42,6 percent of US adults view live videos on Facebook Live, making it the second most popular livestreaming destination after YouTube (eMarketer 2021).

It’s obvious that using Facebook Live as a way to keep in touch with your customers has many benefits. In 2023, we can expect more brands to adopt Facebook Live and jump on the trend.

2. The AR Ecosystem in Facebook

The rapidly growing Augmented Reality and Virtual Reality market is expected to reach $296,9 billion by 2024. This technology has the potential of influencing Facebook trends in a dramatic way.

Facebook’s Spark AR Studio is currently proving very popular with its users. More than 600,000 creators in 190 different countries have created and published over 2,000,000 AR effects on Facebook or Instagram. (TechCrunch 2021).

Not only that. Users will soon be able to use it more, as Facebook Messenger is planning to add it. This will allow participants to share AR effects and even play videogames during a call.

Due to its rapid adoption and popularity, it is expected that this trend will be one of the most popular Facebook trends by 2023.

3. Facebook Video Marketing to Grow

Video content is the most popular type of social media content for consumers. Facebook videos are expected to continue to be a top marketing strategy for brands, despite the growing demand for video.

Facebook’s latest trends indicate that video content is being published more frequently. In Q3 2020, the overall percentage of video content rose by 2.6 percent compared to last year (Socialbakers 2020).

Videos are now the second most popular post type on Facebook, behind images. Videos make up about 17 percent of Facebook content, surpassing status updates and links.

The best Facebook videos are those that last between 65 seconds to five minutes.

4. Growing Facebook trends include private, interest-driven communities

It’s impossible to deny the power of shared interests in connecting and unifying strangers of all backgrounds and origins.

Facebook groups are a clear example of this. Each month, more than 1.8billion people use Facebook groups. These are managed by 70m admins and moderators.

You may also want to join other groups to increase your interaction with customers. Research shows that the mutuality of these groups and their members’ willingness to help is what drives their popularity.

With so much kindness in these Facebook groups we can expect it to be one the top Facebook trends for 2023, and possibly beyond.

5. Facebook Trends include Online Shopping Experiences

It’s not surprising that one of the Facebook trends is related to online shopping.

Online shopping has become a part of everyday life for many years. Small businesses have benefited from the ecommerce boom that resulted from the COVID-19 epidemic. Facebook Shops was launched in 2020 by Facebook to help brands “make online buying and selling easier.”

So far, this attempt to encourage social selling has been successful. Facebook users will lead the way in 2023 when social commerce sales surpass $1 trillion. Facebook will continue to be the leading social commerce platform this year with 65.7 million shoppers expected (eMarketer 2022).

Facebook Shops will be a popular choice for businesses as online shopping and social media have become the norm.

6. The Best Format for Engagement: Photo Posts

Facebook is one of the top social media platforms ;”>,. It’s important to keep up with what’s hot on Facebook. It’s more than knowing the latest videos or memes. Understanding consumer behavior is also important. It’s about understanding how consumers interact with the different formats of content.

Photo posts are the most engaging Facebook post formats, according to the latest data. Engagement rates for such posts are 0.12 percent. A post will receive an engagement rate of 0.12 percent. This means that out of 10,000 people who view the post, 12 on average will respond to it, whether through a reaction, comment or share (DataReportal 2023). Comparatively, the average engagement across all types of posts is 0.07 percent.

Status posts are second in engagement, but only by a small margin. They have a 0.11% rate. Social media experts encourage more posts of these formats to make the Facebook algorithm work and help you stand out.

7. Chatbots on Facebook: Potential

Today’s consumers want everything quick and simple, including their product delivery and communication with businesses.

Chatbots have thrived in this area and will continue doing so. According to the latest statistics, the chatbot industry is expected to grow from $2.6 Billion in 2019 to $9.4 Billion by 2024. (Business Insider 2020).

Expect more businesses to use chatbots, yes, even more than the forty million who are already using Facebook Messenger . (ZDNet 2020).

Messenger is the most popular channel for business communication. Every month, 20 billion messages are exchanged between businesses and consumers.

Facebook also works constantly to improve the messaging experience, both for businesses and consumers. Facebook’s latest features allow consumers to schedule appointments through Messenger, and businesses can set up lead generation campaign in Messenger.

Chatbots, Facebook Messenger and the use of Facebook Messenger for sales and business will be among the top Facebook trends of 2023.

8. Facebook Supports Small Businesses

The economic recession triggered by the pandemic of coronavirus has been particularly hard on small businesses.

A study found that nearly one third of small and medium business owners cited access to credit as a problem.

Facebook decided to provide financial assistance for these merchants. The grants were in the amount of $100 million, which was given to 30,000 companies worldwide to help them get through the difficult period (Mother.ly 2020).

9. The biggest topics on Facebook in 2023

This is a Facebook trend that you should pay special attention to if you want to excel on Facebook. Pertinence changes over time. It’s important to understand what is driving the conversation to build a Facebook brand that users will relate to.

A study by Meta , which examined over four million global conversations, found that the most important issues in 2023 will be exploring identities, refined relationships and assertive aspirations.

Brands that jump on this Facebook trend may want to reconsider their approach. You can uplift and inspire people by leveraging your brand’s knowledge and offering tips on topics such as mental health, fitness and finances. You can be more authentic by highlighting your values and being a part of the community. This will also encourage sales. Recent branding statistics reveal that 77 percent or more of consumers choose to buy from companies that share similar values.

10. Hashtags Usage To Improve Reach

Since their introduction on Twitter more than a decade back, hashtags are now used across platforms and have even spread beyond social media. Instagram, LinkedIn and Facebook have all adopted its use.

Facebook didn’t stop there. It has been working to expand its hashtag feature in order to increase reach and engagement.

It will introduce a list of hashtag suggestions based on the predictive text. The number of Facebook posts that contain the same hashtag will be included.

Facebook is likely to be just beginning its efforts to fully exploit the potential of hashtags, as these are still in testing. In 2023, hashtags are likely to be among the most popular Facebook trends.

Conclusion

Facebook is the social media king. You can use these Facebook trends to create your marketing and advertising strategies.

This list of Facebook Trends is intended to guide you in your social media marketing going forward, and help grow your business beyond 2023.

Summary: Facebook Trends

This is a list of Facebook trends that you should know about in 2023.

42,6 percent of US adults are using Facebook Live as the second most popular platform for video livestreaming.
Facebook’s Spark AR Studio has been used by more than 600,000 creators in 190 countries to create and publish over 2 million AR effects.
In Q3 2020, the overall percentage of Facebook videos content rose by 2.6 per cent compared to Q3 2019.
In 2023, Facebook groups will continue to gain in popularity. There are already more than 1.8billion people using Facebook groups worldwide.
Facebook, the leading social commerce platform, will see an increase in shoppers with 65.7 millions expected.
The most popular Facebook posts are photos.
Facebook Messenger is used by 40 million businesses to communicate with their customers. This trend is expected to continue.
Facebook may offer more grants to small businesses on top of its $100 million grant program.
Conversations on Facebook will be driven by 2023 conversations about exploring identities, refined relationships and assertive aspirations.
As Facebook continues to explore the hashtag’s potential, its use is expected to increase in 2023.

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Author: Ying Lin

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