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1. Content Marketing Effectiveness

We will begin by answering the question “Why content marketing is important?”

It is best to examine the success rate of content marketing to understand its importance. Content marketing is effective for 96 percent (Zazzle Media 2019) of marketing decision makers today. This is a 37-point increase over the 70 percent of marketers who said this in 2017.

Nearly one-fifth of respondents describe content marketing as being “extremely successful.”

Content marketing has become so important that it is now being integrated more and more into the overall goals of brands. 89 percent say that their content marketing strategy is part of their business’s larger objectives.

Written content remains the most popular type of content marketing. As part of their strategy for content marketing, 98 percent use written content. Email marketing is next with 82 per cent and organic social follows with 78 per cent.

2. Measuring content marketing

Although the stat above proves content marketing to be effective, that doesn’t mean it is time to start creating content without a clear understanding of its effectiveness. A strategy is needed, and success measurement is a key part of it.

According to the latest statistics on content marketing, more than half (51%) of marketers use organic traffic as a way to gauge their content’s effectiveness (Semrush 2022). It is when users arrive at a site through non-paid methods after finding content via an online search.

It is the most popular metric for measuring the success of content marketing, followed by search rankings. 42 percent of marketers use it to gauge how their content performed. Leads, conversion rate, and social sharing are the top five metrics, with 40%, 34%, and 32% respectively.

3. The Most Successful Content Marketing Goal

Setting goals and objectives is essential to any content marketing strategy.

Content marketing has been proven to be a successful way for 88 percent (Content Marketing Institute) of marketers to achieve their brand awareness, credibility, and trust goals.

Content marketing has been the most successful way to achieve these goals. Content marketing has also helped marketers achieve other goals, including educating their audience, which 80 percent of them have achieved, building loyalty with current clients (78%) and generating leads and demand (72%)

Content marketing is a great way to grow your dropshipping company

4. Active Investment in Content marketing

Given the high success rate in achieving goals through content marketing it is no surprise that up to 70 percent marketers invest actively in content marketing (HubSpot 2020).

Not all content marketing is created equal, and the costs may vary depending on which method you choose. Video marketing can be expensive, particularly if you use professional equipment, and have high-quality footage and editing.

Influencer marketing costs can vary a lot depending on your industry, niche and whether you are targeting a micro or high-profile influencer.

Your content marketing budget will determine how much time, energy and resources you are able to invest in content marketing.

5. Budget for Content Marketing

Content marketing is effective. What percentage of total marketing budget goes to marketing?

Content marketing is a growing trend. According to the Content Marketing Institute’s latest statistics, 21 percent of marketers spend more than half their budget on content.

One third (33%) of those who have had success with their content budget say that more than half is spent on content. Comparatively, only eight percent of those whose efforts to create content have been unsuccessful allocate this much.

Separate research on the distribution of content marketing budgets by brands shows that 27% of teams spend no more than $1,000 per month on content. 19% of teams have budgets between $1,000 and $3,000. Another 20 percent allocate $3,000 to $5,000 for their content marketing. Two thirds of businesses spend $5,000 or more per month on content.

6. Content Marketing Strategy

While investing in content marketing can be a good idea, implementing a strategy that will help you achieve your business goals is even better.

Content marketing is a powerful tool for brands to achieve their business goals. Not all brands have a content marketing strategy.

According to the latest statistics, just over six out of ten companies (57%) have a documented strategy for content marketing (Semrush 2022).

A majority of respondents, 39 percent, say that their strategy is “somewhat” successful, while 33 percent describe it as “moderately” successful. 19 percent report their strategy as “very” effective. Nine percent of them say that their strategy has been “unsuccessful.”

It’s not easy to create a content marketing strategy that meets your business goals and works. It requires constant evaluation and fine tuning to adapt to ever-changing market needs, audience preferences, and business goals.

7. Consumers expect brands to provide content

90 percent of consumers (Meaningful brands, 2019) expect brands to produce content. While the demand for content is clear, it may be difficult to get your content to resonate with consumers because over half (58%) of online content does not consider to be meaningful.

Content marketing is a highly competitive industry. To make your content stand out from other brands’ content, and even more so, that of your competitors, you must differentiate it.

Expert Rand Fishkin describes this as “ ten times contentspan Style=”font-weight 400 ;”>”. When creating such content, it is important to consider whether the content generates an emotion, is unique and contains exceptional information.

In fact, much of this boils down the aspect of your content . You also need to be able to give readers a unique content experience.

8. The importance of user-generated content

User-generated content is one type of content which comes across as valuable and meaningful. This is one of the most powerful forms of content marketing. As many as 79 per cent of people say that it has a significant impact on their buying decisions (Stackla 2019).

Just 13 percent said that branded content affected their decisions the same way, and this figure dropped to 8 percent when it came to content created by influencers.

One could argue that a lot of this is due to perceptions of authenticity.

Consumers are more likely than marketers to consider user-generated content authentic. This is in stark contrast to marketers, who tend to see branded content as more authentic.

9. Content Marketing Strategy: Paid Distribution Channels

According to the latest statistics on content marketing, non-organic techniques are also very popular with marketers. They have spent money on ways to distribute and promote their content. (Content Marketing Institute 2022).

Social media is by far the most popular paid content marketing channel, used by 66 percent of marketers (or two thirds). Social media advertising in the US is expected to reach $94 billion by 2023. This should not be a surprise.

Paid search ads (also known as ads that appear on search engine results pages) are the second most popular paid distribution channel for marketers. 45 percent of marketing departments use them as part of their strategy. YouTube ads are followed by display ads with 32 percent and then YouTube ads with 40 percent.

10. Outsourcing Content Marketing

Content marketing takes a lot of energy and time. This depends on both the team and the resources available, as well as how well it is integrated into the business.

According to the most recent content marketing statistics just over a third (36%) of organizations claim to be served by a team consisting of between one and three specialists. For 42 percent of organizations, there is only one team or individual who oversees all content marketing activities for the company.

You may not be able to afford a content marketer full-time if your business is still in its early stages. Outsourcing the work is one way to get around this. Outsourcing content marketing has many benefits. From creation, strategy, measurement and distribution to external services.

Many companies are. Nearly half (48%) of companies say that they use external content services. (Semrush 2023) 47 percent of marketing departments outsource graphic design as part of their content marketing. The next most popular aspect of content marketing is video design or animation with 43 percent. Copywriting with 37 percent and editing or proofreading with 31 percent are also included.

Conclusion

These content marketing statistics should have given you a better understanding of how content marketing can benefit your online businessspan size=”font weight: 400 ;”>.

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If you already have a strategy for content marketing, please share what worked and what didn’t work in the comments. We would love to hear what you think!

Summary of Content Marketing Statistics

Here is a summary on the content marketing statistics that you should know by 2023.

According to 96 percent marketing decision makers, content marketing is effective for their brands.
The top metric for measuring content marketing success is organic traffic, which is used by 51 percent of marketers.
Content marketing has helped 88 percent marketers achieve their brand awareness, credibility and trust goals.
Seven out ten marketers actively invest in content marketing.
At least 21 percent of companies spend more than half their marketing budgets on content.
A content marketing strategy is in place at 57 percent.
Nine of ten consumers are expecting brands to offer content.
Around 80 percent of consumers claim that user-generated content has a significant impact on their purchase decisions.
67 percent use paid distribution methods to distribute content.
Graphic design is the most popular service that marketers use to get external content.

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Author: Ying Lin

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