to Use Email Giveaways to Nurture Your Audience 2023 //
Email marketing is still a powerful tool for promotion, even though it has been around forever and some people consider it outdated. It can be combined with paid ads, social media and SEO.
Many e-commerce companies offer freebies or information to their subscribers to show that they value their support and to increase customer loyalty.
This guide will focus on the importance Email Giveaways, and how you can encourage your customers to sign up for your mailing list, participate in your marketing campaigns, as well as share your information to their friends to maximize exposure.
What is a Giveaway?
Giveaways are free services or products distributed for marketing or promotional purposes. Entrepreneurs and website owners hold contests in which a winner is selected from a group of participants.
You can be as inventive as you want. Sometimes, the host chooses more than one prize winner. People can also increase their chances of winning if they earn bonus points or coupons by sharing the giveaways on social media, or referring friends.
You can use giveaway emails to tell users about events or products that may interest them.
Why are Give-Away Emails Important ?
Why you should add these email types into your strategy
- Brand Awareness: These tools help you reach more people faster and highlight some of your most popular products/services.
- List Building: These tools allow you to add new prospects and customers into your mailing list, and nurture them by providing great content.
- Conversions Email giveaways are open at high rates when they are sent on time.
- Customer loyalty : Re-engage existing customers and introduce new products/services.
Consider including giveaways to your newsletters. There are many benefits at various stages of the Customer Journey.
Types Of Giveaways
Here are some ideas for giveaways that you can use to attract new clients and prospects.
- Sweepstakes– Customers can enter a draw to win prizes by signing up for an email list. This example is by Universal Studios.
- Contests– Customers are asked to create something, and then submit it for your review. It can be run using photos or hashtags, and the winners receive a surprise prize. Here’s an example of a social media competition by Pop-Tarts.
- Discounts These giveaways are sent to new subscribers when they subscribe to your mailing lists. Kapten & Son, for example, offers a 10% discount on new subscriptions based on a popup form. You can also use gift cards or coupons.
- Survey giveaways A great way to increase exposure with a giveaway. You can give your customers the chance to win free prizes by giving them valuable feedback. See how Grammatically achieved it:
You can be creative with the type of giveaway you select for your campaign. You need to make sure that your giveaway will entice your followers to participate.
Are you ready to launch your first email giveaway campaign? Sign up today for a Moosend Account, select one of the templates and create a beautiful newsletter that will boost your conversions.
Setting Up An Email Giveaway Strategy
Here are some essential steps you should follow if you’re new at email giveaways.
1. Set realistic goals
You should first sit down and determine what you want to achieve by running the giveaway. This will make your job easier, as there are many different ways to achieve different goals. Project Management Software, such as Asana or Monday can be used to set campaign goals and monitor its performance.
If you’re looking to expand your email list, sending the giveaway email only to your current audience is not a good idea. Run a contest to attract new subscribers on Instagram, Facebook and Twitter.
You can also use a number of useful tools to run your giveaway emails, such as a data-wpel-link=”external” href=”https://kingsumo.com/” rel=”noopener” target=”_blank’>KingSumo/a> and a data-wpel link=”external”, href=”https://woorise.com/”, rel=”noopener”, target=”_blank”, You can also use a variety of tools to create your giveaway emails. These include Woorise and KingSumo . These platforms automate this process and can be integrated with email marketing platforms such as Moosend and Mailchimp.
2. Select The Right Giveaway
You understand that choosing the right giveaway for your audience is important. You need to choose a prize that your audience will want so they can fully participate in the contest. It can range from an exclusive pair earrings to a software subscription.
If you are selling scuba gear, for example, you could choose a pair quality fins to give away as a prize. It will encourage current and potential buyers to buy more, and increase product exposure.
The wrong giveaway can also hurt your contest. Consider the scuba equipment example once more. Customers who know that you sell the best scuba equipment won’t be excited to receive a pair rollerblades, as they may not have an interest in this hobby. You’ll have no engagement from your audience, and an email list filled with rollerblading fans, which is counterproductive.
3. Create the Rules and Guidelines
Set the rules and guidelines for your giveaways from the beginning so that contestants are aware of what they have to do in order to be eligible to win. Inform contestants about what they must do to be eligible to win, such as subscribing your newsletter, posting on Instagram or tagging their friends.
The duration of your giveaway is also important. If the contest is too short, few people will enter, but if it is too long, many may lose interest. The best time frame is usually a week or 10 days. Mention how many entries people can make and how to get more chances of winning.
In general, rules and guidelines must be simple and easy to understand. To maximize performance, everyone should enjoy the process.
4. Promote Your Giveaway
You need to maximize your exposure once you have the giveaways in place. How can you do this? Use your website, emails, and social media platforms to inform people of your latest giveaway. A strong call to action is essential. Send them a link that is easy to follow via promotional emails. This will lead to a landing-page where they can sign up within seconds.
Second, make a rule that requires each contestant share the landing page link of the giveaway at least once. You can even make it more attractive by allowing each participant to enter the drawing once for every referral. If you don’t offer any incentives to participants, they will not share the giveaway.
You can also get email subscribers by participating in business events. You can gain more subscribers by placing a QR code next to a call-to-action. You will get the attention your giveaway deserves and reach your goal.
5. Track and Analyze the Results
It’s difficult to track who has shared your post or link and how often. Using giveaway tools can make your life easier. These tools will track giveaway participants when they register, add them on your email list and calculate their entries. At the end, you can use a random number generator to select a winner.
After the giveaway, you can use the data to find out more about your customer, including:
- Customer demographics and psychographics
- Add new prospects to your email list
- Customer pain points
How to Grow your email list through giveaways
Here are some tips to help you build your email database.
1. Lead magnets are a great way to encourage opt-ins
Nobody wants to give away their personal data for free. Lead magnets are a great way to overcome this barrier. Lead magnets are marketing tools that prospective clients can download in exchange for personal information such as their full name, email, and phone number. Most of the time, these are free resources, such as checklists, whitepapers and e-books, that recipients can download.
custom apparel with your brand on it, like a hat, shirt, or t-shirt, in exchange for your contact information, would also be an interesting lead magnet. It results in the acquisition of a new subscriber as well as free brand promotion.
2. Leverage Social Media
Knowing how to use social media to promote your brand and giveaway campaign is essential to your growth.
To be successful, you must actively promote your contest giveaway. Consider the following when creating posts:
- An announcement of the giveaway, with all the essential details and a link to the giveaway.
- Invite people to the giveaway by posting multiple organic updates on your Facebook page.
- Promote your business using the posts and to increase brand awareness.
- Use social proof to show how many people joined the giveaway.
It is important to post regularly on social media in order to promote your giveaway. Use tools like Hootsuite for pre-scheduling and planning your social media posts. This will help you maintain your audience’s engagement and increase your reach with potential customers.
3. Nurture Your New Audience
You need to do certain things after collecting new email addresses to convert your leads into customers. Sending personalized emails that address their problems will help you achieve this.
You can, for example, schedule emails that include discount codes on their first purchase at your store. Nevertheless, bombarding them with irrelevant and numerous email campaigns may scare them away. It’s therefore important to include an Unsubscribe Button in the email footer so that they can opt out and maintain a positive brand image.
To better understand, check out this example from McDonald’s:
Source: Reallygoodemails
4. Employ Email Automation
Email Automation is a great way to achieve this.
Automating your emails will allow you to send timely and personalized email campaigns at the perfect time to the correct people. This means those who are interested in your emails will be sent more and those who do not seem to be interested will go into reactivation.
Moosend is the platform you need to automate your business and reap its benefits. Create a Moosend account today to try out our incredible features!
5. Test and Optimize Your Strategy
It is crucial to your growth that you test and optimize your email strategies. Email marketing success will increase as you become more adept at engaging your audience and evoking emotions.
A/B Testing is the best way to test your email strategies. This allows you to test different versions of an e-mail campaign and send the most successful version to your subscribers.
You can include other elements, like countdown timers, to encourage your readers to take action.
Email Giveaway Campaign Examples
Here are some examples of giveaway emails from well-known brands that will inspire you.
1. Get a Free Apto Skincare Product by Email
Subject Win all our masks 
Why does it work: Apto Skincare Created a massive giveaway in order to show off its incredible products, and increase customer loyalty and interest. The goal of the campaign, which begins with the subject line is clear and entices readers to open the email. They then land on an attractive design that shows the product the winners will receive.
The copy also clarifies the rules and dates of the giveaway, so all participants will know what they need to do.
2. Snif Email Example
Subject: Inside, Free Presents
Why does it work: Snif invites Instagram subscribers to a giveaway contest for their amazing candles. Subject lines with “free” or “presents” are appealing to readers. The email content is also attractive.
The post included beautiful images and copy about the candles, as well as a clear CTA. To enter, you simply need to send an emoji in the mail.
3. Postable Valentine’s Giveaway Email
Subject line: $100 Valentine Card Giveaway!
Why does it work? If you’re looking to maximize seasonality and remind your customers of the value of your products, you could also consider a giveaway that will remind them to buy gifts.
This is what Postable aimed to achieve when planning this Valentine’s Giveaway. Why not let them win a card while they show them the others?
Email Giveaway Template Example
A good example of an email giveaway has a strong subject line with powerful phrases and a clear call to action for people to sign up.
Look at the example of a giveaway email mentioned earlier, for the scuba Fins:
Subject line: We are giving away a pair scuba fins that can be customized to one lucky winner
Preheader text: Win now by joining our exclusive giveaway.
Hello [First Name],
You read it right! The person with the most creative design will win a pair Brand X scuba fins.
You only need to:
-
Register for the Giveaway
-
Post your design to Instagram using the hashtag #scubadoobydoo
-
Like our latest post on Instagram about this giveaway
We’ll send fins with your design to the winner once we announce the winner on Instagram.
Sound good? Register for our giveaway at [website link ].
Best of luck!
The Scuba Team
Takeaways
Giveaways are a great way to interact with your customers, and they will be delighted by a gift. You can increase your brand’s awareness and reputation by using giveaways.
Use the strategies in this article if you want your business thrive. Giveaways will become second nature to you once you learn how to use them.
Are you looking for an email marketing tool that is easy to use and has features to promote giveaways? Create a Moosend account today to start a trial!
The post How to Use Email Giveaways to Nurture Your Audience ([2023]) appeared first on An Email Marketing Automation Platform For Thriving Businesses.
