- HoneyHat

Three Ways to Win SaaS Marketing

These are the best methods to connect with your audience and make them lifelong fans.

1) Empathize your customers.

Understanding your target audience is the first step to creating a successful marketing campaign. Who are they exactly? What are they? What drives them? What drives them (both professionally AND personally)? You can tailor your messages and offers better by empathizing your customers.

“Style=”font-weight 400 ;”>”Empathizing” with the person sitting across from you will allow you to adapt any narrative or story that you have.

Databricks’ Director of Product Management – Communications, Media & Entertainment Industries, Bryan Saftler

If marketing fails to resonate, this is often because the message is not personal or relevant. Empathy can help you break through the noise and make your audience feel heard.

Be more empathic:

Create buyer personas. A buyer persona represents a fictionalized version of your ideal client. This includes information about the demographics of your ideal customer, their challenges and goals. Create buyer personas using our guide to better understand your target audience. Brainstorm ideas that address their needs and wants.
Take a look at what other brands do. Many brands in different industries use empathy to connect. Get inspired by this list of 15 brands that use empathy to connect.
Use polls. You can always use customer feedback to gain valuable insight into the unique needs, challenges or desires of your audience. You can use social media, surveys and other tools to collect feedback on your service. Then, create content that addresses those issues.

Find out more about how you can inject more empathy into content strategies and how B2B buyer behavior is changing.

2: Find out the value of your service

Understanding the value of your service and creating content to reinforce it is the second ingredient in the secret formula. What problem is your product solving? What are the benefits to your audience? What are the short-term as well as long-term advantages? What are the benefits to their boss?

You need to know your service from the inside out if you want to find its value. What are the unique features of your service? What makes it different from its competitors? What makes it unique? You want to know the emotional and functional benefits that your product offers. Don’t start with features, but rather with the benefit.

When promoting your service’s value, it is important to emphasize benefits rather than features.

If you are selling project management software, for example, rather than focusing on its calendar feature, highlight how it helps teams to stay organized, reduces back-and forth communication, and meets deadlines. You can increase conversions by highlighting your product’s benefits.

Promote your value with

Create a compelling value proposition. Your value proposition should reinforce the functional and emotional benefits that your service offers. If you want to review this, check out our guide on how to create a powerful value proposition. Use your main benefits to inspire content ideas.
Find an emotional hook. Focus on the emotions that are associated with your product or service. You may sell highly sophisticated security software but you are really selling the peace of mind you get from knowing that your company’s data is protected and safe. You can use emotional marketing messages to reinforce the value of your product or service.
Fear and pain are powerful emotional motivators. Your brand can also become the hero who saves the day. Check out our tips on how to transform customer pain points into content that effectively communicates your value.

It is important to note that the value you offer as an employer is often overlooked. You want to show that you value your current and future employees, as they are an important part of the success of your business. Create an employer value proposition that can be used to guide all of your culture marketing efforts.

3) Tell an engaging story about the value.

Storytelling is the final ingredient of the secret formula to SaaS Marketing. Stories are a powerful tool for human interaction. You can connect with your audience by telling a compelling story about your product’s value.

You need to know the Hero’s Journey to be able to write a compelling story. This storytelling framework has been around for centuries. The hero’s journey is a framework that has been used for centuries to tell compelling stories.

You must make your customers the heroes of your SaaS-marketing. Your service will help them overcome obstacles and challenges.

Let’s say, for example, that you sell accounting software. You are selling accounting software to a small-business owner who struggles with keeping track of his finances. You can position the small business owner to be the hero and talk about their challenges, obstacles, and how you software helps them reach financial success.

Use storytelling to improve your marketing:

Write compelling customer success stories. Bryan explains in our conversation about Best Story Wins that “in a B2B company, customer stories are the most important.” You can tell me six different ways that my product is superior, but people will ask, “Who is doing it?”. To showcase your success, you should share how you have helped other customers. Bryan has four tips for writing great customer success stories. If you’re interested, check out our story on how we helped Happy Money to reach millions of clients. )
Telling stories about your company is a great way to stand out from the competition. Share stories about your employees or customers. This unique content will help people connect to your brand and build a stronger relationship.
Use data to tell stories. It’s a powerful tool for building credibility. (Proprietary data can be a way to beat your competitors and generate newsworthy insights.) Check out our tips on how to transform your data into stories that will engage your audience.

It’s no secret that educating your audience can be a great way to share your knowledge, provide value and tell engaging stories. Check out our tips on how to educate your audience through content.

Work smarter in SaaS marketing

To be more effective as a SaaS Marketer, you need to work smarter and not harder. We have some more tips to help you save time, reduce stress and stay current.

Our free template will help you create a month of valuable content in just an hour.
Maximize the impact of your content. You want to maximize the impact of your content, as it takes time, energy and resources to create. Learn how a content strategy that is divided into smaller pieces can help you reach different audiences through different channels.
Think less, but better. We do not believe that you should just create content to fill space, but rather share your expertise in a meaningful and effective way. Start by following our five tips for creating thought leadership content.
Keep informed. All of our content is full of tips, tricks and hacks. Subscribe to our weekly newsletter, or sign up to our podcast for marketing tips. You can also check out the free resources to find more templates and tools to help you be more effective.

If you’re looking for the right agency, check out our a href=”https://www.columnfivemedia.com/how-to-find-a b2b marketing-agency/”>tips to find a partner with the right expertise/a>. You can also enquire about working with Column Five by visiting a href=”https://www.columnfivemedia.com/columnfivemedia.com/colum Find out how it feels to collaborate with Column Five or shout at us. We are here to help you tell the right story to the right audience and win your market.

The post Three Step Formula for Effective SaaS Marketing first appeared on Column Five.

Author: Katy French

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