erable Alternatives For 2023 [Features & Pricing] //

Iterable, a cross-channel platform for customers, is an asset-rich, unified platform. However, some users complain about the inflexibility of its pricing and its insights. Some users find this platform difficult to use, and are looking for alternatives.

If you are looking for a marketing automation platform that is easier to use, can deliver highly-targeted campaigns, improve communications with customers, and increase revenue, then check out the guide below. Learn about the features and pricing of each solution to find out which one is best for your business.

Top Iterable Competitors – Comparison Table

Iterable and its competitors, including MoEngage and Marketing Cloud, are popular among businesses, particularly SMBs. They tick many boxes when it comes to personalized communications. They rarely use these features, and the platform they end up with is expensive, lacking in results.

If you want to increase or stabilize your revenue, but have less money to spend, you could use other marketing software that has less complex features and different integrations, such as CRM, analytics, to achieve your marketing goals.

Here is a quick comparison of the two tools that we are about to show you:

We will look at each product individually to educate you.

1. Moosend

Pricing: Plans starting at $9/month. Free trial available ( Click here to sign up).

Best for : Bloggers, creators, eCommerce, SMBs

Unique feature Advanced email automation and segmentation

Moosend offers a comprehensive marketing automation solution that specializes in creating customized campaigns at a low price. It has flexible pricing plans to scale businesses, and offers a generous 30-day trial for you to test its features.

You can start by choosing one of Moosend’s responsive templates, and customizing it with the drag-and drop editor. Use dynamic content, personalization tags and attractive landing pages to collect valuable customer data.

Pre-made recipes can be used to create workflows that automate the process of sending the right message to the right person at the best possible time. Moosend offers real-time analytics, custom reporting and marketing campaign optimization tools based on this data.

You can be sure that your newsletters are delivered to your subscribers safely with a email delivery rate of 98%.

Moosend’s Best Email Tool Features

• Drag-and-drop Builder and ready-made Templates to Showcase Your Brand
• Subscribe to our newsletter and receive landing pages with more leads
• Segmentation of lists and hyper-targeted campaigns
• Track performance with real-time analytics, custom reports and tracking
• Automated workflows for crafting tailored email content
• Different integrations and APIs to create a digital force
• Customer support is available 24/7 to help resolve problems quickly

Moosend Price

Moosend plans begin at $9/month and include 500 users with unlimited campaigns. This plan comes with a host of features, including a user-friendly editor for emails, landing pages, signup forms, workflow automation, and an SMTP (Simple Mail Transfer Protocol) server that allows you to create transactional email.

Sign up for a free account to try out our features.

2. Mailchimp

Pricing: Paid plans starting at $20. Vey limited free plan

Best for:Publishers and Startups

Unique Feature: Advanced Testing Options

Mailchimp has a lot of features that are easy to use. It includes a native solution for CRM that can help you with lead management and personalization.

Email marketing software provides everything you need to create an effective strategy for email marketing, including email templates, multivariate testing, and reporting. The solution also provides tools for optimizing your emails such as Content Optimizer and Creative Assistant to create beautiful and engaging emails. A Customer Journey feature allows marketing and sales professionals create more personalized experiences for customers and prospects.

Mailchimp also offers integrations to many other tools such as WordPress or Zapier that will enhance your marketing capabilities. You will need to upgrade to a premium plan to access advanced features such as multivariate testing.

Best Features of Mailchimp

• Email campaign templates
• Multivariate and A/B testing
• Multi-step automation workflows
• Social media integration for omnichannel marketing strategies
• Management of audience and behavioral targeting
• Marketing CRM and other integrations

Mailchimp Pricing

Mailchimp offers a free plan but it is very limited in terms of features and functionality. You’ll have to upgrade sooner than later. The paid plan is $20/month and includes up to 500 contacts.

3. HubSpot

Pricing: Paid plans starting at $20/month. Free plan

Best for: Agencies, SMEs

Exclusive feature : Ad retargeting solution and CRM solution

HubSpot marketing hub allows users to improve their inbound efforts. HubSpot’s CRM allows you to manage leads more efficiently, and create tailored campaigns for them. Combine robust data to send more personalized emails.

Its ad-retargeting also helps to boost your brand’s visibility among those likely to buy. You can use its email marketing tool along with landing pages, subscription form, and live chat in order to nurture more leads. Its contact and campaign management features are ideal for marketing teams that want to manage all their campaigns in one place.

Despite being a scalable solution, the cost is quite high, and so SMEs, as well as agencies, prefer this option. The free plan may be attractive to small businesses at first, but soon they will have to upgrade to a more affordable package.

HubSpot marketing Top features

• A/B Testing
• Email builder with pre-made templates and an intuitive interface
• Integration with Salesforce and CRM in-built
• Contact management feature for better segmentation
• Sign-up pages and landing pages
• Live chat and Ad Management

HubSpot Pricing

HubSpot has a number of pricing options that are based on what you get with its stack. This includes a free plan, but it is limited in capabilities. The Marketing Hub Starter Pack, for example, starts at $20/month and includes 1,000 contacts.

4. Omnisend

Pricing:Paid Plans Start at $16/month. Free Plan

Best for E-commerce and SMBs

Unique feature Flexible automation, segmentation and segmentation

Omnisend combines SMS and email campaigns to provide businesses with a better customer experience. It also offers web push notifications, social media ads retargeting, and other options that will increase brand awareness and sales. If you’re looking to create a multichannel marketing strategy, this is a good option.

Omnisend’s drag-and drop builder comes with templates that are pre-made for each business requirement. It offers premade workflows for you to create your automation quickly and take advantage of timely marketing communications. You can also use contact tagging and segmentation suggestions to get more personalized results.

Omnisend is a customer engagement platform that combines all these tools into one convenient place. With its comprehensive insights and reporting it allows you to optimize your marketing process and nurture your lead efficiently.

Omnisend Best Features

• Automated splits for Special Offers
• Web push notifications and SMS
• Pop-ups, forms and pop-ups
• Channel-level reporting
• Ad targeting capabilities

Omnisend pricing

Omnisend offers a free plan for businesses with up to 250 contacts. This plan includes 500 emails and 60 text messages. Upgrade to the Standard Plan, which starts at $16/month and includes a Customer Success Manager for larger accounts.

5. Sendinblue

Pricing: Paid plans starting at $25/month. Free plan

Best for: eCommerce, SMBs, Agencies

Unique feature: SMS marketing

Sendinblue is another Iterable alternative to help you achieve your marketing goals. It promises to scale your business with its SMS marketing stack and email automation.

Sendinblue offers an intuitive email builder with HTML templates that allows you to create stunning campaigns right from the start. With its automation and segmentation tools, you can send highly targeted messages to your audience while keeping your contacts organized. To increase your chances of conversion, you can send bulk SMS and chat with customers and prospects in a chatbox.

This ESP also comes with a native CRM that collects important customer data to support a Lifecycle Marketing Strategy and achieves winning results.

Sendinblue Top features

• Email campaign editor
• SMS Marketing Features
• CRM Tool
• Automated chatbots and live chat
• Workflows for segmentation and automation

Sendinblue Pricing

Sendinblue provides a free plan that offers basic email features, but has a daily limit of 300 emails. You’ll have to upgrade to a paid subscription starting at $16/month to get more out of this platform.

6. Klaviyo

Pricing : Paid plans starting at $20/month. Limited free plan

Best for: SMBs, SMEs, eCommerce

Unique feature: Email design capabilities

Klaviyo is another Iterable competitor who combines SMS with email automation. This is one of the most powerful tools in its class that will help you to improve your eCommerce business. It has 100+ pre-built email templates to suit every taste. A drag-and drop editor allows you to customize the emails, while a showcase feature lets you get email inspiration from other brands.

You can create highly targeted campaigns using segmentation based on data such as historical or real-time behavior. You can integrate text messages with email to drive revenue and increase customer engagement.

Klaviyo offers its customers predictive analytics so that they can plan personalized messages and forecast future activity. The omnichannel attribute feature allows you to combine data from different channels.

Klaviyo Best Features

• Email and SMS integration
• Multi-channel and Predictive Analytics
• Personalised benchmarks
• Over 300 pre-built integrations
• Customer profiles:

Klaviyo Pricing

Klaviyo offers a free plan for those with up to 250 contacts. You can upgrade to paid packages starting at $20/month if your list grows.

7. GetResponse

Pricing: Paid Plans start at $15/month. Free Plan

Best for: Small businesses, Publishers and eCommerce

Unique feature: Email testing

GetResponse, an email automation platform and customer engagement tool used by eCommerce businesses and SMBs for managing their marketing automation activities and deliverables. This tool has an autoresponder feature that allows you to increase your conversions with simple steps.

GetResponse, like all the tools mentioned above, offers responsive templates and optimizers for send-time to maximize efficiency. This is a good option for eCommerce brands as it offers users the ability to create a website and assemble a webinar in one place. GetResponse’s email testing features are well known. It can test up to five variations to see which one works best for your audience.

You’ll also find segmentation tools such as dynamic content and landing pages to collect the right data from your subscribers. It also offers a variety of options for integrating the app with other platforms in order to achieve your marketing goals.

GetResponse Top features

• Email, website and webinar builder
• Web push notifications and SMS
• Conversion funnels
• Live chat and autoresponders
• Different eCommerce Integrations

GetResponse Pricing

GetResponse has different plans that start at $15/month and include unlimited landing pages and newsletters. There is also a free plan with basic features for up to 500 users.

8. ActiveCampaign

Pricing: Paid Plans Start at $29/month. Free Trial

Best for: SaaS, eCommerce, Enterprises

Unique feature: Advanced email automation options

ActiveCampaign offers users a platform for customer engagement that allows them to grow their business effectively. Its advanced automation features, ready-made recipes, and workflow sequences support re-engagement and cart abandonment to drive more conversions and restore revenue.

Platforms also include sales tools, like a CRM or lead scoring to move prospects through the funnel. The site tracking feature can also be a game changer, as it enhances your segmentation and personalized activities.

It has everything you need to grow your audience and nurture it, including ready-made templates, landing pages, and sign-up form that can be easily customized. It also has different pricing levels based on the level of your plan.

ActiveCampaign’s Best Features

• Automated autoresponders and advanced automation
• Integrate with multiple eCommerce platforms
• Email funnel creation
• Lead scoring and Site Tracking
• Download free templates

ActiveCampaign Pricing

ActiveCampaign provides a 14-day trial for you to try out its features and determine if it suits your needs. Paid Plans Start at $29 with the Lite Plan for 1,000 plans. Standard plan, $49/month, offers more advanced features such as conditional content and lead scoring.

9. Marketo Engage

Pricing: Request a quote

Best for: Enterprises, SaaS

Unique feature: Lead management

You can choose a more expensive platform such as Adobe’s Marketo Engage if you want to automate your marketing activities at the highest level. These tools can be used by sales and marketing professionals to move leads down the funnel using multi-channel attribution.

Marketo Engage’s AI allows you to create automated workflows using powerful data. You will have access to audience and segmentation features that allow you to more easily personalize your campaigns. You’ll also get the tools you need to optimize customer journeys, and ultimately improve your marketing efforts.

You can track the performance of your email marketing campaigns by using dedicated analytics and reporting features. The tool also has an A/B testing feature to test different versions of emails and see which one is the best for your audience. Marketo Engage also offers native advertising and dynamic chat options.

Marketo Engagement Best Features

• Automated workflows with advanced trigger activities
• Lead management feature
• Multi-touch attribution
• Email and Social Media Solutions
• Dynamic chat conversations

Marketo Enage pricing

Marketo Engage offers four plans, starting with Growth. The most premium plan is Ultimate. The website does not provide pricing information. You can request a customized quote to learn more about available options and their costs.

The Best Iterable Alternates

Iterable may be a great option for SMBs, but it is also a costly platform. You can switch to more affordable solutions which still work. The software listed above should help you make a decision.

Sign up for a Moosend account today to try out our features. There are ready-made templates for email, landing pages, form builders and more.

The post 9 iterable alternatives for 2023 [Features and Pricing] first appeared on Email Marketing Automation platform for Thriving Business.

Author: Alexandra Marinaki