March 8 marks International Women’s Day (IWD) and many organizations seize this date as an opportunity to show their appreciation to women with a heartfelt message. Additionally, some businesses, especially in the eCommerce sphere, design dedicated promotional activities for services and products women would love to receive.
If you’re looking for email marketing ideas to celebrate International Women’s Day and honor women’s rights and achievements, you’re at the right place. Get inspired by seven International Women’s Day email examples. You’ll also find two email samples and four premade IWD email design templates to craft meaningful campaigns in no time.
Moreover, check out some quick tips to make your email marketing campaigns outstanding, focusing on raising awareness of gender equality and women’s empowerment.
Empowering International Women’s Day Email Examples
Top brands like Timberland and The Body Shop create beautiful emails to promote their unique initiatives on International Women’s Day. Let’s explore some creative campaigns and analyze why they work:
1. Timberland’s Women’s Day Sale Email
Subject line: Women’s Day special – 15% off
Timberland’s International Women’s Day email campaign is an excellent example of promoting sales and offers on this special day. The email was sent six days before IWD to give more time to prospects to choose their products well in advance.
Starting with the subject line, they clarified what’s included to form the right expectations. Overall, the email copy is straightforward with cool vibes. It matches the brand tone, focusing on the discount and the promo code customers will need to complete their purchase.
The email design is also effective, with powerful images of women wearing the products and two categories to choose from: apparel and footwear. They also added a limited time offer for new community members, which is an extra incentive for subscribers, provided during a high-sales season.
2. The Body Shop Empowering Women Campaign
Subject line: Empowering Women through Community Fair Trade
The Body Shop chose a different pathway to celebrate achievements of women, showcasing their community trade fair program in their email campaign.
This email serves two purposes: First, it shows subscribers that the business takes proactive action by employing women around the globe including members of marginalized groups and participating in funding related community projects, such as girls’ education. On a second note, they prove that their beauty products have top natural ingredients that respect women’s bodies.
Moreover, they offer a 20% discount for every $45 spent, emphasizing the causes they’ll support with these purchases. So if you also host cause-related marketing activities and participate in women’s charity or other similar projects, you can showcase them on this special day to raise awareness.
3. Meowingtons Women’s Day Sale Email Campaign
Subject line: Celebrate International Women’s Day In Style 
Are you wondering how to share your “Happy Women’s Day” wishes while sticking to your own brand voice? Meowingtons has made a great IWD email campaign showcasing their branding, offering a limited-time code to celebrate this day the “cat lady way.”
Apart from the fun and engaging copy, they added visuals of an honored cat lady, displaying some of their tailor-made products. The CTA button invited readers to use the code and shop a collection of items, followed by clever product recommendations mentioning how much they’ll save.
Last but not least, they placed their custom-made social media icons in their email, adding an extra creative element to please subscribers.
4. Satya Organic Female Entrepreneur Appreciation Message
Subject line: This IWD let’s support female entrepreneurs! 
Female entrepreneurship has been through many challenges over the years, with women leaders trying to tackle gender bias to stand out in the competitive business world. Satya Organic raised this matter by including a message for female leaders and all women aiming to lead their careers despite the challenges.
This simple yet effective email starts with a visual of the business owner followed by a personal note addressing issues, such as gender pay gap, mentioning their priority in supporting female-led businesses. They also added two of their best-seller products to increase their seasonal sales.
If you’re not interested in offering special deals on this day but still want to initiate a productive dialogue with your audience about such important matters, you can follow this example.
5. LendingTree Women’s Day Financial Stats Campaign
Subject line: Women and Money – 3 great statistics
As an online lending marketplace, LendingTree celebrated women’s empowerment by displaying how successfully they handle their finances. To achieve that, they created a campaign with related stats to honor their progress.
Likewise, you can add related information to honor your female customers and show them how your service can be of great value to them. Design-wise, they used images that meet the diversity criteria and three significant statistics regarding different financial health aspects.
Plus, at the end of the email, they added a call-to-action inviting subscribers to put their financial wellness on the priority list and download the app. Considering that financial autonomy was not always a woman’s right, this is a great achievement to celebrate.
Are you inspired and ready to craft your next IWD email campaign? If you need the right tools to streamline a successful email creation process, you can use a holistic email marketing service like Moosend.
Sign up for an account, customize one of our ready-made templates, and experiment with our automation and segmentation features to amaze your target audience. You can also find landing page and signup form features to support your lead generation efforts.
Women’s Day Email Samples To Save Time And Effort
If you’re looking for more inspiration to power up your Women’s Day email marketing strategy, customize the following emails based on your needs. Copy this doc, choose the sample that suits you, and tweak it accordingly:
Sample 1
Subject line: Celebrating strong women who help us grow
Dear [First name],
Today is International Women’s Day and an opportunity for all of us to honor women’s accomplishments and show gratitude to them! We feel humbled watching them persist against all odds, showing us what resilience is made of.
But most of all, we promise to stay committed to a genuine effort to put gender equality, pay equity, and inclusion as our top priorities. To value everyone’s strengths and allow them to flourish, without biases and distractions. The foundation is there, but we’re aware that there’s more to build.
Happy International Women’s Day!
Best wishes,
[Name or Department]
Sample 2
Subject line: Cheers to all inspirational women who revive our spirits
Dear [First Name],
Happy International Women’s Day! We want to thank every woman for supporting and inspiring us to become better and stronger. We value their effort and camaraderie and couldn’t be happier to celebrate them as a part of our community.
As a business, we’re dedicated to understanding and breaking gender bias proactively. We are on constant alertness to foster an inclusive environment that embraces all voices equally, without exceptions. Plus, we are aware that there’s more work to do and are more than willing to commit to it.
Enjoy this special day and make it count!
Best regards,
[Name or Department]
International Women’s Day Email Templates That Make An Impact
You can also source ready-made email templates to create powerful campaigns without wasting valuable design resources. Check out these four examples by Stripo, create an account, and start editing them.
You can also export the templates to email marketing platforms like Moosend, by integrating the two services in simple steps. Learn how in the following video:
1. Women’s Day Sale Announcement Template
This IWD email template is an excellent option for eCommerce businesses that plan sales for this special day. The sale announcement and coupon code are placed at the beginning to ensure their subscribers don’t miss it.
You can also add some of your top-selling products suitable for women, combined with social proof to make them look more trustworthy. If you use it, it’s best to mention your sale in your subject line creatively to increase your open rates.
2. IWD Gifts & Offers Email Template
This vibrant, colorful template is also suitable for eCommerce businesses that plan dedicated sales activities and special offers for Women’s Day. You can see the same product portrayed in various versions, but you can place different recommendations, too.
Remember that your copywriting should be powerful to make a lasting impact, focusing on women’s empowerment and achievements. Share your wishes and appreciation, adding why your customers should pick your products compared to similar ones that land on their mailboxes as IWD approaches.
3. Honoring Female Employees Email Template
If you want to create an email portraying your female employees and customers, you can customize this template. It’s also a great option for nonprofits and businesses supporting women charity or planning to share unique women empowerment stories.
They placed two call-to-action buttons to motivate readers to join their “women in hospitality” initiative and share stories on social media using a relevant hashtag. This template is also suitable for events. Mention its goal, date, and location and invite readers to RSVP.
4. Women’ Day Quick Message Template
If you don’t plan dedicated initiatives for Women’s Day but still want to participate in the women empowerment dialogue, you can send a quick yet strong message using a template like the above.
Apart from the beautiful and inclusive image at the beginning, the CTA button stands out from the rest of text. Ensure your subscribers won’t get distracted by choosing a similar design.
Crafting your own template is also an option if you have a specific layout and design in mind. You can either use a dedicated builder like Stripo and BeeFree to create it from scratch, or use the editor of a holistic email marketing platform.
For example, Moosend offers premade email templates and a user-friendly drag-and-drop builder to edit the email and give it your own brand style.
If you’re interested in finding out how Moosend can elevate your email marketing strategy, sign up for a free trial or purchase one of our cost-effective plans to create emails that will stick to your readers’ heads.
Quick Tips For Powerful Women’s Day Email Campaigns
Now that you have a better idea of what a powerful and meaningful IWD email looks like, read these helpful practices to improve your campaign performance:
- Craft an attractive email subject line: Make it concise, within 30-50 characters, and reflective of the email content. You can also use a free subject line tester for extra inspiration.
- Create a clear email layout: Ensure that your email is easy to read and that important information is at prominent places, e.g., at the beginning or in headlines.
- Write empowering copy: Your message should be motivational and in line with the cause of this day. Show how much this day matters to you and enter in a constructive dialogue about women’s rights.
- Segment your email list: This is even more important if your email is tailored to your female audience, or if you want to target people based on other demographics, such as location or age.
- Try A/B testing: Find which email version appeals to your readers the most and stick to it. For instance, you can test the impact of different subject lines or images.
Honor Women Beyond The 8th Of March
The fact that you landed on this blog post means that creating an impactful Women’s Day email campaign matters to you. It’s important to avoid treating this day just as an opportunity to boost your sales and brand awareness, but as a reminder to take meaningful steps toward inclusivity.
So build your Women’s Day emails from a proactive standpoint and celebrate your female customers, partners, and employees by sharing with them what they need the most—respect, compassion, and equity.
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