esk vs. Mailchimp – The Ultimate Comparison Guide [2023]

You should compare the top options to choose the right tool for your marketing strategy. Continue reading to find out Flodesk vs Mailchimp.

Today we’ll be comparing Flodesk vs Mailchimp. We will focus on features, user experience, support, pricing, and integrations.

Flodesk Vs Mailchimp: Pros & Cons

Each platform has its strengths as well as its weaknesses. Let’s first look at the strengths and weaknesses of each platform to get a better idea of the features that we will be comparing later.

Let’s begin with Flodesk.

Flodesk: Pros & Cons

Based on user reviews, here are the Flodesk advantages and disadvantages:

Flodesk is very user-friendly and offers some of the most visually appealing templates to help you with your email marketing strategy. The Academy’s step-by-step tutorials will help you use the tools efficiently and simplify your learning curve.

Flodesk comes with some serious cons that you should consider before making a purchase. Although this email marketing platform is intuitive and simple to use, it does not offer the necessary functionality . It doesn’t have advanced features like A/B testing, which can be a useful tool to optimize your campaigns.

Zapier is the only way to integrate apps. Zapier is the only tool that allows you to integrate your apps. However, native integrations can be more efficient and will save you time.

Mailchimp: Pros & Cons

Let’s now take a look at Mailchimps strengths & weaknesses.

Mailchimp is a popular choice for email marketing. Users love the user-friendly editor, testing tools, as well as the reporting and analytics capabilities.

You can also use the native commerce tools and the CRM built in to manage customer data, and improve the experience of your audience.

Mailchimp is not without its merits, but we cannot ignore the cons. After you upgrade, the ESP will charge you a very high price.

Recent restrictions have made the free plan less attractive for businesses that are growing.

Best For – Industries

Let’s first look at the industry sectors that use these email marketing tools before we get to the pricing and feature comparisons.

Flodesk

SMBs will be able to benefit from Flodesk’s email marketing tools. Small business owners don’t need any technical knowledge to create stunning email designs.

It is eCommerce that is the best for it. Flodesk provides dedicated tools such as checkout pages, sales pages, upsells and payments to help you grow your business.

Mailchimp

Mailchimp, which is similar to Flodesk can be used by different industries to build their email lists and target them with email marketing campaigns.

This tool is ideal for companies of any size, even Enterprises. This email marketing software can be used by publishers, agencies, SaaS, and ECommerce businesses to engage and convert their target audiences.

Flodesk vs Mailchimp: Feature Comparison

We will compare the best features of each platform, as well as the eCommerce tools they share.

Let’s first compare the tools using a table.

Let’s now look at some.

Email Builder

Flodesk’s drag-and-drop editor allows you to organize the elements in your campaigns. You can add text to the right menu and then customize it with the available options.

Easy to use, clean interface and a low learning curve make the email builder a great choice. Flodesk is not the best choice for those who are used to builders that allow them to add custom HTML codes.

Let’s now see Mailchimp’s.

Mailchimp’s email editor is a little more complex than Flodesk’s but it’s still very easy to use and offers many advanced features. You can also choose from two builders depending on your preference.

It also allows you to add products, surveys, and your to make each creation more original. To fix errors or check for them, you can use Optimize on the left-hand menu.

Pre-made Templates

Flodesk offers a range of pre-made templates that you can use to create appealing emails for your subscribers. These templates are mobile-friendly and can be customized by simply clicking on the links.

There are many great templates available, but the organization of the templates could be improved to make it easier for you to find what you need. Overall, Flodesk’s templates have a professional look and are modern, allowing you create amazing new email campaigns quickly and easily.

Let’s now see what Mailchimp offers.

Mailchimp offers a large selection of templates with designs to suit every occasion. Choose from one of the templates available or make your own. You can save it to your library.

The designs can be customized and are responsive. However, they might look a little outdated compared to Flodesk.

You can still use Mailchimp templates to create beautiful emails for your audience.

Marketing Automation

Flodesk’s workflows can be set up quickly and you can view your sequence through the visual editor.

Flodesk’s Marketing Automation feature is less advanced than Mailchimp. Users who struggled to understand Mailchimp’s workflows will still be able to benefit from the simplicity and ease of the software.

However, advanced abilities will be a little lacking for those who require it.

Mailchimp’s Customer Journey Creator, however, allows you to create multiple email series for customers.

To engage, nurture, and convert customers you can choose from a variety of triggers and actions. You have the option of creating your own journeys or choosing from pre-made ones.

The Customer Journey Builder is intuitive and advanced, allowing customers and subscribers to have the best customer experiences.

Flodesk Vs Mailchimp: User Experience

Both tools are different in terms of usability. This can impact how you experience them.

Flodesk was designed with simplicity in mind. This means you will get a simple user interface with essential functionality and a low learning curve.

Mailchimp is, however, geared towards professionals who know a little bit about technical matters.

It is more difficult to learn than Flodesk, and users may find it confusing and challenging, especially when they use advanced features such as embedded forms.

Integrations

To ensure seamless operation, it is important to integrate your apps. Email marketing tools allow you to connect with other apps, such as eCommerce software, CRM, social media networks, and CRM.

You can choose native (through API) or non-native integrations. Non-native integrations require Zapier, which is a third-party tool.

Flodesk’s email tool allows you to connect with your platform or integrate directly into Shopify.

Mailchimp on the other hand offers integrations to many apps, including analytics and social media.

Training & Support

These platforms offer access to many channels for solving potential problems through customer support, as well as other methods such like an Academy.

You can contact support via email or the help desk from Flodesk. You can find FAQs that will answer your most basic questions, as well as a Knowledge Base you can access at any time.

Flodesk offers training through its University, where you will find useful tutorials.

Mailchimp provides all the Flodesk services, plus phone support and live chat. You’ll also get webinars and live online.

Flodesk vs Mailchimp Pricing

After reviewing the functionality and features, we can now look at the pricing plans for both email marketing platforms.

Flodesk offers a 30-day free trial and three premium plans.

You can see that there are no levels. Start by choosing the product that suits you best and getting started. The Flodesk Email, Checkout, and Everything plans all have a flat fee.

Mailchimp pricing is contact-based. You only need to choose the size of your email list to see the pricing.

You can also test the platform with the free plan. It’s limited and allows you to send 1K emails per month.

Paid Plans can be divided into Essentials, Standard and Premium. Each plan has a different set of monthly emails, users, support options and so forth.

Mailchimp’s pricing was updated. The Essentials plan was $15/month and now costs $20/month. The free plan is also becoming more limited.

Flodesk vs Mailchimp: Which is Better?

We can see that both tools have their strengths and weaknesses when we compare their features, user experience and integration.

Flodesk, a simple service, can be used to boost your eCommerce business using the tools included in the Checkout plan. Businesses that are looking to improve their sales and marketing may find the lack of functionality frustrating.

Mailchimp is, however, more sophisticated and can be used in more industries. Mailchimp offers advanced features and complex workflows. It also has more pricing options. If you have large email lists, however, this will make it more expensive than Flodesk.

You can have the best of both worlds by choosing an alternative that is powerful, simple to use, and inexpensive.

Popular Flodesk and Mailchimp Alternatives

We have listed three alternative to Flodesk below that might be suitable for you. Let’s take a look at them.

Moosend

Pricing:Paid Plans start at $9/month. Get a 30-day free trial (Sign Up).

Best for:eCommerce. Small businesses, Startups. Enterprises.

Unique feature: Powerful eCommerce AI

Moosend offers advanced features and capabilities to an affordable email marketing automation tool. You will have access to an easy-to-use email builder, premade templates and pop-ups.

It’s easy to use and has a low learning curve. This means you won’t need to spend as much time trying to figure things out as Mailchimp. You can also use segmentation and personalization with the advanced eCommerceAI tools to increase your eCommerce business’s success.

The real-time analytics feature and reporting can be used to optimize and monitor your email marketing strategy. This will show you important metrics such as open rates and click-throughs. Moosend offers a growing number of integrations that will automate your marketing.

Pricing:Moosend provides a free 30-day trial. To try the platform, you can register for a free trial. Paid plans start at $9/month for 500 contact and offer all the features. Pricing is contact-based and allows unlimited email sending, landing pages, forms, and other features.

ActiveCampaign

Pricing:Paid Plans Start at $29/month, 14-day Free Trial

Recommended for: Advanced users. SMBs. eCommerce

Unique feature: Powerful marketing automation tools

ActiveCampaign offers a powerful Flodesk option that can be used to enhance their email marketing. This email marketing software can be used to boost your brand awareness, build loyalty, and increase engagement.

ActiveCampaign also has its own SMTP service via Postmark, similar to Mailchimp’s Mandrill. Moosend has transactional emails included in the Pro plan. However, $15/month is required for 10K messages.

Pricing:ActiveCampaign offers a 14-day trial for free. Pay plans begin with the Lite plan at $29/month, for 1K subscribers. You can also consider the Plus, Professional and Enterprise plans.

MailerLite

Pricing:Paid Plans Start at $10/month, Free Plan

Best for: Small Businesses, Bloggers

Unique feature: A/B Testing features

We also have MailerLite which is a simple way to automate, create and send email marketing campaigns. This platform is more functional and offers tools to optimize your campaigns than Flodesk.

Easy-to-use, the email builder offers a wide range of pre-made templates. To ensure your messages reach your subscribers, you can use autoresponders or email verification tool.

Pricing MailerLite offers a free plan but it is very limited for growing businesses. Paid plans start at $10 per month for 1K contacts, while Advanced plans start at $21/month.

Flodesk vs. Mailchimp – Which Is the Best?

Using the comparisons above, you will be able to decide which tool suits you best.

Mailchimp is more complex and offers advanced functionality. Flodesk is a simple solution that doesn’t require complex elements.

Consider your goals, your budget, and the features, support, and user experience you want.

Moosend’s all in one email marketing solution is a great option if you are looking for an advanced solution that has a low learning curve and affordable pricing.

Sign up today for a free account and start using it.

The post Vs.Mailchimp: The Ultimate Comparison guide [2023] was first published on Email Marketing Automation platform for Thriving Business.

Author: Marilia Dimitriou