mple Tricks to Create a Call To Action that Converts (Plus Examples).

To reach diverse audiences and convert them, you need to have good content and a strong call to action. Poor CTAs are harming marketers all over the internet. We are not going to name names, but this problem is much more widespread than you might think. You don’t need to be an award-winning copywriter in order to create a CTA that converts. It’s easy to learn a few tricks. Good news! The good news? We have them for you, as well as real-world examples that will show you how they work in nature.

Let’s first define what a CTA looks like.

What is a Call to Action (CTA), and how can it help you?

Call to action, also known as a CTA, is a simple invitation for your audience to take the next step. CTAs can be buttons, links, or messages that invite users to take a next step, such as signing up for a demo or scheduling a consultation.

Clear, concise, and persuasive CTAs are the best.

CTAs are key to strengthening your relationship with your audience. No matter if someone has just read your latest ebook or visited your website homepage, they should be able to take the next step in order to connect with you more. This is the power and impact of a CTA. It’s why this small bit of messaging can make a big difference in your business.

7 Tips for Writing an Effective Call to Action

CTAs are crucial and you must ensure that your brand nails each one. Here’s where we can help. There are simple hacks to create CTAs that convert, regardless of your industry or budget.

1) Use a command word.

Your regular marketing content might be more editorial. However, your CTA will get to the point and create excitement. It will also direct people to where they should go or what to do next. Implicit verbs, which are verbs that tell people what to do, are crucial. These verbs include walk, run, go and sign up. This language is everywhere you see it, even though you may not have realized it. These simple, but powerful directives help people remember where they are and what to do next.

Examples for imperative phrases:

• Get a free trial to get access to our premium features.
• Download today to learn how you can increase your productivity.
• Take a limited-time deal!
• Join Our community of like-minded people and get started achieving your goals.
• Register to reserve your place in our upcoming webinar.
• Upgrade Your account to unlock more features and benefits
• Take the 30-day challenge and transform your life.
• Get your app now and get instant access to all of our services.
• Make an appointment to book now and start your journey towards a healthier life.
• Subscribe to our free newsletter
• Schedule your custom consultation.

Bombas makes comfortable socks and underwear. They also make t-shirts. The brand’s imperative command “Go ahead, be comfortable” is a promise with a cozy promise.

Example: Half Magic Beauty uses an imperative command that begins with “Take your glitterpill”, a cheeky joke to encourage viewers to buy glitter cosmetics.

2) Talk to your audience about their desired future state.

A brand is only good if it tells a compelling story. This promise must be made to your audience. What benefits will they receive by purchasing your product/service What will they gain? What does your product do to address their needs or solve a problem? A CTA that promises the future they want (where they have purchased and are enjoying the desired results) is a sure way to get them clicking.

Get to know your audience and make them click.

B2B professionals, for example, are busy people who value productivity and efficiency. CTAs that highlight time-saving benefits are a good fit. People are seeking personal change in the personal health and wellness industry. CTAs such as “Transform your life” and “Achieve all your goals” show the benefits of action. Pro tip: Use an exclamation mark. It’s easy but very effective.

Mailchimp, an all-in one marketing platform, makes it easy for businesses to increase their customer base. While they could simply say “send newsletters faster,” the true value of Mailchimp is that they can also add “Convert more clients at scale.”

3) Talk to your pain points.

Although the desired future state can be compelling, it should focus on the benefits the product/service will bring to the user’s lives. Eliminating pain is as powerful as a prospect and sometimes even more persuasive. This is a clever way to present your brand as the solution-seeker and reinforce the pain the user is experiencing.

Example: Hubspot can also be used to automate the most difficult marketing tasks. You could say, “Try Hubspot today!” But instead, they say, “Migrate with no migraines!” By describing a problem that users are experiencing, they encourage them to give it a try and resolve their frustrating problems quickly.

4) Give the impression of urgency.

It is a great way to get your audience to act quickly. To create urgency, use words like “now”, “today”, or highlight limited-time promotions or time-sensitive offers to get your audience to take action quickly.

However, not all brands are selling products that can be purchased with a Black Friday flash sale. We don’t offer holiday packages or flash sales as strategic content marketers. If you don’t feel the need to act immediately, try to make your language more exciting and emotional. Say “Turbocharge sales!” instead of “Increase customers.” For nonprofits, you might say “Save a dolphin’s life” instead of “Increase your sales!”. Adding mystery or curiosity can also help to instill urgency and make people want more.

Example: Glossier uses mystery CTAs to get curious people to click and find out.

5) Enter a number.

Data and numbers can be compelling and add a subtle credibility to your CTA. You can use numbers to encourage people to click on your CTA, whether they are encouraging them to “Make 50% more sales”, “Save 4 Hours a Month”, or “Join 1 Million People on the Way to Fitness.” This simple number can dramatically increase your CTR, whether they are looking for the comfort of being in a group or the promise of saving money.

Legal Zoom makes it simple to launch a legal business in just a few clicks. Their CTA encourages visitors to “Join millions of people who have launched their businesses with LegalZoom”

6) Keep it brief

The length of a CTA depends on its purpose and campaign. A CTA should be concise and to-the-point. It should not exceed 10 words.

CTAs are designed to encourage your audience to act immediately. Clear and concise language is crucial. Your CTA’s length should not be dictated by how many characters or words you can type, but rather the effectiveness and clarity of the message. However, it is best to keep things short.

Grammarly, an online writing tool that assists users in improving their writing skills, is one example. The CTA is short and concise, but it conveys everything you need: “Brilliant writing awaits.”

7) Talk to your audience about their generational drivers.

It is important to tailor your messaging to your audience. Different generations are motivated by different things so optimizing your CTAs for them can help you convert them.

1. Baby Boomers: The Baby Boomers are an older generation who value tradition and quality more than quantity. CTAs that emphasize quality and durability are a good fit for them. You could say, “Invest in quality that will last a lifetime” or “Experience timeless elegance span>
2. Gen X Gen X is a generation of latchkey children who were raised with anti-establishment values. You can cater to Gen X’s independence streak by messaging that speaks to the uniqueness or independent thinking. You could use the example of “Stand out from others” or “Make your mark.”
3. Millennials: The millennial generation is tech-savvy and always looking for innovative products. CTAs that highlight the latest technologies and trends are a hit with them. You could use the example of “Join us in the future of fitness” and “Get ahead with the latest technology span>
4. Gen Z: Gen Z, the youngest generation, is often considered more socially conscious than other generations. CTAs that highlight the social impact of a product/service are a good choice. You could use the CTAs “Make a Difference with Every Purchase” or “Join The Movement for a Better Future span>

Colourpop, a fun brand for beauty products that targets the Gen Z/Millennial market. They know this and use the right language to communicate with their audience. They could have said “Try new make-up,” but instead they use “Don’t get FOMO.” This relatable slang helps them to create a sense familiarity and an emotional sense of urgency.

How to Make Your CTAs Successful

There are several ways you can ensure that your CTAs always land on the mark.

• Your personas should be kept current. This will allow you to communicate with your audience’s wants, needs, and emotions. Review your marketing personas at least every six months to ensure they are accurate.
• Your brand voice should be incorporated into your content. CTAs are a great place to start. If you do it well, it will enhance the user experience. Not necessary to be too imaginative. It is important to maintain a balance between clarity and familiarity. We keep our homepage button labeled as “Contact Us” because it makes it easy for people to know what they want.
• A/B test. CTAs are a great way to find out what your audience prefers. To find out what resonates, test new messaging.

CTAs are just one component of a content marketing strategy. Good content starts with a great content strategy. For help in aligning every component of your content marketing machine, check out our free guide on content strategy. Contact for more information. We would love to help you build relationships with your audience and create a community of long-lasting fans.

The post 7 Simple Hacks to Create a Call To Action That Converts (Plus Exemples) was first published on Column 5.

Author: Katy French