definitive list of 168 Spam Words to Avoid [2023]

Email marketers who are smart today understand that avoiding certain spam keywords can help to prevent their emails being sent to the spam folder.

Imagine spending hours creating the perfect email marketing campaign only to have spam filters block it. Your email campaign will never be delivered to your recipients.

Continue reading to find out more:

• What are the email spam trigger words?
• Why email campaigns could end up in spam folders
• Which spam words should you avoid?

What are Spam Trigger Words and

Spam trigger words can be keywords or phrases that email service providers such as Gmail and Outlook identify as red flags. These words and phrases are what they use to direct spam emails to the spam folder.

Spam words can refer to scams, overpromising and money.

These words can dramatically increase the chance of spam filters being activated by you using email subject lines. Sometimes, words are not enough to cause problems. It’s important to consider the context of your advertising. You shouldn’t have any problems if you are true to what you’re promoting.

Let’s now see what else could cause your email to be sent to spam.

Email Campaigns Can Be Spam

There are many factors that can affect whether your email provider will send your emails to spam. Also, senders can be added to blacklists if they have repeatedly sent email to people who have not opted in for those emails.

Let’s look at the most common reason emails are sent to spam.

• The unsubscribe button is not available: It is mandatory that people have the option to opt out of receiving marketing messages from you. This is because of the GDPR rules and the CAN SPAM Act.
• Use capital letters or excessive punctuation.Flooding the subject line (or any part of your email) in ALL CAPS will trigger spam filters. Extreme punctuation such as “!!!!! is also a problem. “????? “????” or “????”
• An email structure that is not working or contains glitchy code. Spam filters can be activated if A poorly designed HTML email has been sent. Readers will regret opening an email if it doesn’t render properly. Keep your emails simple and avoid using HTML templates found on the Internet. The email newsletter you receive from your email marketing company is mobile-friendly.
• Make sure to proofread all emails for typos or grammatical errors. Anti-spam filters are often able to catch poorly written emails.
• Email links to potentially dangerous websites. Be careful when creating your campaigns. Spam filters are sensitive to links to dangerous websites full of viruses and malicious content.
• Use unusual or bright fonts. These fonts can make it difficult for recipients to understand and are more likely to trigger spam filters. The same thing can be done with different font colors (to emphasize the message), such as red and blue.
• Email authentication is not used: To make your email more secure and protect your domain, it’s possible to set up authentication protocols such as DKIM, SPF, and DMARC . These protocols add an additional layer of authenticity to your email and help you avoid spam folders.
• Your email address list is invalid or not present If an email list has been purchased, there’s a good chance that it doesn’t contain your brand. You’ll experience high bounce rates, and could be flagged as spammer. Spam traps may be included in purchased email lists, which could seriously impact your ability to deliver emails.

Now that you are aware of what to avoid, let’s learn about the spam words that you should not use!

Email Spam Words To Avoid

Here’s a complete list of words you should avoid in your email subject lines.

Ecommerce

1. Buy
2. Direct purchase
3. Buy Today
4. Clearance
5. As seen on
6. Place an order
7. Status of your order
8. Sample
9. You want a credit card
10. Claim now
11. Get on board now
12. This will not last
13. Soon expires
14. Only for a limited time
15. Exclusive deal
16. Urgent
17. 100%
18. Enjoy a 50% Discount
19. All-new
20. Best price
21. All-natural
22. 100% satisfaction
23. Lifetime

Urgency

1. Get it done today!
2. Get on board now!
3. Get moving fast
4. Apply now
5. Apply online
6. Fast access
7. Call now
8. Call free
9. Instant access
10. Don’t hesitate
11. For you
12. Instant
13. Get it now
14. Only now
15. Order expires
16. Please read
17. Get involved now
18. While stocks last
19. Only one time
20. This link will take you to the next page
21. Click here to remove
22. Final call
23. Hurry!
24. Now
25. This will not last
26. Urgent
27. Last chance
28. Claim your prize
29. Only for new customers
30. Important information regarding

Financial

1. Money back
2. Dollars
3. Cash
4. Profit
5. $$$
6. Big bucks
7. Cash in a hurry
8. Extra cash
9. Get paid
10. Credit
11. Debit
12. Billion
13. Cash Bonus
14. Best price
15. Bonus
16. Double your income
17. No cost investment
18. The lowest interest rate
19. There are no strings attached
20. Risk-free
21. Serious cash
22. Save Money
23. Best rates
24. Credit without security
25. Pure profit
26. Best mortgage rates
27. Extra income
28. Offers on credit cards
29. No hidden fees
30. No hidden charges
31. No hidden costs
32. US dollars
33. Allowance
34. We need to take action
35. Why should you pay more?
36. You are a winner
37. You have been selected
38. Very affordable
39. Avoid bankruptcy
40. Financial independence
41. Online business opportunity
42. Risk-free
43. Pre-approved
44. Winner
45. Offshore

Legal

1. Lending
2. Luxury
3. Accept credit cards
4. Beneficiary
5. Claims
6. Legality of claims

Unsane or Shady Behavior

1. Dear friend
2. Direct email
3. Bulk email
4. Mass email
5. Confidentiality
6. Cancel at any time
7. Congratulations
8. There is no catch
9. No costs
10. No gimmicks
11. Human growth hormone
12. Not spam
13. There is no obligation
14. Babies
15. Cutie
16. Kinky
17. Mature
18. Viagra
19. Valium
20. Vicodin
21. Weight loss
22. Xanax
23. Lose weight fast
24. Stop Aging
25. Cure baldness
26. Miracle
27. This isn’t a scam
28. This is not fraud
29. Not junk
30. No questions asked
31. Internet marketing
32. Multi-level marketing
33. Direct marketing
34. To access the full article, click here
35. Meet singles
36. Social security number
37. Search engine
38. Internet traffic
39. Password
40. Initial investment required
41. Your income
42. Get out of debt

Marketing

1. Click
2. Click here
3. Click here to get rid
4. Ad
5. Auto email removal
6. Email marketing
7. Email harvest
8. Direct marketing
9. Internet marketing
10. Internet market
11. Sales increase
12. Traffic increase
13. Marketing solutions
14. Mass email
15. Bulk email
16. Direct email
17. Increased internet traffic
18. Notspam
19. Performance
20. We hate spam
21. You will not believe what you see
22. Unknown recipient

Context is Key to Using Spam Words

It is possible to bypass spam filters if you use email marketing best practices, and the spam words are used only in context. Spam filters are becoming more sophisticated, so a single word will not cause harm as long your email content aligns with what you offer or promise to the receiver.

You must not forget to personalize your emails, conduct A/B testing to determine what works best for you and optimize your strategy accordingly.

The post A Definitive List Of 168 Spam Words to Avoid [2023] was first published on Email Marketing Automation Platform For Thriving Companies.

Author: John Desyllas