l Marketing Benchmarks For 2023 [By Industry, Region, Day] //
Jonathan is a real estate marketing specialist and was recently assigned to improve the company’s email marketing strategy. Although he sends the first campaign, he has difficulty understanding the campaign’s performance using the data. What can he do to help?
Email marketing can produce positive results if planned well, but every business is different and has its own rules about performance depending on the industry and target audience. There are many data points that marketers can use to monitor the success of their email campaigns in their market.
This guide is a compilation of data from various sources such as Mailchimp Campaign Monitor and MailerLite to help you see what your market looks like.
Why are Email Marketing Benchmarks Important
Email marketers keep track of key metrics like open and click-through rate to measure the effectiveness of their campaigns.
They can use benchmark data to determine what is working and what needs improvement in email marketing strategies. They can also see where they stand in relation to their industry and position themselves better.
An all-in-one email platform that offers amazing analytics and reporting capabilities is the best way to track your email campaigns. It can be combined with Google Analytics to get more insight and streamline your email marketing efforts.
Are you ready to get started? Register for a Moosend Account today to access the solid data from your campaign. You can also create custom reports according to your requirements!
Email Marketing Metrics By Industry
Below are data from three sources. The values are averaged. Let’s take a look at the following:
These data have led to some conclusions:
- The highest open rates are in the Government, Business & Finance and Advertising & Marketing sectors.
- Click-through rates for political and government organizations are also higher than those of Advertising & Marketing.
- Agency and Creative Services have high unsubscribe rates, while Government and Telecommunications are low.
- Email bounce rates are a matter of Media, Publishing, and Leisure. Architecture and Construction still need to be improved.
Email Benchmark Metrics By Region
We’ve seen how different industry metrics affect the importance of certain metrics. Let’s now look at what happens in different regions, based on a report by GetResponse:
This is it:
- Europe and North America have higher average email opening rates.
- The average click-through rate in North America is high as well as the bounce rate.
- Campaign performance in Europe is high. Emails are one of the most powerful marketing tools on this continent.
- South America has a lower click-to-open and a higher average bounce rate that other continents.
To optimize your email strategy, it is important to keep track of where you are operating.
Email Metrics by Day Of The Week & Time
Which days are most effective to send emails to subscribers? How can you increase conversions? Let’s look at Campaign Monitor data:
The differences in open rates are very slight. Mondays have the highest average open rate, while Tuesdays have the highest click-throughs, and click-toopen rates. What happens to the send-time of your campaigns. Take a look at the graph below for a better understanding:
In 3 Easy Steps, Improve Your Email Metrics
Email marketing benchmark data can be a valuable indicator for eCommerce businesses and other businesses who want to succeed with their email marketing strategies. However, each organization has a unique target audience that reads in a different way.
These simple strategies will help you to stay ahead of your competition by maintaining four of your most important email marketing metrics at an exceptional level.
1. Open Rate
How can you make your subscribers open your newsletters and get closer to conversions? Take a look at these:
- Create a compelling subject line: Make sure it conveys the essence of your email content. Personalize it if you can.
- Choose a suitable name for the sender:Add a trustworthy name to make it easier for recipients to recognize you.
- Make your emails entertaining by using emojis. Get your audience’s attention with relevant emojis.
- Optimize the preview text.Write relevant material that compliments your subject line. It gives subscribers all they need to open your email.
- Conduct A/B testing: Determine which preview text or subject line is most appealing to your audience, and then deliver it to the majority of subscribers.
- Schedule transactional email These timely emails newsletters are triggered by certain customer actions. They receive high open rates.
These practices, combined with industry-average data, will optimize your email performance. Let’s start with the first touchpoint – the opening rates.
2. Click-Thru Email Rate
How can you get email recipients to click on your campaigns and increase conversion rates now that you have a high open rate? You must create interesting, relevant and enlightening content for your readers. Here are some ways to succeed in it.
- Create meaningful and relevant copy. Use headlines to make it easier to navigate.
- Think about your email design. Choose a pre-made template with clear layouts, and then customize it to fit your brand’s needs.
- Convert calls to action – Create buttons that stand out in the text and are appealing enough to get readers to click.
- Segment email lists to get more engagement. Create targeted content for different target groups.
- Create dynamic content: Customize content using marketing automation to meet the needs of your audience.
- Add images, GIFs or videos to make your email content interactive.
- Add social media buttons: Invite readers to join social media platforms such as Instagram or LinkedIn to help them nurture their relationships on a regular basis.
Please remember: To avoid confusion and distrust, ensure that your landing page and web pages offer the same user experience to your audience.
3. Bounce Rate
Email delivery is essential to maintain your email marketing engine’s health and metrics. It is crucial to ensure that your email messages land safely in the mailboxes of your subscribers by ensuring the lowest possible bounce rate.
Let’s look at the differences between soft and hard bounce rates. Hard bounces are usually indicative of more serious problems such as typos or invalid email addresses.
Soft bounces are usually caused by temporary issues such as a full mailbox. This could also mean that the server is unable to allow an email to land due to certain requirements such as DMARC, spam or antivirus.
Regularly cleaning out your email list of invalid or incorrect addresses is the first step in reducing bounce rates. A great strategy is to enable a double-opt-in process. Ask new subscribers to confirm their email address before they subscribe to your mailing list.
To ensure a positive reputation, you must authenticate your email domain. Avoid spammy words and other content that could signal to servers that your email is spam. Using an ESP that has a high deliverability rate, such as Moosend’s 98% record, will save you from problems.
For more information on how to secure a high delivery score, see our periodic table:
4. Unsubscribe Rate
How can you ensure that spam complaints are low and your unsubscribe rate is low? First, you must get permission to email prospects and customers before you can start sending them emails.
It’s also important to establish expectations about the content and frequency of your emails so that readers are aware of what you have to offer. It is also important to limit the number of emails you send. You should keep your emails on a schedule, but don’t overwhelm your readers with too many messages if you don’t have anything to share.
Your audience will be more likely to stick with your content if it is relevant. Email segmentation allows you to divide your audience according to shared characteristics, such as demographics or location. Then, send them exciting content.
It’s smart to allow them to unsubscribe at any time by placing a button in your email footer. To avoid causing any damage to your brand’s reputation, you should be able to empathize with their decision to unsubscribe at any time. Take a look at this Headspace example:
The Takeaways
In summary, it is crucial to keep track of your email marketing benchmarks in order to understand how your campaigns perform in your industry and region. You can plan your email campaigns better by learning what times and days produce the best results.
Keep in mind, however, that every business is unique. To understand your customers and buyer personas, you need to analyze them in detail and plan your email strategies accordingly. You can also use A/B Testing to clarify the issues. You can always experiment until you find the right combination for your audience.
Are you looking for an email automation system that is top-of-the-line with great reporting and analytics? Register for a Moosend account today to get your free trial!
Email Marketing Benchmark FAQs
Are you ready to get quick answers for some of your most interesting questions? Let’s go:
1. What is an acceptable email open rate?
It all depends on the industry, as well as other factors such as location or target audience. However, it is usually between 18-28%
2. What is an acceptable CTR for email marketing?
The average click-through rate for email is between 2-5%. However, it can vary depending on industry and location.
3. What can I do to increase my email open rate?
These are some good practices to follow: 1) Write a concise preview text and perfect your subject line, 2) Create a sender name and subject line, 3) Use a subject tester such as Refined by Moosend and 4) Run A/B testing, if necessary.
The post Email Market Benchmarks for 2023 [By Region, Day, Industry] was first published on Email marketing Automation Platform for Thriving Companies.
