- HoneyHat

What is a Teaser Email?

Teaser emails are marketing emails that aim to grab the attention of readers by building anticipation and creating mystery. A teaser email campaign’s main purpose is to create interest in potential customers and encourage them to find out more.

Instead of bombarding people with product information, the emphasis is on piqueing their interest. People love them because they are different from other marketing emails they receive.

Teaser email campaign have the potential to:

Drive traffic to the company’s site
deliver a unique brand experience
Generate leads and, last but certainly not least
Increase sales and conversions

Let’s now see their value. Now let’s look at some tease emails best practices to enhance your digital marketing strategy.

Teaser email campaign tips & best practices

These tips will help you create effective teaser emails that capture the attention of your target audience, whether you are a beginner or a pro.

#1 Set a clear goal for your teaser email

You must know why your teaser email is being sent before you can send it. Are you asking people to place pre-orders, to mark their calendars for upcoming events, or to visit your website to learn more about your product or service? These are examples of questions that you should ask.

A teaser email campaign is generally used to announce:

a product launch
upcoming sales
A special event

#2 Get Readers Curious and Excited

Teaser emails are designed to intrigue people and get them excited about the coming revelation. New product launch It is important to promote urgency and exclusivity.

To create FOMO feelings and make your email campaigns more memorable, you can include a countdown clock . Countdown timesrs are more memorable than plain email copy and can attract more attention.

Another option is to use an animated GIF that says “now you see, now you don’t”, which gives a partial glimpse of your product/service.

#3 Align CTA with Your Goal

No matter what your goal, your call to action must be in line with it. This makes it easy for users to take the steps you have asked them to.

Are they required to mark their calendars with you? A beautiful add-to calendar CTA should be included in every email.

Encourage your subscribers to try out new products before they launch. You can offer them the opportunity to order it now or to join a waiting list.

Your email design should direct users to the call-to action in a natural way. To see if there are significant results, you can either try the inverted Pyramid method or experiment using A/B testing.

#4 The Best Time to Send Teaser Emails

Your teaser emails are there to create hype, as we have said. You’ll want them to be sent when they are most effective.

You could send them at the same time as your regular marketing content but the best time to email is between 9 and 11. Ideally, on a Thursday.

This is not an absolute rule. However, data shows that the above time and day will yield “optimal” results.

If you plan to send multiple teaser or follow-up email, make sure to send the final teaser email of your series before the event/launch.

8 Amazing Teaser Email Campaigns

This section will focus on a few examples of successful teaser emails from well-known brands in the eCommerce, SaaS, and bloggers industries.

1. EM Cosmetics

Subject line: SHHH… SOON.

EM Cosmetics decided to use a large, high-quality GIF to give a glimpse at the new product line that they are about to launch. The GIF doesn’t provide a complete picture of the product, which piqued users’ curiosity. The CTA is simple and aligned to the overall goal. The color chosen matches well with the title. The email subject line is both simple and mysterious, as expected.

2. Timex

Subject line: Soon Waterbury Ocean

Timex, a well-known watch company, is one of them. The brand created this teaser campaign email about their soon-to be-launched watch collection made from recycled plastic.

Everything follows the same theme, from the headline to the email copy, and even the visuals. The email shows only half the watch, but we can see it at the bottom. Subscribers see a small portion of the product, but not the whole thing. This example shows that teaser emails don’t have to be fancy to be effective and successful.

3. GUESS

Subject line: Big news coming soon

This is Guess‘s teaser email campaign announcing their new personal shopper service. It’s a simple, elegant campaign that doesn’t overwhelm subscribers with unnecessary details.

The brand also achieved its marketing goals by encouraging users to find new arrivals via its website.

4. Moosend

Subject line: Soon to Your Moosend Account

This is a teaser email campaign from Moosend. Moosend’s marketing team chose to tease its launch with a GIF, which shows the new editor as the wind blows behind the curtain.

This email, despite being a teaser, shows the user the value of this email. The main headline shows that users’ email experiences are about to improve. This is all email marketers and business owners need to know.

5. Natori

Subject line: We Present Our Latest Print: Ikagai

Natori gives a sneak peak of the new product in order to attract more eyes and drive traffic to your website. This is a great way for eCommerce shops to increase sales.

Here is a GIF that teases the new design in various poses. This keeps the viewer engaged and captivated, while increasing the likelihood that subscribers will desire to buy it.

6. Revelry

Subject line:

This is Revelry‘s teaser email. This is how the brand informs its email subscribers about the 2023 collection that will be dropping tomorrow. To view and pre-order your favorite products, users can click the email.

Notice that there aren’t any visible CTA buttons. They are there to distract users from the GIF that contains high-quality images of the new collection. The subject line in an email is a great way to add mystery to your message and can lead to higher open rates.

7. Litmus

Subject line: Litmus Live is coming your way

Another teaser email campaign is here, this one from SaaS. This time it’s from the well-known brand . Litmus allows users to create email campaigns that will look great in every inbox.

This teaser email campaign announces that the email marketing conference will be going global. Click on the CTA to learn more about email marketers, developers, and other interested parties. You will be forwarded directly to the landing page.

It is unnecessary to bombard subscribers with this information. Instead, they will be prompted to click through the email to learn more.

8. Then, I Met You

Subject line: Something new is coming

As part of their launch campaign series, Then You Met Me created a teaser email. The teaser is simple but elegant. The teaser features an attractive image of the product that will be launched and prompts subscribers for SMS notifications.

To avoid exhausting people, the email copy is brief. It adds urgency to the email, since it suggests that stock might not last long if you don’t act quickly enough.

Teaser Email Subject line Examples

Effective teaser emails campaigns require a unique subject line that is eye-catching and catchy. It can not only increase open rates but also help to convey the message of the email campaign.

Here are some examples of email subject lines that well-known brands use to announce everything from sales and product launches to events and sales.

SHHH… SOON. EM Cosmetics
Something New is Coming – Then I Met You
You’ve Got 24 Hours – Huckberry
Annual Sale Sneak Peek Unlocked – Lenovo US
We have a surprise in store for you, Psst! MAC Cosmetics
For the first time ever – Chubbies
Coming Tomorrow… – Solo Stove
We have BIG news! – Psst,
COMING SOON: For your skin…and makeup – MAC Cosmetics
Black Friday Sneak Peak: The Iconic Mercer Crossbody – Michael Kors
Psst-It’s a Holiday Sneak Peak meUndies
Sneak Preview: The Fall Collection from The Citizenry
You are the First… Julie Blanner
Save the Date for a Flawless Finish Sigma Beauty
Hold on. Wait a minute. This is TOMORROW – Bath & Body Works
[name], You are invited to #SHEINXPARISFW22 SHEIN
It’s finally over – You are now in

Takeaway

Teaser emails are a great marketing tool that adds mystery and surprise to your campaigns. These campaigns can be used by both small and large businesses to build excitement and anticipation for upcoming product/service launches and increase sales at eCommerce stores.

All that is left to do is create a catchy subject line, and an eye-catching email design. Then you can use an easy-to-use email software to help make your teasers come true.

Get a complete solution that includes advanced elements like countdown timers, and a variety of templates to get you started. Sign up for a Moosend account and start creating powerful teaser campaigns.

The post 8 Teaser email Campaign Examples [+Tips and Best Practices] was first published on Email Marketing Platform for Thriving Companies.

Author: John Desyllas

Need Help Finding B2B Service Provider?

Table of Contents