imple Ways to Transform Audience Pain Points Into Marketing Content //

It doesn’t matter if you are a B2B brand or a B2C one, the most important mistake you can make when creating content is not about what your brand cares about. It is important to know what your audience is most passionate about. They have their own problems. The good news is: The good news? Your brand can solve these problems in many ways. You have more than just your products and services (which will ultimately be the solution they want), you also have a wealth knowledge that can address your audience’s problems and pain points. Marketing gold is when that knowledge is translated into engaging content.

The power of pain can be powerful, and tapping into the pain of your audience is one way to connect with them.

We’ll show you 10 easy ways to create content that addresses your audience’s needs and convert them if you are stuck. First, you must understand exactly what these pain points are.

How To Find Your Audience’s Pain Points

Empathy is the foundation of content marketing. It helps you build a strong bond with your audience and position yourself as the hero. Before you can do that, it is important to understand their problems. How can you identify these problems?

• Real conversations are key. It doesn’t matter if you communicate with customers via phone, email, chat or social media. Ask them about their specific problems. Pro tip: You can get great insights by simply conducting a simple poll on social media.
• Take a look at the industry research. You can use industry research to get a great understanding of what is happening in your industry. We decided to write this blog post because we know that creating engaging content for our audience is one of the most difficult tasks for CMOs.
• Take a look at the most popular content you have written. What are your top 10 social media posts or blogs? These posts resonate with your audience because they speak to a core need or pain point.

Tip: Once your audience has identified their pain points, you can create ideal customer profiles or marketing personas to segment them and focus on their unique challenges.

10 Tips to Transform Pain Points into Marketing Content

There are many ways to make your audience’s problems into content, no matter how small or large your marketing department. These prompts will help you brainstorm your next big idea.

1) Create a blog series that answers their most pressing questions.

The first step in solving any problem is education. We all look to the Internet to find answers. Rich blogs are the best way for you to rank for the most important keywords. Use your knowledge and expertise to create an educational series about the most pertinent questions.

Tip: Just type any topic into Answer the Public and you’ll see a list of frequently asked questions.

Example: We like to educate our audience on any topic we are tackling. To help B2B customers, we have written about the most common mistakes in B2B and the barriers that prevent them from finding good B2B agencies. We also discuss the top buying trends in B2B.

2) Create a thread on Twitter addressing the problem.

You’d be amazed at how many people will follow a Twitter thread if you don’t have the budget or support to create content. Yours can be made more clickable by framing it as “the most serious mistakes you are making” or “the secrets no one else is sharing.”

Tip: Turning existing blogs into threads is a low-cost way to get more value from existing content. Learn more about microcontent and how it can increase your brand’s reach.

Example: Val Katayev’s thread about creating a billion-dollar-a-year sales strategy is filled with tips, research and real-life experiences.

I have generated more than $1 billion of sales by using just one strategy.

It was used in all recessions – 2000, 2009 and 2020.

It’s something I have never done publicly.

This thread could make you millionaire.

Val Katayev (@ValKatayev November 6, 2022

3) Create an infographic that simplifies a process.

Your content can solve the problems of your readers. It can even be more effective than the competition if it is able to break down ideas, offer tips or provide information in a visual format. This is especially true of Instagram carousels. It makes your grid visually and increases engagement.

Tip: An existing infographic can be made into a carousel using individual parts. Or, you can publish the individual parts and then make a larger infographic that can be shared on other platforms. Learn more about divisible content strategies that can help you get the most out of your content.

Example: We love the way Ellevest fills its Instagram feed with quick graphics that inform their audience about their financial health.

4 Create a guide for lazy people

People are often plagued by their problems and the time it takes for them to solve them. By presenting more content, you can be a valuable resource and help people solve their problems. It is extremely valuable to have a complete guide that addresses a problem in an easy-to-follow format.

Tip: Break it up with visuals and actionable tips to make the content richer.

Example: Neil Patel’s The Lazy Marketer’s Guide To Customer Acquisition is an excellent example of a powerful guide with a catchy title.

5) Tell us about a time when you overcame a major problem and won.

Transparency, honesty, and vulnerability are highly valued, especially when they relate to your own struggles with a particular issue. You have probably learned many lessons from your own failures in solving a problem. Keep in mind: People will be more likely to trust you if you have real-life experience solving the problem.

Tip It is smart to create content around the origin story of your brand. You can relate to your audience by sharing your struggles with a particular issue, whether you are trying to make your child’s meals healthy and delicious or building the best security software.

Example: Here’s a story about the most important lessons learned in business, the most creative lessons learned and many more

6) Make a template for free.

It’s one thing for people to tell them how to solve a problem, but it’s quite another to show them how to do it. One of the most efficient and effective ways to do this is with free templates. A template can be used to help someone get through a difficult situation, whether it’s a checklist to keep them organized or a framework to do a specific task.

Tip: Templates come in many forms, including a Word document, Excel spreadsheet, or a Google Doc. They are available as interactive PDFs.

Example: To help our readers improve their marketing, we have made a variety of templates. These templates can be used to identify their brand heart and messaging. They are easy ways to solve their problems, provide value, and help them create value.

7) Ask industry experts how they would solve the problem.

There are many ways to interact with thought leaders and experts in your community, including podcasts, Q&As, guest blogs and interviews. Ask them questions about their pain points and then share their insights with your audience. You can also promote your content to experts by featuring them in it.

Tip: Your company may have many experts whose knowledge can prove to be extremely valuable. Check out our tips for turning your coworkers into content creators.

Example: Hubspot posts expert tips to Instagram using a series pull quote graphics. This is an easy and simple way to give experts a voice through your platforms.

8 Create an interactive tool.

Although this one requires a bit more effort than a template, it can be very rewarding. It doesn’t matter if they use a quiz to help them find the right answer, or a calculator that makes it simpler, anything that helps them solve their problem is extremely useful.

Tip: These tips can help you decide which type of tool is best for your business.

Example: Intuit created a 2-minute interactive marketing questionnaire to help them connect with small accounting businesses that have traditionally struggled with marketing their businesses. It generated a customized marketing plan based upon their specific needs.

9) Create a simple tutorial video.

It is easier to help people solve their problems if they can actually see you do it (or how you do it). Video is one of the best ways to do this. Why? Video targets both the visual and auditory senses, which makes it easier for people to absorb the information. It doesn’t matter if it’s a whiteboard video or explainer video; showing (not just telling), can have a huge impact.

Tip: Not everyone has the resources to produce large-scale productions. Here are six smart ways to make video (even remotely).

Example: Wistia, a video platform, knocks this out the park with 25 Adobe Premiere tips in just 60 seconds. This short video is simple and easy to follow. It contains many tips that will help you edit your videos more efficiently.

10 – Share your solutions.

No matter what type of solution you are trying to present, real-life examples will always be more convincing and relatable to the audience. When we asked our newsletter subscribers what type of content they would like to see, roundups and examples were voted the most popular. Simple roundup examples can be great for SEO.

Tip More examples means more SEO rankings. Make sure your roundups are robust.

Example: Posts such as 100 best motion graphics examples or 16 ways you can think of infographic concepts are decades old and still rank among our top 10 most viewed posts year after year.

How to make the most of your content

These tips will ensure that your content speaks to your audience, regardless of the type of content it is.

• Make sure you choose the right format. Be sure that the medium is appropriate for the message. These 13 types of content marketing will help you determine the best format for your story.
• You should make them feel that you are talking to them personally. Nobody wants to hear from an anonymous corporation. These tips will help you ensure that your content is authentic.
• Your marketing should not be about selling. These tips will help you create a smooth transition from marketing to selling.

However, it can be difficult to create compelling content. We can help you find the right partner if you are building a content strategy. We would love to assist you in solving the problems of your customers and help you become our next success story.

The post 10 Simple Ways to Turn Audience Problem Points into Marketing Content appeared originally on Column 5.

Author: Katy French