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ify Pricing Plans 2023 – Which Shopify Plan is Best for You? //

Shopify is a great ecommerce platform. You might be wondering “Which Shopify pricing plan works best for me?”


There are many features in each plan, so it can be difficult to know what you need. You should also consider the impact of different transaction rates on your bottom line if you are looking for the best plan.


This is not all.

Shopify costs can also be affected by Shopify Apps and Shopify Point-of-Sale (POS). Shopify Payments is another variable to consider.


What do you need to know in order to select the best Shopify pricing plan? This guide will discuss the five Shopify pricing options and important additional costs.


What is Shopify worth?


What is the Shopify monthly cost? There are five Shopify pricing options to choose from:

  • Shopify Starter. $5/month plus 5%/per transaction. Shopify allows you to easily create a store and share your products on social media.
  • Shopify Basic. $29/month plus 2.9% and $30C/per transaction. Shopify’s Basic plan gives you access to core features and an ecommerce site.
  • Shopify. $79/month plus 2.6% and 30C/per transaction. This is Shopify’s flagship offering. It offers a few more features than Shopify Basic. We’ll refer to it as “Shopify (regular”)” throughout this article.
  • Shopify Advanced. $299/month plus 2.4% and 30C/per transaction. The Shopify Basic pricing plan has a few key features, but it is similar to the Shopify Basic plan.
  • Shopify Plus. Prices start at $2,000/month plus transaction fees. Shopify’s enterprise-level ecommerce solution. Shopify Plus pricing differs depending on your needs.


Shopify offers a free trial that will help you determine which features and fees are most beneficial for your business.


Shopify also announced a new deal which allows users to get the Shopify Basic plan worldwide for just $1. Every merchant will pay $1 for three months. Then, regular pricing applies.


Which Shopify plan would be best for me?

To help you decide which plan is right for you, take a look at Shopify’s pricing page .


Shopify Starter or Shopify Plus are not included in this table. These two plans are not like the others because they have specific uses and are not for everyone.


There are very few differences between the main Shopify plans.


We’ve highlighted four major differences between Shopify’s pricing plans in the image below:


Other than reporting tools, there are a few differences in the number and locations of inventory locations, shipping discounts, staff accounts, and shipping discounts.


It is worth taking the time to compare each plan’s features. Shopify’s transaction charges are the most important thing to consider when choosing the best Shopify plan for you business.


Let’s now take a closer look into each Shopify pricing plan.


1. Shopify Starter

Starter Pricing: $5/month plus 5% and $30C/per transaction

Shopify Starter doesn’t offer an ecommerce website like the other Shopify plans. It offers Shopify’s core selling functionality, including the ability to accept payments and manage inventory.


Shopify Starter can be used by anyone who does not need an ecommerce website, but still wants to sell.


You can create an online store using Shopify Starter and then sell through social and messaging apps like Facebook Shops or Messenger.


You can also share your products via SMS, email and anywhere else you can think.


2. Shopify Basic

Shopify Basis pricing: $29/month plus 2.9% and $30C/per transaction


Shopify Basic is the platform’s entry level plan. Shopify Basic vs Shopify Starter is the most notable difference. Shopify Basic offers a fully-functional ecommerce website.


If you are looking to create an ecommerce website with Shopify Basic, or Shopify (regular or Shopify Advanced),


Consider the main differences in features:


  • Do two or fewer staff members need accounts?

  • Are there enough inventory locations?

  • Do you need professional reporting?

  • How can you make it work without showing the actual shipping costs at checkout?

  • Do you want to sell in one country?


Shopify Basic is the right choice for you if you answered yes to any of these questions!

… only if your store has more than $16,333 per monthspan styling=”font-weight 400 ;”>.


The 0.3% difference in transaction fees between Shopify Basic (regular) and Shopify Basic (regular), means that you can save money by choosing Shopify (regular).


3. Shopify (regular).

Shopify pricing $79/month plus 2.6% and 30C/per transaction


Shopify (regular), offers some additional features than the Shopify Basic plan. These questions will help you decide if this plan is right to you.


  • Do three to five staff members need accounts?

  • Do five inventory locations are required?

  • Does professional reporting suffice (i.e. can you do without advanced reporting?
  • HTML4_ HTML5_ HTML6_ shipping rates can you live without displaying real shipping prices when you checkout?

  • Are you looking to sell internationally?
  • Will you be able to sell the same products when international are sold?


Sign up for Shopify (regularly) if you answered yes to any of these questions!



…unless your store has more than $110,000 in monthly sales.


The 0.2% transaction fee differential makes it economically feasible to upgrade to Shopify Advanced at this stage.


4. Shopify Advanced

Shopify Premium pricing: $299/month plus 2.4%/ 30C/ per purchase


Let’s look at the key differences between Shopify Advanced and the regular Shopify plan. Do you need:


  • 6 to 15 staff accounts

  • Eight inventory locations available?

  • Get access to advanced reporting features.
  • To display real shipping rates during checkout

  • To market products at different prices internationally?


This sounds like a good plan. The Shopify Advanced plan might be the right fit for you.


5. Shopify Plus

Shopify Pricing: Prices starting at $2,000/month plus transaction fees

Shopify Plus, the platform’s enterprise solution starts at $2,000 per monthly. Shopify Plus claims that the variable fee option is available for more complex business structures and higher volumes.


Talk to a Shopify Plus specialist to learn more about your pricing needs.


Shopify Plus merchants have access to additional benefits such as lower transaction fees and a dedicated launch engineer. You can also customize key aspects of your website such as the checkout experience.

There are many additional features for customers who choose Shopify Plus .

  • Shopify launchpad Shopify’s automation tool to run promotions and sales.
  • Shopify Flow is Shopify’s back-end automation platform. It allows you to create and manage custom workflows that automate repetitive tasks.
  • Shopify plus Wholesale (font-weight 400 ;”>,) allows you to set up a wholesale shopfront that acts as an extension of your store. You can now manage all your business-to consumer (B2C) and business-to business (B2B), sales from one dashboard.
  • Omnichannel Commerce capabilities which allow you to manage unique customer relations across multiple touchpoints online.

  • Ability to design and optimize multiple online shops.


Let’s now look at some important Shopify pricing considerations.


Shopify payments

Shopify payments pricing: Save 2%, 1.5%, 0.5% or 0.15% on Shopify Basic, Shopify Advanced, Shopify Advanced and Shopify Plus.

Shopify payments The platform’s exclusive payment solution makes it easy to take credit card payments online.


You have two options to make payments with Shopify: you can either use Shopify Payments or a third-party provider.

The deal is this: Shopify Payments will not be used by you. Instead, Shopify Payments will charge you an additional transaction fee to use a third-party provider of payment. These transaction fees:


  • Shopify Basic: 22%

  • Shopify (regular),: 1%

  • Shopify Advanced 0.5%


Shopify Payments makes financial sense.


Shopify Apps

App pricing : It all depends on the app used. Most apps have a monthly fee.

Shopify App Store contains more than 6,000 apps that will help you customize and extend the functionality of your website.

Automizely, for example, allows you to choose and sell dropshipped products in your store. You can also use many apps to help you:


  • Increase conversions

  • Increase search engine rankings

  • Increase social media marketing

  • More efficient Fulfillment of products


Shopify’s pricing plans do not cover third-party apps. You’ll probably want to use at most a few of them.

How much does Shopify cost? The app will vary, but most apps charge a monthly fee.


Shopify stores can spend hundreds of dollars per month on apps. These fees are worth considering when calculating the cost of Shopify.


Shopify Point-of-Sale (POS)


Shopify Starter and all Shopify plans come with a variety of POS features.

If you own a physical shopfront and need to accept payments in person, Shopify POS Pro may be worth considering.


Shopify POS Pro pricing is $89 per location.


Shopify Domains

Shopify Domain pricing Starting at $11/year


When you sign up for Shopify, you’ll get a free www.storename.myshopify.com domain. You may want to upgrade to a customized domain name.

You can either purchase a domain name from a third-party like NameCheap or GoDaddy, or you can secure a domain name through Shopify Domains starting at $11 per annum.


Shopify Email

Shopify email pricing: Send 10,000 emails per Month for Free and then Pay $1 for each 1,000 more.


Email marketing is a key aspect of ecommerce sales. Shopify offers an email service

Shopify Email can be used instead of third-party services like Active Campaign or MailChimp.

Shopify Email lets you send up to 10,000 emails each month, either manually or automatically. For every 1,000 additional emails, you will be charged $1. This is one-tenth the cost of an email.


Shopify Discounts

Shopify Discount Pricing: Get 10% off your first year of payments, and 20% off your second year. Annual plans also offer access to additional features.


Shopify offers significant discounts when you sign up for the Shopify annual plan. You can also pay your subscription biennially or annually.


These discounts are not available on Shopify’s pricing page. You can still save:


  • 10% when you pay one year in advance

  • 20% when you pay two years in advance


Shopify (regular), at $79 per monthly, will save you $94.80 if paid in advance, and $186.60 for two years.


It’s not bad, is it?


Final thoughts: Which Shopify Plan is Best for Me?


It doesn’t need to be difficult or time-consuming to choose a Shopify plan. This is a quick guide to help you choose the best Shopify pricing plan for you.


  • You can start by looking at the features offered on each Shopify pricing plan. Based on your needs, the best plan may be right for you.

  • Shopify transaction fees are important to consider. Shopify Basic is the best option if you earn less than $16,333 each month. If that happens, Shopify Premium is the best choice.

  • Add Shopify fees such as domain fees and app subscriptions to your budget.

  • Shopify Payments can help you avoid any additional transaction fees. Shopify’s annual plan offers a 10% discount.


Don’t worry about selecting the right Shopify subscription. You can always modify your subscription plan later.

Register for Shopify’s free trial to discover more.

Shopify allows you to start selling online right away


Get a free trial


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Thomas J Law
Author: Thomas J Law

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