- HoneyHat

1. In the first person, write your call to actions button

Copywriting is all about making the reader feel like they are being spoken to. This helps prospects visualize the actions they are about to take.

It’s important to address your reader in landing page copy as “you”. However, research has shown that it can be helpful to use “me” or the “my” alternatively.

Blueland CTA has “Get My Kit” copy that helps users visualize what they will get once they click the button.

2. Choose the right color CTA button

There is a constant debate about which button color has the highest conversion rate.

There is no one “best” button color. Ott Niggulis created a very entertaining post on the color debate. Here’s the conclusion:

“Color usage is important, sometimes a lot. However, what works on one site may not work on another. Visual hierarchy is important and your call to actions should stand out. It’s not about “green vs. red”, but rather “does the most important stuff stand out enough”? If not, what can be done to improve it?

Think less about how you can get inside the head of your user using color psychology mind tricks. Instead, focus on making your button standout so that visitors know where to click to convert and why.

This is Basecamp.

There is no “best” button colour, so testing is the best way to determine which color to use on your landing pages.

3. Your CTA copy should be results-oriented

CTAs that start with Buy, Order or Click, Sign up, etc. CTAs that begin with Buy, Order, Click, Sign-up, etc. are primarily focused on what website visitors will part with: their money and their information. Alternatives that begin with “Get” help to refocus the message and answer the prospect’s number one question, which is “What’s the deal for me?”

Don’t worry about what prospect needs to do in order to claim your offer. Instead, think about what they will get from it once they have.

After clicking the call to action button on the Cadence page CTA, visitors can begin building their capsule system. The word “build” is used instead of “buy” because the visitor can create and interact with the product personally, rather than just spend money.

4. Use powerful words to leverage your power

Humans can be greedy, lazy and cheap. Most people want to be happier, more confident, and healthier, regardless of whether or not they want to admit it. This is something you should keep in mind when creating CTA button copy.

Appeal to laziness:

Use words that communicate a quick result such as: Today, now, quickly, easily, simply and effortlessly
Example: “End my struggle to exhaustion now.”

Appeal to your greed

What can your prospect achieve by pressing the CTA button? You should use words that indicate a higher status: Richer, smarter and better looking. Happier, stronger.
Example: “Send me a kit for a whiter smile!”

Appeal to thriftiness:

You can use words such as: Affordable, free, no cost, cheap, for a low price
Example: “Show Me How to Stop Hair Loss, Free”

If you feel tempted to use boring phrases or words as CTAs (e.g. “Learn how invest”), replace it with an action verb that appeals to the three points above. This new approach changes “Learn how invest” into “Discover the secret of unlimited wealth.”

Which CTA would be more appealing to you?

5. Forget “the fold”

Now you have your entire CTA button design-compelling copy and a beautiful colour–and it’s ready to be placed on your landing page.

But where?

Below the headline Below the headline? Below the fold?

Many people worry that their CTA button won’t be clicked if it isn’t visible immediately. This assumption is completely false.

Don’t worry about cutting back on copy if your product/service is complex. Visitors will read your page if it is well-written.

Howard Luck Gossage, a legendary advertiser, stated that “no one reads ads.” People read what interests and sometimes, it’s an advertisement.

6. Make the CTA appear like a button

According to the old saying, if it looks like it is a duck and swims like it is a duck and quacks like it’s a duck then it most likely is one.

However, this is not always true when it comes time to press the call to action button.

Sometimes images that appear like buttons aren’t actually buttons. Sometimes designers choose to use links, photos and words without borders rather than buttons. Is that a button?

These are some ways to ensure your buttons look great.

You can use a border around the button to prevent it from becoming a blob, as shown in the photo.
Create a 3D effect, such as a shadow, that makes your button appear like it’s leaping off the page.
To give your buttons dimension, shade the top and edges.

Create a CTA button that is better than ever

Don’t forget, a poorly designed button can make it impossible to use your buttons.

landing pages are doomed to failure.

These six best practices will help you create better call-to-action buttons. You can drop them on your landing pages in minutes using Instapage, the most popular landing page platform for marketers. With Instablocks(r), you can save your content blocks and buttons to reuse on multiple pages.

Book a demo to learn how Instapage can help you increase advertising conversions.