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The Best Shopify Themes Free for 2023

It’s not easy to find the right Shopify theme for you store. But we can help.

Below is a list with free themes that are well-known for their responsiveness and usability as well as their aesthetic appeal.

These templates were gathered by browsing the internet and analysing the functionality and features of various themes to find the best option for Shopify businesses.

Here’s a list of the best free Shopify themes.

1. Debut

Debut can be used as a free template for your web store if you are just starting out.

This is great if you have a few products.

This ecommerce theme is completely free and will allow you to showcase your products.

This tool is available in both desktop and mobile versions. It provides a better user experience, as we have mentioned.

This template for ecommerce websites is light and fast. It flows well. It’s not only fast and easy to use, but it’s also beautiful designed and draws attention to the exact places you want your customers.

This theme is great for launching a business and has a limited product list.

2. Brooklyn

If you are looking for a more general website theme, this free template is the best.

Brooklyn offers two styles: Classic and Playful.

While the classic style is more serious than the playful, seems lighter and more vibrant.

This free ecommerce theme can be customized in many ways.

This Shopify theme can be easily customized to meet your needs.

It’s fast, lightweight, mobile-optimized, and supported by Shopify’s customer support team

3. Simple

Do you want to shine a spotlight on your products and services? Simple is the best place to start.

This template is an ecommerce template that features a simple, minimalist design that places your catalog in the center of attention.

This theme is one of the most popular Shopify themes. It offers simple navigation and useful additional features like a product animation function and sidebar modules to display your collections and items.

Simple is simple, and even though it doesn’t have a striking color palette, it looks great on all devices due to its simplicity. The minimalist design makes it easy to navigate your website.

4. Narrative

Narrative can be used by Shopify to get you started in product storytelling.

Vertical slideshow and customisable image blocks allow you to show off your products in all of their glory.

The full-width layout makes it easy to make the most of large product images.

No matter if you are selling one product or many, the theme will highlight your products in the best way possible.

5. Supply

Supply is an HTML5 theme for Shopify that’s free and can be used to create large inventory ecommerce shops.

Multi-column menu is one of its most distinctive features. It can be used to organize your website and make it easy for customers to find all your product categories.

You can also feature specific products that you wish to endorse alongside the categories by using the multi-column option.

Supply is a great starter theme that will help you keep your site simple and organize your products.

6. Express

Are you eager to sell products online? Use Express for your Shopify theme.

This allows you to display your products and content on one page, allowing for instant sales.

Customers can also add products to their shopping cart from their current page by using

The theme is great for entrepreneurs who want to start ecommerce businesses quickly.

7. Venture

This Shopify free theme is great for online shops that offer frequent sales, discounts, and promotions on their products.

A promotional banner can be used to highlight the products on sale as well as the total discount.

Narrative also allows customers to organize products by price or best-sellers on the collection page.

Use Narrative for customers to make shopping fun. This will encourage them to return and spread the word about your business.

More Free Themes

Shopify created these themes. One of the best things about them is their support.

Shopify is backed by a customer support team that can assist you with any custom questions about Shopify themes.

Let’s say that you are just starting out and looking for the best Shopify themes for 2023. You have a lot of questions.

If you are just starting out with your store and feel overwhelmed by the number of options available, Shopify offers you a few simple but powerful ecommerce themes for free.

You can also browse other Shopify themes by clicking .

How to Choose the Best Shopify Theme

Now that you know what a Shopify template is, let’s get down to the details of choosing a Shopify template for your ecommerce store.

Before you choose your Shopify theme, here are some things to remember:

1. Shopify theme should look familiar

According Krug’s initial law of usabilityspan styling=”font-weight 400 ;”>, website should be clear and self-explanatory. In his own words, “Don’t make your users think .”

Shopify’s best themes use a standard design and widely accepted layouts. The same design principles apply to free Shopify themes.

Next, think about where your ecommerce cart and checkout pages are located. They won’t be found in the footer or sidebar of a website.

Shopify themes are great for your ecommerce store because they are consistent and easy to use. A simple design will often convert potential customers better than playing safe. Shopify themes that are intuitive and familiar to customers are the best.

Let’s look at how a badly designed ecommerce website template can look.

This product page is very unfamiliar. Let’s find out what causes this strange look.

The product picture is placed between the product description/price and Call-to Action button/price.
The product description is not focused on the benefits that the product will bring to the buyer and is squeezed into the corner.
There is room for testimonials and reviews to boost social proofspan styling=”font-weight 400
The product images are not varied enough.
Product photography is vital. These pictures are a bit too one-dimensional. You should add photos that highlight the products. To take great product photos, you don’t have to be an expert. All you need is your smartphone.
These features are not well-defined.
The Call-to Action button is not prominent enough to draw attention. If you want to make a great Call-to-Action, take a look at the following post.

Let’s now take a look at the product pages of an ecommerce website theme. It stands out because it is so unique.

Above is a Shopify theme that can be used to sell beauty products. Let’s take an in-depth look at the amazing features that make this Shopify theme so special.

It is stunning. The imagery is both a showcase of the product and a visual representation of the product in action.
The Call-to Action is clearly visible on the page.
This product page can be interactive thanks to Shopify. You can zoom in on the product by moving your cursor over the image. With just a few clicks, you can browse through other pictures.
The product page contains a detailed description of what the product consists of, along with a link to the product.
You can easily access other products from the same line or similar to this product page.
Simply click on the plus sign at the right of “details”, and you will get additional information that allows you to dive into the details you are looking for.
Sign up for updates and more information from

2. Consider Your Resources when choosing a Shopify theme

Dynamic visuals are essential for engaging website visitors.

Shopify theme users tend to stick with simple layouts that use banners.

When you choose a Shopify theme, it is important to determine how much you are willing to invest in the images.

You don’t have for essential Shopify themes.

Shopify offers many free themes and ecommerce themes that will be useful for your ecommerce store.

Shopify templates can help you increase your conversion even though they are simple in design.

Although it might not be the first choice for you, it will work well once you start making sales. You can reinvest your profits in Shopify themes that are more appealing to your customers as your business grows.

You don’t have to create beautiful banners if you don’t have enough resources. Instead, shopify themes that place the focus on the products can be used.

3. Shopify Theme – View your Products

You can view the appearance of your products on many Shopify templates by browsing through the various Shopify themes.

The Shopify theme designers often insert premium product images into their themes. This will perfectly suit their style.

This is a way to duplicate the look using images of your products. However, if you are not familiar with design it might not look the same after you have installed the Shopify theme in your store.

Shopify templates that have large product images sections are best avoided if you don’t have any high-quality product photos.

Bika’s website theme is amazing, but can you be sure that you will have high-quality images similar to this one?

4. A mobile-friendly shopify theme is worth considering

Mobile-friendly ecommerce websites have never been more important.

Shopify stores account for more than half of all sales. This is why it is so important to choose Shopify themes with mobile versions in mind.

Why?

If your Shopify theme can be accessed via mobile devices, you’ll provide a better user experience for all your visitors.

Although it’s an easy task to complete when searching for a Shopify theme for your website, many entrepreneurs forget to do this.

After installing the Shopify theme, they only take the time necessary to optimize the mobile experience.

This is where you can stay ahead of the game.

Before you open your shop to the public, make sure that your Shopify theme looks good on both your phone and tablet.

Again, you should look for layouts that are familiar to your customers.

You can still use a Shopify free theme, but they are mobile-friendly, just as some of the most popular Shopify themes. These themes may have fees.

When searching for the best Shopify theme, always keep mobile responsiveness in your mind.

Taken a look at the Shopify theme Venture , which provides a great mobile experience.

5. Shopify themes that are lightweight should be considered

Avoid Shopify templates that have lots of awkward elements such as busy loaders, unneeded animations, and fancy scrollers.

While the above-mentioned elements may be appealing to some visitors to your site, in most cases they will slow down your page speed and create unnecessary obstacles.

Your Shopify theme should make it easy for customers to find your products, make purchases, and land on your site.

Shopify themes are lightweight websites that make shopping easy for customers.

To give you more context on how important lightweight websites can be, consider that an ecommerce website that generates $100,000 per day would lose $2.5million in annual revenue span style=”font weight: 400 ;”>.

That’s huge. This is also a sign of how important it can be to be creative when selecting Shopify themes.

While the numbers for your store will be smaller when you start, it is important to remember that Shopify themes must be lightweight.

6. Shopify Theme Should Be SEO-Friendly

SEO is not only necessary for content-based websites. SEO magic is also necessary for online stores to be found in search engines.

Shopify themes often include SEO features that will help your site rank higher.

Install a theme with a clear and logical structure to organize everything. Google prefers sites with a clear architecture. It’s balanced and easy-to-follow.

Shopify themes that are SEO-friendly can help search engines index pages and direct people to your site. This can be combined with Shopify’s SEO features, such as page titles, meta descriptions, and so forth. You can increase exposure for your business.

7. Shopify reviews are available to validate your choice of theme

Reviews are an excellent way to get the opinions of others and help you make the right choice.

All Shopify themes listings include a section for users to rate and provide feedback.

Browse these reviews to find out if the theme that you like is packed with all the necessary elements for your online store.

Shopify’s Simple theme has many positive reviews and ratings, which indicates that it is still true to its mission of helping store owners create a minimalistic, clean storefront.

Disclaimer: The ideas in this article are entirely ours. There are many different ways to do things, and they may not be wrong. These suggestions are intended for beginners. However, if you have any other ideas, please leave them in the comments.

Common Questions about Ecommerce Website Themes

Which Shopify Theme is Best?

We have bad news for those who are looking for the perfect Shopify theme.

The best Shopify theme for your business might be completely different from the theme used by a store that focuses on a niche.

Shopify themes that suit your business’ aesthetics without going over budget are the best.

Is it worth buying Shopify’s free themes?

Yes. Shopify offers many essential elements to make your store successful, including free Shopify themes. You can still customize it to create your own brand store.

Shopify themes can be customized to create unique stores, even if your technical skills are not the best.

You might not want to be the first person to use Shopify themes. If you are just starting your ecommerce business, you should be careful about what you spend your money. You can then reinvest your money once your store has started to grow by choosing from the many Shopify templates.

All Shopify themes are free and you can add products, blog posts or banner images.

Your.com domain name will give your store a professional look and increase conversion rates. Shopify themes for entrepreneurs on a tight budget are the best choice. However, they’re also popular with successful ecommerce businesses.

What does a good product page look like?

Your product pages are the most important part of your store.

This is where your advertising campaignsspan styling=”font-weight 400 ;”>, you’ll display your offers and initiate the sale.

This is why it’s so important to have attractive product pages. Otherwise, you will lose sales.

This is the basis for your Shopify theme.

What are the Essential Elements of Shopify Templates?

All the best Shopify themes share the same essential elements.

Other than product images and price tags elements, your product page should contain a distinct Call to Action button (in many cases an “Add To Cart” button).

A good product page should contain all relevant information but not clutter it.

It is important to have a place where you can include product details, specifics, returns/refund information, as well as product descriptions.

Ideally, these would be displayed in separate tabs under the product. However, a simple description tab could also work.

To keep your customers’ attention, the product page should not be the final page in your store. Instead, it should direct to other products that will encourage browsing.

You can use the related products section to your Shopify theme.

Bonus: Add social proof to your site using security badges and reviews.

These can be added to your Shopify theme using apps from the App store like Yotpo.

What makes a good product page layout?

As I said earlier, a product page that is well designed and intuitively usable looks professional.

A web design blog, Smashing magazine , shows an example of how intuitive it should look:

“…translate this page in Japanese. Give your visitors a task to locate something on the page in a different language. Users will be able achieve a specific objective if the layout is intuitive or familiar.

Check out the LightInTheBox.com Czech product page to find out if they ship to the US. Is it possible to identify which button is the Buy Now?

This doesn’t necessarily have to be done for every page of your commerce store. However, it will really test your Shopify theme and the customer experience.

What does a good category page look like?

Think about the points we mentioned above (Think Of Your Products, Think Mobile, and so on). It should be easy to navigate without unnecessary clutter.

Shopify themes that are the best usually have a category page with a clear title, a simple navigation sidebar and a list of products. Here’s an example of how it should look:

A complete category page for the ELLA theme.

What does a good home page look like?

Based on my personal experience, the landing page for ecommerce is the most visited by repeat customers or referrals. The homepage is also the best — use it to reach both audiences:

Display your store’s new arrivals in order to engage returning customers.
Share your store’s key benefit proposition , highlight your top sellers, and use trust-boosting elements (security badges etc.) to get the referral traffic.
You should create a welcoming environment that encourages potential customers to make a purchase.

You don’t need to create a slider that looks great and is updated frequently if you don’t have the funds. This could scare customers away.

It can be saved as a Shopify feature later.

Some people say that a slider can be a conversion killspan type=”font-weight 400 ;”>. A single banner converts the best.

Connoisseur welcomes customers with a section featuring featured brands that gives the store credibility and grabs prospects’ attention with new products.

Customizing Shopify Templates.

Even the most advanced Shopify templates can be customized by the user. Shopify offers an easy-to-use editing panel that allows you to modify the appearance of your theme.

Simply go to Online Store > Templates > Customize theme. On the right-hand sidebar you will see each section of your theme. Header, Body and Footer are just a few examples.

Have fun with each theme to see what you can do with Shopify.

Advanced Editing: You should not modify your template code unless you are a developer. Sometimes, changing the code can lead to bugs in the template, including errors in the mobile Shopify theme. It could also cause other elements to be damaged. Shopify themes that are the best will include customization assistance from the developer. This is not possible with free Shopify themes.

Summary – How to Choose the Best Shopify Theme for Your Ecommerce Store

That’s all for today. This was our review of the top Shopify themes in 2023 and our summary of the important things to remember when choosing a Shopify theme.

Here are 7 things to consider before you choose your Shopify theme.

Shopify themes should look familiar to shoppers.
Select a theme that best suits your resources
Check out the Shopify theme to see how your products look.
Choose a mobile-friendly template for your website.
Shopify themes that are lightweight
Select an SEO-friendly Shopify theme.
To validate your Shopify theme selection, look up reviews.

Do you think we have missed any Shopify themes information? Did we miss a Shopify theme you loved that was not on our list?

We’d love to hear from you in the comments below.

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Author: Andrew Roach

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