- HoneyHat

What Marketing Channels are There?

Marketing channels are tools and platforms that businesses use to communicate their products or services to their target audience .

You might use Facebook advertising to advertise your new line women’s clothingspan type=”font-weight 400 ;”>. You might also distribute flyers to promote your next pop up store.

In 2023, there are many marketing channels.

But, in this article we’re only going to concentrate on five digital marketing channels that are free.

Why Should You Focus on Digital Marketing Channels

Before online marketing channels were widely available, businesses had to spend money advertising, promotion, and sponsorships.

You needed money to make itspan styling=”font-weight 400 ;”>. Things are different today.

Anyone can harness free digital marketing channels using an internet connection and a passion to succeed

Use social media.

The average Joe could communicate with the entire world like never before. Anyone can build a following using social media marketing channels.

Digital marketing channels are also easy to scale

It doesn’t matter if it reaches 10 or 10,000 people. Create a social media post

What free digital marketing channels will be available in 2021?

Complete List of Digital Marketing Channels Free in 2023

We’ll be exploring five digital marketing channels for free in detail. Here’s a complete list with links to each channel.

Owned Digital Advertising Channels

Your website
Your blog
Email marketing

Social Media Marketing Channels

Organic Search Engine Advertising Channels

Other Digital Marketing Channels

5 Digital Marketing Channels That You Should Prioritize In 2023

This is a list of five marketing channels that you can use in 2021 to grow your company – absolutely free.

First up?

For scrappy entrepreneurs who want to start a business, social media is the best digital sales channel.

It’s easy, free and powerful. This can drive sales.

An enormous 45% of the world’s population use social media every day and it is an incredible opportunity.

Instagram, for example, has more than two trillion monthly active users .

Additionally, Instagram users visit more than half of their accounts at least once a day and 70% of them want to consume content from brands.

How can you succeed with Social media Marketing ?

Social Media Marketing Tips

1. Select the best social media platform for your brand

While there are many social media platforms available in 2023, not all are equal.

Certain social media platforms may be more suitable for people who have certain psychographic or demographic characteristics.

Instagram is better for Millennials. Snapchat is great for marketing Generation Z. LinkedIn, however, is better for business-tobusiness marketing.

In fact 92 per cent of B2B marketers prefer LinkedIn to all other platforms.

Do your research and find the right social media platform for you to connect with your target audience.

2. Prioritize relationships over sales

Although it might seem counterproductive, the best way to sell more is to focus on relationshipsspan styling=”font-weight 400 ;”>, and not the sales.

Social media marketing is fundamentally relationship marketing. The best time to push the hard-sell is later in the sales funnel.

Long-term social media marketing is everything.

It is important to build a relationship with your target audience over time. You’ll be able to build a loyal customer base and advocate customers who will purchase your products regularly and help promote your brand.

It’s worth it. Repeat customers spend 67% less than new customers.

3. Be consistent

Relationships are not easy to maintain.

It is important to be present and build a genuine brand presence that people enjoy talking with.

Customers who thrive on building relationships with customers post about two to three times per day .

This is yet another reason to limit your focus to a few social media platforms.

You won’t be able to use all of them and you will find it hard to maintain an effective social network schedule .

2. Influencer Marketing

Many influencers are available to you to help promote your products and services to their loyal followers.

This is a great way to get your products out in front of your target audience.

Why does it work so well?

Influencer marketing leverages a powerful social phenomenon known as “ Social proof “. This refers to how people are strongly influenced by other’s opinions, actions, or recommendations.

Other forms of social proof that are commonly used include product review testimonials and case studies.

There’s six main types of influencer marketing campaigns :

Sponsored content
Content and product collaborations
Reviews
Giveaways and Competitions
Takeovers on your platforms
Long-term ambassadors

Larger influencers may ask you to pay a fee for promotion.

Many smaller influencers will be happy to promote your products if they are given freebies or promoted their accounts in return.

What should you remember when using this channel for marketing?

Influencer Market Tips

1. Make Sure you do Your Research

Influencer marketing is about exposing your products to your target audience via someone they trust who will influence them to purchase from you.

Two things are essential for success in

Is their audience your target market? To put it another way, it’s not a good idea to partner with a beauty blogger in order to sell mountain bikes gear.

Second, how engaged are their followers. They might have 100,000 followers but how many comments and likes do they receive? You don’t want people who are only interested in the company, but diehard fans.

2. Stick to Micro-Influencers

Most Micro-influencers have between 5,000 to 50,000 followers.

Micro-influencers can be more easily connected with than the big-hitters and often charge less.

In reality, Collaborative Bias showed that only 3 percent of shoppers are influenced to purchase products by celebrities, while 30% of consumers are more likely to buy products recommended by non-celebrity bloggers.

They tend to build stronger relationships with their followers.

3. Be proactive and reach out

Zach Benson, founder of Assistagram says “Start with an Instagram message”

span style=”font weight: 400 ;”>” Just let them know you are interested in working with them. Your DM should be short, concise, and conversational. Include relevant accounts and a direct request.

Here is one of the messages Benson used in the past:

4. Establish long-term relationships

Influencer partnerships that last a long time can be extremely powerful. These influencers are often called ambassadors by brands.

Gymshark maintains a webpage dedicated to promoting ambassadors.

Ambassador relationships improve social proof and increase market penetration. This means that if you have been working with an influencer for a longer time, it is more likely that their followers will become customers.

3. Content Marketing

Content Marketing The process of creating, publishing and distributing content in order to engage and attract your target audience

span style=”font weight: 400 This article is content marketing! )

There are many types of content you can create free of charge, including

Videos
Blog posts
Images
GIFs
Infographics
Case studies
Ebooks
White papers
Podcasts

Content marketing is incredibly powerful.

One study showed it could cost 62 per cent less than traditional marketing, and generate three times the number of leads.

Content Marketing is an important part of search engine optimization (SEO) and social media marketing.

How can you start content marketing ?

Content Market Tips

1. Concentrate on Value

You must make your content interesting and compelling.

Content that engages or teaches your audience is what you want.

Luxy hair creates videos for their customers

It seems to be working with more than 3.2million YouTube subscribers and 465,000,000 views.

2. Use the same content for different channels

Creating great content takes time.

You don’t have to create content every time. You can instead repurpose any long piece of content into other content.

This is an excellent way to get more from each piece of content that you create.

Let’s say that you wrote a lengthy blog post for your website. You could then repurpose it into

Long-form YouTube video
Video snippets on Instagram, Facebook and Snapchat.
Shorter social media posts for Facebook

Each Luxy Hair video tutorial is also made into a blog post.

3. Invest for the Long-Term

Content marketing can be slow and take time to get traction.

You must create and consistently publish high quality content to be successful in social media marketing.

4. Search Engine Optimization

Search engine optimization (SEO), is the practice of ranking high on search engine results pages. Your goal is to make your content or website visible to people who are interested in your niche.

SEO is time-consuming and requires effort.

It’s worth it, especially when you consider Google receives over 74,000 searches per minute!

Shopify is the first result when you search for “dropshipping” in Google. They also claim Google’s featurdsnippet.

In the image below you can see that on average 450,000 people search this keyword each month. That’s a lot more exposure and traffic!

Google holds 78.23 percent market share in the global search engine market, despite the existence of many other search engines.

How can you start with SEO?

Search Engine Optimizement Tips

1. Find Effective Keywords

There are many aspects to creating a successful SEO strategyspan styling=”font-weight 400 ;”>. Keywords are a good place for beginners.

Keywords determine how Google indexes your website content and how searchers locate it. The Shopify website has been optimized for the keyword dropshipping span>.

To find keywords that have a significant traffic flow, you can use Chrome extension Keywords Everywhere

To find popular topics with your target audience, you can use content research tools such as Buzzsumo .

2. Optimize your website and content for these keywords

After you have identified the keywords your target audience is looking for, you can create pages and content around them.

You can use online tools such as SEO Review Tools, Yoast or SEMrush to assist with blog content.

Shopify makes SEO easy – see this guide to add keywords to your website .

3. Continue to Refresh and Update the Old Content

Google Prioritizes the most up-to-date content

It makes sense, as up-to-date content will be more relevant for searchers.

It is a good idea to update your content as it ages. You can remove any outdated content, add new information and optimize keywords.

While you cannot update specific parts of a YouTube or podcast, you can revisit the most popular topics in new content.

5 Email Marketing

Email marketing is one the oldest forms internet marketing. Although it may not be as popular as it used to be, email marketing still offers a great return on investment.

This marketing channel has one of the best aspects: you are in control. This means it is unaffected and unaffected from third-party developments such as social media algorithms.

You don’t have to spend a lot to run a successful campaign. Email is one of the most affordable marketing strategies you can use to grow your business.

There are many different email marketing campaigns that you can use to grow your business , including

Send follow-up emails to customers who abandon their shopping carts
Welcome sequence
Promote new products
Get discounts, giveaways, and offers from.
Follow up with new customers to secure repeat sales
Get feedback and ask for reviews
Re-engage Inactive Subscribers to Land Repeat Sales

How can you get started in email marketing?

Email Marketing Tips

1. Make a compelling lead magnet

Consider a lead-magnet bait.

These are often premium content or discounts that you use to attract leads that you can nurture and convert into customers.

This is an example of jewelry brand Biko where website visitors can sign up for $15 off their first order.

2. Segment Your Email List

Segmentation of your email list is a way to organize your subscribers into groups.

This allows you send different emails to different people. This allows you to strategically target your subscribers at different points in the buyer’s journey.

Email list segmentation can be extremely effective.

The Direct Marketing Association discovered that 77% of email marketing ROI is derived from targeted, segmented and triggered campaigns.

To get started, check out our email segmentation guide.

3. Use email templates

It can be time-consuming to create amazing emails from scratch, especially if it’s your first email campaign.

Start with Effective Email Marketing Templates .

Summary

It doesn’t take a lot of money to start a profitable business

Anyone can start an online business with just a computer and a wifi connection.

This is a summary of key takeaways for each marketing channel:

Social Media Marketing

Select a few social media sites to ensure you aren’t spreading yourself too thin.
Make sure that a large percentage of your target audience interacts with these sites.
Prioritize relationships and not sales.
Keep your social media calendar consistent.

Influencer Marketing

Make a compelling offer.
Do your research on influencers before you decide to partner with them.
Start with micro-influencers.
Be proactive and reach out a lot of influencers.
Develop long-term ambassador relationships.

Content Management

Create and share value.
Engage your audience or teach them something.
Use to repurpose content across multiple channels and platforms.
Invest for the long-term.

Search Engine Optimization

Find the most relevant keywords your target audience is searching for.
Optimize website and content to include these keywords.
Keep old content current by updating and refreshing it regularly.

Email Marketing

Make a compelling lead magnet for people to sign up for your mailing list.
Segmenting your email list into groups allows you to strategically target buyers at different stages of the buyer’s journey.
Save time by creating effective email templates.

What marketing channels do you currently use to promote your company? Please leave your comments below!

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Author: Thomas J Law

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