- HoneyHat

What’s Website Traffic?

Website traffic is the number of people who visit your site. Analytics tools can often show you both pageviews and unique pageviews. Unique pageviews show how many people have visited your site. Pageviews indicate the total number of visits to your site.

It is believed that more website traffic means more conversion opportunities.

You’ll find that more traffic leads to lower conversion rates. This could be due to the fact that traffic to your site isn’t as targeted. Although more people visit your site, it might not be all highly qualified leads who are likely to buy your product.

35 ways to increase traffic to your website

These are the top 35 methods to increase website traffic by 2023:

#1. Search engine optimization is key

Focus on keywords that are relevant to your niche when you start your blog and store pages. You will typically choose to concentrate on one or two keywords per page. To help you find the right keywords, you can use SEO tools such as Keywords Everywhere.

At the beginning, you should focus on keywords with a search volume below 10,000 searches per month. After several months of optimizing product pages and creating blog content, you can move on to higher volume keywords.

To get website traffic, you must first build a solid foundation of keywords. Your blog can make a huge impact on traffic to your website.

#2. #2.

To drive traffic to your site, content freshness is a key SEO technique. You will need to delete outdated content from your website and add new sections in order to keep it relevant. This is essentially a quick fix for outdated webpage content.

A product review app such as Stamped.io’s Product Review Addon is a simple way to keep product pages’ content fresh. Your customers can leave reviews on your product pages, which will show Google that there is regular activity and new content. You can keep your product pages fresh by using the most popular customer feedback to create a sentence in your description.

#3. #3.

This is also useful for SEO span styling=”font-weight 400 ;”>, You can ask search engines to crawl your site and index it, increasing your chances of appearing on relevant results pages.

For Google: Submit your site via Search Console.
Yahoo and Bing: Find out how to submit URLs.

#4. #4.

SEO is not complete without backlinks. Google considers linking to an external website to signal trustworthiness and relevance to the keywords in the anchor text (the clickable terms).

Backlinks can drive traffic to your store beyond SEO. These users may click through to your store, hopefully leading them to make a purchase.

#5. #5.

My latest ebook reveals some of my secrets to competitor analysis. When I open a new online shop, I am always interested in the traffic sources of my competition. This allows me to understand which marketing channels should I prioritize.

Sometimes I use the Alexa free tool. You can simply type your competitor’s site, scroll down to “Upstream websites”, and then look at the list if websites visited before landing on your competitor’s website.

Google Ads and SEO are two of the most popular websites. You will need to create Facebook ads if Facebook is the most popular website. If a niche blog is the most popular, you can focus on developing an outreach strategy to work with them.

#6. #6.

Although you may find shorter keywords in your keyword searchspan styling=”font-weight 400 ;”>,, it is important to pay attention to long tail keywords. These keywords tend to be more specific. These keywords are more specific and therefore have lower search volumes, which means they face less competition. This makes it easier to rank for long tail keywords and easier to guess searcher intent.

You’re more likely than not to deliver the content they are looking for if you design a website experience that is tailored to their search terms. This will increase organic search traffic from a specific group of users to your site.

#7. #7.

Google ranks content as a ranking factor. It’s important to keep your website’s content current, if at all possible, daily.

This is not just good SEO. This gives your users an incentive to return to your site again and again. They will be more inclined to return to your site if they find something new.

#8. #8.

Create a blog, start a course, make Slideshare presentations, host webinars and create other relevant content. You should maintain a schedule for publishing and encourage users to sign up so that they will continue to return to your site.

Quizzes can be a powerful tool for lead generation in your content marketing strategy. LeadQuizzes users achieved a 33.6% conversion rate in 2016. These emails are not only useful for marketing, but you also have information about the users through their quiz answers.

Let’s return to the main objective: website traffic. Users get shareable results when they complete a quiz. The results are shared on social media and can be shared with their networks. This tactic can be used to increase traffic and expand your email list.

True & Co. offers a quiz to help customers choose the correct size bra. Based on the answers, they offer product recommendations.

#10. Start a podcast

51% of Americans listen to podcasts at least once a month, while 32% do so every other month. Podcasts are a big audience and can drive traffic to your website by supporting your online brand.

Podcasting can be a great way to get your message across:

Brand awareness: Your podcast might be the first way users hear about you, and they may then visit your website to find out more.

You can build customer relationships by providing extra value to customers via podcast content. To give customers a more personal brand experience, you could include an interactive component.
SEO: You can embed your podcasts and add the text to your blog if you have transcribed them. This will give you more opportunities to optimize your website for search.

#11. #11.

You can make giveaways and contests a regular part your ecommerce strategy. This will give your users a reason for them to return to your site again and again. You can also generate word-of-mouth advertising, especially if the campaign includes a social-sharing component.

You’ll have the opportunity to market to your users in the future if they participate in your giveaways or contests. About one-third (33%) of contest participants are open to receiving information from brands.

You’ll also have insights into their interests so that you can tailor your strategies to suit their shopping preferences. Brands have a great opportunity to personalize their experiences, as 71% of customers are unhappy with impersonal experiences.

#12. #12.

Medium is an online publishing platform that allows people and brands to post blog posts using basic HTML and CSS styling. Medium has created a community for publishers that can follow, engage, and promote other’s posts.

This community can be used to introduce your brand. Once you have invested in great content experiences on Medium, you will gain readers and traction. You can attract readers to your online shop by including links to your website.

#13. #13. Master YouTube Marketing

YouTube can help increase traffic by adding links to the description and annotation links to videos, as well as by encouraging other YouTubers sharing your links on their videos. You can drive more traffic to your website by creating new videos at least once per week. Also, it’s important to do this consistently over the long-term.

You can reach out and pay a fee to affiliates, even if you don’t yet have a following. While this may work in the short-term, it is a good idea to start your own channels to reduce acquisition costs.

#14. Participate in guest blogging

There are two options for guest posting: you can either submit content to other sites, or accept contributions from external contributors. (You can also do both!)

Look for blogs and publications that are popular in your field. Particular attention should be paid to blogs with engaged and active audiences, as well as posts that receive a lot of attention on social media. You will find guidelines for guest posting on some blogs, so make sure you check. You can search Google for guest post site URL.com if you are unable to find it on the site.

Be sure to read the guidelines for guest posts. For example, Offbeat Bride has a page and form that allows users to submit pitches.

Guest posts often include a link back to your site in the content or author bio. This will bring traffic to your site from the other site.

Invite niche bloggers and brands that complement your brand to write on your blog. It’s a smart idea to let them know what you’re doing. A big email list? A large social following?

#15. #15. Drive website traffic using Facebook

Facebook’s organic reach is decreasing, but Facebook prioritizes posts from friends and family members. This doesn’t mean that the platform is less powerful. Website traffic can be obtained from Facebook Ads, Facebook Messenger, Facebook Groups, Facebook Ads and your business page.

Online store owners can use buy and sell Facebook groups as a way to promote your products. This will help you get website traffic from people who are interested.

You can also increase your chances of getting website visitors from different areas of Facebook by using Facebook ads in conjunction with consistent posting to your Facebook page. You can also use the Facebook Chat app to share product pages and blog content with potential customers.

#16. Use Instagram marketing

Instagram is becoming a more effective marketing channel for online retailers as a result of its business-friendly features, large audience and other benefits.

You can increase traffic by including a link in your bio. Affiliates are people who market your products and add your referral link to their Instagram accounts. Reach out to influential people with large followings to share your URL in their bio. Traffic ads can help increase website traffic. You can also add links to Instagram Stories posts and photos. Showcase is a free tool that allows you to create Instagram galleries.

If you include the link in your bio it will direct Instagram followers to your shoppable galleries, not a third-party app. This link can be used to direct people to your website and allows them to purchase the products from specific Instagram posts.

#17. LinkedIn increases website traffic

LinkedIn is often the last place that online retailers would consider getting traffic. Even though it may not be your top priority, this source can still provide a steady stream of traffic.

LinkedIn is a popular platform for sharing news about PR. Many online retailers use it to share their news. You might share an article on LinkedIn if you have recently donated to charity, want to recognize an employee in your company, or reached a major milestone in your business.

It is rare to share product links unless the product you are sharing is unique. LinkedIn videos are very popular in terms of engagement and views. You can increase your website traffic by including a link to it in a post that includes a video.

Add social sharing buttons to shareable pages such as blog posts, product pages, images, and all other content on the website. This social share button makes it easy for users (with links!) to post your content. This will give you social proof and traffic. These posts can be seen by their networks and they will click through to your website.

Speak Skincare has social sharing buttons below product descriptions and above customer reviews.

#19. #9. Engage in email marketing

Email marketing will allow you to drive website traffic to your store for as long as your customers are still enrolled. Email marketing is the only channel you have control over, as social media sites limit your reach.

It can be difficult to build a mailing list for email marketing. Therefore, it is important to get started as soon as possible. Email Pirate adds opt-in forms and can help you build an email list.

Spin-a-Sale can be used to collect emails on exit intent. Or, you could try Product Notify to notify customers if a product’s price changes.

#20. Maximize your Twitter marketing

Although Twitter has been tackling spam automationspan styling=”font-weight 400 ;”>,, you can still benefit from this traffic source. Twitter is an excellent platform to experiment if you are just starting out in increasing website traffic. There is no limit to your reach. You can reach a wider audience with the help of relevant hashtags.

To get traffic to my content marketing website, I share a click-to-retweet link to people mentioned in the article. This will give your original tweet more visibility, especially if it contains a hashtag. It can also help you rank higher in the feed for that hashtag. This will increase the number of people who see your tweet and result in a higher click-through rate to your website.

#21. Pinterest

One of the best ways for website traffic to flow is through Pinterest. Pinterest traffic can be more powerful than Facebook’s if you pin your products and blog content several times per week. To get endless traffic to your site, you only need one pin to go viral.

You can pin all images in a post that you share on a blog. This allows you to have multiple pin takeoffs. One of your images could be more popular than the others. This could increase traffic to your site.

Let’s suppose you want to promote your product page. If the product images on the page are not inspiring, you can upload custom photos to get clicks to your site. You can increase your website traffic via Pinterest by using the Pinoculars App, which retargets users on Pinterest.

#22. #22. Influencer marketing

There are many ways to leverage influencers to increase site traffic:

Hire influencers to promote your brand and products on social media
Ask influencers to include you in their email newsletters
Build relationships with influential bloggers to talk about your brand on their blogs
Offer products to influencers for free and ask them to leave honest reviews on their channels
Be featured in Influencer Round-up Articles
Mention influential people in your content. Share the links with them. People love free press and may be open to sharing with their networks

#23. #23.

Snapchat has around 190 million daily active users. This is another social media platform that you can connect with your audience, especially if it’s younger.

Also, you can experiment with Snapchat advertisementsspan type=”font-weight 400 ;”>. These clickable snaps appear during the user’s experience within the app. They can be directed to any URL on your website.

#24. Participate in forums

Forums are online communities that allow people to ask questions and engage in discussions about any topic. Reddit and Yahoo Answers are some of the most well-known and popular forums. There are discussion groups and threads on almost every topic you can think of.

Forum participation should be natural and not salesy. Before you can promote your business, you must add value and build relationships. Once you have done this, you can add links to your site.

You might also consider joining niche forums that are related to your industry. This allows you to reach a very targeted audience.

#25. #25. Create your forum

Your website can be used as a forum where people can discuss other topics than your brand or products. It should be a safe place where people can discuss topics that are relevant to your niche.

This increases traffic to your website by providing something for people to return to. There’s always something new in active forums. To proactively attract people back, you can include notifications.

Forums can also produce more unique content which is great for SEO. Because it is directly from your customers, this content can already be optimized for SEO.

#26. Join Facebook Groups

Recently, Facebook Groups have been extremely popular and ecommerce companies are taking advantage of the opportunity to be involved in vibrant online communities.

Find groups that are relevant to your niche and sit on the sidelines. Join conversations when you can add value. It’s important not to be too promotional, just like forums. Traffic should be second to relationships.

#27. Get in touch with affiliates

Affiliate marketing is when companies pay affiliates for their products to be promoted. Affiliates receive a portion of every sale they refer. These sales are often made through website traffic. Perhaps the affiliate is a blogger, social media influencer or influencer who posts a referral link or tracking code. You pay the affiliate the agreed-upon fees each time someone purchases with the code.

#28. Advertise via ad networks

Ad networks are a great way to get traffic to your website if you have the budget (it doesn’t have be huge). Make digital ads to promote your site, target ads at your ideal customers, and watch the traffic come in.

Check out these ad networks:

#29. Collaborate and collaborate with other brands

Brand partnerships are a way to validate your company and get you in front of targeted audiences. If you want to drive traffic and brand partnerships, every collaboration should include a digital component.

This could be cross-promotion via social media and email as well as links from their site to yours.

#30. #30.

Help A Reporter Out is a tool journalist and writers use for finding and connecting with sources for stories. It is used by brands and publicists to search for queries that can be used to pitch stories.

Register for HARO’s email in your category and keep an eye out for questions you can answer. To increase your chances of being accepted, pay attention to the pitch guidelines. The writers will often mention your brand and include a link back to your site.

#31. #31.

Have something to share? You can publish a press release on it. You can also post the release to your channels. These services will help you reach new audiences and drive more traffic to your website.

#32. #32.

Product Hunt allows users to share and discover new products through a website called Product Hunt. Startup Drugz, a lifestyle brand, used Product Hunt for 35,000 unique visits on their online store.

This is how it works: Create an Account, wait for a week, then post your product. Use high-quality photos and well-written descriptions. You can also track traffic by using URL parameters.

#33. #33.

Only 2% will purchase from your site the first time they visit it. Because you are targeting a warm audience, retargeting ads work well. You want them to return for a second visit. You will have a much easier time convincing them to convert.

Retargeting ads use click-throughs to determine the conversion. Retargeting ads can drive more traffic to your website by focusing on user behavior. Automated actions can be triggered based on what users have done online. This allows you to provide a more personalized and engaging experience.

#34. Optimize your top traffic source

Look at your analytics to determine which traffic source is the best. Consider these factors when determining the best sources.

What sources send the most traffic?
What sources send the most traffic?
What sources send the most traffic?

Then, find out why these sources are so successful. Double your efforts. This is called optimization.

#35. Leverage in-person events

You can turn brick-and-mortar customers into online shoppers if you distribute to physical retailers or get involved in temporary or pop up retail. This will increase sales in areas where there is no physical presence and after your temporary activation ends.

How do you do it? Collect email addresses at point of purchase. Include your website link in electronic receipts. Your website URL can be displayed on signage in the store and other visual displays to remind shoppers about your online shop.

3 Website traffic checker tools to try in 2023

These are the 3 best website traffic checkers you can use in 2023.

#1. Shopify

Shopify’s website traffic report helps you see how much traffic your store gets. You can view reports in your Shopify store’s left menu. Select specific dates and browse sessions over time.

Cross-referencing this report with other reports such as “Online shop conversion rate” will help you better understand how you are getting traffic from your target market.

#2. Semrush

Semrush is a website traffic tracker that helps you to track your performance. This means that if you want information about your current standing, you can use this tool.

This website traffic checker is used by me when I build new stores. It allows me to identify the main traffic sources for my competitors. It can be used to track the popularity of your website, such as whether it is trending upwards, downwards or in a stable manner. It will even show you the website’s national or global rank.

#3. SimilarWeb

SimilarWeb’s website traffic checker will show you how many pageviews, visits, durations, top traffic sources and other information for competitors websites.

The website traffic checker will even give you the top referring websites so that you can make a plan to reach out and get links to your website from those sites. To help you strategize better traffic generation, you’ll be able to see the proportion of organic and paid traffic.

Gresham Harkless is the Blogger-in Chief at

CEO Blog Nation

Your target market is the best way to drive organic traffic to your website. We focused on CEO Blog Nation’s regular roundups, which featured entrepreneurs and business owners sharing it with their audiences. Without advertising, the impact was greater than 40k users.

Andrew Sumitani, Marketing Director at TINYpulse

A major challenge for any organization is to increase the quality of inbound links and maintain a high level of link building. TINYpulse tries to avoid backlinks from forums, blogs comments, and social media sites.

We use tools like Ahrefs and Buzzsumo to find influential journalists or web content coordinators in order to maintain high quality. They can provide valuable information on news and story angles, as well as the best way to filter by the most popular content.

George Perry, SEM Specialist

Bandwidth

Drawings and competitions. I have worked with companies to send postcards inviting those who are interested in the industry/business to enter to win. After introducing them to a page that was unique for the contest, we made sure that they had a CTA in their Confirmation which pushed them to our main site. This resulted in a 30% increase in traffic during the contest and a 5% increase over time.

Steph Taylor

Host of the Online Marketing Podcast Socialette

My website’s number one source of traffic has been Pinterest Promoted Pins. They are also far less expensive than Facebook Ads and my audience. In the past 30 days, I have had 1,127 clicks to my site for a small budget of $5-10 per day. What’s the best part? The best part?

Dayne Shuda, Owner at

Ghost Blog Writers

One of my favorite ways to increase website traffic is by guest blogging. Other types of content, such as articles, podcasts, and videos, can be guested on. In return, you can reach a new audience by providing entertaining or educational content. Imagine an actor who promotes a movie on late-night talk shows. This can boost short-term traffic as well as long-term traffic.

Steven Page, Digital Marketing Expert

Giant Partners

,

One of the best ways to increase traffic is to grow your messenger list and drive them to your pages. This message has a 90%+ open rate, and a 50%+ click through rate. It almost guarantees that they will see the next blog post or resource you create.

Messaging apps have outperformed social networks and they won’t be slowing down anytime soon. These amazing engagement rates won’t last long so I urge you to get started.

Jeff Moriarty

Tanzanite Jewelry Designs

Multiple websites are owned by us and customers have purchased only from one. After customers placed orders on any of our websites, we began sending them postcards within 30 days. These postcards are sent to customers as a thank you for their purchases and also display our other websites. This has actually resulted in new sales for us on other websites that our customers did not know about. It’s all done via an app, is completely automated, and each email costs less than $1. This is a great way to get extra exposure.

Jesse Weinberg at

Global Yodel Media Group

Everyone loves press. A blog post that compiles 25 thought leaders from your industry is a great idea. Look for people you admire, people who are innovative, people you admire and even your closest competitors. A brief description of their work and the inspiration behind it is a good idea. Include a link for their Twitter handle.

Send out a tweet @tagging each person once you have published the article with a link back to it. Everyone loves unexpected press. Most likely, the people you mentioned will share your article on their social media networks and retweet it. This can drive traffic to your website and blog.

It’s a great way to drive traffic to your site by going above and beyond, showing kindness, and giving props for people doing good work in your field. This is what I call a win/win situation.

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Summary

There are many ways to get traffic to your online shop, including social media and in-person marketing. You will only know the most effective way to drive traffic to your online store based on your brand and customers.

Would you like to learn more?

Leave a comment below: What channels are bringing you the most traffic right now?

Author: Nicole Martins Ferreira

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