- HoneyHat

What’s white labeling?

White labeling refers to the customization of generic, mass-produced products for multiple brands. Most cases, the customization is subtle and only the logo or brand name are added. White label products can be bulk ordered, droppedshipped, or printed on demand.

Sometimes white labeling is used interchangeably with private labeling. But they are not the same thing. Both involve creating products, then rebranding them or re-labeling them for another store or brand. Private labeling is however the process of manufacturing and branding products that are not sold by a single company or brand.

Walmart’s generic brand sells a particular category of power tools only at its stores. Private labeling can be more costly for businesses due to customization and high setup fees. Low minimums make white label products more accessible.

White label branding

White label branding allows you to quickly launch a company around an existing product. This business can be launched without the need for any previous manufacturing experience. You can choose a product, add your personal touch with branding, packaging, great website and customized shopping experiences.

White labeling is an option for you if:

Want to make an impact on an influencer? Or personal brand with merch
Start a business with little upfront cost
You are not interested in making or manufacturing products
Don’t have a unique product idea
You want to jump on the hottest product?

White label vs. custom products

Making your own products can be very rewarding. It’s not possible for everyone to do this. It takes creativity and patience to develop products.

White label strategies have the disadvantage of multiple brands being used for the same product. Amazon searches often return pages with identical products and pages with different branding. A unique brand story and customer experience can help you stand out among the rest.

10 white-label products to be sold online

Now you know how white labeling works. Let’s look at some products that you can rebrand right away.

1. Accessories for your phone

White label accessories for phones are easy to customize and affordable to make. You can also sell accessories like selfie rings and car mounts under your company’s name. Accessories like phone cases can be a great way for artists or designers to show off their work.

2. Reusable tote bags

Retailers can make a lot of money selling reusable bags, as consumers are increasingly using plastic less. These bags will help you to be more socially conscious and increase brand awareness. They are great for artists and graphic designers. The large, flat surface of a bag is a perfect canvas to showcase your work. Dropshipping suppliers should be able source white label tote bags, which will allow you to sell your products with a minimal initial investment.

3. Massage guns

White label products like massage guns were popularized after consumers replaced their at-home wellness sessions with at home devices. Sites like Alibaba allow you to find many suppliers of massage guns and customize the product with your logo.

4. LED lights

Are you seeing a lot of LED lights on your Instagram feed? There are many brands that offer subtle variations of the exact same LED products. Different products can help you set yourself apart from other brands, including novelty lights, solar-powered camping lights and fairy lights. To attract more customers to your products, you can also invest in a website and a marketing strategy.

5. Mugs

Enamel Mugs with Custom Artwork, Travel Mugs with Your Logospan Style=”font-weight 400 ;”>, ceramic mugs with memes. White labeling household products is possible in many ways. It’s a great time to get into the beverageware market, especially with the holiday season underway. Your mug can be the focal point of your coffee or tea making experience.

6. Cosmetics

Did you know that only a few cosmetic manufacturers make many of the cosmetic brands you see? They are distinguished by their formulations, packaging design and brand identity. Seed Beauty, a private label company, produces both Kylie Jenner’s and ColourPop’s brands.

7. Sunglasses

Have you ever thought about starting your own brand of sunglasses? White labeling allows you to start your own line of sunglasses without having to invest a lot upfront. Contact a white label provider to have sunglasses made in the style that you desire. Sunglasses can be a timeless accessory. They come in many styles, including luxury sunglasses and urban sunglasses.

8. Home decor

You should consider partnering up with white label vendors if you like the idea of selling home décor products. Under your brand, you can sell clocks, tables, lamps and other decor items. To attract buyers, look at the current trends and add them into your catalog.

9. Essential oils

Entrepreneurs can make a name for themselves by branding essential oils. This product can be used in a number of niches such as candles, diffusers, bath products, and other essential oil-based products. You can promote your products using appealing visuals on channels such as Instagram and Pinterest.

10. Products for fitness

White label opportunities are abundant in the fitness market. Branding t-shirts and leggings, as well as sports socks, yoga mats and water bottles, can be done through multiple manufacturers or print-on-demand companies. You can increase awareness and sales by partnering with micro-influencers.

Today, sell a white-label product

There are no barriers to selling products under your brand. It becomes easier to sell branded products on the market with every new white label company or product idea. White labeling is a great way for you to establish long-term success.

FAQ White Labeling

Is white-labeling profitable?

If you have the right pricing strategy and the ability to drive traffic and manage your finances well, white labeling can prove profitable. Dropshipping and print-on-demand are low-risk ways to start. Both eliminate the need to buy inventory upfront.

Where can you find white-label products?

Alibaba and DHgate are good places to look for suppliers of white label products. You can also check out other white label suppliers by visiting DHgate and Alibaba. Shopify integrates with some of these companies, such as dropshipping or print-on-demand.

Where can I sell white label products?

White label merchandise can be sold to consumers via your ecommerce website or a physical shop. You can also sell it through marketplaces and social shopping channels which integrate with Shopify. You can also sell your products to other retailers but first you will need to establish a wholesale channel. Identify your target audience before deciding how to position your company.

How can I begin white labeling?

A few simple steps can help you get started:

Choose a product.
Locate a supplier and decide if dropshipping, printing on demand or buying inventory.
Create a brand for your business.
Create a Shopify Store and set up sales channels
Start selling!

Shopify allows you to start selling online right away

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Author: Adeel Qayum

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