Valentine’s Day emails with 200+ subject lines to fall in love //

Online retailers and eCommerce businesses are big on Valentine’s Day. Brands have an opportunity to capitalize on the clear intent of people shopping (to make their loved one happy).

We believe that love is everywhere. In preparation for Valentine’s Day, we’re sharing some best Valentine’s Day subject lines as well as prime campaign examples.

Don’t forget about Moosend, one of the top email marketing services to make sure your Valentine’s emails get delivered to your subscribers seamlessly!

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Examples of Valentine’s Day Email Subject Lines

1. Timberland

Subject Line: Celebrating All Kinds Of Love

Why it works The powerful message it sends is what makes this subject line so effective. It conveys both the positive message that diversity is good and the one that we should love ourselves. The email is compelling the reader to open it to learn more. The use of emojis helps the subject line stand out in the inbox and makes it more appealing.

2. Home Chef

Subject line: Love at the first bite

How it works:Wordplays, smart puns, and clever wordplays are always a great way to impress your readers and get them to open your emails. Smart word usage is required for Valentine’s Day. Other industries/brands may use similar wordplays. Some potential examples include “Love at first…slurp/bloom/swipe/sight/sip.”

3. Misty’s Flower Shop

Subject line: Order now to save $15 on Valentine’s Day (Misty’s florist)

Why it works Another way to get people to open your email is using urgency. When FOMO (fear of missing out) is activated, consumers are more likely to take action. The subject line of the offer is immediately visible to the reader, e.g. $15 off your order.

4. GUESS

Subject line: Valentine’s Day Gift Guide and Special Gift for You

How it works: This GUESS email example has a standard subject line to send as a Valentine’s Day gift guide. However, adds a twist to this email! This gift is for the readers! There is no better way to show your love than to give a gift to your readers.

This is a strong reason to encourage people to buy from your brand as they will be receiving a “gift” when shopping for loved ones.

5. MAC Cosmetics

Subject Line: Are you in the mood to love? These products are worth a try

How it works: The MAC uses clever language to create a unique subject line that prepares customers for Valentine’s Day purchases. While the emoji at beginning of the subject is an elegant indicator of the occasion, the main catchphrase for a social-media campaign could be in the subject line.

This will allow the brand to maintain consistency in messaging and provide a seamless experience across all channels of digital marketing.

6. Sigma

Subject Line: John! HAPPY VALENTINE’S DAY!

How it works:Here is a personal subject line taken from Sigma. The subscriber’s name is added to increase trust and establishes a personal relationship. The brand also uses capital letters. This strategy can sometimes feel spammy and affect your deliverability but it is an excellent example to use to your advantage to make your subject line standout!

7. Masterclass

Subject line: Do something different this Valentine’s Day

Why it works This subject line from MasterClass is clever because it “tricks” the readers into clicking it. It uses their inherent curiosity . They are asked to try something new, but they don’t know what it is. To find out, they need to open the email. This is a great way to maximize your email list.

8. H&M

Subject line: 14% is better than roses

Why it works In this H&M example, the company has created a clever Valentine’s message that includes a clear value proposition. The subconscious decision to choose clothing over “standard” flowers is made by readers. The GIF in the email campaign is a nice addition, making it more memorable.

9. MeUndies

Subject line: Last chance for 25% off V Day

How it works: MeUndies prefers a directness in their subject lines. Why it works. The company offers 25% off the last call. This is clear to the readers. This email could be the last stage of a drip marketing campaign to encourage subscribers to buy during Valentine’s Day.

10. MVMT

Subject line: Valentine’s Day Sale closes soon

Why it works The subject line of MVMT’s MVMT encourages subscribers to act quickly without pushing them too far. It sends a positive message that it is not too late for Valentine’s Day to buy a gift. The hourglass emoji creates a subconscious desire to click and learn more.

11. Apple

Subject line: Last chance for the perfect gift to day.

How it works:Here’s Apple’s version for a last-minute Valentine’s Day email subject line. Many couples choose the brand for Valentine’s gift ideas, and so Apple wants to capitalize on that preference. The rest of the campaign focuses on this. Apple has you covered, even if you forgot to shop earlier.

12. Satya

Subject Line: Valentine’s Day has come and gone, but there is still love to be shared!

How it works: Satya would like to inform its subscribers that, despite Valentine’s Day being over, they still have the option to show their love to their family and friends. They can also support workers in extended-care facilities.

13. FILA

Subject Line: LAST CHANCE Our entire site is 20% off – Our Valentine’s Day gift to you

How it works:Valentine’s Day may have passed, but FILA still has other plans. 20% Discount on their entire website The company offers a late Valentine’s gift, even if you didn’t shop as much earlier. It’s your last chance to shop. This is why the subject line emphasizes that. This is it!

How To Nail Your Valentine’s Day E-Mail Subject Lines

Although it may seem like a simple line, doing it correctly could lead to higher open rates and more conversions for your Valentine’s Day email campaign.

These are some tips for Vantine’s Day email marketing subject lines

• Be concise and direct
• Include an incentive in the subject line (e.g. a gift for free).
• Use captivating language. Your recipients should be eager to read your emails
• Emojis can be used to draw attention and create an emotional connection.
• Segmentation and personalization can be used to increase your open rates
• To create FOMO feelings, add urgency. This is easily achieved by adding countdown timesrs to your emails.
• A subject-line tester can help you optimize and test your subject lines.
• You can use A/B testing in order to determine the winning variant for open rate

Once you have mastered the art of crafting perfect subject lines for love campaigns, it is time to start designing your email. To create the perfect holiday email, you can grab an email template that you can customize for your brand in just a few seconds.

Valentine’s Day Subject Lines to Fall in Love With

Your subject lines are crucial for attracting love at first glance and increasing open rates in your email marketing campaigns.

Your campaigns will not be clicked on by your audience if they don’t have an engaging subject line.

Register for a Moosend Account to improve your Valentine’s Day email marketing strategy. You can use our easy-to-use email editor and A/B testing options, to make them fall in love with you!

Register here

The post Valentine’s Day Subject Lines to Fall in Love was first published on Email Marketing Automation Platform For Thriving Business.

Author: John Desyllas