amples of Event Invitation Emails to Learn from (+Usable Tips)
It’s easy to plan and send an invitation email. You want to get as many RSVPs as possible for your event invitation email. If you fail to do this, you will have fewer people attending and a lower return on your investment.
How can you make an event invitation email that is effective and draws people in?
Continue reading to find out more:
- The anatomy of an event invitation email that is successful
- Email examples from well-known brands are available to inspire and learn.
- How to create your own invitation campaign for an event.
Four Key Elements Your Event Invitation Template Needs
Email invitations to event invites introduce the event to people and tell them why they should attend. These emails are the first step in a drip email series which includes reminder emails, follow up and thank-you messages.
These are the 4 essential elements of a successful invitation email for an event:
- Event details
- Subject line
- Email design
- Call-to-Action (CTA)
Let’s take a look at each one.
Element #1 Event Details
Event details are essential, regardless of whether you’re hosting a virtual or in-person event. Particularly, the following information must be included:
- Name of the event
- Date and exact time
- Event duration
- Localization
clearly state the address if your event is held in person. You can also include information about parking for your attendees or embed Google Maps to assist them.
To avoid confusion, make sure you include the links for virtual events such as webinars and that the time is in the appropriate time zone (depending on the audience).
You can also give them compelling reasons to come (benefits or a bonus). ).
Element #2 Catchy Title
Your email subject lines can have a significant impact on the open rate of your messages. A key part of any email marketing strategy is being able to create subject lines that are memorable in the inboxes of your subscribers.
Although it is difficult to create the perfect subject line, there are some things you can do that have been proven to work. Your subject lines should:
- Your value proposition (what does the reader get) should be highlighted
- Be personal
- To create urgency (to motivate action),
- incite curiosity
- Only include the most essential information.
Marketers know that perfection is not possible without trying new things. It is not always possible to find the right formula for everyone. A/B Test your subject lines for personalization, emojis and length.
Other tools can also be used to help you create the perfect subject line. An A.I. is available if you use an email marketing service such as Moosend. Refine is an email marketing service that offers useful suggestions for improving the effectiveness of your subject lines.
Third Eye-Catching Design
Your email design is equally important in enticing and encouraging your reader to click through the email, and be a part of your event.
Your design must be mobile-friendly as the majority of people access their email via their smartphones. Also, don’t try to persuade people to read more.
It is important that information is clear and easily understood, as well as that messaging and design remain consistent with the brand.
If you do use visuals, make sure they are relevant to the message and don’t distract the reader.
Element #4 Clear Call-To-Action (CTA)
People need to be clear about what actions you expect them take. register, RSVP, book a seat, etc.). Your call to action button must be visible and easily accessible.
You can use bright colors to make it easy for users to miss. To increase click rates, you can place your CTA button at the top of your email or at the bottom.
Pay attention to your CTA copy. Sometimes, it is better to simply say “Learn More” and direct them to your landing pages rather than saying “Book your seat here”/”Buy a Ticket”. You should always test which version works best for your audience.
9 Inspirational 9 Email Invitation Examples
This section contains the best examples of event invitation emails to give you valuable insight and help with your invitation email creation.
1. Apple
Type: Product Launch Invitation Email
Subject line Come join us for an Apple Event.
Apple has a reputation for creating well-crafted invitation emails. Here’s a great example of an invitation email. The invitation is strong on the visual aspect, which both excite and creates mystery around its revelation. Apple created an amazing invitation with just one word (“Unleashed”) as well as a CTA button (“Learn More”)
Top Points:
- A stunning design can increase the likelihood of users sharing their thoughts via social media
- Focused, concise message
2. IKEA
Type In-store announcement email
Subject line IKEA Midsommar’s first event is underway!
IKEA created an informative email campaign to encourage its customers to attend its Midsommar celebration. The brand chose a simple design that uses white space and copy to convey the benefits of taking action. IKEA gives all the information necessary to convince the subscriber to click the CTA to gain access to special events and other benefits. The brand chose a blue color for the call-to action button to make it stand out and increase click-through rates.
Top Points:
- White space can be used to improve readability
- Informative email copy
- CTA that stands out in email design
3. Moosend
Type: Webinar invitation email
Subject line Black Friday: A Nightmare
This is the webinar invitation that Moosend created to announce the event. The visuals and copy have a Halloween vibe. The event’s key takeaways are summarized in bulletpoints. CTAs are immediately noticeable, and the CTA copy urges readers to take action.
A reminder email was also sent with a countdown clock which promotes urgency and encourages action.
Top Points:
- All details about the event (and all time zones) are available at the top
- Email design and visuals are consistent with the theme for the webinar.
- Email copy is easier to read when bold letters are used
- CTAs above and below the fold increase registration chances
4. Gibney
Type: Invitation email for conference
Subject Line: Save the Date Gibney at NDEO Conference in Fall
Gibney sent out this email to its email list, inviting people to sign up for the networking event. The conference details are detailed and, while it might seem overwhelming, the most important information is in bold. The CTA button is prominent and easily visible, while the image at top encourages unity.
Top Points:
- A topic line with action (using emojis to stand out).
- Big and bold CTA
5. Ignite Visibility
Type: Webinar event invitation
Subject line [Free event] Improve your SEO skills in just an hour
Ignite Viability created an all-purpose invitation for events. It starts with the subject line. This contains everything that the reader will need to click (i.e. “free event”, “in an hour”. We have a strong event title (The most advanced SEO Webinar ever) that excites readers about the value they will get if they go. The agency also uses images of speakers to make it more approachable and familiarize people with the event. To make it easier to read, all the important information is presented in bullet points.
Top Points:
- A strong event name and catchy subject that emphasizes the value
- Text can be easily read on a white background
- Simple email newsletter design
6. GrowthHackers
Invitation to a Conference
Subject line Reserve your spot for GrowthHackers Conference 2022
GrowthHackers uses this opportunity to promote their conference via an effective and simple email invitation campaign. Personalization is a standout feature in this case (Hey Marilia! Personalization is used to make the email more approachable and personal to the recipient. The tone of the copy also helps to boost these elements. It uses informal language to make it more relatable to the target audience. GrowthHackers makes the copy a little long, but uses bold font to highlight the most important points. Then they add a green CTA so that the recipient clicks and saves their spot.
Top Points:
- Gorgeous header images to set the mood
- Copywriting for email is easy
- CTR Booster: Vibrant CTA button
7. Coborn’s
Type: In-person event invitation
Subject line: We Invite You To Our Coborn’s for the Holidays Event!
Coborn’s is an online grocery store and this event is what you would expect. This is a big gathering where people can find recipes and ideas for decorating, as well as get exclusive coupons that will save them even more. Everything is clearly stated in bullets and the date in bold to make sure people don’t forget it.
Top Points:
- Simple, clean design
- Important information in bold
8. Amy Mascott
TypeVirtual conference invite email
Subject line: I host a virtual event and you are invited!
This is Amy Mascott‘s event invitation example. To make the invitation feel more personal, she chose a plain text style. The clickable image at center contains all details about the event, and hyperlinks to each detail. She encourages subscribers and anyone else who may be interested to forward it to their friends. She helps to increase the visibility and attendance of events. Even if they don’t register, they will still check out the next event.
Top Points:
- Plain text style is used to increase the effectiveness of your message
- Email copy that encourages users and friends to share
- Hyperlinks to all the essential information
9. MeUndies
Type: Live online event
Subject line: Invited to: IG Live Astrology Event 
You can create a beautiful invitation email to promote your collaborations. MeUndies created this eye-catching email design using color to grab attention. The copy is focused on giving all information such as the summary of the event or the special activities. To ensure that subscribers are aware of all details, the brand includes the When, Where, and Who. The CTA at the end of the email is clearly visible so that recipients can click it to get a reminder.
Top Points:
- Engaging email design that excites subscribers
- Clear email copy with all event details
- Visible call to action button
How to Set Up An Email Campaign For Event Invitations With Moosend
You should now have an idea of how your event invitation emails should look.
Now it’s time for you to learn how to set up everything, from creation to actual campaign sending.
Step 1 – Create a Moosend account
First, register an account at Moosend. It takes only a few minutes, and it is completely free. It doesn’t require you to give your credit card information.
Once you have created an account, log in to the platform and begin creating your event invitation campaigns.
Step 2 – Create a new campaign, and then set the basic settings
Click on the main page of the platform and hover over the “+”, then click on “New Campaign.” Next, select “Regular” in the popup.
You will now need to create some basic settings for the event invitation campaign. You will need to give your campaign a name, create a subject line and preview text, and choose the email address from which the campaign will be sent.
You can skip this step and jump right to action by going to the “Design” tab after you have entered a campaign name.
Step 3 – Choose an email list
You can choose the email address you want from an existing email list.
If you don’t already have an email address list, import any existing contacts into a new one. Simply go to “Audience”, select “Perform bulk action” and then click on “import members to list”.
There are many options. Choose the one that best suits you and then import your contacts.
After this, you can start designing your email campaign.
Step 4: Start designing your event invitation
You have two choices. You can either create your own template or choose from the existing templates. This second option will save you time and allow you to focus on what is important.
You can also find a pre-made email templates in the “template Library” under the category “Invitation” and “Webinar”
Click on the “Use template” button to select the template that you like.
Drag-and-drop additional items into the design, or modify the ones you already have.
You can change the background image or color to match your event. You can also customize the copy and event details. Add countdown times, GIFS, and social sharing buttons to enhance your design.
Step 5: Preview your invitation campaign
After you have completed your customizations, you will be able to preview your email and view exactly how it will look in subscribers’ inboxes.
Click on “Preview” in the top bar to do this.
Make sure everything is in order and you don’t have any grammatical mistakes. Click on “Update campaign” at the top right.
Step 6 – Schedule Delivery and Send
This step allows you to choose whether to send the campaign immediately or to schedule it for later.
You can also choose to automatically resend this campaign to people who don’t want it.
After you have made your decision, click Next and send your invitation.
Event Invitation Emails Made Easy
You have a lot to think about when you plan an event as a marketer, business owner or manager. It all boils down to knowing your audience and using the right tools to create memorable invitations that will engage and persuade them to attend.
Give Moosend a chance for a free trial and you’ll see the results!
9 Event Invite Email Examples to Learn From (+Useful Tip) was first published on Email Automation Platform for Thriving Business.
