13 Best SMS Marketing Software For 2023 [Features & Pricing]

If you’re here, you are probably searching for SMS marketing software to streamline your text message marketing efforts for your business.

SMS marketing has gained solid ground over the years since all mobile devices support Short Message Service.

Today, we’ll discover some great tools you can use to create SMS marketing campaigns that’ll boost customer engagement.

Top SMS Marketing Software: Features & Pricing

Fortunately, there is a great deal of text message marketing software that could fulfill diverse business needs and industries. Below, we have listed some of the top all-in-one SMS marketing software for openers.

Are you looking for email marketing software, too? Moosend is an all-in-one email marketing automation platform that helps businesses grow faster!

Try it today!

Best SMS Marketing Platforms By Use Case

• Attentive – Best for personalized and real-time engagement.
• Birdeye – Best for enhancing customer experience and reputation management.
• ProTexting – Best for connecting with your audience through event updates, promotions, surveys, or direct communications.
• SlickText – Best for brands wanting to create a segment of engaged customers.
• EZ Texting – Best for reaching clients, sharing news, and building loyalty using the power of SMS.
• Omnisend – Best for eCommerce stores that need personalized product recommendations.
• SimpleTexting – Best for keeping your audience connected with offers and news delivered via SMS.
• TextMagic – Best for enterprises requiring reliable SMS communication solutions.
• Salesmsg – Best for sales-focused teams that need a conversational SMS marketing tool and CRM integrations.
• Textedly – Best for SMBs seeking user-friendly SMS marketing solutions.
• Trumpia – Best for text messaging, automation, keywords, and multimedia messaging.
• Message Launch – Best for larger businesses that want to streamline their efforts through a user-friendly platform.
• Podium – For local businesses and service providers wanting to enhance customer interactions and reputation management.

Now, let’s take a detailed look at them.

1. Attentive

Best for: Enterprises, retail, eCommerce

Pricing: Custom quote

Top features: Attentive AI and two-way conversations

Attentive is an innovative SMS marketing software solution with advanced features to help businesses engage with customers through personalized and impactful text messaging campaigns.

The software will help you deliver relevant content to subscribers, using real-time interactions to enhance engagement. Moreover, you can use customer data to segment and target your audience with dynamic content.

Businesses can also use MMS with images, GIFs, audio, or video to deliver more unique customer experiences. Also, you can collect customer preferences using specific keywords and set up automated sequences. Also, you can use Attentive Concierge to deliver on-brand responses to common queries using responsive AI.

Key Features

• Two-way conversations
• Real-time messaging
• AI-powered tool
• Automated campaigns
• Integrations with third-party apps
• Compliance and consent management
• A/B Testing

Pricing

Attentive offers customized pricing based on the size of your audience, the frequency of your messaging, the features you need, and your specific requirements. You need to contact the sales team directly to get a custom quote.
Also, there’s a demo available to check out the product.

2. Birdeye

Best for: SMBs, realtors, enterprises, marketing

Pricing: Custom quote

Top features: Unified inbox and integrations

Birdeye offers businesses a comprehensive platform to enhance customer engagement and reputation management through text messaging.

The platform provides a range of features designed to empower businesses to connect with their audience meaningfully. You can manage your customers by channel, add notes, and even flag important conversations through the unified messaging inbox.

Moreover, you can use the pre-made templates to send mass mobile messaging campaigns to your audience. This way, you will save valuable time. Lastly, you can use the two-way text messaging features to boost engagement and facilitate customer loyalty.

Key Features

• Customer feedback
• Sentiment analysis
• Custom reports and dashboards
• Contact management
• 3,000+ integrations
• Available mobile app

Pricing

Birdeye doesn’t have fixed pricing. Instead, the software will prompt you to add your details in a Pricing Configurator to give you your customized pricing.

You can also look at the product’s capabilities by watching the free demo.

3. Pro Texting

Best for: Startups, SMBs

Pricing: Starts at $49/month for 1K credits

Top features: Track-able short URLs

Pro Texting’s SMS Marketing platform can enable businesses to communicate directly with their customers. The software allows users to craft interactive and engaging campaigns that can trigger automated responses based on customer actions.

Whether it’s event promotions, customer surveys, product launches, or sales announcements, Pro Texting can help you establish direct communication with your audience, increasing engagement and conversions.

Key Features

• Toll-free number (TFN)
• Bulk and single SMS and MMS
• Great SMS deliverability
• Support team reachable via phone
• Mobile Apps for iOS and Google Play
• International coverage for 200+ countries

Pricing

Pro Texting has various paid plans, starting at $49/month for one keyword, free incoming messages, 1,000 credits, and MMS enabled.

You can sign up for the 14-day free trial to try the SMS marketing software.

4. SlickText

Best for: SMBs, marketing agencies, and non-profit organizations

Pricing: Starts at $29 for 500 SMS per month

Top features: Free incoming texts and multiple integrations

Slick Text is an SMS automation platform that could cater to your text marketing needs regardless of your industry.

One of the outstanding elements of this SMS marketing software is the one-on-one account approach. The company’s agents are willing to connect with each organization to understand all their unique needs and help them thrive. They also offer a library with educational SMS marketing resources for customers to set them up for success.

Moreover, they take pride in customer support, offering various chat options if customers are in trouble. Finally, it is a mobile-friendly solution with a free mobile app for platform users.

Key Features

• Mass text messaging, both SMS and MMS, up to 1600 characters
• Text message scheduling and auto-replies
• Drip campaigns to automate delayed text messages to subscribers
• Two-way text messaging to interact with customers
• Opt-in links and double opt-ins
• Integrations with Zapier, Facebook, Shopify, etc.
• Free incoming texts

Pricing

SlickText offers a structured pricing model with eight different tiers. The Basic Plan starts at $29 a month for 500 texts, and the biggest deal is the Monstro at $1250 for 50,000 text messages. But there are more offers to consider for different company sizes and needs.

You can also request a custom plan based on your unique business needs. Get a 14-day free trial and see how it works for you.

5. EZ Texting

Best for: SMBs and local franchises

Pricing: Starts at $25 for 500 SMS per month

Top features: Two-way messaging and lead-generation actions

EZ Texting is one of the most commonly used SMS marketing software that has helped thousands of businesses scale up by sending SMS messages to customers.

This SMS marketing solution is best for small and mid-market businesses from diverse industries. Moreover, in its Resource Center, customers can find lots of helpful material, from video product tours to guides with best practices.

Overall, it’s an easy-to-use platform with many features based on your business needs. You can also download its mobile app.

Key Features

• Keywords for opt-ins and lead generation
• Dedicated shortcodes and link shorteners
• One-on-one communication with customers
• Integrations with CRM systems like Salesforce or tools like Zapier
• Automated replies, alerts, and notifications, such as emergencies or appointments
• Web sign-up forms and SMS templates
• Surveys, polls, and contest functions

Pricing

EZ Texting offers four different pricing options for monthly subscriptions: Launch starting at $25, Boost at $75, Scale at $125, and Enterprise at $3,000.

This SMS marketing software can be costly for small businesses as many features are available only for higher plans. You can also request a free trial to understand its functionality. No credit card is required!

6. Omnisend

Best for: Ecommerce stores

Pricing: Starts at $20 for 60 SMS per month (US and Canada)

Top features: Use SMS in workflows

Omnisend is an email & SMS marketing automation platform made specifically for eCommerce stores. Brands can build customer loyalty via SMS through workflows and bulk campaigns, helping eCommerce stores sell more while building their brands. It charges for SMS by credits, based on a per-message price for a given country.

Users can build a list using signup forms and pop-ups to collect phone numbers. Then, you can send targeted bulk campaigns. Additionally, you can use SMS to support your onboarding sequence, confirmations, and transactional emails by sending additional info directly to customers’ phones.

You can also set up high-converting workflows like the abandoned cart flow via SMS so that a customer gets a cart reminder as a text message. You get free SMS credits on any plan. On the Pro plan, you get free SMS credits equal to the value of your paid plan. For example, if you’re paying $100/month for Omnisend, you get a free $100 in SMS credits.

Key Features

• Send both SMS and MMS to subscribers and customers
• Text-to-join feature makes it easy to collect subscribers
• Text message scheduling for campaign
• Drip campaigns to automate delayed text messages to subscribers
• 2-way SMS is available via its integration with Gorgias
• Integrations with 100+ eCommerce tools

Pricing

Omnisend charges for SMS based on a per-SMS pricing schedule dependent on the country the recipient is in.

You get free SMS for the free and Standard plan. SMS credits can be bought as needed. The Pro plan, which starts at $59/month, offers free SMS credits based on the monthly value of your plan, while it allows you to send up to 3,933 SMS/mo (US and Canada).

7. SimpleTexting

Best for: All business types

Pricing:  Starts at $29 for 500 SMS

Top features: Team collaboration and list segmentation

SimpleTexting is an intelligent SMS marketing solution with an intuitive interface. It lets you build marketing campaigns quickly and efficiently.

Apart from an all-in-one solution, it’s also cost-effective and user-friendly. So if you’re new to SMS marketing services, it should be among your first options.

Besides, this SMS marketing software integrates with many platforms, from CRM solutions to email marketing software.

Key Features

• Team collaboration functionality for clever task assignment
• Multiple phone numbers for a single account
• Easy to remember shortcodes
• Inactive number removal from contact lists
• Personalization and customer segmentation
• Rollover of unused credits to next month

Pricing

SimpleTexting pricing starts at $29 monthly for 500 credits (text messages) and offers various tiered plans for all needs. There is also a customizable enterprise plan, a demo, and a 14-day free trial option.

8. TextMagic

Best for: SMBs

Pricing:  Starts at $0.049 per credit

Top features: Multi-language support and automation tools

TextMagic is a user-friendly bulk SMS solution with a straightforward interface for your business.

Here are some of their top results today, as mentioned on their website: 9.5 million monthly texts, 98.4% average delivery rate, and 100,000+ users since 2001.

With TextMagic, you can deliver bulk text messages to 200+ countries and complete large-scale marketing campaigns. Plus, with a Pay-as-you-go system, it’s one of the less pricey SMS marketing platforms you could find.

Key Features

• Global coverage for approximately 1K networks in 200+ countries
• Two-factor authentication for extra security
• Sub-accounts for team members
• Invalid phone number and carrier identification
• Text message templates
• Integrations through Zapier

Pricing

As mentioned earlier, TextMagic is not subscription-based. Instead, you buy credits that never expire. More specifically, each credit costs only $0.049. Moreover, you get a generous 30-day trial to test it out.

9. Salesmsg

Best for: SMBs in the US and Canada

Pricing:  Starts at $25 for 500 SMS

Best features: Contact segmentation and call forwarding

If your company operates in the US or Canada, then Salesmsg can also be valuable to you, especially if you are a small business owner.

Salesmsg is user-friendly, with only a few tabs on the user interface, enabling easy navigation. In short, it’s a scalable text message marketing software with lots of integrations to create automated workflows and save time.

Key Features

• Multiple integrations and 1000+ through Zapier
• Merging data solution for top-notch personalization
• Canned responses in 1-click, also outside working hours
• Calendar integrations to book appointments faster
• Call forwarding for customers who prefer to talk to you instantly
• List segmentation with the use of tags

Pricing

You can begin with a Pro paid plan that offers 500 SMS texts for $25, 1,000 for $49, 2,500 for $99, 5,000 for $179, and 7,500 for $249. Moreover, this SMS marketing software lets you build a custom plan if you have more complex needs. There is a 14-day free trial option if you wish to try it.

10. Textedly

Best for: All business types, including non-profits

Pricing: Starts at $26 for 500 SMS

Top features: Free inbound texts and customized auto-replies

Textedly is a web-based SMS marketing platform with lots of powerful features and tools for all types of businesses.

Its automation and scheduling features are flawless. It also has a built-in data collection feature that lets you personalize your SMS campaigns and reach maximum outcomes. However, it doesn’t allow message forwarding compared with similar tools.

Lastly, it has CTIA (Cellular Telecommunications Industry Association) and carrier compliance to ensure credibility and protection. And most importantly, you can manage all these tools effortlessly through its intuitive user interface.

Key Features

• Data collection feature, e.g., Name, ZIP, Address, etc.
• Text-to-join and SMS surveys
• Inbound Multimedia Messaging for optimal interaction with customers
• Comprehensive real-time analytics and reporting
• Exclusive SMS marketing guides and tips
• Integrations with Slack, Hubspot, Shopify, Google Sheets, etc.

Pricing

Textedly offers the most comprehensive pricing options that could fit all businesses. You can start with a free plan for 50 messages and continue at $26 for 500 SMS.

Find the plan that suits you best in simple steps, including a customized arrangement. And yes, a 14-day free trial is also an option here.

11. Trumpia

Best for: All business types

Pricing:  Starts at $94 for 3,000 SMS

Top features: Smart targeting and lead scoring

Trumpia is another SMS marketing software that lots of businesses have chosen to drive revenue and traffic. In their client list, you can find Fortune 500 enterprises, too.

This solution is a multi-layered marketing tool that supports SMS and email, MMS, and voice messaging campaigns. It allows you to systemize all those processes in a single platform.

Back to SMS marketing now, Trumpia provides all types of features a business needs to scale, from automated workflows to optimal personalization options, to name a few.

They have also put together an excellent customer service system with quick responses. However, it doesn’t offer a functioning mobile solution.

Key Features

• Automated data capture to build highly segmented lists
• Smart targeting and lead scoring for excellent personalization
• Multi-faceted platform – SMS, MMS, email, etc. – for greater outreach
• QR codes and keywords for easy customer opt-in
• Zapier and Salesforce integrations
• Drip campaigns and automated pre-written texts for opt-ins or sign-ups

Pricing

Trumpia offers many pricing options divided into Core and Advanced Plans with premium features. You can start with 3,000 messages for $94 (or $118 if billed monthly).

Overall, there are many flexible plans based on your needs and the features you want to obtain. Request a 14-day free trial and experiment with this tool.

12. Message Launch

Best for: SMBs

Pricing: Starts at $9.99 for 200 SMS

Top features: Text & email combination and two-way messaging

Message Launch is an easy-to-use and affordable choice for your SMS marketing activities. It also offers some email features to enrich your customer campaigns.

Message Launch has all the essential features an SMS marketing tool should have to create and analyze outstanding campaigns. Automated workflows, scheduling, and data-capturing solutions can help you target your customers and create highly personalized experiences.

In contrast to other platforms in this list, Message Launch doesn’t offer many integrations with additional platforms. However, if you are looking for stand-alone SMS marketing software coupled with email, this is a clever and affordable choice for your business.

Key Features

• Organized contacts and campaigns via mobile keywords
• Click-through tracking and data capture
• Automated actions, e.g., drip campaigns, auto-responders
• Text-to-Vote and SMS surveys
• Multi-channel reminders and follow-ups

Pricing

Here are the four significant paid plans Message Launch has: Mercury for $9.99 (200 text credits), Venus for $19.99 (500 text credits), Neptune for $49.99 (1,500 text credits), and Jupiter (5,000 text credits).

You can also request a customized pricing plan and a 14-day free trial.

13. Podium

Best for: Locally focused businesses

Pricing: Contact sales for more

Top features: Payment collection and integrated inbox

Next, we have Podium, which is not solely an SMS marketing platform but an all-in-one messaging platform for your business.

In brief, Podium collects all messages from customers from various channels. Be it text messages, social media (e.g., Facebook Messenger), or emails, Podium enables you to capture customers’ interactions in one place. It also allows you to collect payments, request reviews, or customer feedback.

Therefore, it is a sophisticated choice for those not searching for an SMS tool but an intuitive platform to manage customer conversations conveniently.

Key features

• Contact management and automated workflows
• Billing and invoicing capabilities
• Ready-made SMS templates
• Live and video chat options
• Effective internal communications through Teamchat
• Website lead tracking

Pricing

Podium’s pricing plans start at $289/month for 1,00 and up to 3 team members. You can get unlimited contacts by getting one of the other two options, starting at $449 and $649 monthly. A free trial is also available, and you can get a demo to see the product in action.

Essential SMS Marketing Software Features

Before we see how to choose the best tool for your business, let’s take a moment to see the most crucial features that your ideal SMS marketing platform needs to offer:

• Mass texting: contact multiple people and send them promotional text messages, polls, surveys, etc., effortlessly.
• Transactional SMS: send follow-up text messages to customers after several specific actions automatically, e.g., appointment reminders.
• Two-way messaging: start conversations with customers in real-time.
• Automation: with automated workflows and auto-responders, you can maintain customer interaction and improve engagement.
• Reporting/Analytics: track your campaigns’ success and observe what is successful and what needs improvement.
• Contact list management: segment your contact lists and deliver personalized experiences to your audience.
• Scheduling: schedule your text marketing campaigns quickly.
• Compliance: adhere to each country’s telecommunication regulations (e.g., TCIA) and protect personal data. They should also offer multiple opt-in options.

Now, let’s check some tips.

How To Choose The Best SMS Marketing Software For Your Business

How can you decide which SMS marketing software is the best for your business? Unfortunately, it’s rare to conclude overnight unless you have a good reference.

So here are some more steps to follow that could contribute to your decision-making.

Define your Business Goals

Before you purchase your new software, it’s important to mark down your marketing strategy first. Thus, you will choose which platform has the most suitable tools that satisfy your business needs.

Here are some questions to ask yourselves:

• What kind of campaigns do I want to create for customers?
• Which features do I need to meet my goals?
• How much money do I want to spend on this tool?

You will be one step closer to choosing an appropriate platform when you have found the answers to these questions. Once you have defined your SMS strategy, read each feature page carefully to spot each platform’s pros and cons.

Additionally, make sure to select a scalable program that comes up to your future expectations. Choose a platform with tiered pricing plans and offers based on current and upcoming needs, especially if you are new to the business.

Test for User Experience

To reap the benefits of your new platform, you should also ensure that it’s user-friendly, with easy navigation. You could either book a demo with the company’s sales team or request a free trial session to experiment with it.

If multiple team members are going to use the platform, make sure they are all on the same page and happy with the product. Besides, try out a tool that makes team collaboration easy, such as SimpleTexting or Podium.

Ensure Flawless Marketing Integrations

Most SMS software and marketing automation tools include an API connector, enabling you to interconnect different platforms to exchange information. For example, this process lets you sync your texting with your email marketing tool to access your contact lists and drive better segmentation. However, this might require additional resources as coding and technical knowledge are necessary.

As you have probably seen above, most of these SMS platforms offer multiple native integrations and help you sync different platforms faster. So if you already use other marketing solutions, check which SMS tools provide integrations to save time and money.

Check Compliance and Credibility

As mentioned in the introduction, compliance is essential in SMS Marketing. Apart from adhering to each country’s telecommunications rules, to keep sending promotional text messages to customers, they should give you permission in the form of opt-in.

Avoid contacting customers who have opted out of your messaging lists, which could hurt your credibility. As for opt-in submissions, search which software offers the more suitable options to collect opt-ins from your customers quickly and efficiently.

Power Up Your Business With The Best SMS Marketing Software

We understand that it may be difficult to choose the right tool with so much SMS marketing software available. However, if you write down your goals and strategy, spotting the best tool for your team will be easier.

Read the feature pages carefully, crosscheck their reviews, and get a free trial if there is an option. Thus, you will find the most scalable solution to increase your conversion rates and business success!

For better customer outreach, combine your SMS marketing platform with an email marketing tool like Moosend, and you will not regret it. Sign up for a free account and try out its features today!

FAQs

Find answers to common questions.

1. Why do you need SMS marketing software?

With the appropriate SMS marketing software, you can send bulk SMS or mass texts to customers and subscribers to promote your campaigns. Using marketing automation, you can inform them about your latest offers, products, or coupons.

2. Is SMS marketing worth it?

Recent stats have shown that SMS marketing can become a must-have business initiative. Here is why:

• The open rate for text message campaigns is 98%.
• The click-through rate for SMS ads is 19%.
• 50% of US consumers complete a purchase after receiving a promotional text.

3. Who can benefit from SMS marketing software?

Everyone can use SMS marketing, but if you lead an eCommerce store or similar customer-centric services specifically, you should capitalize on this immense opportunity. SMS promotional campaigns will enable you to enhance your open and conversion rates and increase your revenue in the future.

4. How to build an effective SMS marketing strategy?

Since this procedure can sometimes become complex, you need an SMS marketing platform to structure a successful process and produce excellent business results. Consider using one of the tools listed above to help you out.

5. Can you integrate SMS marketing tools with other platforms?

You can connect your applications natively or through a third-party app. For instance, you can integrate your SMS marketing software with Moosend through a Zapier integration. Then, you can retrieve your contact lists easily and create highly personalized customer experiences.

The post 13 Best SMS Marketing Software For 2023 [Features & Pricing] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Author: Alexandra Marinaki