Whether you’re a novice or an experienced marketer, enrolling in email marketing courses is one of the most effective ways to expand your knowledge and skills.
We’ve curated some of the best free and paid courses to help you hone your digital marketing skills. Whether you’re looking to boost your brand awareness, improve lead generation, build stronger connections with your audience, or drive more sales, there’s something for you.
Free Email Marketing Courses
Free email courses are a good starting point if you want to test the waters of this digital marketing approach without making a big commitment from the get-go.
1. Moosend eCommerce Email Marketing Course
Best for: Beginners in digital marketing, small businesses, eCommerce store owners
If you own a brick-and-mortar business and want to explore email marketing, Moosend’s eCommerce Email Marketing course is the place to start.
This free course is ideal for you if you seek step-by-step tutorials covering everything from building a website and setting up an eCommerce store to learning how to promote it through marketing channels like social media and email.
This basic course has 7 lessons and lasts for a bit less than an hour. The presenter is Sophie Krokida, a professional product marketing copywriter.
Since Moosend is an email marketing platform geared towards eCommerce businesses, the presenter will also show you how to set up your account and connect it with your new e-shop. Moreover, you’ll learn how to craft your first exit-intent subscription form to collect email addresses and build your email list.
Finally, the presenter will help you create your first email newsletter to kickstart your new digital marketing strategy. After completion, you’ll be ready to use email marketing to promote your business and build stronger relationships with your customers.
Pros
- Created by an industry expert
- Designed for beginners in eCommerce and email marketing
- Flexible learning
- Free lifetime access
Cons
- It’s not a certification course
- No mentorship or community is available
Further Reading to Complement this Course
- Ecommerce Email Marketing: The Ultimate Beginner’s Guide
- How To Build An Email List: 14 Proven Tactics
- What Is Email Automation? Beginner’s Guide [Tools & Flows]
2. HubSpot Academy Email Marketing Course
Best for: Beginner or intermediate-level students who want to expand their knowledge
If you want to learn the ins and outs of email marketing, from strategy fundamentals to A/B testing, then the HubSpot Academy Email Marketing course may be a great fit for you.
This overarching course has 9 lessons in 31 videos with an overview of each one. The presenter is an Associate Inbound Professor at HubSpot Academy, Christine Lee.
When you finish the course, you’ll have a more in-depth understanding of personalization and email automation. This online course also dives into email copywriting and email design to help you create your campaigns. Lastly, it shows you how to analyze important email metrics, which is an essential skill of every successful marketer.
Lastly, you’ll get a certificate to include in your resume or email signature.
Pros
- Comprehensive curriculum
- Course certification
- Actionable tips and strategies
- Further resources available upon signing up
Cons
- Possibly challenging for complete beginners
- No community
3. Simplilearn Advanced Email Marketing
Best for: Digital marketing professionals, business owners, and other intermediate and advanced learners
If you are a somewhat experienced email marketer and you want to up your email marketing game, then the Simplilearn Advanced Email Marketing Course is for you.
This resource contains 10 self-paced video lessons, each containing key takeaways and a knowledge check.
Bear in mind, though, that the prerequisite for this course is that you have basic experience with:
- Developing an email campaign
- The structure of a newsletter
- Working with an email service provider
- Measuring the results of an email campaign
The presenter is Mat Bailey, a digital marketing instructor whose curriculum is used at universities like Duke, Rutgers, Purdue, and others.
After finishing the course, you’ll be able to grow your business using email marketing tools and platforms. Moreover, you’ll manage to plan and create effective email campaigns, automate, schedule, and analyze their results.
Pros
- Free advanced course
- Certification
- In-depth knowledge of the topic
Cons
- Limited course access (90 days)
- No community available
4. Email Marketing: How to Build an Effective Strategy for Your Company via Skillshare
Best for: Students of all levels
This Skillshare course is great for learning email marketing principles or giving yourself a quick refresher. However, to access it you need to sign up for Skillshare’s 30-day free trial using a credit card.
This online course will help you create a successful email campaign or launch strategy. The teacher is the founder and creative director of NGNG Marketing Agency, Brooke Milo.
The duration of the course is 35 minutes split into 8 bite-sized lessons, and at the end, you’ll get 2 projects to work on.
Among others, you’ll learn how to set your campaign goals, create an email marketing calendar and timeline, and develop creative briefs that guide your email execution.
Pros
- Bite-sized lessons for quick immersion
- Extra resources and worksheets are available
- Discussion Board to share experiences
Cons
- Accessible only for 30 days
- No certification
5. Build an Email List: Email Marketing Strategies to Build and Grow Your Audience via Skillshare
Best for: All learning levels, especially beginners
This hour-long online course will give you 26 bite-sized lessons and eight projects to work on.
The teacher is Lauren Lbik, a digital creator who has grown her social media channels, like YouTube and Pinterest, and her email list to more than 100,000 followers and subscribers.
In her course, you’ll learn how to build an email list from scratch by making signup forms and landing pages. Moreover, you’ll find out how to set up a welcome series, check important metrics, experiment, and enhance conversion rates.
Finally, after its completion, you’ll be able to organize your list and boost delivery using segmentation rules and tags.
Pros
- First-hand experience with the topic
- Additional resources available
- The instructor is very organized and concise
Cons
- Accessible only for 30 days through Skillshare’s trial
- May not be as in-depth as other courses
- No certification
6. Email Marketing: Drip Campaigns (2019) via LinkedIn Learning
Best for: Students of all levels
In this LinkedIn Learning course, you’ll learn everything you need to know about drip email campaigns, from building your sales funnel to measuring your performance. However, the focus is on helping you retarget and re-engage your customers.
The lessons will take 47 minutes to complete. They are short, organized, and easy to digest. To access them, though, you need to sign up for LinkedIn Learning’s 30-day trial.
The instructor is Sam Dey, a successful business owner and marketer, so you’ll be getting hands-on knowledge from an industry expert.
At the end of the course, you’ll get a free certificate. For lifetime access you can also purchase the course.
Pros
- Experienced instructor
- Certificate of completion
- Access on tablet and phone
Cons
- Limited access to the course (30 days)
- Possibly outdated
7. Email and Newsletter Marketing Foundations via LinkedIn Learning
Best for: Novice email marketers
This email marketing course, also on LinkedIn Learning, covers everything you need to know about email marketing.
With 71,715 learners and a 4.7 rating based on feedback from 1,233 reviewers, you can’t go wrong if you choose this course to start honing your email marketing skills.
By the end, you’ll learn to drive traffic to your website, engage your subscribers, and use email marketing campaigns as an effective tool to grow your business.
The instructor is Megan Adams, a social media strategist and viral marketer with over 500k course learners on LinkedIn Learning.
All the lessons are categorized into 5 separate modules. After each one, there’s a quiz you can take. Upon completing the online course, you’ll also receive a certificate.
Pros
- High-rated online course
- Quizzes to test your new knowledge
- Continuing education units are available
Cons
- Limited 30-day access
8. Master Email Deliverability in 2019 via Udemy
Best for: Email marketers, Startups, SMBs, bloggers, entrepreneurs
In this free course, you’ll learn tips and tricks from a serial entrepreneur, marketer, and business owner, Martin Vong, on how to improve your email deliverability and your return on investment (ROI).
It will take you 56 mins to complete this tutorial, split into 8 sections. Some of the things you’ll learn include what is email deliverability, how spam filters work, what are spam traps, how to maintain email list hygiene, and best practices on how to write good emails for your target audience.
The only requirement to attend the course is to be an email marketer or use email as part of your job or business.
Pros
- Experienced instructor
- Very beginner-friendly
- Easy-to-digest content
Cons
- No available knowledge checks
- No free course certification (available only on paid courses)
- Not as actionable as other courses
- Limited access
9. Complete Guide to Email Marketing & Email Copywriting 2024 via Udemy
Best for: Beginners and Mailchimp users
This content marketing course emphasizes email copywriting over other email marketing aspects.
Among others, you’ll learn how to build and maintain a successful email list of engaged subscribers who turn into customers. Also, you’ll be taught how to write compelling email copy to increase your open rates and conversions. Lastly, you’ll see how to create beautiful and professional email designs that reflect your brand.
The total length of the course is a bit over 2 hours and has 10 sections. There is a knowledge quiz after every section, and you’ll receive a certificate upon completion if you finish it within the 7-day free trial period.
The instructor is Tomas Moravek, an SEO and meta-advertising marketing expert. He has helped over 900,000 Udemy students learn modern digital marketing skills since 2018.
Pros
- Downloadable resources
- Access on mobile and TV
- Certificate of completion
Cons
- Limited access (7 days through Udemy’s trial)
10. Mailchimp Academy Email Marketing Certification
Best for: Beginner and intermediate Mailchimp users
Email marketing courses in Mailchimp Academy are free, but to access them you need to sign up for a free account and then join the Mailchimp & Co membership program.
The topics you can find courses on Mailchimp Academy include:
- Email marketing in general
- Creating email campaigns
- Email A/B testing
- Email design templates
- Sending & delivering emails
- Measuring email performance, and more.
Users can also get certifications by completing short tests. After you pass the courses, the Academy will award you with a virtual badge, which you can show to your clients.
Pros
- Certification and badges available
- A variety of topics covered
Cons
- Geared towards Mailchimp users
- Features only Maichimp’s software
Paid Email Marketing Courses
If you’ve completed the free courses and want more in-depth content, additional resources, support, and certification, you should consider a paid course.
Below, you’ll find some of the best-paid courses on the market.
11. Digital Marketer Email Marketing Mastery
Best for: Intermediate-level learners, business owners, and professionals who want to enhance their email marketing skills
Pricing: $495
This paid email marketing course focuses on how to build and implement successful email marketing campaigns.
Here, you will gain insights into what works and what doesn’t from the world’s most successful email marketers. More specifically, you’ll learn how to effectively use email marketing tools and platforms, build your email list, and create an email strategy from scratch to engage and convert your target audience.
The course consists of 10 core modules with a final exam at the end. It’ll take you around 6 hours total to complete it, but you can do so at your own pace.
If you do well on the test, you’ll get a badge that shows you’re a Certified Email Marketing Specialist. The instructors are accomplished experts in the field of digital marketing, such as Alex Cattoni, Dave Albano, and others.
Pros
- Certification and badge
- World-renowned experts
- Allows exam retake up to 2 times
- You can retake the class for free
Cons
- No community
- No opportunity to ask questions
12. Chase Dimond Ecommerce Email Marketer
Best for: Beginner and intermediate-level eCommerce business or agency owners
Pricing: $749 or two payments of $400
If you are in the eCommerce business and want to learn from a person who is committed to email marketing, then this course is for you.
Chase Dimond developed a 7-figure email marketing agency and in this course, he hopes to help you 2x, 5x, or 10x your email revenue.
Moreover, the instructor has built a name in the email marketing industry, and his course reviews and recommendations are very positive. The duration of the course is 4 hours and 30 mins. It’s split into 6 sections, but you can follow through at your own pace.
The course covers the following topics:
- Klaviyo account setup
- Email collection via signup forms (3 different types)
- Core email flows (11 different flows)
- Core email campaigns (12 different campaigns)
- List segmentation (year-round + BFCM specific)
- Best practices + helpful tips (such as A/B Testing)
You can also view and ask questions within the course.
Pros
- Interactive
- Practical approach
- Flexible learning
Cons
- Features only Klaviyo
- No exam or certification
13. 10x Emails by CopyHackers
Best for: Advanced learners who have already mastered the technical aspects of email marketing and have an email list
Pricing: $997 or 12 monthly payments of $97
This course focuses exclusively on the science behind targeted email marketing and conversion-focused email copywriting. This makes it a great option for SaaS company owners or marketers within the industry.
There are 4 modules, each containing 20 bite-sized videos (under 5 minutes), focusing on strategy planning and execution. It’s also supported by cheat sheets, worksheets, and templates.
The course teaches email planning and optimization with research data and advanced copywriting for conversions. After each module, there’s a quiz where you need to score over 85% to receive a completion badge.
The instructor is Joana Wiebe, founder of Copyhackers.
Pros
- Highly specific
- Private Facebook group
- Lifetime access
- Distinguished instructor
Cons
- No interaction with or support by the course creator is available
- Mostly geared towards SaaS
- Expensive
14. Email Marketing Fundamentals by CXL
Best for: Beginner to intermediate learners within any industry
Pricing: $299 or you can sign up for an annual CXL membership for $289/monthly
CXL is a well-known leader in digital marketing, offering some of the best online marketing lessons out there. Their course on email marketing fundamentals is no exception. If you want to learn from the best in the industry—this is your chance.
In this course, you will learn:
- email marketing best practices to improve your copy and design
- copywriting tips to boost your conversions
- how to grow your email list and revenue
- email data analysis to increase your campaign relevance
The duration is 2 hours and 36 minutes, split into 15 lessons with 170+ slides.
Upon completion, you’ll be awarded the CXL Email Marketing Certificate, providing you with credentials to enhance your LinkedIn profile.
The instructor is Jessica Best, VP of Data-Driven Marketing at Barkley.
Pros
- Roadmapping and progress tracking
- Exclusive community
- Actionable tips
- English subtitles are available
Cons
- More general knowledge
- Expensive
Becoming An Email Marketing Expert
To get started with email marketing, you can enroll in a free course and then use the knowledge to build your first email list. If you want more in-depth knowledge and additional materials, you can always opt for paid lessons.
Before you pay for a course, you can also check out marketing blogs like Moosend’s, covering everything from email list building to newsletter design. After you get the know-how, the best way to implement what you learned is to sign up for an email marketing account.
Lastly, you can also supercharge your knowledge with easy-to-follow webinars on email marketing and marketing automation, attend events, and check tutorials.
Frequently Asked Questions (FAQs)
Here are answers to some common questions on email marketing.
1. What qualifications do you need for email marketing?
None. Your success in email marketing doesn’t depend on formal education, certificates, or qualifications.
Apart from mastering the technical aspects, email marketing is all about understanding your subscribers, connecting with them, raising awareness of your brand, and offering them something they value.
2. How do I get started in email marketing?
The internet is packed with free and paid resources. You can visit blogs specializing in all things email marketing, take free or paid courses, watch webinars, and tutorials, or read books on specific topics.
3. How fast can I learn email marketing?
It depends on your experience, skills, and level of commitment.
That said, the consensus is that it might take a couple of weeks to get the hang of the basics of email marketing. However, mastering more advanced strategies may require a few months of learning, practicing, and testing.
The post 10+ Best Email Marketing Courses [2024] appeared first on Email Marketing Automation Platform for Thriving Businesses.
